Being Jewish with Jonah Platt

Can a CEO speak out against antisemitism without becoming the story?

Sweetgreen co-founder and CEO Jonathan Neman reflects on his Persian Jewish family's escape from Iran to Los Angeles and the entrepreneurial spirit and contributions of the Persian Jewish community. He talks about his mother’s arrival in Los Angeles in 1979 for what was supposed to be a summer visit and never returned to Iran, and growing up feeling like an outsider. Jonathan also discusses his evolving pride in his Persian Jewish identity, and the values that shaped his entrepreneurial ambitions.

Jonathan tells us about the backlash to his public comments about antisemitism after October 7, 2023, including his viral response to a letter from Harvard student groups blaming Israel for the attacks. He shares what he learned about using his platform to educate rather than provke, and why he believes the best response to Jew-hatred is to lead by example, celebrate Jewish culture, and invite others in through traditions like Shabbat.

Plus, Jonathan opens up about Sweetgreen's business challenges, the company's farm-to-table sourcing philosophy, and why he believes creativity and craft are essential to its future. He shares how his nearly 1,000-day meditation streak helps him navigate the pressures of leadership, how meditation has deepened his connection to Jewish prayer, and whether kosher Sweetgreen could one day become a reality.

MENTIONED IN THE EPISODE:
Speaking Up as a Jewish CEO After October 7
00:50

Fighting Antisemitism Through Jewish Pride and Connection
10:50

The Persian Jewish Experience: Immigration, Resilience, and Entrepreneurship
22:00
The Sweetgreen Crisis? Food Safety, Media Panic, and Building a Business
33:20

Kosher Sweetgreen, Jewish Traditions, and Rapid-Fire Questions
43:00

More Ways To Connect with Being Jewish:

Support the podcast directly by becoming a member of the Kehillah.
To contact us & all things BJJP:
www.BeingJewishPodcast.com
Watch Being Jewish on YouTube:
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Subscribe to the Being Jewish Newsletter:
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For Sponsorships, please email:
partnerships@jonahplatt.com
Merchandise
https://beingjewishpodcast.com/merch
Follow Jonah on:
Instagram - @JonahPlatt
X - @JonahPlatt
Follow Being Jewish on:
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Learn more about Jonathan Neman:

Jonathan Neman on Instagram

Jonathan Neman on X

Jonathan Neman on LinkedIn

CREDITS:
Written and Hosted by Jonah Platt, Executive Producer: Jonah Platt, Supervising Producer: Alex Alcheh, Associate Producer: Rachel Stern, Head of Operations: Josie Rothschild, Operations Associate: Emma Webb, Research Associate: Samantha Greenwald, Production Associate: Sasha Fiora, Chief of Staff: Abbe Feder, Production Intern: Tova Benarroch, YouTube Consultants: Jason Al-Samarrie & Zac Stein, Post Production by TIMEWEAVER, Creative Director: F. Brian Scofield, ACE, Lead Editor: Noam Klement, Editors: Gray Clevenger, Geoff McGee. Graphic Designer: Noah Bell, Theme Music by Gabriel Mann, Performed by Jonah Platt

Thanks to Birthright, the Presenting Title Sponsor of Being Jewish with Jonah Platt - Season 3 https://birthrightisrael.foundation/donate

On the third anniversary of October 7th, Jonah delivers a powerful and deeply personal open letter to his non-Jewish friends, colleagues, and allies about what it means to stand with the Jewish people.

In this special solo episode of Being Jewish, Jonah reflects on the past three years of rising antisemitism, fractured friendships, and the growing isolation of Jewish communities. He addresses the dangerous normalization of anti-Jewish rhetoric, the misunderstanding of Zionism and Jewish identity, and the painful silence of those who have chosen to look away.

Why have so many Jews felt abandoned by people they once trusted? How did standing up against antisemitism become controversial? And what does meaningful allyship actually look like?

Through an honest, emotional, and urgent appeal, Jonah challenges listeners to confront uncomfortable truths, recognize the humanity behind the headlines, and understand why speaking up matters now more than ever.

This is an episode about friendship, courage, Jewish identity, and the responsibility we all share to stand against hate.

