Social Goals: Social media strategy that works for small town business

• Signs ChatGPT Wrote Your Instagram Bio (And How to Fix It!)

  Is your Instagram bio working for you or against you? In this episode, Kat Tepylo Murphy puts ChatGPT to the test by having it write her Instagram bio—then breaks down where AI gets it right, where it falls short, and how you can create a bio that actually connects with your audience. If your bio is bland, generic, or just not you, this episode is packed with insights to help you fix it. What You’ll Learn in This Episode:✅ Why most AI-generated bios miss the mark✅ The problem with vague statements and emoji overload✅ How to make your bio stand out and attract the right audience✅ A better approach than the overused “I help” statement✅ The key role your bio plays in your content strategyGet your $15 ticket to the IG Bio Micro Workshop— $3 from every ticket goes to the Canada-Ukraine Foundation: https://socialkatmedia.com/ig-bio-micro-workshop?utm_medium=podcast&utm_source=social-goals&utm_campaign=ig-bio-micro-workshop☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

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• Speaking Up & Standing Out: Building Community on Threads with Emma from Harrison Hill Farm

  In this powerful episode of Social Goals, The Pod, host Kat Tepylo Murphy welcomes farmer and advocate Emma Lee Harrison from Harrison Hill Farm to discuss the importance of authenticity in online spaces, particularly on Threads. Emma shares her journey of using her farm's social platforms to build a supportive community, speak up for human rights, and create a safe space for open conversations. From navigating viral moments to embracing change and growth in branding, this conversation is a must-listen for anyone looking to use their voice meaningfully online.TakeawaysThreads is creating a supportive environment for authentic self-expression.Social media should be used strategically to connect with audiences.Building a community is essential for effective advocacy.Kindness can be a powerful tool in social media interactions.Everyone has the ability to influence and create change.Women should feel empowered to share their voices and experiences.Sharing beliefs can attract like-minded individuals to your brand.Engagement on social media can lead to meaningful connections.Resources & Mentions:Follow Emma on Threads & Instagram: @theharrisonhillfarmJoin Emma’s email list for farm updates & advocacy insights: https://harrisonhillfarm.myflodesk.com/Get 50% off your first year with Flodesk: https://flodesk.com/c/KATTEPYLODon't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

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• Social Media Red Flags: What Might Be Killing Your Engagement

  In this episode of Social Goals, Kat Tepylo Murphy sits down—literally, on the studio floor—with business friends Maddy (@bymaddyaucoin), Ally (Akari Digital), and Mariah (Mariah Makes It Happen) to spill their biggest content icks. From cringe-worthy hooks to misleading marketing tactics, they’re calling out the content trends that just don’t work—and sharing better strategies to keep your audience engaged.What You’ll Learn in This Episode:The content marketing mistakes that instantly turn people offWhy some viral trends hurt your brand more than help itHow to create authentic, engaging content without the gimmicksThe fine line between hooking your audience and misleading themConnect with the guests: By Maddy Aucoin: https://www.instagram.com/bymaddyaucoin/Akari Digital https://www.instagram.com/akaridigital/Mariah Makes It Happen: https://www.instagram.com/mariahmakesithappen/Don't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

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• Get Found & Followed: Instagram Profile Must-Haves for 2025

  Your Instagram profile is more than just a collection of posts—it's your digital storefront and first impression. In this episode, Kat shares practical strategies to make your profile stand out, connect with the right audience, and boost your discoverability on the platform. From an Instagram audit to tips for bio creation and link optimization, this episode provides everything you need to level up your profile.Key Takeaways:Why your Instagram profile matters as a first impression.Four essential questions to audit your profile.Tips for creating a bio that resonates and converts.How to optimize your name field for searchability.The power of highlights and pinned posts for storytelling.Choosing the best link-in-bio strategy for your business.Time Stamps00:00 The Importance of Your Instagram Profile05:49 Conducting a Profile Audit06:31 Optimizing for Search Visibility09:29 Crafting an Effective Bio14:08 Utilizing Links Effectively18:40 Enhancing Highlights and Pin PostsDon't forget to like, subscribe, and leave 5 stars!Sign up for Instagram Bio Micro Workshop waitlist: http://socialkatmedia.com/bio-workshop-waitlist?utm_medium=podcast&utm_source=social-goalsSee Kat’s custom link in bio: https://socialkatmedia.com/links ☺ Connect with Kat:Instagram: https://www.instagram.com/socialkatmedia/Threads: https://www.threads.net/@socialkatmediaLinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

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• Why your Instagram Strategy Needs Original Audio in 2025

  Trending audio is fun, but in 2025, it's not enough! In this episode of Social Goals, Kat Tepylo Murphy breaks down why original audio—your voice, your story, your expertise—should be a core part of your content strategy.Learn how to cut through the noise, build stronger connections, and make your audience trust you enough to buy from you. Kat shares three powerful ways to use original audio, plus practical tips to help even the most camera-shy entrepreneurs show up with confidence.Episode Highlights:(00:05) Why trending audio isn’t enough for 2025(02:20) The importance of balancing quick trends with meaningful content(04:14) Talking Head Reels – How to casually engage with your audience(08:27) Green Screen Reels – A creative way to showcase your thoughts(11:43) Voiceovers – Perfect for camera-shy business owners(16:48) The power of showing up: How original content builds real-life connectionsKey Takeaways:Social media is crowded—your voice makes you stand out.Talking directly to your audience builds trust and connection.Original audio helps potential customers feel like they know you before they buy.Don't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:Instagram: https://www.instagram.com/socialkatmedia/Threads: https://www.threads.net/@socialkatmediaLinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

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