Ep. 162 Woke Advertising, Identity Marketing and Performative Virtue Signalling
Karla Treadway discusses the critical distinction between authentic leadership and performative virtue signaling in branding. She critiques a well-known marketer for only speaking out on controversial issues when it was safe to do so, emphasizing that true leadership requires conviction and the courage to express one's beliefs before they become mainstream. Treadway also highlights the importance of identity branding, using examples from Bud Light and Jaguar to illustrate how misaligned branding can alienate loyal customers and damage a company's reputation. The conversation underscores the need for brands to maintain authenticity and clarity in their messaging, especially in a saturated market.
Chapters:
00:00 The Dangers of Performative Virtue Signaling
02:21 Authenticity vs. Optics in Branding
05:59 Identity Branding: Lessons from Failed Campaigns
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Ep.161 Conditional Freedom: How the West is Weaponizing Fear
Karla Treadway discusses the alarming trend of Western nations, particularly Canada, using fear as a tool to control dissent and behavior. She highlights the severe penalties faced by peaceful protesters compared to violent offenders, emphasizing the shift from rights to privileges. The discussion also touches on the criminalization of speech, particularly in the UK, and the implications of conditional freedom in society. FREE Resources for your Business: I share free systems and resources every week on my newsletter with 2500+ freedompreneurs: https://www.karlajoytreadway.com/email Follow us on Instagram: https://www.instagram.com/thesovereignceopodcast Follow us on Twitter: https://x.com/thesovereignceo Subscribe and Support this Show on Substack and Receive Bonus Articles on all things Business, Politics and Living Free https://karlatreadway.substack.com
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Ep.160 Brandon Forbes is Going Against the Grain and Growing His Business with God
What would happen if you ditched the everyday marketing advice and listened to God instead? Karla Joy Treadway sits down with Brandon Forbes, a successful coach and entrepreneur, to explore the transformative power of divine guidance in business. Brandon shares his journey from humble beginnings as a pool cleaner to becoming a millionaire coach, emphasizing the role of faith and obedience in his success. The conversation delves into the challenges of merging faith with business, the unhinged and surprising things that God has told Brandon to do to grow, the importance of giving, and how divine intervention has shaped Brandon's path. Tune in for an inspiring discussion on the intersection of spirituality and entrepreneurship.
Introduction (0:00 - 2:00) Karla Joy Treadway introduces the episode and welcomes Brandon Forbes.
Brandon's Background (2:00 - 10:00) Brandon shares his journey from a pool cleaner to a successful coach. Discusses his early ventures and the pivotal moment of working with Brooke Castillo.
Role of Faith in Business (10:00 - 20:00) Brandon talks about the influence of his faith on his business decisions. The importance of tithing and how it has impacted his financial success.
Divine Guidance and Business Strategy (20:00 - 30:00) Examples of how divine guidance has led to unconventional business strategies.Brandon shares personal stories of obedience leading to unexpected success.
Challenges and Overcoming Them (30:00 - 40:00) Discussion on the challenges of merging faith with business. How Brandon navigates criticism and stays true to his beliefs.
Closing Thoughts (40:00 - End) Karla and Brandon discuss the broader implications of faith in entrepreneurship.
FREE Resources for your Business: I share free systems and resources every week on my newsletter with 2500+ freedompreneurs: https://www.karlajoytreadway.com/email
Get my free online course for coaches and creators and get 5-10 more clients every month: https://www.karlajoytreadway.com/the-vault
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Ep.159 Mark Carney's Conflicts of Interest Exposed
In this episode of the Sovereign CEO Podcast, Karla Treadway delves into the controversial political figure Mark Carney, exposing the numerous conflicts of interest that have emerged during his campaign. Treadway critiques Carney's public persona as a responsible banker while revealing the discrepancies between his claims and the reality of his financial entanglements. The discussion highlights the implications of these conflicts on public trust and the perception of political integrity in Canada. Follow me on Instagram https://www.instagram.com/karlajoytreadway Join my censorship free newsletter with 2500+ awake entrepreneurs: https://www.karlajoytreadway.com/email Join my FREE business builders community for online coaches! https://www.karlajoytreadway.com/the-vault Start building your dream freedom business here: https://www.karlajoytreadway.com/the-sovereign-ceo Want to work with us? Book a discovery call here: https://calendly.com/karlajoytreadway/connection-call
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Ep.158 Censorship in Canadian Media: A Wake-Up Call
In this episode, Karla Treadway discusses the resignation of Canadian news anchor Travis Dhanraj from CBC, highlighting issues of censorship, editorial independence, and the culture of self-censorship within mainstream media. The conversation emphasizes the importance of independent media and the need for creators to own their platforms and voices in a landscape dominated by legacy media. Treadway calls for action among creators to speak out and build resilient platforms that cannot be silenced. Ready to build a business that no one can take away from you? Check out these free resources: Join my censorship free newsletter with 2500+ awake entrepreneurs: https://www.karlajoytreadway.com/email Join my FREE business builders community for online coaches! https://www.karlajoytreadway.com/the-vault Start building your dream freedom business here: https://www.karlajoytreadway.com/the-sovereign-ceo Want to work with us? Book a discovery call here: https://calendly.com/karlajoytreadway/connection-call
Welcome to The Sovereign CEO, a podcast where we have brave conversations about creating wealth on your own terms, building a brand that stands for something, and living truly sovereign and free. Expect bold conversations about business, politics, culture and the mindset to lead in today’s world.
Canada - english