The Truth About Ag

• The Truth About Family Offices and the New Farm Legacy

  It’s a catch-up Christmas special on The Truth About Ag. With nearly 50 episodes behind them, Evan and Kristjan look back at the conversations that shaped the show. From CEOs who started on the ground floor to guests who opened up about health, mindset, and the realities of modern farming. They revisit the moments that stuck, the one-liners they still use, and the guests who shifted how they think about leadership and life.The conversation moves into the big issues farmers are facing now: grain dryer grants and why infrastructure, not price, is the real bottleneck; rising land values and the wave of recent farm sales; and why some operations are choosing to exit at the top. They dig into succession, working capital pressures, and the growing need for farmers to think beyond the next season and start planning for the next decade.They wrap with a look at growth, hiring before you’re drowning, performance reviews that don’t blindside anyone, and the mentors and books that shaped their own paths. It’s a reflective, honest episode that sets the stage for where agriculture and the show is headed next.

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• The Truth About Turning Volatility into Opportunity with Ken Seitz

  Evan and Kristjan sit down with Ken Seitz, CEO of Nutrien, whose journey from a Saskatchewan dairy farm to leading one of the world’s largest ag companies is a story rooted in humility, hard work, and curiosity. Ken shares how growing up on the farm shaped his leadership approach, the mentors who taught him the value of truth, discipline, and community, and how those early experiences continue to influence his perspective on business and community.The conversation covers everything from global fertiliser trade flows and market volatility to the future of technology and talent in agriculture. Ken explains how Nutrien adapts to geopolitical uncertainty, why flexibility is the only way forward, and how Canadian farmers can use data, discipline, and bold thinking to stay competitive. Through it all, he returns to the same theme that Saskatchewan values, curiosity and commitment to compete are what drive progress in both farming and business.

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• The Truth About Leading with Purpose with Bryce Eger

  In this episode of The Truth About Ag, Kristjan and Evan are joined by longtime friend and Canadian agriculture executive Bryce Eger. They get into how their small-town roots shaped the people and professionals they’ve become, despite all three of them ending up in careers they were once told not to pursue.Bryce’s leadership has guided teams through mergers, cultural shifts, and major innovations in seed technology and commercialization. Today, Bryce continues to bring his trademark people-first approach to an industry that’s constantly evolving.The conversation ranges from leadership and business advice to technology and personal fulfillment. They also discuss the realities of technology adoption, the ongoing debate between generic and non-generic products, and how purpose and happiness shift as careers mature. Bryce offers thoughtful insights on the fundamentals of leadership and the role that lifelong learning plays in both professional success and personal balance.It’s a candid, thoughtful conversation about growth, perspective, and finding meaning in the work you do - on the farm, in the boardroom, and everywhere in between.

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• The Truth About Generations in Ag Business with John Heimbecker

  John Heimbecker of Parrish & Heimbecker joins Kristjan and Evan to share what four decades in Canadian agriculture have taught him about leadership, diversification, and long-term thinking. From his start in a Toronto trading office to leading one of the country’s largest family-owned agribusinesses, John talks about how P&H develops people from the ground up, why family members start at the bottom, and how empowering non-family managers has kept the company moving forward.The conversation dives into marketing discipline, hedging strategies, and the role diversification plays in managing volatility across grain, feed, flour, and eggs. John also breaks down the supply chain challenges that hold Canadian agriculture back - rail monopolies, port inefficiencies, and the policy changes that could fix them. It’s a candid look at legacy, leadership, and the mindset required to build a business that lasts beyond a single generation.

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• The Truth About Producers, Policy, and Trade with Warren Kaeding

  Evan and Kristjan welcome Warren Kaeding, third-generation farmer and MLA for Melville-Saltcoats, for a conversation that ties farm life to global trade. Warren shares how his roots in pedigreed seed and recognition through Outstanding Young Farmers shaped his path into politics, and why “engagement, engagement, engagement” is the thread running through both farming and government.The discussion ranges from recent trade missions in Asia to the role of Saskatchewan’s trade offices and STEP in opening doors, building trust, and keeping Canada competitive. Warren explains how volatility today is driven less by supply and demand and more by geopolitics and policy, pushing farms toward longer-term strategies like storage and procurement planning. From rebuilding producer trust to asking buyers what they really want, the episode highlights why communication and collaboration remain the foundation for agriculture’s future.

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