Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Session recordings reveal user behavior patterns that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage existing behavioral data to optimize search experiences beyond traditional ranking metrics. The discussion covers building custom analytics tools to track user journey completion rates and implementing session recording analysis to identify conversion bottlenecks that standard SEO platforms miss.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most SEOs ignore session recordings despite having access. Celeste Gonzalez from RicketyRoo demonstrates how behavioral data reveals conversion gaps that traditional ranking metrics miss entirely. She outlines frameworks for analyzing user interaction patterns beyond page views and presents strategies for building custom tools that extract actionable insights from existing data sources.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Session recordings reveal user behavior that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage existing analytics data to build custom tools that uncover actionable insights beyond traditional platform limitations. The conversation covers search experience optimization frameworks that connect user behavior data with conversion outcomes, plus strategies for developing proprietary measurement tools when standard SEO platforms fall short of enterprise needs.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

E-commerce teams waste resources tracking 300 million product variants when only top performers drive revenue. Katie Moro, Director of Managed Services at Productsup, has optimized 2.2 trillion products monthly for enterprise retailers navigating AI-driven commerce transformation. She reveals why brands must segment catalogs by KPIs rather than exposing entire inventories, demonstrates the readiness framework for agentic commerce platforms, and explains how structured product data with persona-based attributes creates competitive advantage in AI discovery channels.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI agents are reshaping product discovery for 2.2 trillion monthly products. Katie Moro, Director of Managed Services at Productsup, brings 15 years of e-commerce optimization experience from Channel Intelligence to Google Merchant Center to scaling enterprise product data strategies. She reveals the critical readiness KPI framework for AI commerce platforms, explains why exposing entire catalogs creates measurement chaos, and demonstrates how structured persona-based segmentation drives measurable results at the SKU level.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.