This week, we talk about Pet Marketing.The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra.We’ll flip through IKEA’s CAT-alogues and DOG-alogues.And we’ll explore Dolly Parton’s “Doggy Parton” fashion line.-----Looking for where to find a discount on the Saily data plan?Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go tohttps://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.
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27:14
Bookmarks 2025
This week, it’s our annual “Bookmarks” episode. We read a lot of books to research this show, and often we stumble on great stories that don’t fit our regular episodes. So we save them up for this show. We’ll talk about a new book on SNL producer Lorne Michaels, we’ll take a few notes from a famous songwriter, and we’ll talk about a Bible with a wicked typo.--------Looking for where to find a discount on the Saily data plan?Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go tohttps://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.
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32:12
Seizing The Moment
This week, we look at how the marketing industry seizes pop culture moments.We’ll talk about a website that got national attention by making a bold prediction about a TV show.How A1 Steak Sauce caught the funniest – and luckiest break.And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers. --------Looking for where to find a discount on the Saily data plan?Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go tohttps://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.
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28:06
A Moment I'll Never Forget: The Power of PSAs
This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there. And do it with an iota of the budget. It requires exceptional creativity. We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors. --------Looking for where to find a discount on the Saily data plan?Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go tohttps://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.
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27:20
Brand Strategist & Author Peter Wilken
Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building. Hosted on Acast. See acast.com/privacy for more information.
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
Canada - english