Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

• Writing Emails Donors Actually Want to Read

  Send us a textEver wondered why your nonprofit's email list is stuck at 400 contacts after decades of work? Join Maria Rio for a conversation with Jess Campbell, founder of Out in the Boons, who shares an uncomfortable truth: your email list is probably shrinking right now, and it's kneecapping your fundraising. Jess shares why email is 9-10 times more effective than social media, creative list-building tactics beyond event sign-ups, and how to shift from boring organizational updates to thought leadership content people actually want to read. She introduces the "loop method" for steady growth, tackles the "won't weekly emails be too much?" fear, and challenges nonprofits to stop staying silent on issues their communities care about.  Support the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.

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• How to ACTUALLY change hearts and minds

  Send us a textWhat's the one thing you wish the public understood better about the problem you're solving? That gap between what people know and what you wish they knew? That's your narrative change work, and it should be driving every communication decision you make. On this week's episode, we break down how small nonprofits can stop reacting to headlines and start shaping the conversation around the issues they care about most. Maria sits down with Dimitrios Kalantzis, a nonprofit strategist, communications expert, and former journalist with 10 years of experience covering public affairs. From the "if only people knew" framework to treating your organization as essential reading, this conversation will help you change hearts and minds with confidence and clarity. Changing Hearts and Minds- The Highlights: Your nonprofit should function as its own media organization. With traditional journalism struggling and public affairs reporting declining, nonprofits have an opportunity to fill critical gaps. When supporters sign up for your newsletter, they should feel like you're essential reading on your issue. The "if only people knew" test reveals your narrative strategy. Every nonprofit leader has thought "if only the public knew [blank]." That gap between what people understand and what you wish they understood? That's your narrative change work. Let it guide your communications strategy. Lead by showing others how to think about the issue. Don't just react to how criminal justice, education, or homelessness is being discussed. Be the organization that demonstrates how we should be thinking about these problems in 2025 and beyond. Actionable Tips for Nonprofits to Changing Hearts and Minds: Lead with your strategic plan. Before commenting on any external event, ask: Does this align with our strategic plan? Is this serving our mission or confusing it? Your strategic plan should be your compass for every communications decision. Identify your "if only people knew" moment. What's the one thing you wish the public understood better about your issue? Write it down. That's your narrative change work, now build your communications strategy around closing that gap. Treat your newsletter like essential journalism. Position your organization as the go-to source on your issue. Share what you're learning, be transparent about challenges, and fill the gaps that traditional media is leaving behind. Bridge back to your message. When a news event pops off, you don't have to address every question or debate. Stay on message even if it feels repetitive to you, your audience needs to hear it. Don't engage with bad faith arguments. If someone is asking a question designed to distract or derail the conversation, don't take the bait. You only get pulled into the mud. Redirect to your core message or ignore it entirely. About Dimitrios Kalantzis (he/him)Dimitri is a nonprofit strategist and copywriter who helps small teams raiseSupport the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.

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• Fundraising for “The Perfect Victim”

  Send us a textThere's a reason some fundraising stories feel easier to tell than others. Stories about animals, "grateful" clients, and non-political solutions raise money quickly because they tap into what donors already believe about who deserves help. But what happens when those easy stories erase the complexity and humanity of the people you actually serve? On this week's episode of The Small Nonprofit Podcast, host Maria Rio sits down with Esther Lee, a fundraising and equity strategist who's part of the inaugural Community-Centric Fundraising Global Council and a leader of the Asian Fundraisers in Canada Collective. The Highlights: The "Ideal Victim" Framework: Esther introduces sociologist Nils Christie's concept of who society deems "deserving" of compassion; those seen as weak, vulnerable, respectable, and harmed by a clearly bad offender. Sound familiar? Nonprofits unconsciously replicate these biases every time we sanitize stories to make donors comfortable. The Dog Campaign That Never Was: When Esther and her team of survivors gave extensive input on an intersectional campaign, the contractor delivered a direct mail piece featuring a cartoon dog. The entire appeal hinged on the shelter's pet program, completely erasing the refugee, immigrant, harm-reduction clients they actually served. It would've raised money but she refused to send it. What Gets Left Out When You Lead with Pets: Every time Esther talked about the shelter's pets, donations poured in. But when she talked about systemic poverty, substance use, or the reality of being a newcomer survivor in Toronto's housing crisis? Uneasiness. The pattern revealed who donors saw as "deserving" of help or not. Audit Your Storytelling Practices: Esther challenges listeners to look at who gets featured in newsletters, grant applications, and appeals. Are you sharing the full scope of challenges? Or are you scared to talk about complexity because you're trying to cultivate a donor base that wants simple stories? The Cost Beyond Revenue: If you only measure success by money raised and ignore the trust you're losing with your community, staff, and the people you serve—that's a cost you can never fix. Esther asks: What metrics are you using? And who are you leaving out of your stories? Resources and Links: Connect with Esther Lee on LinkedIn or visit Elevate Philanthropy Consulting. You can also read Esther's article here: "You're Not Feeling Imposter Syndrome, You Are an Imposter: Identity and Belonging in Nonprofit Work" Support the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.

