The AI Advertising Podcast

Healthcare marketing is “hard mode”: strict privacy rules, heavy regulation, and measurement limitations that make the usual ad-tech playbook fall apart. This episode explores how AI is changing the way healthcare and pharmaceutical brands reach both patients and healthcare professionals—while balancing relevance with privacy and staying compliant.
You’ll hear from:
Jerrad Rickard, Senior Director & Product Leader at IQVIA Digital.
Jasmaan Panesar, Senior Manager, Verticals & Performance at StackAdapt.

Disclaimer: The views and opinions expressed in this podcast are those of the speakers and are for informational purposes only. This content does not constitute legal advice, and listeners should consult their own legal counsel regarding any specific legal or regulatory questions. StackAdapt does not access or store patient-level data and operates exclusively using privacy-aware, de-identified audience signals activated through vetted data partners.

The 2026 FIFA World Cup will be the biggest ever—48 teams, 104 matches—and it’s the ultimate test of reaching the right fans at scale without creepy tracking. This episode breaks down how AI-driven contextual targeting separates intent (not just interest) to reach both hardcore soccer fans (tactics, lineups, odds, analysis) and culture/moment fans (national pride, watch parties, travel, lifestyle/celebrity), with different creative, timing, and KPIs.
Guest: Martin Perelmuter, Regional Agency Development Manager (LATAM) at StackAdapt.

As AI reshapes retail advertising with real-time optimization, faster creative testing, and new ways to reach shoppers across CTV, the open web, and commerce environments—one big question remains:
Can AI actually deliver relevance at scale and prove what’s truly incremental?
In this episode, we dive into that question with a leader on the front lines of commerce and programmatic:
Dana Karlin, Head of Commerce, StackAdapt

AI in marketing automation has reached an inflection point. The tools are powerful, budgets are rising, and AI now touches everything from campaign planning to personalization. But outcomes are still inconsistent.
In this episode, Diego Pineda sits down with Chris Bentley (Director, Marketing Operations and Analytics at StackAdapt) and Wayne Coburn (Director of Product at StackAdapt) to unpack why.
The core insight is simple: AI advantage no longer comes from features alone. Performance now comes from consolidation, integration, and activating AI as a shared intelligence layer across fewer, more powerful systems—so journeys connect, learnings compound, and waste drops.
We also dig into a structural problem highlighted by StackAdapt research: 66% of marketers say up to 30% of programmatic budget is wasted due to siloed or fragmented execution. Adoption has moved faster than coordination—and that gap creates “automation debt.”

Marketers have long been obsessed with performance—but is it costing us long-term growth? This episode explores the growing tension between brand and performance marketing and the role of AI in helping marketers finally see the full funnel.
Our guest: Becky Tasker, VP of Growth Marketing at StackAdapt.