The Marketing Freelancer: Unicorns Unite

• #274 The Identity Reset Freelancers Need to Attract Better Clients & Higher Rates with Mindi Huebner

  Feel like you’re doing everything right as a service provider, but your freelancer business still hasn’t caught up? You know what to do, believe you deserve better clients and higher rates, but still default to playing small. It’s time for an identity reset, especially as you wrap up the year and think about what needs to change in 2026. In this episode, Mindi Huebner and I dive into identity resets and mindset shifts for freelancers and the pre-strategy strategy behind attracting better clients and charging like the expert you already are.Mindi Huebner is the go-to Subconscious Success Alchemist for high-achieving women when success feels heavy. She’s a Clinical Hypnotherapist, Certified NLP Practitioner, and creator of the 24 Karat Identity™ framework, a rapid identity alignment process that helps women shed conditioning, release the pressure to prove, and lead with self-trust. With hundreds of podcast and summit appearances, Mindi is known for blending neuroscience and intuition to unlock exponential growth and authentic leadership.Listen to learn more about:Why mindset isn’t enough without identity alignmentThe pre-strategy strategy freelancers skip and why it mattersThe four success-blocking identities keeping freelancers stuckHow subconscious patterns sabotage SMART goalsWhat it really means to step into your 24-karat selfNotice what this conversation brings up for you. Don't ask WHY you keep doing it. Ask WHAT is making this hard. Mindi says, "Micro shifts make massive change"—this is how you close the identity gap between who you are and who you want to become.Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show:Book a free 15-minute Identity Call with Mindi to uncover what your subconscious is really wired for and where misalignment may be holding you back. You’ll identify the patterns shaping how you lead and get clarity on what alignment could look like next.Take Mindi’s free Subconscious CEO Identity Quiz to reveal the hidden pattern running your business. In just a few minutes, you’ll see what’s driving your decisions, spot the gap between where you are and where you want to be, and receive a guided audio reset to help you step into your next-level identity right away.Connect with Mindi:Instagram: @mindihuebner Facebook: Mindi Huebner-Subconscious Success AlchemistWebsite: http://mindihuebner.com/ Connect with Emily:Instagram:

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• #273 How to Become an OBM and Land Premium Clients with Sarah Noked

  The Online Business Manager role is exploding and for good reason. More entrepreneurs want leadership, strategy, and someone who can own operations instead of just checking off tasks. In this episode, we’re diving into how to become an OBM – a role that so many VAs and freelance service providers naturally grow into. And if you’ve been feeling tugged toward leadership or higher-value strategy work, Sarah Noked is here to shorten your learning curve. She breaks down everything from real pricing to red flags to the unsexy parts of the job.Sarah Noked is the founder of OBM School, where she trains service providers to become skilled Online Business Managers. She also leads a thriving OBM agency that pairs entrepreneurs with the operational support they need to scale. Her CPD-accredited program is one of the most recognized paths for freelancers ready to level up into a true operations leader.Listen to learn more about:How to become an OBM and how to know if you’re secretly already doing the workReal talk about OBM hourly and retainer pricing Why VAs burn out, and how the OBM role solves (and sometimes creates) different problemsRed flags, green flags, and the actual responsibilities of the OBM roleWhat kind of clients are the best fit for an OBMIf you realized you’re already doing half the OBM job, this episode will give you the trade secrets and next steps you need to fully claim that role.Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show:Grab Sarah’s FREE OBM Starter Kit*: for VAs or Online Service Professionals ready to be seen as an indispensable OBM. Discover the tools, tips, and tech to bring your OBM business to life.Already doing OBM-level work? Sarah’s OBM Accreditation course* is the premium, CPD-accredited certification program—six months of high-level coaching, digital badges, and the full OBM framework to help you step into the role with authority.Sarah also has a smaller course: OBM Accelerator* is the perfect starting point for service pros who want to explore the OBM role, build foundational skills, and launch an OBM business using a proven “business in a box” approach before diving into full accreditation. Looking to hire an Online Business Manager? Submit your job opp at hireaunicorn.com and I’ll share it with my Workgroup community of vetted freelance marketers. Or browse our

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• #272 From Corporate Sales to Marketing Agency Owner: How Tyneshia Dise Built a Thriving Freelance Business

