Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Session recordings reveal user behavior that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage existing analytics data to build custom tools that uncover actionable insights beyond traditional platform limitations. The conversation covers search experience optimization frameworks that connect user behavior data with conversion outcomes, plus strategies for developing proprietary measurement tools when standard SEO platforms fall short of enterprise needs.
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E-commerce teams waste resources tracking 300 million product variants when only top performers drive revenue. Katie Moro, Director of Managed Services at Productsup, has optimized 2.2 trillion products monthly for enterprise retailers navigating AI-driven commerce transformation. She reveals why brands must segment catalogs by KPIs rather than exposing entire inventories, demonstrates the readiness framework for agentic commerce platforms, and explains how structured product data with persona-based attributes creates competitive advantage in AI discovery channels.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI agents are reshaping product discovery for 2.2 trillion monthly products. Katie Moro, Director of Managed Services at Productsup, brings 15 years of e-commerce optimization experience from Channel Intelligence to Google Merchant Center to scaling enterprise product data strategies. She reveals the critical readiness KPI framework for AI commerce platforms, explains why exposing entire catalogs creates measurement chaos, and demonstrates how structured persona-based segmentation drives measurable results at the SKU level.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI platforms require strategic catalog segmentation to maximize performance outcomes. Katie Moro, Director of Managed Services at Productsup, shares her KPI-driven approach to product feed optimization that has proven effective across enterprise e-commerce implementations. She outlines a framework for aligning catalog segments with specific business objectives—whether prioritizing revenue-driving SKUs, new customer acquisition through fresh inventory, or traffic generation via high-engagement products. Moro emphasizes the critical importance of granular segmentation strategies that scale with measurable growth targets.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

E-commerce brands waste millions exposing entire product catalogs to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion products monthly and reveals how strategic catalog segmentation drives measurable AI commerce results. The discussion covers KPI-driven product prioritization frameworks, persona-based catalog segmentation strategies, and structured data optimization for agentic commerce platforms.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.