Nonprofit Expert

In this episode of Nonprofit Expert, we dive into how nonprofits can transform digital interactions into lasting donor relationships. Join Constant Contact’s Matthew Montoya and DonorPerfect’s Darryl Moser as they share essential nonprofit fundraising tips on leveraging clicks, opens, and engagement data to truly understand and engage your audience. You'll discover why click rates matter more than open rates, how to use segmentation to send targeted messages, and how thoughtful digital connection drives more meaningful and frequent giving. Whether you're new to nonprofit fundraising or looking to sharpen your marketing for nonprofits, this episode offers practical strategies for turning digital touchpoints into valuable donor connections.Connect with DonorPerfect LinkedIn | Facebook | Instagram | TikTok | X

When fundraising feels overwhelming, this episode of Nonprofit Expert offers a short guided affirmation practice to help you stay grounded. Fundraising coach Mallory Erickson helps you recenter, release stress, and move forward with compassion for yourself and your donors.

Stop sending one-size-fits-all messages to your donors. In this episode of Nonprofit Expert, Mallory Erickson shows you how to use donor segmentation to tailor your appeals, strengthen connections, and make every donor feel seen. Learn which segments to start with and how to track engagement in your CRM.

Go beyond dollars raised! In the final episode of her mini series, fundraising coach Mallory Erickson introduces key relational KPIs you can start tracking in 2026 — including trust, engagement consistency, and impact awareness — to measure what truly matters and strengthen long-term donor relationships.

Learn how to overcome hesitation and confidently reach out to lapsed or quiet donors. In this episode, nonprofit expert Mallory Erickson shares practical strategies for leading with courage, authenticity, and transparency, so you can build stronger donor relationships without waiting to “feel ready.”