The Workhorse Podcast

• Never Have I Ever

  In today's episode, Kendall and Jess are spilling the tea on all the business "nevers" they've completely 180'd on.From Jessica's adamant stance against TikTok (spoiler: she's now on there with 3,700 followers) to admitting some serious judgment calls that came back to bite them, they're sharing the business moves they swore they'd never make—that turned out to be game-changers.Get ready for some serious humble pie moments, including Jessica's epic crow-eating session about email responses and Kendall's journey from "never anything restaurant-related" to shopping for food trucks and opening a commercial kitchen.They talk about:Why Jessica finally joined TikTok after years of saying "absolutely never"The genius hack for reposting content without watermarks (you'll want to write this down)How "the customer is always right" evolved into "sometimes we fire customers"Why AI-generated content is ruining Pinterest and recipe sitesJessica's brutal honesty about judging businesses who didn't respond to emails (and why she's eating crow now)The reality of managing 6,000+ unread emails while still trying to market your businessWhen to give grace vs. when it's truly unacceptable to drop the ballKendall's complete 180 from avoiding restaurants to planning a commercial kitchen and food truckHow government loopholes make you park a food truck INSIDE a building (because that makes total sense)Why changing your mind is actually a sign of business growth, not weaknessWhether you've ever said "I'll never do [insert business thing here]" or you're judging other businesses for things you don't understand yet, this episode is your reminder that growth means being willing to eat humble pie.Reminder: You don't know what you don't know until you know it—and there's no shame in changing your mind when you learn better.RecapMake sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her website*IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Resources & Links:The video Jess has reused so many timesEpisode 1 - Balance in Rural Business: How We Do It All Skip to Minute 40Jess's new Tik TokJoin the Workhorse Collective Email Newsletter on Marketing for Farmers

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• Being Present in Hard Times

  In today's episode, Kendall and Jess tackle one of the heaviest questions they've received: how do you show up on social media when the world feels like it's on fire?With wildfires, natural disasters, tragic events, and constant crisis news flooding everyone's feeds, they're diving into the real struggle of how to navigate being a business owner when everything around you feels overwhelming.From Jessica's personal experience going completely dark after a local tragedy involving first responders to the challenge of knowing when to pause, when to post, and when to stay silent, they share honest perspectives on managing business content during hard times.They talk about:Why sometimes the best thing you can do is add nothing to the noiseThe difference between performative posting and genuine responseHow to handle pre-scheduled content when emergencies happenWhy "prayers and posts" don't actually help those affectedThe challenge of balancing business needs with sensitivity during tragediesWhen to go completely offline for your mental healthHow your local vs. distant connection to events should affect your responseWhy it's not your story to tell (and when to step back)The reality that you can't please everyone no matter what you doPractical tips for navigating content during crisis without being tone-deafWhether you've struggled with knowing what to say during national tragedies, felt guilty for posting regular content during hard times, or wondered if you should acknowledge every crisis, this episode gives you permission to trust your gut and do what feels right for your business and community.Reminder: You don't have to show up for everything. Sometimes the most respectful thing you can do is give people space to grieve without adding your voice to the mix.Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her website*IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Resources & Links:Anonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching

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• Straight Talk: Value Add, Email Marketing and Mother In Law Drama

  In today's episode, we're digging into your questions and serving up some good old-fashioned straight talk, with a side of strategy and a whole lot of honesty. We love these Q&A episodes because they let us get right to the heart of what you're dealing with in your rural businesses. No fluff, no filters. Just real conversations, straight from the inbox.We kick things off with a big one: marketing beef nationwide when you have limited time, four kids under 12, and a whole lot on your plate. From why going hyper-local can actually make your life easier to how Kendall uses pop-up freezers and mailers to bring in customers, we talk through what works (and what doesn't) when you're not a fan of social media.From there, we dive into a few more listener-submitted questions about everything from the logistics of transitioning away from in-person sales to what to do when your mother-in-law just won’t stop offering unsolicited advice about your farm store (we had thoughts!).This one goes a little long, but we cover a lot of ground, and we hope it gives you some practical ideas and the encouragement to trust your gut in building a business that actually works for your life.Make sure to hit follow/subscribe so you never miss an episode!In this episode, we cover:Why marketing nationwide is so dang hard without time or social mediaSmart alternatives to in-person selling like pop-up freezers and mailersWhat to do when your family doesn't support your pricing or visionWhether value-added products (like cheese or honey) are worth itReal talk on starting and growing an email listThe power of boundaries, especially when working with familyHow Kendall transitioned from market sales to online (and what she learned)Want your question answered in a future straight talk episode? Hit the link below and submit it anonymously!Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteResources & Links:Anonymous Questions Submission Join The Workshop WaitlistEpisode 24Episode 18

