335 - The Tiny Email Tweak That Skyrockets Clicks + Sales
Episode #335 – The Tiny Email Tweak That Skyrockets Clicks + Sales There’s one surprisingly common mistake that jewelry brands make in their email marketing—and it’s costing you clicks, engagement, and sales. In this episode, I break down the single most overlooked element in your emails and show you how to fix it fast. If you want subscribers to actually take action, this one's for you. Even small design tweaks can lead to major results. I’ll walk you through how to improve your email calls-to-action, step-by-step. 💡 You’ll learn: ✨ The #1 CTA mistake almost every jewelry brand makes ✨ Why beautiful design can hurt your click-through rate ✨ How to guide your reader clearly and confidently ✨ Easy changes that boost conversions instantly ✨ What your click-through rate really tells you—and how to improve it Plus, in The Gold Mine, I’m talking about the power of kaizen—a Japanese concept that means “continuous improvement.” I explore how embracing small, consistent changes (even when they feel uncomfortable) can be the key to long-term growth in your business. Transcript: https://joyjoya.com/blogs/podcast/the-tiny-email-tweak-that-skyrockets-clicks-sales
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334 - Cause-Based Marketing That Actually Feels Authentic
Thinking about tying your jewelry brand to a cause—or already doing it, but not sure it’s really landing? In this episode, I’m sharing how to make cause-based marketing feel like a natural, authentic extension of your brand, not just a checkbox or trend. If you want your impact to mean something (and resonate with your customers), don’t miss this one. Whether you're starting from scratch or looking to elevate an existing initiative, these five lessons will help you approach cause-based marketing in a more intentional, heart-centered way. 💡 You’ll learn: ✨ Why your brand values should always guide your cause ✨ How transparency builds trust and connection with your audience ✨ Creative ways to collaborate with nonprofits and amplify their mission ✨ How to seamlessly weave your cause into your brand story ✨ What to do when things don’t go as planned—and how to share wins with integrity Plus, in The Gold Mine, I reflect on the people we invite into our businesses—team members, partners, vendors—and how every relationship shapes not just your workflow, but the energy and values your brand puts into the world. If you’re building something meaningful, this one’s for you. Transcript: https://joyjoya.com/blogs/podcast/cause-based-marketing-for-jewelry-brands-authentic-strategies-with-a-personal-touch
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333 - 5 Lessons From 9 Years in Business (That I Wish I Knew Sooner)
🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: https://myjoydeck.com/mothers-day If you want to grow your jewelry business without burning out, second-guessing yourself, or doing all the things just to keep up—this episode is for you. To celebrate Joy Joya’s 9th anniversary, I’m sharing five hard-earned lessons that I wish someone had told me when I was just starting out. Whether you’re in year one, year three, or year seven of running your brand, these lessons will help you say no with confidence, trust your instincts, build systems that serve you, and scale in a way that supports your life—not drains it. 💡 You’ll learn: ✨ Why trying to be everything to everyone can hold your brand back ✨ How systems (yes, even simple ones!) can transform your growth ✨ Why saying “no” sooner helps you grow faster ✨ What it really means to trust your instincts in business ✨ How to think about scaling in a way that fits your lifestyle and values Plus, in The Gold Mine, I’m reflecting on the importance of celebrating progress in real time—not just at the milestones. If you’ve ever felt like you move on too quickly from your wins, this one’s for you. Transcript: https://joyjoya.com/blogs/podcast/how-to-scale-a-jewelry-business-5-lessons-i-learned-in-9-years-of-growth
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332 - Why You Don’t Have to Listen to Every Marketing Tip
Episode #332 – Why You Don’t Have to Listen to Every Marketing Tip 🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: https://myjoydeck.com/mothers-day You’re at a party, just casually mentioning your jewelry business, and someone jumps in with, “You should totally be doing TikTok.” Or maybe your cousin thinks you need Facebook ads, or your friend heard AI is the next big thing and says you’re missing out. Sound familiar? When you run a jewelry business, the marketing advice—solicited or not—comes from everywhere. But not all advice is helpful. And if you’re not careful, it can chip away at your focus, your confidence, and your ability to trust yourself. In this episode, I’m walking you through how to filter the noise and protect your strategy—so you’re not constantly pulled in a dozen directions by people who don’t actually know your business. You’ll learn: ✨ Why unsolicited advice can feel so triggering (and how to spot when it’s actually helpful) ✨ How to evaluate whether a suggestion aligns with your strategy, resources, and capacity ✨ Simple mindset shifts to help you stay grounded and confident ✨ A few gracious one-liners you can use to shut down advice you didn’t ask for ✨ Why the in-between moments in business matter—and how to navigate them without spiraling Plus, in The Gold Mine, I share a personal reflection on staying the course during the quiet, in-between moments of running a business—and how to resist the urge to chase shiny objects when things feel stagnant. Transcript: https://joyjoya.com/blogs/podcast/unsolicited-marketing-advice-here-s-how-to-stick-to-your-goals
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331 - Why Cleaning Your Email List Will Actually Help You Sell More Jewelry
Episode #331 – Why Cleaning Your Email List Will Actually Help You Sell More Jewelry 🎁 Bonus: Be sure to grab my FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s packed with a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Get it at https://myjoydeck.com/mothers-day You’ve probably been told that growing your email list is the name of the game. But what if I told you that keeping too many people on your list—especially the ones who never open or click—could actually be hurting your business? In this episode, I’m sharing why it’s time to stop treating your email list like a trophy case and start treating it like the powerful, living marketing tool it’s meant to be. From deliverability issues to wasted money, I’ll show you the hidden downsides of hanging on to disengaged subscribers—and how letting them go can free up space, improve performance, and lead to a more connected audience. In this episode, you’ll learn: ✨ Why an unengaged subscriber is more than just “dead weight” ✨ The real risks of ignoring list hygiene (hello, spam folder!) ✨ A re-engagement strategy you can try today—without panic ✨ Tips for setting up a sunset flow and keeping your list healthy long term ✨ How shifting your mindset from “biggest” list to “most loyal” list unlocks real results Plus, in The Gold Mine, I talk about how roleplaying conversations has helped me prepare for tricky situations in business—and how it might help you too. If you’ve ever felt nervous about setting a boundary, handling an unhappy customer, or just not knowing what to say, this personal reflection is for you. If you’re ready to declutter your list and build real connection with your subscribers, this episode will show you how to do it with clarity and confidence. Transcript: https://joyjoya.com/blogs/podcast/why-cleaning-your-email-list-will-actually-help-you-sell-more-jewelry
Strategic and story-driven digital marketing tips and insights for jewelry businesses that are ready to level-up. Created and hosted by jewelry marketing expert Laryssa Wirstiuk, founder of Joy Joya and author of the book "Jewelry Marketing Joy". New episodes weekly.
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