More Ways To Connect with Being Jewish:
Support the podcast directly by becoming a member of the Kehillah.
To contact us & all things BJJP:
www.BeingJewishPodcast.com
Watch Being Jewish on YouTube:
www.youtube.com/@beingjewishpodcast
Subscribe to the Being Jewish Newsletter:
bit.ly/beingjewishnewsletter
For Sponsorships, please email:
partnerships@jonahplatt.com
Merchandise
https://beingjewishpodcast.com/merch
Follow Jonah on:
Instagram - @JonahPlatt
X - @JonahPlatt
Follow Being Jewish on:
Instagram - @BeingJewishPodcast
TikTok - @BeingJewish

CREDITS:
Written and Hosted by Jonah Platt, Executive Producer: Jonah Platt, Supervising Producer: Alex Alcheh, Associate Producer: Rachel Stern, Head of Operations: Josie Rothschild, Operations Associate: Emma Webb, Research Associate: Samantha Greenwald, Production Associate: Sasha Fiora, Production Intern: Tova Benarroch, YouTube Consultants: Jason Al-Samarrie & Zac Stein, Post Production by TIMEWEAVER, Creative Director: F. Brian Scofield, ACE, Lead Editor: Noam Klement, Editors: Gray Clevenger, Geoff McGee. Graphic Designer: Noah Bell, Theme Music by Gabriel Mann, Performed by Jonah Platt

Thanks to Birthright, the Presenting Title Sponsor of Being Jewish with Jonah Platt - Season 3 https://birthrightisrael.foundation/donate

On the third anniversary of October 7th, Jonah delivers a powerful and deeply personal open letter to his non-Jewish friends, colleagues, and allies about what it means to stand with the Jewish people.

In this special solo episode of Being Jewish, Jonah reflects on the past three years of rising antisemitism, fractured friendships, and the growing isolation of Jewish communities. He addresses the dangerous normalization of anti-Jewish rhetoric, the misunderstanding of Zionism and Jewish identity, and the painful silence of those who have chosen to look away.

Why have so many Jews felt abandoned by people they once trusted? How did standing up against antisemitism become controversial? And what does meaningful allyship actually look like?

Through an honest, emotional, and urgent appeal, Jonah challenges listeners to confront uncomfortable truths, recognize the humanity behind the headlines, and understand why speaking up matters now more than ever.

This is an episode about friendship, courage, Jewish identity, and the responsibility we all share to stand against hate.

More Ways To Connect with Being Jewish:
Support the podcast directly by becoming a member of the Kehillah.

To contact us & all things BJJP:
www.BeingJewishPodcast.com

Watch Being Jewish on YouTube:
www.youtube.com/@beingjewishpodcast

Subscribe to the Being Jewish Newsletter:
bit.ly/beingjewishnewsletter

For Sponsorships, please email:
partnerships@jonahplatt.com

Merchandise
https://beingjewishpodcast.com/merch

Follow Jonah on:
Instagram - @JonahPlatt
X - @JonahPlatt

Follow Being Jewish on:
Instagram - @BeingJewishPodcast
TikTok - @BeingJewish

CREDITS:
Written and Hosted by Jonah Platt, Executive Producer: Jonah Platt, Supervising Producer: Alex Alcheh, Associate Producer: Rachel Stern, Head of Operations: Josie Rothschild, Operations Associate: Emma Webb, Research Associate: Samantha Greenwald, Production Associate: Sasha Fiora, Production Intern: Tova Benarroch, YouTube Consultants: Jason Al-Samarrie & Zac Stein, Post Production by TIMEWEAVER, Creative Director: F. Brian Scofield, ACE, Lead Editor: Noam Klement, Editors: Gray Clevenger, Geoff McGee. Graphic Designer: Noah Bell, Theme Music by Gabriel Mann, Performed by Jonah Platt

Thanks to Birthright, the Presenting Title Sponsor of Being Jewish with Jonah Platt - Season 3 https://birthrightisrael.foundation/donate

Today we remember the 1,200 victims, the hostages, and the profound trauma of the October 7th terror attacks in Israel. We remember the loss of innocence and the incredible resilience of the Jewish people. We remember the hostages taken, the global reaction, the rise of anti-Jewish hate, and the enduring strength of the Jewish State. Join the conversation and share this message of remembrance and defiance.

