CapCut’s New Terms: What Small Biz Owners Need to Know with Jaime Bell
In this breaking-news episode, Kat Tepylo Murphy is joined by Canadian lawyer Jaime Bell to unpack the controversial updates to CapCut’s Terms of Service—and why they matter to small business owners, social media managers, and creators.Jaime explains how CapCut now claims sweeping rights to any content you upload—including drafts—and why this could impact your copyright, your clients, and even your legal liability. If you're creating content for clients or using trending music in your videos, this conversation is a must-listen.From risk tolerance to legal compliance and smarter app alternatives, Kat and Jaime deliver the essential insights every content creator needs right now.✨ Key Highlights:What CapCut’s updated terms really say and why they’re alarmingCopyright, royalties, and third-party licensing risksWhat you can (and can’t) do if CapCut uses your contentThe legal risk of using trending music in business contentRisk tolerance and protecting client contentLegal must-haves for small biz marketing: privacy policies, testimonials, contractsFTC rules you didn’t know you were breaking📌 Resources & Mentions:Contracts Market by Jaime Bell (Affiliate Link)Jaime’s Instagram: @contractsmarketDon't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
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Silly Reels, Serious Results: Why Unhinged Content Works with Mariah Scrivens
Sometimes the best-performing content is the least polished. Kat and Mariah dive into why embracing playful, real-life moments in your content can be a game changer for your business. They discuss the power of creating alongside friends, how to build your brand voice through low-pressure Reels, and why showing up imperfectly often leads to deeper audience connection. They also share strategies for starting conversations and pitching in the DMs without feeling slimy — plus a free guide to help you do it better.☺ Connect with Mariah:Free Guide: Pitch BetterFollow Mariah on IG: @mariahmakesithappen☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goalsDon't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals
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Your First or Next 1,000 Followers—Without Burnout or B.S.
Social media growth doesn’t have to mean burnout. In this solo episode, Kat breaks down a realistic and human-centered approach to reaching your next 1,000 followers. Learn why attracting the right followers matters more than going viral, how to create consistent content with ease, and the importance of balancing online visibility with offline connection and rest. Whether you’re just getting started or ready to grow again, this is your go-to plan.Don't forget to like, subscribe, and leave 5 stars! ☆ Get 40+ easy-to-customize B-Roll Hooks for $7: https://socialkatmedia.thrivecart.com/hooked-the-reel-vault/?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
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Viral Reels & Aligned Content with Heather from Moon & Bloom
In this episode of Social Goals, Kat sits down with Heather Litster — holistic health practitioner and founder of Moon & Bloom — to talk about creating content that flows with your energy, not against it. Heather shares how one reel went viral (over 3.5 million views!) and the unexpected emotional weight that followed. Together, they unpack how to prepare for virality, why capturing simple B-roll is a must, and how syncing your content creation with your menstrual cycle can make social media feel a whole lot easier. If you’ve ever felt content fatigue or worried you can’t keep up, this episode offers both relief and strategy.'Don't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Heather:Moon & Bloom on InstagramCycles of Change ProjectHeather’s Website☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goalsB-Roll Checklist: https://socialkatmedia.com/resources-broll?utm_medium=podcast&utm_source=social-goals
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Connection over Clickbait: Authentic Marketing for Small Businesses with By Maddy Aucoin
Small businesses don’t need clickbait or manipulation to thrive. In this episode of Social Goals, Kat is joined by copywriting expert Maddy Aucoin to share how small business owners can use authentic, honest marketing to build real community — without relying on sleazy sales tactics or viral trends. They discuss the dangers of fear-based messaging, why trust and transparency matter more than ever, and how infusing your everyday life into your content can strengthen your brand (plus simple ways to show up online that feel good for you and your audience.)What You'll Learn:What honest marketing looks like for small businessesHow fear-based tactics hurt your reputation and bottom lineWhy authenticity wins over "expert hacks"How to use your real life (like coffee shop visits or hobbies) to connect with customersEasy ways to show up more consistently and joyfully onlineDon't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Maddy: * Instagram: https://www.instagram.com/bymaddyaucoin/* Website: bymaddyaucoin.com ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
About Social Goals: Social media strategy that works for small town business
Social Goals is the go-to podcast for small business owners who want social media strategies that actually work—without the burnout. Hosted by social media strategist and owner of Social with Kat Media, Kat Tepylo Murphy, this podcast delivers actionable marketing tips, creative content ideas, and insightful conversations with fellow entrepreneurs. No dancing trends, no posting three times a day—just smart, effective strategies tailored for local businesses. Whether you're looking to grow your audience, boost engagement, or finally break free from the content creation hamster wheel, Social Goals gives you the tools to market your business with confidence. Grab your phone, hit play, and start posting—strategically.
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