After a brief podcast pause (because life happens!), Kat returns with the most adorable guests yet— her kids! This candid, cozy, and laughter-filled episode is a nod to all the multitasking, magic-making parents running businesses and raising families at the same time. Get ready for giggles, kid logic, and the kind of joy that reminds you why you started your business in the first place. From sweet insights on what “Mama does for work” to podcast recommendations for kids, screen-time boundaries, and the magic of Lego and baking— this is the most adorable strategy break you didn’t know you needed.This episode features: 💼 A kid’s take on what “Mama” does for work🧠 Chatting about screen time and healthy boundaries🎧 Our family’s favourite kids’ podcasts 🎨 The role of baking, Lego, and crafts in balancing business + family life🤹♀️ Real talk on being a parent and entrepreneur during the holidaysDon't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
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18:58
The One Where We Eat Candy and Build Community with Lisa from Couture Candy
Lisa Couture, founder of Couture Candy, joins Kat for a heartfelt conversation about running a small business rooted in kindness and community. From launching during the pandemic to navigating multiple storefronts and getting serious about social, Lisa offers an honest look at the emotional and practical realities of entrepreneurship. Learn how Lisa built a loyal following, grew her Instagram by 5,000+ followers in just a few months, and continues to make a real impact with every piece of candy sold.What we chat about in this episode:🎂 Celebrating 5 years in downtown Peterborough🍬 The origin story of Couture Candy and its deeper mission😢 The emotional rollercoaster of running a business🧠 Lisa’s content strategy shift for Instagram growth🛍️ Why storytelling is key for small businesses📦 The power of candygrams in connecting people💬 Setting boundaries and giving back with intention📲 How Lisa uses trends, AI, and scheduling to show up authentically onlineDon't forget to like, subscribe, and leave 5 stars!Connect with Lisa:Follow Lisa on Instagram: @couturecandy.ptboTune into Lisa’s live sales: Thursdays at 8:30PM EST on Instagram and TikTokShare this episode with your fellow small biz ownersSupport small businesses by shopping local and spreading kindness 💕 ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
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25:25
The One Where We Get Brand Clarity with Stacy Aguilar
Branding is so much more than picking pretty colours—it’s about alignment, storytelling, and owning your space as a leader. In this episode, Kat sits down with Stacy Aguilar, brand and web designer, strategist, and creator of The Good Design Method, to talk about building a visual identity that actually works.Stacy shares how to avoid visual boredom while staying consistent, why design is an act of leadership, and how to confidently show up—even before you feel "ready." Whether you're DIY-ing your brand or prepping to outsource, this conversation is packed with encouragement, actionable design strategies, and mindset shifts to help you take up space as the expert you already are.🩷 We chat about:Visual consistency ≠ boring: Stacy breaks down how to keep your brand visually consistent and creatively dynamic.Design is leadership: A strong brand empowers you to show up confidently and helps others believe in your expertise.Start where you are: Your visuals don’t have to be perfect to be powerful. Start with what you have and build as you grow.DIY doesn’t mean “do it alone”: Leverage tools, templates, and guidance (like The Good Design Method) to make confident design decisions.Content batching tips: How to create reusable graphic templates and reduce design overwhelm with smart systems.Brand archetypes matter: Why understanding your brand personality influences every visual decision you make.📣 Connect with Stacy:Instagram: @stacyeaguilarWebsite + Program Info: https://www.stacyeaguilar.com/the-good-design-method-waitlistDon't forget to like, subscribe, and leave 5 stars!☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
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30:50
The One Where Bonnie Does It All (And Still Posts Multiple Times A Week)
