The Floral CEO

• Micro-Momentum — How Florists Actually Get Things Done (Even With Zero Time)

  Do you feel like you’re constantly waiting for the “perfect time” to finally sit down and work on your big business ideas? Welcome to the club, flower friend — because almost every florist I coach thinks they need huge blocks of uninterrupted time to build momentum.But here’s the truth: your life will probably never give you endless hours of quiet, focused time…And you don’t need it.In today’s minisode, we’re diving into Micro Momentum — the simple, doable, wildly effective approach that has helped me build my businesses, stay consistent, and keep moving forward even during the busiest, messiest seasons of life.Whether you’re a florist, a mother, running multiple businesses, navigating neurodivergence, or simply overwhelmed by your to-do list — micro momentum is how you create progress right now, not someday.💡 What You’ll Learn in This Episode✨ Why waiting for “big blocks of time” is secretly sabotaging your businessFlorists rarely get quiet 2-hour windows to be creative. Most of us are stitching our businesses together between school pickup, weddings, laundry, and everyday chaos.✨ How micro-momentum interrupts overwhelm and builds confidenceYour brain craves quick wins. Small steps generate dopamine, reduce decision-fatigue, and gently pull you out of paralysis.✨ Why micro-momentum is especially powerful for neurodivergent floristsBig tasks feel impossible. Small tasks feel doable. And doable creates consistency.✨ 10 micro-momentum tasks you can do TODAY (all under 5 minutes!)Perfect for florists who feel overwhelmed by marketing, admin, pricing, or content creation.✨ How micro-momentum rewires your identityLittle promises kept turn into self-trust — and self-trust creates unstoppable florists.✨ Your 24-hour Micro Momentum ChallengeA simple assignment to kickstart clarity, progress, and accountability immediately.🌼 Episode Highlights“Micro momentum is how real florists get things done — not perfection, not hours of silence, not magical bursts of motivation.”“Your success isn’t waiting for a better schedule. It’s waiting for one tiny step.”“Small actions interrupt overwhelm. Big actions often create it.”“If you want 2026 to be different, it starts with the small decisions you make today.”🔟 10 Micro Momentum Tasks Mentioned in the EpisodeAll under 3–5 minutes:Respond to one DMComment on three planners’ postsUpdate pricing on ONE itemRecord a 15-second BTS clipSave two trending audio clipsSend one follow-up emailOrganize one shelf or one bucketReview tagged images from one venueWrite three bullet points for a captionBrain dump tomorrow’s to-do listMicro momentum → real progress → real results.🌸 If You Loved This Episode…You’ll really love the Floral CEO Mastermind, where we build structure, strategy, confidence, and accountability into your business — and especially where we map out your 2026 goals in a doable, supportive, sustainable way.👉 Join the mastermind: http://floralceo.com/mastermind

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• Paying Yourself as a Florist: Why It Matters & How to Start Today

  In today’s episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself.So many florists are creating beautiful work, serving their couples like magic… and quietly paying themselves almost nothing.This episode breaks down why that happens, how to shift it, and the exact framework (Profit First) Jeni uses to make sure florists are paid fairly and consistently.Whether you're a new florist still feeling “grateful to be chosen” or a seasoned designer carrying years of undercharging, these strategies will help you build a business that actually supports your life — not drains it.🌼 What You’ll Learn in This Episode💰 Why Paying Yourself Is a Real Success MetricAnd why "but I love what I do" is NOT a valid reason to under-earn.💸 The biggest lies florists tell themselves about moneyIncluding:“I’m reinvesting everything, so I just can’t pay myself yet.”“My perks count as income… right?”“I’ll start paying myself when the business grows more.”Spoiler: If there's no plan, growth won’t fix it.📊 How to Calculate the REAL Value of Your PerksCar, gas, phone, Internet, workshop supplies — they all add value, but they’re not a substitute for owner pay.A Florist-Friendly Breakdown of Profit FirstJeni walks through:The 5 accounts you need (plus 1 bonus account)The percentages most florists should useWhy owner’s compensation ≠ profitHow to stop relying on deposits to surviveWhat healthy margins actually look like for a floristThe #1 reason florists stay broke: impulse spending on inventory and flowers.And how Profit First removes temptation and creates discipline.Real numbers + real scenarios from Jeni’s businessIncluding:How she bought her company vanWhy she refuses to tap into depositsThe “book of porn” rule for decor + hard goodsHow she funds workshops without sacrificing payWhy women struggle to talk about money (and how to change that)This section alone will shift how you think about your worth.📉 Are you undercharging? Here’s how to know.(Don’t worry — this part is delivered with love AND honesty.)🌟 The emotional side of paying yourselfBecause money is math, but it’s also mindset.Key TakeawaysYou deserve to be paid well for the art, labor, leadership, and emotional load you carry.Perks are great — but they’re not a paycheck.Underpaying yourself is often a byproduct of underpricing.Profit First forces clarity, boundaries, and responsible growth.Your financial goals cannot stay vague — “I want to make $100k” means nothing until you define what part of that number is YOURS.A business is not sustainable if YOU are not being financially sustained.Resources MentionedProfit First by Mike Michalowicz (highly recommended!)Links to: https://a.co/d/57gwekB• The Floral CEO Mastermind (January = Money Month) floralceo.com/mastermind• Business Breakthrough Strategy Session with Jeni https://floralceo.myflodesk.com/businessbreakthroughWho This Episode Is ForFlorists who feel like they work nonstop but have little to show for itDesigners ready to price correctly (finally)Anyone who wants to grow revenue and take home more moneyCreative entrepreneurs who want financial confidenceFlorists in their first 1–5 years of business who want a healthier foundation

