Under the Influence with Terry O'Reilly

In this episode from our archives, we take a look at one of the tools of political marketing – the campaign song.
Politicians have used songs going all the way back to at least the 1700s.
Sometimes the songs are written expressly for the political party or candidate.
Sometimes, politicians co-opt pop songs.
And sometimes, pop artists have a major problem with that.
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Every company dreams of doubling its profit.
It’s almost impossible to do.
Yet, some companies do it by tweaking one tiny thing.
We’ll talk about an industry that put three words on their packaging that doubled their profit.
A company that created a catchy jingle that doubled their revenue overnight.
And a business that changed one single word in a headline and their profit went up 100%.

A favourite from our archives.
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In this episode, we shoot for the moon.
Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.
We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station.
There are companies who want to employ hundreds of tiny satellites to create logos in the night sky.
Some companies even want to put ads on the moon.

And those ads might even be cheaper than Super Bowl commercials.

From our 2024 Archives.
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From our archives, a favourite...

Occasionally, an old advertising campaign is brought back from the dead.
Even if it has been off the air for decades.
In this episode, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time.
A much-loved beer campaign that has been revived after 34 years.
And a controversial commercial that was yanked off the air in 1989, but was re-run again recently.
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Because Terry LOVES books, we do an annual Bookmarks episode. This one is from 2024.
There’s never enough room to include all the great stories we find in our research books.
So this episode is dedicated to all those stories that didn’t fit into our regular episodes.

The theme is “bravery” - and we’ll talk about how a brave goaltender revolutionized hockey, how Larry David routinely ignored studio executives, and we’ll salute the bravery of Lucille Ball.

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