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• When Funders Try to Silence Your Advocacy with Maria Rio and Caitlin McBride

  Send us a textWhat happens when the money your organization needs comes with a muzzle attached? In this bold and necessary conversation, Maria and Caitlin tackle one of the most uncomfortable truths in the nonprofit sector: funders using their financial power to silence organizational advocacy and control community narratives. On this week's episode of The Small Nonprofit Podcast, co-hosts Maria Rio and Caitlin McBride don't hold back as they share real stories of organizations facing pressure to stay quiet, stay neutral, and stay safe in exchange for funding. From the Ontario Trillium Foundation's anti-advocacy clauses to prolific donors demanding ideological alignment, this episode exposes how censorship happens behind closed doors and what nonprofit leaders can do to protect their mission. If you've ever felt pressured to soften your stance, avoid political issues, or accept funding that made you uncomfortable, this conversation will validate your concerns and give you practical strategies to stand your ground. Because serving your community means advocating for your community, even when it costs you. The Highlights: The OTF investigation: How political appointments led to anti-advocacy clauses in funding agreements, and how public pressure eventually got them removed Real consequences of saying "yes": Caitlin shares the personal story of turning down a longtime funder whose new agreement would have muzzled not just the organization, but individual staff and board members from speaking out The Band-Aid trap: Why organizations that don’t advocate for systemic change end up keeping communities in cycles of dependency When politicians weaponize nonprofits: Examples of how elected officials use organizations for photo ops and political gain while simultaneously trying to control their messaging The performativity problem: How organizations publicly claim values they privately compromise through the funding agreements they sign  Resources and Links: Gabe Oatley's investigation into Ontario Trillium Foundation's anti-advocacy clauses  Connect with our cohost, Caitlin McBride Support the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.

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• Leading While Latina: Identity, Power, and the Politics of Nonprofit Work

  Send us a textWhat is it like to lead a nonprofit when you’re constantly being told you’re “too much” of one thing and “not enough” of another? On this week’s episode of The Small Nonprofit Podcast, Sharonne Navas shares what it’s been like to navigate a predominantly white sector as a first-gen American Latina. With experience spanning organizations like Para Los Niños, Ayuda, NARAL Pro-Choice America, and national justice movements, Sharonne names what it means to do deeply political work in a sector that loves to pretend it’s “neutral”. Maria sits down with Sharonne — co-founder and Executive Director of the Equity and Education Center in Seattle and a longtime advocate, organizer, and policy leader — to talk about identity, race, and power in nonprofit leadership. Nonprofit leaders will walk away with language to describe what they’re experiencing, validation that they’re not imagining it, and practical ideas to lead in ways that centre community, democracy, and their own humanity. The Highlights Living in the “in-between” as a Latina ED – Sharonne reflects on growing up as the first American-born child of Central American immigrants, never feeling quite “Latina enough” or “American enough,” and how that plays out in mostly white nonprofit spaces. Racism and tokenism in fundraising – From being treated as a bilingual “two-for-one” hire to working with wealthy donors, Sharonne names the microaggressions and structural issues that racialized leaders face in development and leadership roles. Why nonprofits are inherently political – Sharonne challenges the idea that nonprofits should be “non-political,” framing our work as resistance in systems where governments have stepped back from their responsibilities to marginalized communities. Democracy, philanthropy, and power – Drawing on her policy and advocacy work, she unpacks the contradictions of billionaire philanthropy. Resources and Links Connect with our host, Maria Rio Connect with our guest, Sharonne Navas Support the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.

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