Earned Media for Therapists: A Smarter Way to Market Your Practice
Therapists don't always think of themselves as media-worthy, but what if that's exactly what your practice needs to grow? In this episode, physical therapist, podcast host, and business coach Karen Litzy joins Liane to talk about the power of earned media for therapists. Karen shares how showing up in public-facing media (from podcasts to press) can increase your impact and visibility without relying on paid ads or referral fatigue. They also explore the systems that support sustainable growth and how you can expand your reach without burning out. Karen Litzy is a physical therapist and entrepreneur who helps healthcare professionals grow businesses they love. She is the host of the Healthy, Wealthy & Smart Podcast and a sought-after speaker and consultant in the healthcare space. If you've been wondering how to reach more people without spinning your wheels, this episode is a must-listen. Links & Resources: → Connect with Karen Litzy: karenlitzy.com → Listen to her podcast: Healthy, Wealthy & Smart → BYPP resources for Canadian therapists: buildyourprivatepractice.ca → Want tools to grow faster? Grab the BYPP Fast Track Kit In This Episode, You'll Learn: What "earned media" is and why it's underused by therapists Why visibility matters in private practice—and how to build it How Karen built systems to scale her business sustainably The most important mindset shift for becoming a public-facing expert Simple steps to pitch yourself and get featured
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What If You Didn't Have To See More Clients to Make More Money?
For most therapists, the default way to increase income is simple: book more sessions. But what happens when your calendar is already full, or you're on the edge of burnout? In this episode of The Build Your Private Practice Podcast, I'm challenging the belief that the only path to more income is more clients. You'll learn why this model keeps therapists stuck, what other income options actually look like, and the mindset shift that changes everything. If you're ready to break free from the time-for-money trap, this conversation will help you imagine and start building a practice that works differently. Helpful Links: Explore Scale Your Practice: https://www.buildyourprivatepractice.ca/scale-your-practice Visit our homepage: https://buildyourprivatepractice.ca Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice We've partnered with our friends at Jane to offer something special for the BYPP community. Use the code BYPP2MO when you sign up and your first 2 months with Jane are on us. https://meet.jane.app/liane-wood/?utm_campaign=meet_jane_bundle&utm_medium=partnerstack&utm_source=ambassador&utm_term=all&ps_partner_key=MWEyMWEwNzNjNzMw&ps_xid=Zx9teVcMALNDgm&gsxid=Zx9teVcMALNDgm&gspk=MWEyMWEwNzNjNzMw What We Cover in This Episode: The trap of "more clients = more income" Why burnout isn't your fault, it's the business model How other Canadian therapists are scaling without adding more sessions Practical alternatives to expand income and impact The mindset shift from therapist to business owner
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The Missing Link in Private Practice? True Collaborative Mental Health Support
Many therapists are working in isolation—and it's their clients who pay the price. In this episode of The Build Your Private Practice Podcast, Liane sits down with psychiatrist and founder of Psychotherapy Matters, Dr. Allan Steingart, to talk about what happens when we bring collaboration back into client care. With decades of experience in both hospital and private settings, Dr. Steingart is on a mission to make integrated mental health care accessible to more Canadians. Through Psychotherapy Matters, he's helping therapists partner directly with psychiatrists and other professionals to improve outcomes, reduce wait times, and feel more supported—without jumping through endless hoops. If you've ever wished for more integration, more connection, and more support in how you serve your clients, this episode offers a practical and hopeful new model. Links & Resources: → Learn more about Psychotherapy Matters: psychotherapymatters.com → Explore our programs and support for Canadian therapists: buildyourprivatepractice.ca → Join our Facebook community: Click here to join → Want quick wins to grow your practice? Get the BYPP Fast Track Kit In This Episode, You'll Learn: Why collaborative care matters more than ever in private practice How Psychotherapy Matters is changing the landscape of Canadian mental health The practical ways therapists can start working with psychiatrists today What therapists need to know about team-based care in a solo setting How collaboration improves outcomes for both clients and clinicians
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Is It Too Soon to Start a Group, Course, or Workshop?
So many therapists dream about running a group, launching a course, or hosting a workshop, but then stop themselves with one nagging question: "Am I ready?" In this episode of The Build Your Private Practice Podcast, I'm unpacking the "readiness myth" that keeps therapists stuck in 1:1 work longer than they need to be. You'll learn what being "ready" actually looks like, why you don't need a huge audience or perfect systems to get started, and how to pilot your ideas without the pressure to make it flawless from day one. If you've been waiting for the perfect time to expand your income and impact, this conversation will show you why that time might be now. Helpful Links: - Explore Scale Your Practice: https://www.buildyourprivatepractice.ca/scale-your-practice Visit our homepage: https://buildyourprivatepractice.ca Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice What We Cover in This Episode: Why waiting for the "perfect moment" keeps you stuck What being "ready" to expand your offers really looks like How to start small by piloting instead of perfecting The deeper reason therapists need scalable offers for sustainability Why groups, workshops, and courses might be closer than you think
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The Secret to Growth in Private Practice? Don't Do It Alone
When Roxanne Francis started her private practice, she didn't just want to build something successful, she wanted to build something that supported others too. In this inspiring episode, Roxanne joins Liane to talk about the power of community in private practice. From mentorship to representation, she shares how supporting other therapists has been just as meaningful as growing her own thriving business. Roxanne Francis is a registered social worker, psychotherapist, and consultant who specializes in mental health, workplace wellness, and equity-based leadership. She is also the founder of Francis Psychotherapy & Consulting, where she leads a growing team dedicated to empowering clients and clinicians alike. If you've ever felt like you're building your practice in a vacuum, this episode is a powerful reminder that you don't have to go it alone and that everyone rises higher when we rise together. 🔗 Links & Resources: → Connect with Roxanne Francis: francispsychotherapy.com → Explore BYPP programs for Canadian therapists: buildyourprivatepractice.ca → Join the BYPP Facebook community: Click here to join → Want quick wins to grow your practice? Grab the BYPP Fast Track Kit 💡 In This Episode, You'll Learn: How Roxanne built a thriving practice rooted in purpose and values Why representation and mentorship matter deeply in mental health care What it looks like to create real community as a therapist How lifting others up can fuel your own growth
This Podcast is for Canadian mental health practitioners ready to build a private practice that supports their life—not drains it. Whether you're looking to start, grow, or scale with more ease, income, and impact—this podcast is for you.
Canada - english