  We hear the corporate escape stories all the time. What we don’t hear as often is what happens after. My guest built a stronger, smarter, and more aligned freelance marketing business on the other side of it. That’s why I loved this conversation with Tyneshia Dise. She walked away from a high-pressure corporate sales role after hitting burnout, went back to school for a marketing degree, and slowly built her agency through networking, internships, referrals, and showing up online long before it felt comfortable. Today, she leads a team of four and runs her business with solid onboarding, real systems, clear communication, and regular client check-ins. And inside our Workgroup, she’s already booked 6 out of 10 discovery calls and landed a client that gave her a 4x ROI.Tyneshia is the founder of The Innovative Design Group and a digital marketing strategist with 20 years in sales and marketing, specializing in helping service-based business owners refine their message, build standout websites, and create campaigns that drive measurable growth.Listen to learn more about:How Tyneshia used her corporate sales background to build a thriving freelance marketing agencyWhy emotionally-driven messaging is the secret weapon behind stronger conversionsHow to improve your discovery calls using active listening & buyer insightsWhat freelancers get wrong about DIY marketing and how to fix itThe systems, onboarding, and client experience shifts that helped her scaleTyneshia’s growth came from intention and experience. Tune in because her story is a powerful example of what’s possible when you mix skill, strategy, and community support.Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show: Grab Tyneshia’s Free Email Marketing Guide: If you want your emails to land, not just send, Tyneshia’s free 67-page e-book is a must. It teaches freelancers and VAs how to clarify their message, write emails that resonate, and build automations that feel personal, not robotic. Perfect for anyone managing client newsletters, funnels, or retention campaigns.Connect with Tyneshia:Instagram: @innovativedesign_cleFacebook: The Innovative Design Group_CLEWebsite: https://theinnovativedesigngroup.com/ Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram:

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• #271 E-Commerce Marketing: Shopify Data, Strategy & Selling Smarter with Carlyn Bushman

  Black Friday is around the corner, and if your product-based clients aren’t ready with their e-commerce marketing, it’s not too late. Progress over perfection is the name of the game.In this episode, I’m joined by Business Strategist Carlyn Bushman to talk about e-commerce marketing, Shopify strategy, and how freelancers like you can confidently support product-based clients heading into Q4. We’re breaking down what’s actually working in today’s noisy e-com world, like using Shopify data, SMS campaigns, and smart AI tools, so you can bring real strategy to your clients.Carlyn Bushman is the founder of Carlyn Bushman Consulting and the powerhouse behind POP Academy—a no-fluff, all-strategy learning hub for product-based business owners who want to scale smart and stay profitable. With a background in corporate leadership and deep expertise in business strategy, she’s obsessed with helping founders ditch the guesswork, master their numbers, and finally build the business they’ve been dreaming about with practical tools, real talk, and data that actually drives growth.Listen to learn more about:How to use Shopify analytics and Sidekick AI to plan smarter Q4 promotionsWhy SMS marketing is outperforming email (and how to start small)Real talk on omni-channel marketing and what “being everywhere” actually meansTips for creating multiple day-of promos for Black Friday, Small Business Saturday, and Cyber MondayHow freelance marketers can support e-commerce clients with data-driven strategy and executionThis episode gives you the exact tools, talking points, and tactics to confidently show up for your product-based clients and turn their data into measurable sales growth.Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show: Grab Carlyn’s FREE Grant Resource List here. Carlyn took care of the research, so you can focus on applying. Get access to grant opportunities up to $100,000 covering startup support, industry-specific capital, and opportunities for creatives, women-owned brands, and beyond. Grants are added weekly, so bookmark it and keep it on hand to reference all year long!Watch our video in Carlyn’s Founder Series: Marketing That's Actually Working in 2025 with Emily ReaganThe Mom Test by Rob FitzpatrickConnect with Carlyn:Instagram: @carlynbushmanconsulting Facebook: CMB BrandsWebsite:

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• #270 How to Land Freelance Clients from Facebook Groups, Follow-Ups, and Peer Referrals (Live Event Replay Rart 3)

  If you haven’t listened yet, here are Part 1 and Part 2 of our replay: 7 Ways to Land Clients.Landing clients as a freelancer starts with visibility that feels genuine. When you show up with purpose, speak your clients’ language, and stay consistent, opportunities start finding you.This is Part 3 of our live event 7 Ways to Land Clients, featuring freelance marketers from our Digital Marketer’s Workgroup. They’re sharing exactly how they position themselves online with Facebook groups, lead follow-ups, and peer referrals—without the burnout or “pick me” energy.Brittany Gardner shares how showing up consistently in Facebook groups led to a 1,766% ROI, steady word-of-mouth referrals, and clients who now come to her.Liz Cruz breaks down her strategy for following up with warm leads and positioning herself as the go-to expert, resulting in over $10K in booked client work in a single month.Keri McDonnell brings insight into building long-term relationships and staying visible in the right communities, proving the power of genuine connection and consistency.Listen to learn more about:How to show up in Facebook groups and attract clients without sounding desperateThe “long-game” strategy that turns community engagement into steady referralsFollowing up with warm leads and position yourself as the obvious choiceThe secret to client retention and referrals through professionalism and consistencyIf you’re ready to stop chasing clients and start attracting them, this episode shows you the proven, human-centered way to do it. Enroll now: The Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated, but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.comLinks Mentioned in the Show: Already doing client work? Join Our Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. You’ll benefit from advanced trainings, member-only discounts, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.comConnect with...

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