The Build Your Private Practice Podcast

If you have ever felt uneasy about tracking numbers in your private practice such as inquiries, retention, or session frequency, you are not alone.
For many therapists, the idea of looking at metrics can feel uncomfortable or even a little unethical. Therapy is about people and relationships, not spreadsheets.
In this solo episode of The Build Your Private Practice Podcast, Liane explores a tension many therapists quietly experience. The belief that business tools and ethical care might be at odds.
Drawing from her own transition from the insurance industry into psychotherapy, she shares how metrics once felt transactional and why that perspective eventually changed.
This conversation is not about turning therapy into a numbers game. It is about understanding how data can reveal patterns that help improve care, strengthen client outcomes, and support sustainable practices.
Liane also reflects on something that shows up often in professional spaces. How quickly unfamiliar ideas can be labeled as unethical.
Sometimes what feels wrong is simply something new.
In This Episode, You Will Learn
Why metrics can feel uncomfortable for many therapists
The difference between unethical behaviour and professional discomfort
How tracking patterns like retention, inquiries, and cancellations can improve care
Why avoiding business data can limit growth and learning
How unfamiliar ideas often get labeled as unethical in professional spaces
Why curiosity and critical thinking strengthen professional integrity
How sustainable therapists are often able to provide better care
Ready to Grow Your Practice with More Clarity?
If this conversation resonated and you are ready to build a private practice that feels sustainable and aligned, Accelerate Your Practice was designed to help you do exactly that.
This program supports Canadian therapists who want to fill their schedule with ideal clients while building marketing systems that feel ethical and manageable.
Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice

What happens when a therapist asks a vulnerable business question and is met with criticism instead of curiosity?
In this episode of The Build Your Private Practice Podcast, Liane begins a new series exploring the culture of private practice and the subtle dynamics shaping our profession. If you have ever hesitated to ask a question about pricing, scaling, or growth because you feared judgment from peers, this conversation will feel familiar.
You will hear a personal story from Liane's early days in private practice, along with an honest look at how moralizing, comparison, and scarcity thinking can quietly create isolation in therapist communities. This episode invites you to reflect on how we respond to each other in professional spaces and what kind of culture we want to help shape moving forward.
This is not about ignoring ethics or avoiding accountability. It is about understanding the difference between principle and preference, choosing curiosity over reactivity, and building a profession that allows therapists to grow sustainable, aligned businesses without shame.
In This Episode, You'll Learn:
• Why business questions in therapist communities often carry more vulnerability than we realize
• How judgment in professional spaces can increase isolation in private practice
• The difference between ethical concerns and personal discomfort
• Why scarcity training and comparison fuel criticism between therapists
• Simple reflection questions to help you respond with curiosity instead of reactivity
Ready to Build in a Space That Feels Supportive?
If you are ready to grow your private practice in a community where you can ask real business questions without fear of shame or moral framing, Accelerate Your Practice is here to support you.
This signature program helps Canadian therapists build steady client demand, clarify their positioning, and create practical systems that support consistent, sustainable income.
👉 Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice
Join the Conversation
If this episode resonated with you, we would love to hear your reflections.
You can also join us inside the free Build Your Private Practice Facebook community for Canadian therapists, where grounded dialogue and thoughtful business conversations are always welcome:
https://www.facebook.com/groups/buildyourprivatepractice
Explore More Support
Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools designed to help you build a private practice that supports your life, not just your clients.

