
Building and Selling a Brand
2023-8-04 | 1h 4 mins.
šš¬šļø Farewell, Season 2! It's time to say goodbye with a bang! š„ In the final episode, "Building and Selling a brand," we've got the dynamic duo of Colin Urie from Gallo acoustics and Dave Wilson of Dizztribution taking center stage! š¤©Picture this: A podcast road trip to Glasgow, filled with laughter, banter, and some good ol' Scottish accents! š“ó §ó ¢ó ³ó £ó “ó æ Who knew entrepreneurs could be so entertaining? šColin, the mastermind behind the brand that got gobbled up by the Pulseight Group, and Dave, the AV distribution champ, join forces to spill the beans on what it takes to make a brand soar like a rocket! ššWe're talkin' epic products, ingenious strategies, and of course, some juicy insights into their plans for world domination! ššBusinesses are like rollercoasters š¢ ā one minute you're screaming in excitement, and the next, you're hanging on for dear life! š± But it's all about the journey and the thrill of the ride, baby! š¤As for exit plans, well, we're taking inspiration from action movies ā explosions and slow-mo exits! š„š But first, we gotta make sure our businesses are worth selling! šøSo, tune in, grab some popcorn, and get ready to laugh, learn, and wonder why we didn't pursue careers as Scottish comedians! š¤£āØSeason 3 is already in the works, and let's just say it involves a lot of caffeine, wild adventures, and some special guest appearances! š Stay tuned, folks ā it's gonna be LEGEN...wait for it...DARY! ššš#GoodbyeSeason2 #EntrepreneurLife #BuildingABrand #PodcastMania #ScottishAdventures #ExitPlansOnFleekContact the Smart Home Surgery Send us a DM on Instagram @smarthomees Email us at [email protected] Thanks for listening & see you on the next episode

Professional Industry Community
2023-7-27 | 53 mins.
š§ Join us for an exciting episode of 'Tech Talk Insights' as we sit down with Amanda Wildman, the dynamic owner of TruMedia, an integration company based in Michigan, and a respected Director on the CEDIA board. š š”š£ļø Amanda's extensive involvement across the industry makes her the perfect guest to discuss everything community-related in this podcast. She is a well-known figure throughout the CEDIA community, admired and respected by all. š¤š In our candid conversation, we address the challenges of breaking into the smart home professional community and brainstorm ideas on how we can grow the number of integrators in the field. šOther topics we explore in this episode include:1ļøā£ Nerd Talk - Learning to Communicate with each other without excluding others. šš£ļø2ļøā£ The Male-Dominated Industry: We openly discuss the prevalent issue of the smart home industry being male-dominated and the importance of promoting diversity and inclusion within the space. šāāļøšāāļø3ļøā£ Fostering Diversity in the Space: We explore strategies and initiatives that can help create a more diverse and inclusive environment in the smart home industry. šāØ4ļøā£ The Power of Networking in Building a Business: Amanda shares valuable insights on how networking has played a vital role in building her successful integration company. š¤š¢5ļøā£ Getting Involved with CEDIA: Discover how you can get involved with CEDIA, one of the most respected organizations in the industry, and make a meaningful impact. š š§6ļøā£ Is CEDIA Behind as a Social Community?: We delve into the current state of CEDIA as a social community and discuss its potential for growth and improvement. š±š¬7ļøā£ Learning to Be Open as a Community: We emphasize the importance of openness, collaboration, and sharing within the smart home industry's community for continuous progress. š¤š”Tune in to this thought-provoking episode with Amanda Wildman, where we gain valuable insights from her wealth of experience and discuss critical topics shaping the future of the smart home industry. š§š Don't miss it!Contact the Smart Home Surgery Send us a DM on Instagram @smarthomees Email us at [email protected] Thanks for listening & see you on the next episode

The Godfather of CI
2023-7-07 | 39 mins.
Contact the Smart Home Surgery Send us a DM on Instagram @smarthomees Email us at [email protected] Thanks for listening & see you on the next episode

Creating Content
2023-6-30 | 1h 3 mins.
Ā Creating Compelling Content for Personal and Business BrandingHost: Benjamin DaviesGuest: David Fell (Media Partner, ex-integrator) and Mr. George Fuet (Former Head of Media Production for Pulse Cinemas, currently on a year away in Australia)In this episode, we dive into valuable tips for creating engaging content that enhances your personal or business brand. Here's a summary of the key points discussed:Understanding Your Audience:Before creating content, it's crucial to understand your target audience. Identify their needs, interests, and preferences to tailor your content accordingly.Conduct market research, engage with your audience through surveys or social media interactions, and analyze their feedback to gain valuable insights.Consistency and Branding:Maintain consistency in your content to establish a recognizable brand identity.Define your brand voice, visual elements, and messaging guidelines. Use them consistently across all platforms to build brand recognition and trust.Quality Over Quantity:Focus on delivering high-quality content rather than producing a large volume of mediocre content.Invest time and effort into research, planning, and execution to ensure your content is valuable, informative, and engaging for your audience.Storytelling:Incorporate storytelling techniques to create a deeper connection with your audience.Craft narratives that resonate with your brand values, customer experiences, or industry insights. Stories evoke emotions and make your content memorable.Multimedia Approach:Explore different content formats such as videos, podcasts, blog posts, infographics, or social media posts.Adapt your content to suit the preferences and habits of your target audience. Experiment with different mediums to maximize reach and engagement.Authenticity:Be genuine and authentic in your content. Let your unique personality or brand values shine through.Build trust by sharing personal stories, experiences, or behind-the-scenes glimpses. Authenticity fosters connections and strengthens your brand's credibility.Call to Action:Include a clear call to action in your content to guide your audience towards the desired action.Whether it's subscribing to your newsletter, following your social media accounts, or making a purchase, provide a clear next step for your audience to take.Remember, creating compelling content is an ongoing process of learning, experimenting, and refining. Stay open to feedback, adapt to changing trends, and consistently deliver value to your audience.Join us for this insightful episode as we uncover the secrets to creating content that resonates with your personal or business brand!Contact the Smart Home Surgery Send us a DM on Instagram @smarthomees Email us at [email protected] Thanks for listening & see you on the next episode

Gun For hire
2023-6-23 | 43 mins.
We explore subcontracting within the industry with Matthew Smith and Joni Schaffer⦠both who have built custom install businesses and now offer help to other integrators new and old in the industryContact the Smart Home Surgery Send us a DM on Instagram @smarthomees Email us at [email protected] Thanks for listening & see you on the next episode



Smart Home Surgery