Car Dealership Guy Podcast

Today I'm joined by Rob Cochran, 2026 Chairman of NADA and CEO of #1 Cochran.

We dive into the high-stakes world of dealer advocacy, exploring how NADA defeated the onerous CARS rule and why the FTC still has the industry in its crosshairs.

Rob breaks down the "alignment gap" between OEMs and dealers, the looming threat of Chinese EVs, and why the franchise system must overhaul the customer experience to survive.

This episode is brought to you by:

1. EasyCare - Pulseprotectsusa.com is providing our audience with a special offer of four free Pulse modules* installed and a free safety analysis. Visit @ https://www.easycaremidwest.com/pulse-protection/ today to claim yours!

*4 modules per dealership group, installed by a Pulse technician only.

2. Veramatic - Every dealer wants clean closes, controlled cash flow, and confidence in true profitability. Most still operate without them. Until now. Meet Veramatic: the accuracy layer your DMS never built. Get clean, consistent, trusted accounting data, normalized before it hits the GL, automatically. Learn more @ www.veramatic.io/CDG or watch last Thursday's episode with Jen Speerbrecher here: https://youtu.be/MGS0W7f3miU

3. CDG Recruiting - Hire top dealership talent, fast. From sales managers to GMs and C-suite execs, we’ve placed over 1,000 roles across auto retail. Ready to scale without the hassle? Visit @ https://www.cdgrecruiting.com/ to get started.

Check out Car Dealership Guy’s stuff:

For dealers:

CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Fix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Topics:

06:25 The FTC Rule That Almost Broke Dealers.

09:45 Why The FTC Is Watching Your Website Price.

13:35 NADA's Smart Fight Against OEM Overreach.

16:40 Why 97% Of Dealers Hate Stair Steps.

23:10 The 90-Day Problem Ruining Generational Plans.

26:00 The China Threat Dealers Ignore.

29:55 Would Rob Ever Sell A Chinese Franchise?

31:25 Billions At Risk From New OEMs.

41:25 The Trait That Prevents Business Death.

Car Dealership Guy Socials:

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Today's show features:

- Tustin Ulrich, General Manager of Roper Kia

- William (Bill) H. Camastro JR., DP/Managing Partner of Gold Coast Cadillac

- Matthew Bird, General Manager of Arrow Motors

This episode is brought to you by:

CDG Circles – A digital peer group for top auto dealers. Private dealer chats. Vendor reviews. Real insights — confidential, compliant, no travel required. Join dealers representing 3,000+ rooftops at https://cdgcircles.com

My Socials:

X ➤ ⁠https://www.twitter.com/GuyDealership⁠

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Threads ➤ ⁠https://www.threads.net/@cardealershipguy⁠

Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠

Today I'm joined by Fred Timbrook, CEO at Timbrook Automotive.

We dive into Fred's unique diversification into Power Sports, the intense efficiency required to run a high-volume collision center, and the personal philosophy of a dealer who also serves as a senior pastor.

This episode is brought to you by:

1. Experian - By combining precise audience targeting with deep automotive insights, you can identify high-intent buyers, re-engage existing customers, drive service retention, and grow both sales and revenue with less wasted spend. Visit @ here for more info.

2. Lotlinx - Meet LotGPT, your AI Inventory Strategist built exclusively for car dealers. It reveals competitive insights, shopper behavior, and pricing dynamics, and even identifies underperforming VDPs with merchandising recommendations to boost conversion without cutting prices. Put LotGPT to work @ here.

3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, from posting to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call @ here.

Check out Car Dealership Guy’s stuff:

For dealers:

CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Fix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For industry vendors:

Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Topics:

12:00 Why Working Harder For The Same Beliefs Backfired.

14:20 The 54-Year-Old Dad Who Made His Son Buy The Company.

18:25 Why Rural Stores Outperform When Metro Markets Struggle.

19:45 The Surprising Side Business With Better ROI Than Cars.

20:50 Why Customers Reject $400 Car Payments But Buy $500 Toys.

27:35 The Collision Metric That Determines Feast Or Famine.

33:55 Why Small Stores Pay The Same As Large Ones For Software.

39:20 The 72-Year-Old Goal That Drives A 50-Store Empire.

Car Dealership Guy Socials:

X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Today's show features:

- Bradley Wise, Executive Manager at Ferman Chevrolet Mazda

- Tomislav Mikula, Founder of Delivrd

- Bryan Gelfand, General Sales Manager at Community Cars

This episode is brought to you by:

CDG Circles – A digital peer group for top auto dealers. Private dealer chats. Vendor reviews. Real insights — confidential, compliant, no travel required. Join dealers representing 3,000+ rooftops at https://cdgcircles.com

My Socials:

X ➤ ⁠https://www.twitter.com/GuyDealership⁠

Instagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠

TikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠

LinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠

Threads ➤ ⁠https://www.threads.net/@cardealershipguy⁠

Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠

Today's show features:

- CA State Senator Roger Niello, representing the 6th district

- Eric Niello, National Business Development Manager at The Niello Company and AutoFiPro



- Scott Painter, Founder and CEO of TrueCar

This episode is brought to you by:

Overfuel – Dealers: You’re torching $30 of every $100 in marketing spend when your site flunks Google’s basic performance test. Why keep using outdated website technology that's killing your profits? Overfuel is the new technical standard in automotive websites, proven to grow sales by 30%+. Whether you need more revenue or better support, they’ve got you covered. Go to https://overfuel.com/ and use code CDG500 in the comment box for $500 OFF.

Check out Car Dealership Guy’s stuff:

CDG Circles ➤ ⁠https://cdgcircles.com/⁠

CDG News ➤ ⁠https://news.dealershipguy.com/⁠

CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠

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My Socials:

X ➤ ⁠https://www.twitter.com/GuyDealership⁠

Instagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠

TikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠

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Threads ➤ ⁠https://www.threads.net/@cardealershipguy⁠

Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