EP05: Why The Pro’s Laugh When AI Claims It’s Coming For Their Job
Is artificial intelligence an actual threat to copywriters, or not? Scribes everywhere want to know if they need to learn another trade and let the robots move in. These three guys aren’t scared at all. And even welcome the chaos being sown by so many clients believing AI has already solved every marketing problem for them... cuz this dumb-ass attitude boondoggling so many clueless biz owners just sets the stage for professional copywriters and consultants to waltz in and fix the mess. For massive fees. And that professional could be you. But... and it’s a big but, too (no offense)... you gotta know what’s actually happening out there with the robot assault on business. And what the most clever and experienced pros are doing to dominate every niche they enter. You’ll feel much, much better about AI after joining the guys in this episode. And you’ll be loaded with fresh, proven tools to thrive in the chaos afoot out there.
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1:06:06
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1:06:06
EP04: Stop Screwing Around And Find Your Personal ‘Groove’ As A Copywriter Already
You know, of course, that top marketers and copywriters slip into a unique “zone” when they craft world-class ads and emails and social media posts, right? And you’ve probably been promised by all sorts of “experts” on how to enter your own zone and use it to make the Big Bucks. And it all probably bored the heck out of you, too. Psychologists love to take a simple brain process, and make it sound like you need a shaman and trippy drug rituals (plus maybe an expensive seminar or two) just to understand what you’re after. Well, spending an hour inside this episode will fix all that, fast. Just learning how top writers like these guys developed their mojo and honed it into a daily working tool will give you every secret you need to get going immediately finding your own unique groove. And everything changes when you do.
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1:05:13
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1:05:13
EP03: Why The Snake Oil Conmen and Braggarts and Phonies Will Always Lose To An Honest Adman
A little swagger, backed with the chops to back up all claims, will quickly set you apart from the crowd of big-mouthed wannabe’s out there. But you still need to understand what makes your boasting competition tick... and why self-aggrandizement has a long and often very successful history in advertising... when done right. Done wrong, and all hell breaks loose. You’re in for a rollicking ride in this episode, as the horror stories of clutching failure from the jaws of victory -- alongside the ever-changing rules of winning over skeptical prospects -- pile up over the hour. It’s absolutely shocking how much capitalism wants to devour you alive while you’re just trying to deliver a good product or service. You’ll feel like you’re elbow-to-elbow with the best in the biz here, listening to stories usually only shared amongst the elite. Enjoy, you lucky bastard.
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1:14:47
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1:14:47
EP02: How To Sell Without Being A Conniving Asshole
The boys go deep on how to be a normal, empathetic and honest human being... and still blow away all competition in the sales game. They’ve been doing it their entire careers, and anyone yearning to escape the horrors of the sociopathic sales models now dominating the marketing landscape is in for a wild hour of mind-blowing insights, tactics, strategies and tools. Oh, the fun waiting for you inside this ‘cast...
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48:46
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48:46
EP01: An Urgent Dispatch From The Front Lines Of Direct Response Advertising: Please Listen Immediately.
Welcome to the most unique podcast in the entire business world. Three wildly different generations of copywriting and marketing legends – John Carlton (the geezer), Kevin Rogers (proud Gen Xer), and Daniel Throssell (the young buck)-- join forces to answer the burning questions now upsetting everyone out there trying to make a reasonable fortune. First, though, get up to speed in this episode with some deep insight on critical “get moving now” tools for any copywriter, entrepreneur, or biz owner... ... including the whacky psychology behind making the sale... how to navigate your own half-zombied-out “creative flow state”... the weird and colorful stagecraft that fuels the best writers... the importance of mentorship (even if you never meet them)... and how integrity and ethics will guide you through the bullshit piling up higher and higher in markets today. Yes, it’s a lot, and yes, you’re gonna love every minute of this ‘cast. These guys are serious about helping you get your act together, blasting through all incoming obstacles, and thriving in your career. No matter what AI or the competition or your own freaked-out lizard brain throws at you. This episode lays down the gauntlet... and you’ll never find a better group to follow if you love making the Big Bucks in business. It’s nearly a freaking century of experience and wisdom, all packed into a tidy, magnificently entertaining podcast. And yes, they WILL address all incoming coherent and relevant questions from you.
About Psych Insights for Modern Marketers - The 3G Edition
Get your bad attitude adjusted and your selling chops hot-wired directly into the sizzling core of the modern marketing world... with spot-on, uncensored advice and insight from 3 generations of notoriously successful copywriter/entrepreneurs.
Canada - english