The Build Your Private Practice Podcast

Waiting for referrals can feel familiar and exhausting. If you've ever caught yourself thinking, "It's been quiet. I hope things pick up soon," this episode is for you.
In this solo episode of The Build Your Private Practice Podcast, Liane speaks directly to therapists who are relying on referrals as their primary or only way of attracting clients and feeling stuck in the uncertainty that comes with it. While referrals can absolutely be part of a healthy practice, they should not be your entire strategy.
This conversation is about shifting from hope to strategy, so you can take back control of your caseload in a way that feels ethical, aligned, and not salesy.
Liane walks you through BYPP's four-phase visibility strategy, designed to help therapists move from being quietly "findable" to clearly and consistently seen by the right clients and referral partners.
This episode is an invitation to stop waiting and start building something stable, sustainable, and values-aligned.
In This Episode, You'll Learn:
Why relying solely on referrals keeps your practice unpredictable

The difference between passive waiting and proactive visibility

Why hope isn't a business strategy, even though it works beautifully in therapy

BYPP's four-phase visibility framework:

Root & Reflect: Clarifying your niche, strengths, and message

Be Seen With Clarity: Aligning your website, directories, and online presence

Tell the Story: Letting people know who you are and how you help

Build Real Relationships: Creating sustainable, values-based referral connections

How to market your practice in a way that feels human, ethical, and aligned

Why consistency matters more than being everywhere

How perfectionism keeps therapists invisible and what to do instead

Ready to Move Beyond Referrals?
If you're ready to create a steady stream of aligned, full-fee clients without burnout or pressure, Accelerate Your Practice is designed to help.
This is BYPP's signature program for therapists who want predictable, sustainable growth without relying on referrals or running themselves into the ground.
👉 Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice
Explore More Support
Visit https://www.buildyourprivatepractice.ca for free resources, tools, and programs to support your next stage of private practice growth.
You don't have to figure this out alone.

Private practice can feel isolating—especially when you're trying to make big decisions, grow sustainably, or figure out the business side without burning out.
In this episode of The Build Your Private Practice Podcast, Liane is joined by Lena Lang, BYPP's new Community Growth Partner, for an honest conversation about why community is not just a "nice to have," but a foundational part of building a sustainable private practice.
Together, they unpack what community really offers therapists—from practical strategy and shared learning, to motivation, perspective, and a sense of not doing this alone. If you've ever felt like you're second-guessing every move, stuck in isolation, or hesitant to engage in group spaces because of past experiences, this episode will help you rethink what supportive community can look like.
This conversation is about moving out of silos, learning faster (and with less friction), and building a practice that's supported by connection—not pressure.
In This Episode, You'll Learn:
Why private practice can feel isolating—and how community changes that

What a healthy, values-aligned professional community actually looks like

How learning from others' experiences can save you time, money, and energy

Why community support matters strategically, not just emotionally

Common mistakes therapists make when trying to grow their practice alone

How shared knowledge helps you avoid unnecessary trial and error

What to do if you've had negative experiences in other communities

Why "you don't have to figure this out alone" isn't just a phrase—it's a strategy

How community can reduce burnout while supporting sustainable growth

Why there is space for you in private practice, even in a crowded field

You Don't Have to Build Your Practice Alone
If you've been trying to grow your practice in isolation, this is your reminder that support matters—and it's allowed.
Come join us inside our free Facebook group for mental health therapists. It's a grounded, values-driven space where you can ask real questions, get support, and connect with other therapists who understand the realities of private practice.
👉 Join the free community here
https://www.facebook.com/groups/buildyourprivatepractice
Explore More Support
Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.

Your Financial Forecast: How to Plan for Sustainable Income in 2026
Being fully booked doesn't always mean your private practice is financially stable.
In this episode of The Build Your Private Practice Podcast, Liane walks you through how to take a grounded, realistic look at your private practice finances—and why income planning matters as you head into 2026. If you've ever wondered why you're working hard but still feeling financially stretched, this conversation will help you identify where money leaks happen and what to do about them.
You'll learn how to forecast your income in a way that feels simple, ethical, and sustainable—without spreadsheets taking over your life. This episode is about shifting from "staying busy" to intentionally planning for income that actually supports you.
In This Episode, You'll Learn:
Why a full caseload doesn't automatically equal financial stability

How to calculate your real monthly income needs (and what that number tells you)

Common money leaks in private practice—like unpaid admin, cancellations, and sliding scale overload

How to set compassionate, professional boundaries around fees and policies

Why client retention plays a bigger role in your income than you might think

How a weekly "CEO hour" can help you make clearer, calmer financial decisions

What 2026 income planning really looks like for therapists who want sustainability—not burnout

Ready to Create More Stability in Your Practice?
If you're ready to build a steady stream of aligned, full-fee clients without relying on referrals or running yourself ragged—check out Accelerate Your Practice.
This signature program is designed to help you create income stability, confidence, and ease in your private practice.
👉 Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice
Explore More Support:
Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.

Digital marketing does not have to feel overwhelming, salesy, or unethical, even for therapists.
In this episode of the Build Your Private Practice Podcast, Liane Wood is joined by Adam Jesperson, co-founder of Fractal Marketing, to break down what is actually working in digital marketing for Canadian therapists right now, and what to stop wasting your time and money on.
They talk about:
Why marketing feels so uncomfortable for many therapists and how to reframe it

What has changed in digital marketing over the last few years

The role of Google Ads, SEO, and GEO (Generative Engine Optimization) in 2026

How therapists can ethically use marketing to reach people who are actively seeking help

Simple, low-cost ways to improve your online presence

This conversation is especially helpful if:
Marketing makes your stomach drop

Your website is not converting into inquiries

You feel torn between helping and selling

You want sustainable visibility without burning out


Listen now to learn how to approach digital marketing in a way that feels ethical, effective, and aligned with your values as a therapist.



Connect with Adam:
Website: https://www.fractalmarketing.ca/

LinkedIn: Adam Jesperson https://www.linkedin.com/in/adam-growyourpractice/


Resources:

→ Learn more about https://www.buildyourprivatepractice.ca/accelerate-your-practice
→ Learn more about https://www.buildyourprivatepractice.ca/scale-your-practice
→ Visit the Build Your Private Practice Homepage https://www.buildyourprivatepractice.ca/

If your income in private practice feels like a rollercoaster—one month strong, the next unpredictable—you're not alone. Many therapists were never taught how to plan their income… just how to work more when things feel tight.
In this episode, Liane walks you through a simpler, more sustainable way to approach income as a therapist in private practice. This isn't about working harder or raising your rates just because someone on Instagram told you to. It's about building a financial foundation that actually supports your real life.
What You'll Learn:
Why income unpredictability is often built into your current model

How to reverse-engineer your monthly income goal

What most therapists forget to factor into their rates

How capacity, pricing, and boundaries work together to create sustainability

A mindset shift to help you feel more in control of your numbers



Links + Resources:
→ Learn more about Accelerate Your Practice
→ Learn more about Scale Your Practice
→ Visit the Build Your Private Practice Homepage