Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Enterprise teams struggle with building effective in-house SEO programs from scratch. Patrick Stox, Technical SEO at Ahrefs with extensive experience scaling search teams across multiple enterprise organizations, shares his proven team-building methodology. He outlines the essential technical and content roles needed for enterprise success, emphasizes hiring creative problem-solvers over traditional job titles, and details his personal branding framework that differentiates enterprise content teams from generic corporate approaches.
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SEO budget allocation faces unprecedented pressure as businesses shift resources to GEO initiatives. Patrick Stox, Technical SEO at Ahrefs with extensive enterprise search optimization experience, addresses the critical challenge of demonstrating SEO value retention while organizations explore emerging search channels. The discussion centers on strategic budget justification frameworks and value attribution methodologies that maintain SEO investment during periods of search diversification.
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Enterprise SEO teams waste 60% of their time on manual technical fixes. Patrick Stox, Product Advisor at Ahrefs with 20+ years optimizing enterprise search programs, reveals how AI-powered automation is eliminating technical debt while reshaping content strategy. The discussion covers Ahrefs' real-time site auditing system that automatically detects and fixes canonicals, redirects, and internal links without developer intervention, plus strategic frameworks for balancing top-funnel content investment against bottom-funnel conversions in an AI-first search landscape.
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Enterprise buyers increasingly struggle with AI-powered research complexity. Tim Sanders, Chief Innovation Officer at G2, leverages insights from over 100 million annual software buyers to reveal how enterprise research behaviors are rapidly evolving beyond traditional search patterns. Sanders shares G2's markdown optimization framework for AI crawling enhancement and discusses expected value calculations for pricing transparency in AI-driven buyer journeys.
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G2's data reveals enterprise buyers increasingly rely on AI-powered search for software decisions. Tim Sanders, Chief Innovation Officer at G2, oversees insights from over 100 million annual software buyers and has identified critical optimization strategies for AI discovery. Sanders shares how markdown-formatted key takeaways at page tops dramatically improve AI crawling and training inclusion, plus why transparent pricing pages reduce model confusion and improve expected value calculations for enterprise buyers.
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