How an IT Leader Turned 40 Years of Systems Thinking Into AI Archetypes and Better Workflows
In this episode of How I AI, I sit down with Colette Mason, a collaborative AI consultant with over 40 years of real-world systems experience across investment banking, the UK government, and large-scale public infrastructure. Today, she helps business owners build AI teammates that actually support their brains instead of overwhelm them.Colette brings a grounded, human-first lens to AI. We talk about her seven AI user archetypes, how your personality might be sabotaging your own AI results, and why training your assistant beats writing long prompts every time. She also shares the tools, frameworks, and mindset shifts she uses to help founders save thousands, streamline their workflows, and make better decisions with AI as a co-pilot.Topics We Cover:The 7 AI User Types That Sabotage Their Own Success (Which One Are You?) Juggler, Warrior, Visionary, Tweaker, Hermit, Escapist, ArchitectWhy training your assistant beats starting from scratch with every promptHow AI can help you finish tasks instead of multiplying half-done projectsWhy over-automation burns founders out and when to DIY vs. hire helpReal case studies: saving 130k for a government team, replacing a 99-pound monthly tool in a day, and supporting a trauma specialist’s full PR breakthroughColette’s honest take on ChatGPT, Claude, Gemini, and when to use whatA behind-the-scenes look at Sheldon, her AI assistant, and how she builds personalized agents for clientsThe PR tools she actually uses: NewsPage Media and Lightbulb PRResources Mentioned:The 7 AI User Types QuizNewsPage MediaLightbulb PROpenAI Prompt OptimizerSheldon (Colette’s AI assistant)Connect with Colette: Website: cleverclogsai.com Substack: cleverclogsai.substack.com LinkedIn: Colette MasonReady to cut through the AI overwhelm?Explore all my resources in one place → https://stan.store/BRXSTUDIOFree AI Guide • 45-Minute AI Audit • AI Community • Custom GPTStep into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.More About Brooke: Website: brookex.com LinkedIn: Brooke Gramer More About the Podcast: Instagram: howiai.podcast Website: howiaipodcast.com "How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.
Canada - english