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If You Know you know

Victoria morton
If You Know you know
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5 of 14
  • The Art of Eyewear: Montreal’s Georges Laoun Opticien with Laura Laoun
    In this episode of If You Know, You Know, I sit down with Laura, the owner of Georges Laoun Opticien, a Montreal institution where eyewear meets art. From carrying on her family’s legacy to creating a space that celebrates design, individuality, and community, Laura shares the story behind the shop that’s become so much more than a place to buy glasses. We talk about entrepreneurship, self-expression, and why the right pair of frames can shift not only how you look — but how you see yourself.If you’ve ever strolled past their iconic storefront or wondered what makes a pair of glasses feel just right, this episode will open your eyes (pun intended 👓)
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    26:04
  • From Small-Batch Dreams to Big Gin Energy with Jordan
    This week on If You Know, You Know, I sit down with Jordan, founder of Willoe Gin, to talk about how she grew her gin brand from small-batch beginnings to a bottle you’re spotting everywhere. We get into the highs, lows, and lessons of building a spirits company, and wrap it up with some rapid-fire fun.
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    20:54
  • PR, Power Moves & Sundae Secrets: Inside Montreal’s Freshest Agency
    This week on If You Know, You Know, I’m sitting down with the powerhouse women behind Sundae Creative Agency, the Montreal-based PR and creative firm making waves with campaigns that actually hit. From starting their agency and carving a lane in Montreal’s bilingual, creative scene to navigating wins, challenges, and a few PR secrets along the way, we get into what it really takes to run a successful business in this industry.We’re talking behind-the-scenes strategy, the reality of saying no to the wrong clients, the pressure of always being “on,” and of course, their proudest wins. Plus, I couldn’t let them go without some fun rapid-fire questions — including what flavor Sundae would be if it was, well… an actual sundae. If you’ve ever been curious about PR, starting your own agency, or just love hearing badass women building something special in Montreal, this one’s for you.
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    51:46
  • Grief, Healing, and Mental Health with Vanessa Da Costa
    This week on If You Know, You Know, the conversation takes a different turn. I sit down with Vanessa Da Costa. She is a life & success coach, hypnotherapist, and mental health advocate. We talk about grief, mental health, and suicide. In honor of Suicide Awareness Month, we open up about the hard conversations that matter, the healing process, and why it’s so important to remind people they’re not alone.
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    43:48
  • Not Your Average Butcher Shop: Inside Tocks Meats
    This week on If You Know, You Know, I sit down with Brian from Tocks Meats, Montreal’s newest butcher shop that’s anything but ordinary. From sourcing locally and rethinking sustainability to sharing tips on how to cook underrated cuts (yes, even that intimidating piece you’ve been avoiding), this episode is a love letter to meat done right.
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    29:42

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About If You Know you know

Everything Montréal, one laugh at a time.🥯 Poutine takes. Neighborhood drama. Local gems.📍If you know… you know
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