In this episode of Social Goals, I sit down with Canadian maker Bonnie Smith — the creative force behind Concrete Barn Co. and CBCo.Designs. From managing three Instagram accounts to batching a week of content in just two hours, Bonnie offers real, relatable insight into what it’s like to wear all the hats. You’ll walk away with practical strategies for streamlining your content and showing up authentically — even if you're an introvert.Meet Bonnie:Bonnie Smith is a laser file designer, physical product creator, and consultant based in Canada. She runs Concrete Barn Co., a shop selling laser-cut keepsakes and home decor, and Cbco.Designs, a digital storefront offering cut-ready files for makers. A mom, a maker, and now a full-time entrepreneur, Bonnie is passionate about helping other creatives balance time, creativity, and sales — without the burnout.Episode Highlights:🛠️ Managing Multiple Accounts: How she creates content for 3 Instagram accounts every week — in under 2 hours.🧰 Systems that Work: The simple photo and B-roll organization strategy that keeps content creation stress-free.🎬 Showing Up Authentically: From refusing to show her face to confidently sharing stories (no dancing required!).🔁 Repurposing Like a Pro: Why she never starts from scratch with seasonal content — and you shouldn’t either.📈 Intentional Growth: How one viral lip-sync reel took off and why mixing content types matters.🤝 The Power of Connection: How the Social with Kat Club gave her structure, fresh ideas, and community.Connect with Bonnie:Laser-cut products: @concretebarnco Digital files for makers: @cbco.designsDon't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
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28:11
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28:11
The One Where Kelsey Has More Fun (and Spends Less Time) on Social Media
In this epi of Social Goals, I chat with farmer, florist, and creative entrepreneur Kelsey Jibb, the powerhouse behind Cold Springs Flower Farm in Cobourg, Ontario. As a busy mom of three, Kelsey shares how she juggles farming, motherhood, and marketing — all while building a flower business that’s anything but boring.Kelsey opens up about her journey into content creation, how social media became a vital part of her growth strategy, and why showing up authentically (Merlin bird app and all!) makes all the difference. Plus, she shares her honest take on being part of the Social with Kat Club and how it transformed her marketing workflow.Meet the guest:Kelsey Jibb is the founder of Cold Springs Flower Farm, a micro flower farm in rural Ontario known for its bright, bold, and personality-filled blooms. Through subscriptions, a farm stand, and seasonal experiences, Kelsey’s mission is to make flowers feel fun and help women reconnect with nature—one bouquet at a time.What we chat about:🌻 Weathering the Storms: Kelsey shares how this year’s brutal growing season (42 days without rain!) has impacted the farm — and how she’s staying resilient.📲 The Power of Personality: Why showing up authentically on social (even as a bird-nerd) creates deeper audience connections.🧠 Behind-the-Scenes is the Strategy: How showing the not-so-glamorous parts of farm life actually boosts engagement.📅 Marketing Workflow Tips: Kelsey walks through her weekly content routine — including how she batch-creates content and schedules it without burnout.🎯 Finding the Right Audience: The mindset shift that helped her finally start speaking to her real target market.💬 The Club Effect: How the Social with Kat Club helped Kelsey reclaim her time, creativity, and confidence as a content creator.Connect with KelseyGet her Free Checklist for Fresh Cut Flower Care to help your blooms last longer: https://coldspringsflowerfarm.myflodesk.com/ Follow Kelsey on Instagram: @coldspringsflowerfarm – for behind-the-scenes farm life, content creation inspo, and seasonal updates (pumpkins included 🎃).Don't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/
About Social Goals: Social media strategy that works for small town business
Social Goals is the go-to podcast for small business owners who want social media strategies that actually work—without the burnout. Hosted by social media strategist and owner of Social with Kat Media, Kat Tepylo Murphy, this podcast delivers actionable marketing tips, creative content ideas, and insightful conversations with fellow entrepreneurs. No dancing trends, no posting three times a day—just smart, effective strategies tailored for local businesses. Whether you're looking to grow your audience, boost engagement, or finally break free from the content creation hamster wheel, Social Goals gives you the tools to market your business with confidence. Grab your phone, hit play, and start posting—strategically.
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