Beyond 1 to 1 Therapy: New Ways to Serve in a Changing Market
If you've been feeling burned out by a full caseload, frustrated by income that still feels unpredictable, or quietly wondering how you're supposed to grow without working more hours, this episode is for you.
In this solo episode of The Build Your Private Practice Podcast, Liane explores what it really looks like to expand beyond the traditional one-to-one therapy model in a way that is ethical, sustainable, and aligned with your values.
Right now, only 11% of Canadians accessed mental health services in the past year, and another 4% said they wanted to but did not. That means 85% of people are not getting support in its current form. The need is there, but the model is not working for everyone.
In this episode, Liane walks through why diversifying your services is not about abandoning therapy. It is about increasing access, reducing burnout, and building financial stability in a changing market. She shares practical examples of how Canadian therapists are already expanding their impact without compromising ethics or clinical integrity.
This conversation is about reimagining what your practice can look like and giving yourself permission to build something that supports your life, not just your clients.
In This Episode, You'll Learn:
Why the traditional one-to-one model creates a ceiling on time, energy, and income
What the data says about access to mental health care in Canada
Five service models therapists are using to expand ethically and sustainably
How to think about scope, positioning, and regulatory considerations
Three mindset shifts that make scaling feel doable and not overwhelming
Real-world examples of Canadian therapists diversifying their income and impact
Ready to Scale Sustainably?
If this episode sparked something in you, if you have been thinking, "Maybe I could do more than just one-to-one therapy," I want to invite you to explore Scale Your Practice.
This is our advanced program for Canadian therapists who are ready to expand their impact and income without burning out. Inside, you will learn how to design aligned, scalable offers, clarify your niche and messaging, and build systems that allow you to serve more people without adding more hours to your week.
You do not have to choose between ethics and income. You can build a practice that includes therapy, education, community, and leadership if that is what you want.
👉 Learn more here:
https://www.buildyourprivatepractice.ca/scale-your-practice

If you've ever wondered, "How am I supposed to compete with BetterHelp?" this episode is for you.
In this solo episode of The Build Your Private Practice Podcast, Liane breaks down why platforms like BetterHelp are not actually your competition — even though it can feel that way.
Yes, corporate therapy platforms have massive ad budgets, strong brand recognition, and seem to be everywhere online. But they are built for volume, not depth. And that difference matters more than you think.
In this episode, Liane explains who your real competition actually is (hint: it's not another therapist), why competing on price or speed is a losing game, and how clarity, connection, and trust are what truly attract aligned clients into private practice.
This conversation is about shifting from fear-based marketing to clarity-based messaging — so your practice stands out for the right reasons.
In This Episode, You'll Learn:
Why BetterHelp isn't your real competition

What corporate therapy platforms cannot replicate

Why client confusion is the biggest threat to private practice growth

Why messaging matters more than marketing tactics

Simple ways to clarify your niche and connect with the right clients

Ready to Clarify Your Message?
If this episode leaves you thinking, "I know I need to be clearer, but I don't know where to start," check out the Niche & Copy Crash Course.
This low-cost, DIY training helps you:
Clarify your niche without boxing yourself in

Write copy that sounds human and connects

Attract clients who feel aligned with your work

👉 Learn more here:
https://www.buildyourprivatepractice.ca
You are not too small, not behind, and your work still matters.

If you've ever found yourself wondering "People are clearly looking for therapy… so why isn't my practice showing up?" this episode is for you.
In this solo episode of The Build Your Private Practice Podcast, Liane breaks down one of the most frustrating realities many Canadian therapists are facing right now. Clients are searching, but the way they search and how they find providers has fundamentally changed.
This conversation is not about shouting louder, posting more, or becoming an SEO expert overnight. It is about understanding how Google, AI-driven search results, and client behaviour intersect, and what small, practical shifts can make it easier for the right clients to actually find you.
You will learn why a beautiful website is not enough on its own, how zero-click searches are quietly impacting visibility, and how aligning your language with what clients are really searching for can change everything.
This episode is about clarity over complexity, alignment over hustle, and building visibility in a way that feels ethical, grounded, and sustainable.
In This Episode, You'll Learn:
Why more people searching for therapy does not automatically mean more inquiries

How Google and AI summaries are changing how clients discover therapists

The most common reasons therapists' websites do not convert, even when traffic exists

Why client language matters more than clinical or professional terminology

The three types of content that most support therapist visibility

Simple, foundational SEO shifts that actually make a difference

Three concrete actions you can take this week to improve how you show up online

Ready to Stop Waiting to Be Found?
If this episode has you thinking "I know I need to show up more clearly online, but I do not know where to start," Accelerate Your Practice was designed for exactly that moment.
This signature program supports Canadian therapists who want to fill their caseload with aligned, paying clients without feeling salesy, overwhelmed, or burned out.
Inside, you will learn how to clarify your messaging, build ethical visibility, and create simple marketing systems that support consistent growth.
👉 Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice
Explore More Support
Visit https://www.buildyourprivatepractice.ca for free resources, tools, and programs to support your next stage of private practice growth.