WHR 3.253: Joel Keith – Rocking Authentic Marketing, Partnerships, and Persistence
Episode Summary In this episode of the Work at Home Rockstar Podcast, Tim jams with Joel Keith, CEO of ASP, where he and his team install marketing systems for small and medium-sized businesses. Joel shares his journey from working full-time in broadcast production to taking the leap into entrepreneurship, pushing through risk, doubt, and the inevitable turbulence that comes with growing a business. He opens up about the realities of content creation, building a dependable team, navigating business partnerships, and keeping things human in a world increasingly driven by AI. Check out his work at https://www.aspbranding.com. Who is Joel Keith? Joel Keith is the CEO of ASP, a digital marketing agency serving local service businesses and law firms. With a background in live event production for artists like Jack White, Alice Cooper, Big Sean, and Keegan-Michael Key, Joel brings precision, creativity, and adaptability into the world of small business marketing. Today, Joel helps clients implement marketing systems that increase revenue, simplify operations, and build stronger relationships with their customers. His mission is to demystify digital marketing and make it approachable, effective, and sustainable for business owners. Connect with Joel Keith Website: https://www.aspbranding.com Facebook: https://www.facebook.com/joel.keith.9 Instagram: https://www.instagram.com/joelckeith LinkedIn: https://www.linkedin.com/in/joel-keith-594290187 YouTube: https://www.youtube.com/@aspbranding X: https://www.x.com/joelckeith Host Contact Details Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter/X: https://twitter.com/workathomestar Email:
[email protected] Timestamps 00:00 — Welcome and Introduction 00:18 — Joel's Story of Success: Leaving a secure career for entrepreneurship 01:26 — Facing early doubts and financial fears 03:00 — Taking risks and making decisions as a family 08:05 — Consistency and the long game of content creation 15:32 — Building a reliable team and structuring partnerships 20:44 — Starting a business with friends 21:23 — When friendship and business collide 22:51 — Why business systems matter 24:56 — Supporting team members through personal hardship 26:49 — Creating a functional home office 28:39 — Balancing family life while working from home 31:14 — Relationship-driven marketing and client retention 34:07 — What's new at ASP: AI agents and internal systems 36:42 — RockStar encounters and final thoughts