Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan discusses artificial intelligence’s impact on SEO Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Lately, Google's core updates have consistently aimed to enhance the user experience and prioritize top-quality content within SERPs. The August 2023 core update continued this trend by devaluing pages featuring low-value content. Today, Jordan discusses the August 2023 core update Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. With AI enabling the generation of vast amounts of content, Google will have to take measures against inauthentic and low-quality content. Recent updates like the product reviews update and the helpful content update indicate Google is assessing the overall quality of a website and becoming more proactive in identifying and penalizing websites that cannot justify the value of their content. Today, Jeff discusses cleaning up AI-created SEO content. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. In today’s AI-driven content landscape, valuable, high-quality content is paramount for differentiation and longevity. Therefore, content planning must prioritize strategy and the underlying purpose rather than relying on short-term tactics. Today, Jeff discusses AI for content planning Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Harkins, Director of SEO and Content at CoStar, talks about management in a core update. Google's core updates can yield three outcomes: stability, enhancements, or declines in website performance. Even when there's no change, a compelling narrative is essential to justify ongoing investments of time and effort in SEO. Today, Craig discusses results and communication during and after a core update. Show NotesConnect With: Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.