The Build Your Private Practice Podcast

Digital marketing does not have to feel overwhelming, salesy, or unethical, even for therapists. In this episode of the Build Your Private Practice Podcast, Liane Wood is joined by Adam Jesperson, co-founder of Fractal Marketing, to break down what is actually working in digital marketing for Canadian therapists right now, and what to stop wasting your time and money on. They talk about: Why marketing feels so uncomfortable for many therapists and how to reframe it What has changed in digital marketing over the last few years The role of Google Ads, SEO, and GEO (Generative Engine Optimization) in 2026 How therapists can ethically use marketing to reach people who are actively seeking help Simple, low-cost ways to improve your online presence This conversation is especially helpful if: Marketing makes your stomach drop Your website is not converting into inquiries You feel torn between helping and selling You want sustainable visibility without burning out Listen now to learn how to approach digital marketing in a way that feels ethical, effective, and aligned with your values as a therapist. Connect with Adam: Website: https://www.fractalmarketing.ca/ LinkedIn: Adam Jesperson https://www.linkedin.com/in/adam-growyourpractice/ Resources: → Learn more about https://www.buildyourprivatepractice.ca/accelerate-your-practice → Learn more about https://www.buildyourprivatepractice.ca/scale-your-practice → Visit the Build Your Private Practice Homepage https://www.buildyourprivatepractice.ca/  

If your income in private practice feels like a rollercoaster—one month strong, the next unpredictable—you're not alone. Many therapists were never taught how to plan their income… just how to work more when things feel tight. In this episode, Liane walks you through a simpler, more sustainable way to approach income as a therapist in private practice. This isn't about working harder or raising your rates just because someone on Instagram told you to. It's about building a financial foundation that actually supports your real life. What You'll Learn: Why income unpredictability is often built into your current model How to reverse-engineer your monthly income goal What most therapists forget to factor into their rates How capacity, pricing, and boundaries work together to create sustainability A mindset shift to help you feel more in control of your numbers Links + Resources: → Learn more about Accelerate Your Practice → Learn more about Scale Your Practice → Visit the Build Your Private Practice Homepage

If the end of the year feels more chaotic than calm, this episode is for you. Inside, I'm walking you through four practical steps to help you wrap up your private practice before the holidays hit—so you can breathe easier, feel more in control, and start 2026 with a clean slate. Whether you're behind on admin, dreading your finances, or just feeling scattered, this is your simple, no-fluff guide to ending the year with more ease and clarity. In This Episode, You'll Learn: The client communication updates to send before the holidays How to get your EHR system ready for a smoother 2026 What to review in your finances (and how to simplify it) The forms and policies that might need a refresh before January How to plan for rest and revenue in the new year   Helpful Links + Resources Free tools and support: www.buildyourprivatepractice.ca Subscribe & Review If this episode helped you feel a little less overwhelmed, I'd love for you to subscribe and leave a quick review as it helps other therapists find the show.  

If you've been waiting for referrals to fill your caseload, this episode is your permission slip to stop relying on chance. Referrals can be a helpful part of your marketing, but they aren't a growth strategy. They're unpredictable, passive, and completely out of your control. And when your practice depends on them, growth slows down and income stays inconsistent. In this episode, Liane unpacks three key reasons referrals might be holding you back and walks you through how to shift into a more intentional, sustainable visibility strategy. One that brings the right clients to you—without needing to be on every platform or shout into the void. What You'll Learn: Why referrals become less reliable as your practice grows What makes you invisible to the clients you'd love to work with The difference between being visible and being findable How to simplify your marketing so it actually works The mindset shift that helps marketing feel more aligned and less overwhelming Links + Resources: → Learn more about Accelerate Your Practice → Learn more about Scale Your Practice → Visit the Build Your Private Practice Homepage  

Most therapists don't set out to become entrepreneurs—but running a private practice means you're building a business whether you planned to or not. In this episode, I sit down with business strategist Ryan Duncan to talk about what it really takes to build a sustainable practice without burning yourself out. We unpack the behind-the-scenes realities therapists face as accidental business owners, why hustle-driven growth eventually breaks down, and how slowing down to build the right foundations can actually move you forward faster. If you've ever felt behind, overwhelmed, or unsure whether your practice is truly supporting your life, this conversation will help you reframe growth and make more intentional decisions for your next stage. Build Your Private Practice Homepage: https://www.buildyourprivatepractice.ca/ Our Signature Program: Scale Your Practice  https://www.buildyourprivatepractice.ca/scale-your-practice Facebook Community for Canadian Therapists: https://www.facebook.com/groups/buildyourprivatepractice What We Cover in This Episode: Why so many therapists become "accidental entrepreneurs" The hidden cost of hustle-driven, burnout-based growth How missing foundations create overwhelm and instability Why feeling "behind" is usually a structure problem—not a personal failure The role clarity plays in sustainable business growth What to focus on now based on your stage of practice