Watch Being Jewish on YouTube:
www.youtube.com/@beingjewishpodcast

Subscribe to the Being Jewish Newsletter:
bit.ly/beingjewishnewsletter

For Sponsorships, please email:
Jonah@JonahPlatt.com

To contact us & all things BJJP:
www.BeingJewishPodcast.com

Follow Jonah on:
Instagram - @JonahPlatt
X - @JonahPlatt

Follow Being Jewish on:
Instagram - @BeingJewishPodcast
TikTok - @BeingJewish

CREDITS:
Written and Hosted by Jonah Platt, Executive Producer: Jonah Platt, Supervising Producer: Alex Alcheh, Associate Producer: Rachel Stern, Head of Operations: Josie Rothschild, Operations Associate: Emma Webb, Research Associate: Samantha Greenwald, Production Associate: Sasha Fiora, Production Intern: Tova Benarroch, YouTube Consultants: Jason Al-Samarrie & Zac Stein, Post Production by TIMEWEAVER, Creative Director: F. Brian Scofield, ACE, Lead Editor: Noam Klement, Editors: Gray Clevenger, Geoff McGee. Graphic Designer: Noah Bell, Theme Music by Gabriel Mann, Performed by Jonah Platt

What if the most dangerous lies about Jews are the ones we’ve been taught to believe?

Bestselling author Dara Horn returns to Being Jewish for a super-sized episode to discuss her new book The Final Solution to the Jewish Question and why she believes antisemitism is more than prejudice.

Dara describes antisemitism as a power-serving lie built around the idea that Jews are destroying what others value most. Dara explores how propaganda spreads, from the illusory truth effect and information laundering, to harassment campaigns and the manipulation of platforms like Reddit, Wikipedia, and AI platforms.

Dara traces the evolution of modern anti-Zionism through Soviet and Islamist networks and the 2001 Durban Conference, while challenging empathy-only approaches to antisemitism that can erase Jewish difference. She also gives her opinions on Holocaust education, explains the myth of a “golden age” for American Jews, and shares a powerful story about Theodor Herzl’s grandfather. Dara answers the question of what it means to choose Jewish continuity.

MENTIONED IN THE EPISODE:

Propaganda Game - Bad News

The Real Root of Antisemitism: Curiosity vs. Conformity
2:11

Antisemitism as a Lie Used to Gain Power
6:58

What Holocaust Education Gets Wrong
40:51

The Myth of America’s Jewish “Golden Age” & the Power of Jewish Agency
50:49

Zionism, the UN, Data Poisoning & the Battle Over History
1:01:24

More Ways To Connect with Being Jewish:

Support the podcast directly by becoming a member of the Kehillah.
To contact us & all things BJJP:
www.BeingJewishPodcast.com
Watch Being Jewish on YouTube:
www.youtube.com/@beingjewishpodcast
Subscribe to the Being Jewish Newsletter:
bit.ly/beingjewishnewsletter
For Sponsorships, please email:
partnerships@jonahplatt.com
Merchandise
https://beingjewishpodcast.com/merch
Follow Jonah on:
Instagram - @JonahPlatt
X - @JonahPlatt
Follow Being Jewish on:
Instagram - @BeingJewishPodcast
TikTok - @BeingJewish

Learn more about Dara Horn:

Dara Horn on X
Dara Horn’s Website
Buy Dara’s Books on Amazon

CREDITS:
Written and Hosted by Jonah Platt, Executive Producer: Jonah Platt, Supervising Producer: Alex Alcheh, Associate Producer: Rachel Stern, Head of Operations: Josie Rothschild, Operations Associate: Emma Webb, Research Associate: Samantha Greenwald, Production Associate: Sasha Fiora, Production Intern: Tova Benarroch, YouTube Consultants: Jason Al-Samarrie & Zac Stein, Post Production by TIMEWEAVER, Creative Director: F. Brian Scofield, ACE, Lead Editor: Noam Klement, Editors: Gray Clevenger, Geoff McGee. Graphic Designer: Noah Bell, Theme Music by Gabriel Mann, Performed by Jonah Platt

Thanks to Birthright, the Presenting Title Sponsor of Being Jewish with Jonah Platt - Season 3 https://birthrightisrael.foundation/donate

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