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• The Mid Year Business Audit You Need

  Six Small Fixes That Make a Big Business Impact (Yes, Right Now)In today’s episode, we’re hitting pause on the big ideas and zooming in on six very doable things you can take action on this week to clean up your business presence and boost your customer experience—especially if you’re selling through social media. Jessica and Kendall are in full-on checklist mode (don’t worry, it’s in the show notes) and delivering that honest, slightly salty, always encouraging energy we all need mid-year.What we dive into:The power of being findable: Jessica shares her late-night rage-clicking rabbit hole trying to locate a dreamy-sounding flower farm (spoiler: it was in the wrong state). We talk about how missing location info in your bio could be costing you sales—and how to fix it in five minutes.Simplify the buying process: If your followers can’t figure out how or where to buy from you in under three clicks, they’re out. We talk direct links, pinned posts, smart homepage design, and real talk about reading comprehension and attention spans in 2025.Do a content cleanup: Outdated dates, dead links, last year’s info—oh my. We’ve all been there. We walk through how to quickly audit your website and socials so you’re not accidentally sending customers to 2023.Face your numbers: Kendall gets real about what it took to stop avoiding her financial data—and how understanding her metrics saved her business. If you’ve been dodging spreadsheets or feeling embarrassed about not “getting” your numbers, this one’s for you.Audit your time: Whether you’re a Kendall-style calendar spreadsheet-er or more of a “that event was a waste” gut-checker like Jessica, we talk about how to find what’s draining your time without delivering results.Promote. Your. Stuff.: When’s the last time you talked about your actual product on social media? If your feed is all cute kids and summer fun, it might be time to bring your business front and center again—especially before those fall markets roll around.We hope you take this list, carve out an hour, and knock out these six mini audits in your business. You’ll be amazed what a difference these small fixes can make—especially when they’re done before the holiday hustle kicks in.Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteEpisode Links:Owning Your Online PresenceJoin the Workshop Waitlist

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• Numbers Are In: Moose Valley Ranch Part 2

  From a 4-Hour Field Pop-Up to a $2M Economic Powerhouse: Jess’s Business JourneyEver wonder how a failed pumpkin patch and some wedding gigs turned into one of the most impactful rural events in the region? In today’s episode, we (finally!) stick to the script and dive into Jess’s business story—how Gather was born, how Market in the Mountains exploded, and how this whole thing somehow started with a cold chicken lunch and a DM.We talk about what it really means to build community from scratch when you live way out of town. Jess shares the “aha moment” that made her realize rural women needed more than a Facebook group, they needed a room, a seat, and a steak knife that didn’t snap. And you’ll hear the backstory on how a few flower centerpieces, a busted name tag system, and a spark of rebellion against crappy hotel banquet rooms led to a full-blown rural movement.You’ll hear us unpack:The not-so-glamorous start of Gather and the surprising inspiration behind itHow dressing up to connect turned into a six-figure market with over 3,500 attendeesWhy listening to your community beats any fancy business planThe real economic impact of Market in the Mountains (spoiler: $2 million!)What it means to be seen—by your dad, your neighbors, and your local FFA teensWe hope this episode inspires you to trust your gut, even if it starts with a four-hour field idea that nobody thinks will work. Because you might just be the one to put your small town on the map.👉 Make sure to follow the podcast so you never miss an episode! And if this one hit home, we’d love for you to leave a review—it means the world to us.Connect with GUEST:Guest linksConnect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteResources & Links:Market In The Mountain Tickets

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