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• The Fastest Way to Get a Planner to Notice You (Without Feeling Awkward or Salesy)

  If you’ve ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking forever. Today, Jeni breaks down the fastest, simplest, zero-salesy strategy to get on a planner’s radar — and it’s something you can do in less than five minutes a day.Wedding planners are one of the most powerful referral sources you can have as a floral designer. They work with dream clients, they influence design decisions, and they often book 15–50 events per year. But many florists hesitate to reach out because they fear being judged, ignored, or coming off as too “salesy.”This episode is your reminder that you are providing a service their clients actively need. You’re not selling a gimmick — you’re offering a solution.And the simplest way to start building that relationship?Thoughtful, consistent engagement on their content.Not emojis. Not spammy comments. Not cold DMs.Just genuine, human interaction that helps you stand out in a crowded industry.Jeni walks you through:✨ Why engagement works better than pitching✨ The exact steps to thoughtfully interact with planners online✨ How the algorithm can actually work for you✨ What familiarity and name recognition can do to accelerate trust✨ Why this strategy mirrors real-life networking (but is way less awkward)You’ll leave this episode with a clear, doable action step that builds what Jeni calls micro-momentum — tiny daily actions that snowball into real relationships and real bookings.🌸 KEY TAKEAWAYS FOR FLORISTSEngagement is your digital handshake.Thoughtful comments and story replies make you memorable, human, and familiar — all essential building blocks for trust.Planners pay attention to who shows up.Their networks are small and curated. If they consistently see your name, you’re already halfway in the door.Familiarity breeds comfort… and comfort leads to referrals.When they feel like they know you, they’re far more likely to send business your way.Micro-momentum = major results.Five minutes of strategic engagement can move the needle more than hours of passive scrolling.🌼 ACTION STEP FOR TODAYChoose one planner you’d love to work with and do the following:1️⃣ Follow them2️⃣ Comment thoughtfully on 3 posts3️⃣ Reply to 1 story4️⃣ Share one of their posts with a thoughtful tagOne tiny step… repeated consistently… builds real relationships.🌿 JOIN THE FLORAL CEO MASTERMINDThis month inside the Floral CEO Mastermind, we are diving deep into everything planners — how they think, how they choose vendors, how they communicate, what they expect, and how to earn a spot in their referral circle. If you want 2026 to look different, this is the room.👉 http://FloralCEO.com/mastermind

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• Why Wedding Planners Are the “Easy Button” for Floral Business Growth

