Examining Podcasting's Fans, The Downsides of Podcasting for 📺, & More
Today in the business of podcasting: Tom Webster talks about the great podcast divide, Jerry Kolber talks about the folly of podcasting with aims to end up on TV, and Paramount has no intentions of going back to old-school Upfront plans. Find links to very article mentioned here on SoundsProfitable.com
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The Great Podcast Divide: Understanding Fans vs. Anti-Fans
A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite.Credits:Written by Tom WebsterEdited by Gavin Gaddis and Bryan BarlettaAudio edited by Gavin GaddisSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
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New Estimate for Global Podcast Economy, CTV Podcasting Growth, & More
Today in the business of podcasting: Digidayl ooks at the rise of CTV podcast consumption, Owl & Co. estimates the 2024 global podcast revenue total is double previous estimates, and Andrew Goldsmith talks comedy and why it's one of the best options for brands looking into podcasting. For links to every article mentioned please visit here on Sounds Profitable.com
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Spotify Podcast Viewcounts, Epic Games v. Apple Results, & More
Today in the business of podcasting: PodX makes their first U.S. acquisition with Lemonada Media, Patreon will update its iOS app to allow non-Apple payment methods after recent court ruling, Spotify now will publicly display play count on podcast episodes, and a roundup of Q1 financial reports from the past week. Find links to every article mentioned here on SoundsProfitable.com
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Podcasts 🔜 Spotify Ad Exchange, Defining the "Top" Podcaster, & More
Today in the business of podcasting: Spotify is adding podcasts to SAX this quarter, WARC report looks at how brands are gaining ground with audio advertising, a look at just how sturdy Rogan's grip on podcasting charts is, and Mark Zuckerberg teases a potential future Meta product that'd cause some big waves for the advertising industry at large if it was adopted.Find links to every article mentioned right here on SoundsProfitable.com
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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