Make sure you opt-in to our weekly LOVE-LED™ Coaching email over on my Instagram account here: @bob_heilig What kind of leader are you? And when things get tough… What do you want people to remember about how you led? With all the changes happening in our industry—and the recent shutdown of a company many of us knew—real leadership is being put to the test. In this episode, I talk about two very different kinds of leaders. I share real-life examples so you can see what makes them so different—and why it matters. What I share will give you a simple blueprint for how to lead better—especially if you’re building something that’s meant to last. Because if you're chasing legacy, not just success… then LOVE-LED™ leadership is the only way to do it. Listen to Learn: 1:11 - How true leadership emerges in crisis and why challenging times reveal more about a person's leadership style and character than when things are going well 2:12 - The fundamental difference between leading from a place of fear versus leading from a place of love 4:30 - The unsustainable nature of fear-led growth and the reasons that a fear-driven approach that prioritizes profit over people ultimately leads to burnout and pushes people away 8:22 - Why leaders who publicly criticize those who make different choices damage their own reputation and team culture 10:15 - The core principles of a LOVE-LED™ approach to leadership, and how leading in this way results in long-term profit and trust Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
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17:08
464: A Simple Plan to Get More Engagement On Your Product Posts
Make sure you opt-in to our weekly LOVE-LED™ Coaching email over on my Instagram account here: @bob_heilig Are you posting consistently, yet you’re getting crickets instead of comments on your product posts? Are you pouring your heart into content, yet the engagement just isn't there? What if the secret wasn’t about what you’re posting, but how you’re connecting? In this episode, I share a really simple two-step LOVE-LED™ strategy that will help you immediately start to increase the engagement on your product posts. If you’re ready to start having real conversations without being salesy or pushy, then this episode is for you! It will help lead you to some of the most effortless sales you've ever made! Listen to Learn: 1:43 - Why engagement on product-related posts is the most valuable kind for your business 4:13 - How to get intentional and utilize connection content to strategically drive initial engagement 6:56 - What it looks like to use authentic outreach by starting conversations with everyone who engages with your connection content 10:32 - How the algorithm prioritizes relationships and the ways in which private message interactions boost your visibility 13:34 - The importance of having a content plan that strategically combines connection content and product posts for maximum impact Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
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15:29
463: A Better Way to Share Product Promotions
Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE! Are your product promotions pushing potential customers away? Do you feel like you're constantly chasing sales, only to see them disappear? What if the very strategy you've been taught is the reason your business isn't growing? In this episode, we dive deep into the counterintuitive truth: leading with promotions is often the fastest way to kill your business, and I want to give you a better. If you want long-term success, stop leading with your products and company. Instead, become known for the problems you solve and the people you help. Are you ready to break free from the hustle of chasing quick wins and start building a business that truly serves? One that’s built on LOVE-LED™ leadership and real impact? You can create a business that puts people first—and when you do, growth follows. Let’s dive in and make it happen! Listen to Learn: 1:42 - Why leading with promotions is so detrimental to your business and how understand the concept of relational accounts can be applied to product promotions 6:25 - The main reason that short-term thinking and discounting are harmful and how to begin implementing a how to implement a LOVE-LED™ approach 8:39 - How things will begin to change for you and your clients when you prioritize the people you serve over the products you sell 12:11 - The outreach strategy I would use and the very first question that I would ask to help better understand how I can serve the person I’m helping 18:29 - How to implement strategic promotion and a reminder that you don’t have to promote every promotion from the company Register for our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business! Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
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20:10
462: The #1 Sponsoring Mistake You Don't Even Realize You're Making
Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE! Are you looking for a way to sponsor more people, more leaders, and people that are willing to do the work? Are you tired of chasing down potential recruits, feeling like you're constantly searching for the "right people" to grow your team? Today, I share the big mistake you’re making when it comes to sponsoring that you don’t even realize you’re making, and what you can do right now to see a big difference in your business by standing out from the rest. In this episode, I uncover the true foundation of successful team growth and show you how consistent, people-first actions—rooted in a LOVE-LED™ approach—can completely transform your business. Ready to stop chasing and start attracting? Let’s forget the quick fixes and learn how to make your business a magnet for motivated, driven individuals! Listen to Learn: 2:09 - What you need to start doing instead of chasing potential recruits and a look at the BIG mistake we make as a profession when it comes to marketing 2:59 - How you'll draw in ideal candidates who are a natural fit for your team just by creating valuable and relevant content 6:04 - Why it’s important to start with the end in mind to get to your dream customer on board as a team member 7:27 - How to define that "dream customer" profile, and then tailor your content to speak directly to their needs and interests 11:52 - The two main problems that arise when you put your product first, instead of adopting a LOVE-LED™ approach 16:32 - The magic that happens when you go beyond basic customer service and truly serve your clients by addressing their underlying problems Register for our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business! 458: From Stuck to $1,200 in 5 Days: Corbin's LOVE-LED™ Breakthrough Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
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19:21
461: The New Way to Sell on Social Media
Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE! Are you tired of shouting into the social media void, with product posts that fall flat? What if I told you the key to unlocking your business growth isn't more content, but a radical shift in your approach? In this episode, we're dismantling the old ways of selling as I share the new way to sell on social media. Why is this episode so important? If you are still selling the old way of just posting about your products and trying to sell to everyone, then I guarantee that you will be left behind. The only way to successfully sell on social media today is to use a LOVE-LED™ approach, to lead with helping, to speak directly to the person that you want to and to be known more for the problems you solve than the products that you sell. I encourage you to do the scary thing and make this shift in how you show up on social media, because you’ve got something important to share and there are people out there just like you that need to hear your story! Listen to Learn: 0:57 - What it really takes to succeed with selling on social media and the big shift that will be required for business owners today 4:54 - The “more is better” trap most are falling into on social media and what doing this will inevitably lead to 7:02 - How the new way to sell on social media involves serving a specific, ideal customer, rather than trying to sell to everyone 8:32 - What to do right now if you're struggling on social media, and why this may seem counterintuitive 10:54 - Why a big following isn’t needed anymore, but your following will have to be this… 16:16 - What you’ll be focusing on instead of just posting more content when you use our LOVE-LED™ approach Register for our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business! Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel
Welcome to the Your Virtual Upline podcast hosted by Bob Heilig. This weekly podcast will give you the mindset, strategies, and skills you need to build the network marketing business and life of your dreams.
Each week Bob takes a deep dive into topics like leadership, social media, prospecting, recruiting, and so much more! Bob is the founder of ‘The Legacy Leader Movement’, a totally new approach to building a network marketing business. The core values that guide his work, and the messages on this podcast are - faith, love, service, and growth.
Join us each week and discover how to tap into the power of this purpose-driven approach to building your business!
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