  In this week’s episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the floral industry: working with wedding planners, corporate planners, and niche event planners.If you aren’t intentionally cultivating relationships with planners, you are missing out on major revenue, warm referrals, aligned clients, and the “easy button” that can completely shift the trajectory of your floral business.Jeni breaks down exactly how planners have transformed her own business — including corporate events booked with two weeks’ notice, five weddings from a single planner relationship in one season, and hundreds of thousands of dollars in annual revenue directly tied to her planner network.In this episode, you’ll learn how planners actually work behind the scenes, the different types of planners florists should be targeting, what content attracts planners, and how to build genuine relationships that lead to consistent bookings.What You’ll Learn in This Episode🌿 1. The Type of Planners Florists Should Be Working WithJeni breaks down the categories of planners — and why you shouldn’t only think “weddings”:Wedding plannersCorporate event plannersBar & Bat Mitzvah plannersCultural wedding plannersEvent decorators & party plannersNiche planners (design-led, experiential, luxury, etc.)Each type brings its own high-revenue, high-frequency, and high-opportunity client base.🌿 2. Why Planners Are the #1 Referral Source for FloristsPlanners attract the clients who need your services — and they send you warm leads who:Already trust themFollow their vendor recommendationsAre aligned with your style and pricingTend to book faster and smootherJeni shares real examples, like a $40k corporate event booked within 2 weeks simply because a planner already trusted her.🌿 3. How to Attract the Right PlannersYour Instagram and online presence matter more than ever. Learn how to:Use evergreen content to show you do weddings, corporate, cultural, or mitzvahsMake your email easy to find (planners hate contact forms)Position yourself as in-demandMake planners want to follow and remember you🌿 4. How to Build Relationships That Actually Lead to ReferralsInside this episode, Jeni gives actionable steps:Follow the planners you want to work withEngage strategically (not spammy)Comment with intentionCreate content that signals your specialtyBuild name recognition before you ever meet in personGet your face on video so planners feel like they already know youThese real relationship-building practices have been foundational in Jeni’s business — and can completely transform yours too.🌿 5. The Math That Florists Forget AboutJust 5 planners……who each do 30 weddings a year……sending you just 3 of their weddings…= 15 weddings booked without cold marketing.This is why planners are the growth strategy most florists overlook.🌿 6. What We’re Covering in the Floral CEO Mastermind This MonthThis episode sets the stage for a deep-dive month inside the Mastermind, including:Understanding the different types of plannersHow planners communicate with clients and vendorsHow to pitch yourselfHow to network without feeling awkwardBuilding confidence around planner partnershipsLive coaching & hot seatsReal scripts and real strategies to use immediatelyIf you want 2026 to be the year you finally stop saying “next year will be my year,” this is the month you want to be in the room.

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• My 10-Minute Instagram Marketing Routine (That I Actually Stick To)

  You don’t need a 3-hour content planning session to market your floral business. In this episode, Jeni breaks down her simple 10-minute Instagram marketing routine — the one she does from the bathtub — and shows you how to turn random scrolling into intentional, revenue-supporting activity.Instead of getting lost in kitten videos and wainscoting reels (relatable 😂), Jeni walks you through exactly what she taps, checks, posts, and saves so Instagram starts working for your business, not just stealing your time.In this episode, you’ll learn:What the 10-minute marketing routine actually looks likeHow Jeni uses bath time to knock out meaningful IG tasks without it feeling heavy.The first place she taps every time she opens the appWhy your heart/notifications tab is the most powerful starting point for building relationships.How she turns a simple “follow” into a networking opportunityThe quick DM script she used with a Rochester planner and why that tiny touch matters.Why you must check your DM requests tabAnd how ignoring it means you’re probably missing tagged stories and photographer shout-outs.Her system for saving & using trending audio without wasting timeHow she builds a little “music toolbox” and turns it into easy 7–9 second reels.The “short reels clips” folder that makes content creation fastHow batching small video clips lets her create a reel in about 3 minutes.What evergreen content is and why every florist needs itExamples of posts that can be reused anytime (like “How to inquire,” a la carte info, full-service weddings, etc.).How to turn Stories into a simple traffic funnelUsing saved graphics + Notes app links to quickly get people from IG to your website or inquiry form.Why 10 focused minutes beats 60 distracted minutesHow doing this routine 5x a week is basically almost an hour of intentional marketing without it feeling overwhelming.Simple 10-Minute Routine (Recap)In your 10 minutes, aim to:Check notifications (heart tab)Reply to commentsFollow back relevant accounts (especially planners & venues)Send a quick thank-you DM when someone follows youCheck DMs + RequestsAccept tags from photographers & vendorsShare tagged Stories to your own StoryReply to any genuine inquiries or connectionsSave inspiration & audioScroll a few reels with intentionSave songs you like or that are trending for future useCreate or post a quick reel or StoryUse your short reels clips folder to drag in 1–3 clipsPair with a saved audio, add simple text, and post or save as draftShare one piece of evergreen content to StoriesExample: “Now booking 2026 weddings – inquire here”Grab link from your Notes app and add the link sticker

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