We have a not-so-secret formula for product launches that help us sell out every time. Most people quit before they really dial in on their audience, messaging, and conversion, but those are the three keys to an extraordinary launch. Join us on this episode as we look at ways to increase your chances of getting in front of the right customer base and actively educating them about your offering. Plus, we also share a hack for using AI to create lead magnets and opt-ins that will actually get people to click!  IN THIS EPISODE, WE TALK ABOUT: The reality of lead conversion rates  Why buying email lists doesn't necessarily mean more sales  One of the best ways to be intentional about your message  The right balance between adding value and selling to your audience  Hiring experts who can help you reach your goals faster  RESOURCES DM the word LEADS to Chris to get his list of 270 unique opt-in ideas!  Text ROUNDTABLE to 310-421-0416 to get on the VIP list for the next roundtable strategy sessions.  Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH LORI Follow Lori: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business CONNECT WITH CHRIS Follow Chris: @chriswharder Visit Chris’ Website: https://chrisharder.me  Listen to The Chris Harder Show

There’s nothing that inspires me more than hearing a female founder’s story and getting real with them about their entrepreneurial journey. Bassima Mroue, co-founder and CEO of SkinTē, joins me on this episode to talk all about how she and her two co-founders launched the first-ever collagen sparkling tea and continue to make waves in the beverage industry with their products.  Bassima shares the initial vision and strategy behind SkinTē and how she navigated the unexpected pivots along the way. We also get into the reality of raising capital as a woman and how she learned to fall in love with challenges. Plus, she gives advice to anyone who is facing self-doubt or contemplating quitting, something I know I’m going to be replaying again and again when I need a reminder to keep going.  IN THIS EPISODE, WE TALK ABOUT: Where the idea for SkinTē came from  How Bassima and her team got SkinTē into 6,500+ stores nationwide in four years  Figuring out how and when to start paying yourself a salary  Ways to harness your sensitivity and make it your superpower  Developing a healthy relationship with challenge  Challenging the myth that starting a business means you have to sacrifice self-care  RESOURCES DM me the word POWER to get our Power 9 prompts!  Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH BASSIMA Shop SkinTē: skinte.com  Follow SkinTē: @skinte  Follow Bassima: @bassimamroue  CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

I recently sat down with psychologist Robert Cialdini and want to give you a peek into what we talked about because he dropped so much wisdom in the conversation! We covered the qualities of highly successful and influential people, mainly around how they get buy-in and build stronger connections. I’m sharing three science-backed strategies that Dr. Cialdini has for increasing your odds of getting a positive response and opening up people’s minds about your offer.  IN THIS EPISODE, WE TALK ABOUT: Simple ways to find common ground with people  Why it’s better to ask for advice instead of feedback  The #1 thing to do before a sales pitch  How to reinforce positive thinking around your offer  RESOURCES DM me the word POWER and I’ll send you my Power 9 prompt!  Books by Dr. Robert Cialdini   Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

If you wait to be ready instead of taking a swing at something, chances are you’re going to miss your window of opportunity. So many of us get paralyzed by perfection and fear any sort of feedback that we end up not even trying. But, if there’s one thing we’ve learned about business over the years, it’s that you need to be okay with putting out a minimum viable product and improving from there. Listen in as we unpack some examples of how we learned this lesson and what you can do today to take action.  IN THIS EPISODE, WE TALK ABOUT: Recognizing the compound effect of taking small steps toward your goals  Why you can’t play big until you’re willing to play small  Using feedback as your roadmap  How to get out of the analysis paralysis cycle and start taking action  RESOURCES Atomic Habits by James Clear  Text ROUNDTABLE to 310-421-0416 to get information about the next roundtable VIP business strategy session.   Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH LORI Follow Lori: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business CONNECT WITH CHRIS Follow Chris: @chriswharder Visit Chris’ Website: https://chrisharder.me  Listen to The Chris Harder Show

Even if you’re hitting the recommended 64 ounces of water daily, you probably aren’t getting the hydration that your body needs. Tracy Duhs, hydration expert and modern wellness advocate, joins me on this episode to talk about how to properly hydrate on a cellular level and implement the nine pillars of health that she lays out in her book, Hydrate.  Tracy breaks down the physics and bio-energetics of water, and shares simple ways to improve the quality of the water in your home. She also dives into her top wellness strategies for awakening vitality and aging gracefully.  IN THIS EPISODE, WE TALK ABOUT: The molecular structure of water and how it can be impacted by our thoughts, words, and environment The effects of dehydration on different areas of wellness  Why Tracy avoids tap and filtered water  Low-cost, easy ways to improve the drinking water in your home  Tracy’s Nine Pillars of Health and ways to habit stack them in your life  RESOURCES Order Tracy’s book: Hydrate  The Hidden Messages in Water by Masaru Emoto  DM me the word POWER to get our Power 9 prompts!  Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH TRACY Order Tracy’s book: Hydrate  Follow Tracy: @tracyduhs Learn more on Tracy’s website: tracyduhs.com Listen to HYDRATE with Tracy Duhs CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business