Social Goals: Social media strategy that works for small town business
Social Kat Media
Social Goals is the go-to podcast for small business owners who want social media strategies that actually work—without the burnout. Hosted by social media stra...
Why your Instagram Strategy Needs Original Audio in 2025
Trending audio is fun, but in 2025, it's not enough! In this episode of Social Goals, Kat Tepylo Murphy breaks down why original audio—your voice, your story, your expertise—should be a core part of your content strategy.Learn how to cut through the noise, build stronger connections, and make your audience trust you enough to buy from you. Kat shares three powerful ways to use original audio, plus practical tips to help even the most camera-shy entrepreneurs show up with confidence.Episode Highlights:(00:05) Why trending audio isn’t enough for 2025(02:20) The importance of balancing quick trends with meaningful content(04:14) Talking Head Reels – How to casually engage with your audience(08:27) Green Screen Reels – A creative way to showcase your thoughts(11:43) Voiceovers – Perfect for camera-shy business owners(16:48) The power of showing up: How original content builds real-life connectionsKey Takeaways:Social media is crowded—your voice makes you stand out.Talking directly to your audience builds trust and connection.Original audio helps potential customers feel like they know you before they buy.Don't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:Instagram: https://www.instagram.com/socialkatmedia/Threads: https://www.threads.net/@socialkatmediaLinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
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Instagram Hashtags in 2025: What Works & What Doesn’t
Are hashtags still relevant on Instagram in 2025? If so, how many should you use? Should you still include 30, or is less more? In this episode of Social Goals, Kat breaks down the current state of hashtags and how they impact discoverability on Instagram today.You'll learn the best hashtag strategies for local small businesses, including how to choose the right hashtags for your posts, where to place them, and how to create a hashtag cheat sheet to streamline your content creation. If you're tired of overthinking your hashtags, this episode will help you simplify your approach and get back to posting with confidence.Listen now to learn:✅ The truth about hashtags in 2025 – are they still effective?✅ How many hashtags you should use in your Instagram posts✅ Why hyper-relevant hashtags outperform generic ones✅ The four essential hashtag categories for small businesses✅ How to create a hashtag cheat sheet to save timeTimestamps:00:00 The Evolution of Hashtags on Instagram05:00 The 4 types of Hashtags you need13:00 Building Your Hashtag Cheat SheetHashtags are still a powerful tool—but only if you use them strategically. Hit play and start optimizing your content today!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goalsDon't forget to like, subscribe, and leave 5 stars!☺ Connect with Kat:• Instagram: https://www.instagram.com/socialkatmedia/• Threads: https://www.threads.net/@socialkatmedia• LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to help your small business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
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Burnout, Breakthroughs & Building a Business That Fits Your Life
What's your story? In this debut episode of Social Goals, Kat shares her journey from small-town dreams to building a thriving social media agency—only to realize that success didn’t look the way she had imagined.After experiencing extreme burnout and a big injury, she made the bold decision to restructure her business and realign with her passion: supporting small businesses in a way that is fun, sustainable, and fulfilling.She shares the lessons learned, the pivotal moments that shaped her path, and why this podcast is the next chapter in her story.Marketing should be sustainable, fun, and fit into your life, not overwhelm it.Don't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:Instagram: https://www.instagram.com/socialkatmedia/Threads: https://www.threads.net/@socialkatmediaLinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to help your small business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
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9:48
Welcome to Social Goals
Welcome to Social Goals—the podcast that teaches social media and marketing strategies that actually work for your local small business—without dancing trends, posting three times a day, or burning out.Hosted by social media strategist Kat, this trailer gives you a sneak peek into what Social Goals is all about. Every Monday, you'll get quick, actionable lessons, real conversations with small business owners, and content ideas you can post—fast. With over a decade of experience helping small-town businesses grow online, Kat is here to help you break free from the content creation hamster wheel and start marketing smarter.It's time to do social, strategically. Hit play and get ready to level up your local business marketing with Social Goals!Don't forget to like, subscribe, and leave 5 stars!☺ Connect with Kat:• Instagram: https://www.instagram.com/socialkatmedia/• Threads: https://www.threads.net/@socialkatmedia• LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Free Resources to help your small business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
About Social Goals: Social media strategy that works for small town business
Social Goals is the go-to podcast for small business owners who want social media strategies that actually work—without the burnout. Hosted by social media strategist and owner of Social with Kat Media, Kat Tepylo Murphy, this podcast delivers actionable marketing tips, creative content ideas, and insightful conversations with fellow entrepreneurs. No dancing trends, no posting three times a day—just smart, effective strategies tailored for local businesses. Whether you're looking to grow your audience, boost engagement, or finally break free from the content creation hamster wheel, Social Goals gives you the tools to market your business with confidence. Grab your phone, hit play, and start posting—strategically.
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