AI, Personalization, and Privacy: Striking the Right Balance
Consumers expect personalized ad experiences, but they also demand stronger privacy protections. So how can advertisers deliver relevant ads while staying compliant with evolving privacy laws?In this episode, we explore how AI-driven personalization is reshaping advertising—and the challenges of balancing relevance with ethical data use.Our expert guests break it all down:Ned Dimitrov (VP of Data Science, StackAdapt) – On AI-powered contextual personalization and the cookieless futureYang Han (CTO, StackAdapt) – On navigating privacy regulations in different verticals and jurisdictionsCarole Lawson (Chief Data Officer, MarketStorm) – On ethical data collection and how brands can ensure consumer trustAI is transforming how ads are tailored to audiences—but where should advertisers draw the line between personalization and privacy?
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How AI Is Changing the Way Marketers Use Martech and Adtech
AI is no longer just a new tool in the marketer’s tech stack—it’s transforming the way we use the stack itself. From campaign planning to performance insights to creative production, generative AI is changing how marketers interact with martech and adtech platforms every day.In this episode, we speak with:Scott Brinker (VP, Platform Ecosystem at HubSpot)Winston Zhu (Director of Platform Engineering at StackAdapt)Together, they explore how AI is evolving the roles of marketers, reimagining user interfaces, and shaping the future of campaign execution.
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Martech Convergence: The Future of Full-Funnel Marketing
The marketing tech stack is shifting from fragmented tools and isolated data to unified platforms that support a full-funnel view of the customer journey. AI is the catalyst, but convergence is the destination. In this episode, we are joined by three StackAdapt leaders to explore how martech and adtech are coming together—and what that means for strategy, execution, and team culture:Vitaly Pecherskiy, CEO and co-founder of StackAdaptRyan Nelsen, CMO at StackAdaptWinston Zhu, Director of Platform Engineering at StackAdaptThey discuss the realities of implementing AI, activating first-party data across channels, and how marketing teams can evolve to thrive in a converged ecosystem.
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AI and Predictive Analytics: The Next Step in Targeting
What if you could predict exactly when and where your next customer will convert? AI-powered predictive analytics is making that possible, helping advertisers shift from educated guesses to data-driven certainty. In this episode, we explore how AI is revolutionizing audience targeting, media buying, and budget optimization. Our expert guests break it all down:Carole Lawson (Chief Data Officer, MarketStorm) – How AI-powered segmentation is reshaping audience targetingYang Han (CTO, StackAdapt) – How AI models analyze real-time data to predict conversionsNed Dimitrov (VP of Data Science, StackAdapt) – How AI evaluates ad auctions in milliseconds to optimize spendPredictive analytics is transforming advertising—helping brands target smarter, bid better, and optimize campaigns dynamically.
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AI vs. Humans: Is AI Taking Over Advertising?
Is AI replacing marketers and creatives, or is it simply a tool to enhance their work? As AI continues to automate tasks in advertising, the question remains: who’s really in control?In this episode, we explore:The real impact of AI on creative work, ad targeting, and decision-makingWhat AI can do better than humans—and where it still falls shortHow advertisers and marketers can leverage AI without losing the human touchOur expert guests weigh in:Yang Han (CTO, StackAdapt) – How AI is designed to assist, not replace, human decision-makingDavid Wells (Industry Principal, Snowflake) – AI’s role in automation and predictive analyticsThe future of AI in advertising isn’t humans vs. machines—it’s humans and machines working together.
The AI Advertising Podcast pulls back the curtain on the world of AI-driven advertising. This isn’t your typical talking-heads podcast—each episode is a storytelling journey, packed with real-life anecdotes, expert commentary, and industry insights that uncover how AI is transforming digital marketing. This podcast will keep you ahead of the curve in the ever-evolving world of AI advertising.
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