James Hype & Tita Lau’s Content Strategy (That Most DJs Won't Try) | EF EP 95
Want to know how one of dance music's biggest stars built a movement through vulnerability? In this special Miami Music Week episode, James Hype and Tita Lau reveal the counterintuitive strategies behind their massive online communities and why authenticity trumps "cool factor" every time.From being called "cringe" to having fake news articles written about him, James has faced every form of criticism possible - yet he's built a following of millions by deliberately showcasing the struggles behind his success. Meanwhile, Tita has cultivated a YouTube community of 200,000+ through consistent live streams that prioritize connection over performance.Key Takeaways:- Why showcasing your struggles creates stronger connections than highlighting success- How to find your place on the spectrum between "cool" and "cringe"- The truth about criticism and why polarizing content builds stronger communities- Why social media might be equally as important as music in 2025- How to build global communities through live streaming- The importance of representation and diversity in lineups- Practical content strategies that work even without millions of followers- Why documenting your journey creates powerful storytelling opportunitiesReady to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: patreon.com/oliviamancusoSix weeks of consistent TikTok content connected me with one of the biggest DJs in the world. What could happen if you started today?Connect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx
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From $970M Twitch Exit to Burning Man's Massive Art Car | EF EP 94
What happens when you sell your company to Amazon for nearly a billion dollars? For Twitch co-founder Justin Kan, it meant following an unexpected passion - building one of Burning Man's most impressive art installations and launching a music label focused on community.From constructing a 70-foot iceberg with 200,000 LEDs to learning to DJ while building it, Justin's journey offers powerful insights about community building that apply at any scale. His transition from tech entrepreneur to artist reveals principles about authenticity, collaboration, and finding fulfillment that transcend industries.Key Takeaways:Why community-first thinking creates sustainable projectsHow to build something meaningful without focusing on profitPractical approaches to collaborative creative projectsWhy giving value to others creates stronger communitiesThe importance of enjoying the process over the outcomeHow to maintain authenticity while scaling a creative projectBuilding something that lasts beyond your involvementReady to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancusoLearn more about Titanic's End: @titanicsendBehind every billion-dollar exit are principles that work at any scale. Hit play now to discover insights that apply whether you're just starting out or are already established.Connect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx
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Miami's Most Notorious Venue: The E11even DJ Experience Revealed | EF EP 93
Want to know how to read a room when multiple distractions compete for attention? This week's guest, Mister Gray, has mastered this skill during his 11-year residency at E11even, a unique venue that combines the energy of a nightclub with the dynamics of a strip club.From sharing decks with Tiesto and Marshmello to working 12-hour marathon shifts, Mister Gray reveals practical insights about crowd psychology, handling requests, and maintaining your passion, which apply to DJs in any setting. His approach to creating experiences rather than just playing music offers valuable lessons for artists at every level.Key Takeaways:How to read and control a room with multiple distractionsPractical strategies for handling song requests professionallyHow to maintain energy during marathon setsBalancing your artistic vision with crowd expectationsCreating experiences that keep people coming backReady to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: patreon.com/oliviamancusoFollow Mister Gray's journeyStop focusing only on the music. Hit play now to learn how understanding room psychology could transform your DJ sets.Connect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx
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Collect More Failures: The Counter-Intuitive Path to Success | EF EP 92
Want to know what it really takes to build something in dance music? When Jason Euler's emails to Relentless Beats went unanswered, he didn't just try again - he threw his own block party, betting everything he had. We're talking maxed-out credit cards, a pink slip against his car, and a call to his mom saying, "If this fails, I'm moving home."From losing thousands in a single night to massive success, Jason's journey proves that the people who 'make it' in this industry aren't the ones who never fail - they're the ones who refuse to stay down. Now, as Senior Director of Partnerships at Relentless Beats, he reveals exactly what it takes to turn setbacks into comebacks.Key Takeaways:How to approach industry relationships with zero expectationsSpecific strategies for adding value before asking for anythingWhen to go all-in vs when to pivotThe exact mindset shifts that transform rejection into opportunityPractical ways to build resilience in tough momentsHow to turn small losses into long-term winsStrategic risk-taking: knowing when to bet bigBuilding genuine connections in a competitive industryReady to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancusoFollow Jason's journeyStop letting fear of failure hold you back. Hit play now to learn how collecting rejections might be the key to your success.Connect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx
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Miami Music Week: The Insider's Guide You Can't Afford to Miss | EF EP 91
Want to know why some artists leave Miami Music Week with game-changing opportunities while others just leave broke? This week's guest Paul Campbell isn't just another industry veteran - he's the ultimate Miami insider who's seen it all from every angle.From throwing his first party at Club Space at age 16 to co-founding the legendary Dayglow events to now managing Grammy-nominated duo Side Piece, Paul reveals exactly how to navigate one of the most important weeks in dance music. As a lifelong Miami resident who's been part of Miami's scene for over two decades, his insights go far beyond the surface-level advice you've heard before.Key Takeaways:Why most artists approach Miami Music Week completely wrongHow to network effectively when events are spread across the cityThe real cost of MMW and how to maximize your budgetStrategic differences between daytime and nighttime networkingWhy timing your activities throughout the week is crucialHow to get into events when you're on a tight budgetThe importance of preparation months before the eventWhy some relationships take years to pay off (and why that's okay)Ready to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancusoFollow PaulConnect with meDon't let another Miami Music Week go by without a strategy. Hit play now to learn how to make the most of this career-defining opportunity.Video Editor/Audio Engineer: James Fixx
Entrepreneur and Chicago Music Nexus co-founder Olivia Mancuso cues up insider tips and real-world stories to help aspiring house and techno artists turn their passion into profit.
After scaling her business from zero to six figures in six months, Olivia is ready to help with everything from setting up an LLC to building your personal brand.
Each week, she’ll share personal insights alongside interviews with artists, promoters, label owners, and agents - all with the aim of elevating your house and techno journey.
For personalized advice on growing your career, brand, and business, check out Olivia’s artist development program at patreon.com/oliviamancuso
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