Your Release Marketing Strategy Is Outdated: Here's What Works Now | EF EP 98
Want to know why most dance music marketing fails? In this eye-opening conversation, former TikTok UK/EU music marketing lead Dan Roy Carter reveals the insider metrics, hidden paid strategies, and fundamental shifts that are reshaping how music is promoted in 2025.From his early days working with Avicii and Tiesto to leading TikTok's global music initiatives, Dan has seen the evolution of release strategies from every angle. Now, as founder of Carter Projects and World Go Round, he's helping artists build sustainable careers through strategic marketing and community-first approaches. His candid assessment of dance music as "one of the laziest genres in the world when it comes to marketing" offers a wake-up call for artists still relying on outdated approaches.Key Takeaways:The death of the 6-week teaser campaign and what works insteadTikTok's hidden "follow-up publish rate" metric and how it drives the algorithmWhy most "organic" success stories actually involve paid strategiesThe dangers of platform dependency and how to diversify your approachWhy email marketing remains powerful despite being overlookedHow to build direct audience relationships that survive platform shiftsThe Shermanology case study: how a rejected track became their biggest hitPractical marketing tactics that work at any level without massive budgetsReady to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancusoDon't forget to enter for your chance to win a pass to Chicago Music Nexus 2025! Here's how to enter:1. Create a 60-second video explaining your artist brand - your unique sound, target audience, value proposition, and the industry challenge you're tackling in 20252. Upload your submission to the Dropbox link by May 9th3. No need for high production value - just clarity of vision and purposeThe winner will be announced during Episode 100 on May 22nd and will receive a pass to Chicago Music Nexus on November 22nd, 2025!Follow Dan's journey: @danroycarter Stop wasting time and money on outdated marketing strategies. Hit play now to learn the release tactics that actually work in 2025.Connect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx
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Building an Empire: Mark Knight's Toolroom Blueprint for Artists | EF EP 97
Want to know how Mark Knight built Toolroom Records into one of dance music's most enduring empires? In this conversation with the legendary DJ, producer, and label founder, he breaks down the exact blueprint that's kept him at the top of his game for over two decades.While most artists chase trends and quick wins, Mark has methodically constructed something built to last through principles that apply whether you're selling tech house or washing machines. From controlling your own destiny to outworking the competition, his insights offer a roadmap for anyone looking to build something sustainable in this industry.Key Takeaways:Why controlling your own destiny is non-negotiable for long-term successHow to build a team with complementary skills that amplify your strengthsThe business principles that apply across industries, not just musicWhy outworking everyone else is more valuable than natural talentThe importance of reinvesting in growth, especially in the early yearsHow taking consistent small steps forward creates sustainable momentumCreating a clear manifesto to guide every decision in your careerBuilding something that reflects your values rather than chasing trendsReady to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancusoConnect with me: @oliviamancuso__Video editor/Audio engineer: James Fixx
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The 10-Year Rule: Why Mary Droppinz Says You Can't Quit Before Then | EF EP 96
In an era obsessed with overnight success, Mary Droppinz offers a radical perspective: give yourself at least 10 years in this industry before you even consider throwing in the towel. This conversation is a wake-up call for anyone looking for shortcuts in dance music.From her recent move to Miami to her journey of staying true to her musical vision despite industry pressure to conform, Mary breaks down why persistence might be the most underrated skill in an artist's toolkit. Her insights on building a sustainable career through consistent action rather than viral moments offer a refreshing counterpoint to today's quick-win culture.Key Takeaways:Why the 10-year timeline is essential for building a lasting careerHow to stay true to your sound when others suggest you changeThe reality of relocating to a new music scene and building from scratchPractical approaches to social media that don't compromise your visionThe importance of community in sustaining your motivationHow to weather creative droughts and rejectionBuilding habits that support long-term growthThe competitive advantage of playing the long game when others quitReady to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancusoFollow Mary's journey: @marydroppinzStop looking for shortcuts. Hit play now to learn why the marathon mindset might be your greatest competitive advantage.Connect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx
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James Hype & Tita Lau’s Content Strategy (That Most DJs Won't Try) | EF EP 95
Want to know how one of dance music's biggest stars built a movement through vulnerability? In this special Miami Music Week episode, James Hype and Tita Lau reveal the counterintuitive strategies behind their massive online communities and why authenticity trumps "cool factor" every time.From being called "cringe" to having fake news articles written about him, James has faced every form of criticism possible - yet he's built a following of millions by deliberately showcasing the struggles behind his success. Meanwhile, Tita has cultivated a YouTube community of 200,000+ through consistent live streams that prioritize connection over performance.Key Takeaways:- Why showcasing your struggles creates stronger connections than highlighting success- How to find your place on the spectrum between "cool" and "cringe"- The truth about criticism and why polarizing content builds stronger communities- Why social media might be equally as important as music in 2025- How to build global communities through live streaming- The importance of representation and diversity in lineups- Practical content strategies that work even without millions of followers- Why documenting your journey creates powerful storytelling opportunitiesReady to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: patreon.com/oliviamancusoSix weeks of consistent TikTok content connected me with one of the biggest DJs in the world. What could happen if you started today?Connect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx
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From $970M Twitch Exit to Burning Man's Massive Art Car | EF EP 94
What happens when you sell your company to Amazon for nearly a billion dollars? For Twitch co-founder Justin Kan, it meant following an unexpected passion - building one of Burning Man's most impressive art installations and launching a music label focused on community.From constructing a 70-foot iceberg with 200,000 LEDs to learning to DJ while building it, Justin's journey offers powerful insights about community building that apply at any scale. His transition from tech entrepreneur to artist reveals principles about authenticity, collaboration, and finding fulfillment that transcend industries.Key Takeaways:Why community-first thinking creates sustainable projectsHow to build something meaningful without focusing on profitPractical approaches to collaborative creative projectsWhy giving value to others creates stronger communitiesThe importance of enjoying the process over the outcomeHow to maintain authenticity while scaling a creative projectBuilding something that lasts beyond your involvementReady to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancusoLearn more about Titanic's End: @titanicsendBehind every billion-dollar exit are principles that work at any scale. Hit play now to discover insights that apply whether you're just starting out or are already established.Connect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx
Entrepreneur and Chicago Music Nexus co-founder Olivia Mancuso cues up insider tips and real-world stories to help aspiring house and techno artists turn their passion into profit.
After scaling her business from zero to six figures in six months, Olivia is ready to help with everything from setting up an LLC to building your personal brand.
Each week, she’ll share personal insights alongside interviews with artists, promoters, label owners, and agents - all with the aim of elevating your house and techno journey.
For personalized advice on growing your career, brand, and business, check out Olivia’s artist development program at patreon.com/oliviamancuso
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