School of Hard Knocks Podcast

Andy Frisella is the founder of 1st Phorm, creator of 75 Hard, and one of the most influential entrepreneurs in the fitness and personal development space. After making only $58,380 total across his first ten years in business, he built a vertically integrated supplement empire and a personal portfolio worth over $1 billion.
In this episode, Andy shares the early years of struggle, the mindset behind discipline, how 75 Hard was created, why customer experience changed his business, and what it takes to build culture, standards, and long-term enterprise value.

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Eric Spofford is an entrepreneur, investor, and founder who overcame heroin addiction before building and selling his treatment business for $115 million. After dropping out of high school at 15 and getting sober with almost nothing, he launched his state’s first sober living house and scaled it into a major operation.
In this episode, Eric breaks down addiction, entrepreneurship, building a sellable company, private equity, hiring elite teams, relationship building, wealth after exit, and the mindset required to survive the hardest seasons in business.

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Lucy Guo is the youngest self-made female billionaire in the world and the co-founder of Scale AI, one of the most important infrastructure companies behind the artificial intelligence boom. After dropping out of college through the Thiel Fellowship, she helped build Scale AI into a company valued around $26 billion.
In this episode, Lucy shares how she handled family pressure, why she believes founders must pivot quickly, how Scale AI found product-market fit, and what young entrepreneurs need to understand about AI, talent, risk, and proximity.

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RJ Jain is the founder of Price.com, an AI-powered shopping platform valued at around $200 million, and previously sold his last startup to Google for nine figures. In this episode, he shares his journey from growing up in India and studying in Michigan to building and exiting a company, then starting again as a solo founder. He breaks down the reality of startup risk, fundraising, distribution, consumer tech, and how AI is changing execution. This conversation is a sharp look at resilience, ambition, and what it takes to build at scale.

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Richard built HomeServe into a £4.1 billion global company operating in 10 countries, starting with just £50,000 and multiple early failures.
In this episode, he breaks down the near-collapse moments, the pivot that changed everything, and the exact business model that scaled globally.
He also shares his 9-step framework for building a billion-pound company, insights on bootstrapping vs. raising capital, and why copying proven ideas beats chasing originality.
A masterclass in scaling, resilience, and strategic execution.

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