How $100M Entrepreneurs Build Wealth Beyond the Business
In this episode of The $100M Entrepreneur Podcast, Brad Sugars, founder and chairman of Action Coach, breaks down what real freedom actually looks like and why most entrepreneurs never reach it! He does that by teaching you the three layers of wealth that every founder must master to create true long-term freedom. He explains how active wealth is built inside the business, how passive wealth is created through disciplined investing, and how lifestyle wealth ensures that money translates into time, health, and meaningful relationships.Brad outlines the fundamentals of building a sellable company, including why buyers prioritize a consistent two-year track record, how EBITDA multiples shape valuation, and how different buyer profiles can change the trajectory of an exit. He also shares his approach to consistently moving profit out of the business and into assets that compound over time, with a simple real-estate model and a diversified investing strategy at the core.Finally, Brad highlights the importance of intentionally designing a life that aligns with your values, not just your workload, and why founders must treat time, energy, and relationships as strategic assets.Subscribe to The $100M Entrepreneur Podcast for more conversations on strategy, wealth building, and designing a life that scales with you.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter
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The $100M Growth Flywheel: Marketing That Compounds
Forty percent of buyers just want to click a button and purchase without ever talking to a salesperson. At the same time, most people want to be sixty to eighty percent through their own research before they even consider booking a call. In this new landscape, marketing is no longer a support function for sales. It is the engine. Brad explains why the balance has shifted to eighty percent marketing and twenty percent sales, and what that means for every business owner who wants to scale.In this episode of The $100M Entreprenuer Podcast, Brad unpacks the 100M growth flywheel and shows how each turn of the wheel builds momentum through three areas. First, he breaks down the three layers of lead generation, from top of funnel education to bottom of funnel buying decisions, and explains why you need at least seven hours of content across multiple platforms for serious buyers to study. Then he dives into how social media has become social proof media, why one in five posts should clearly tell people what you sell, and how raise your hand marketing, nurture sequences, and simple sales systems convert interest into revenue. Finally, he walks through retention, mapping the first hundred days, training A-grade customers, and using the power of “only” so you onboard the right clients at the right pace.If you are ready to build a growth flywheel that keeps spinning faster as you scale, this episode will give you the practical structure to start putting in place today.Subscribe now so you never miss a strategy that can change your business and your life.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter
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The Reinvention Formula: Growing Into Your Biggest Goals
Most entrepreneurs set goals based on what they can do today, not who they need to become tomorrow. In this episode, Brad shares how he went from a young solopreneur in Brisbane to building ActionCOACH into a global franchise doing $100M a year in revenue, and why the real game is learning, reinvention, and scaling beyond yourself.You’ll hear the behind-the-scenes story: early hustle jobs, mentors who collapsed decades into days, the shift from “doing it all myself” to franchising, and how building models, systems, and intellectual property allowed Brad to multiply his impact worldwide. He also breaks down the concept of “Disney-fying” your ideas (one core IP, many packages), the dangers of limiting beliefs, and why growth now requires constant reinvention, not a one-time pivot.If you’ve set a massive goal and feel miles away from it, this episode will show you how to use that goal as a roadmap for what you must learn, who you must become, and what you must build so your business can outgrow you.Subscribe for weekly strategies to think bigger, grow faster, and become a $100M entrepreneur.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter
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From Operator to Owner: The CEO Blueprint for Freedom and Scale
What does it take to run a business in just one hour a week? In this episode, Brad Sugars reveals the mindset and methods behind evolving from operator to owner and becoming the kind of CEO who builds businesses that run without you. Most entrepreneurs stay stuck in the business; Brad shows how to step out by mastering the four hats of a CEO: Visionary, Builder, Leader, and Investor.You’ll learn how to delegate with confidence, structure your time for maximum impact (customers, team, numbers, and future), and build systems, culture, and capital that compound. From coaching your CEO to knowing what to say no to, Brad breaks down the real work of scaling to $100M and how to design your business so it grows whether you’re in the room or not.Subscribe now to The $100M Entrepreneur Podcast and start thinking like a CEO who leads with leverage, not labor.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter
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5 Strategic Disciplines to Build a $100 Million Company | Exponential Growth Secrets
A grade businesses are built by A grade people. In this episode, Brad Sugars breaks down the five disciplines every one hundred-million-dollar company masters: Strategy, Business Development, People, Execution, and Mission. Learn how to create real leverage so you do the work once and get paid forever, choose the right business model, and cut what slows you down. You will also see how to modularize growth (X times Y) so each new location or segment scales faster and the next sale costs less and is easier.Brad brings it to life with examples from McDonald’s systems to Apple and Disney’s leverage engines. Inside the business, you will learn why management systems create accountability, how to recruit and develop A players who stay, and how onboarding and customer experience drive retention and profitability. Use this episode to rate yourself across the five disciplines, find your weakest link, and upgrade it now.Subscribe for weekly playbooks that turn vision into scale.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter
Hosted by Brad Sugars, founder of ActionCOACH, the world’s #1 business coaching company, The $100M Entrepreneur is where ambitious business leaders come to learn how to scale, grow, and transform their companies.Brad sits down with global entrepreneurs, investors, and business experts, including Gary V, Simon Squibb, Daniel Priestley, and more, to uncover the strategies, systems, and mindset that take businesses from startup to $100 million and beyond.The $100M Entrepreneur is more than a podcast. It is a space to dream boldly, think strategically, and take action, a place for entrepreneurs to gain insight, inspiration, and practical tools to build lasting success.
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