Ethical Marketing for Therapists: How Paid Ads Can Fill Your Caseload
Think paid ads are too salesy or off-brand for your therapy practice? Think again. In this episode, marketing strategist Britt Holmes from Merit Media joins us to break down how therapists can use ethical, effective advertising to attract ideal clients—without the overwhelm or discomfort. We explore the mindset shifts, strategy tweaks, and simple systems that help therapists grow their practices sustainably and in alignment with their values. Whether you’ve tried ads before or are simply curious if they could work for you, this episode offers a clear and actionable roadmap. Connect with Britt: Learn more about Britt Holmes and Merit Media at https://www.meritmedia.com/therapy Links and Resources: Learn how to fill your caseload without burnout: Accelerate Your Practice More episodes and full show notes: The Build Your Private Practice Podcast Join our Facebook Community: Build Your Private Practice Facebook Group In This Episode, We Cover: Why many therapists feel uncomfortable with paid ads—and how to reframe that The biggest mistake therapists make when running ad campaigns How to start small and use your budget effectively A real-life success story from a therapist who filled her caseload with ads What to address on your website before launching an ad campaign
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Beyond the Basics: How to Niche in a Crowded Therapy Market
If you’ve ever said, “I help people with anxiety,” and felt invisible in the therapy world—you’re not alone. In this episode of The Build Your Private Practice Podcast, we’re digging into why generic niches don’t work, and how to craft a message that actually connects with the clients you want to serve. Whether you're just launching or refining a growing practice, this episode will help you move from sounding like every therapist to standing out as the right therapist for your ideal client. You’ll learn how to clarify your niche without starting over—and why your words matter more than your modalities. Helpful Links: Join the Niche & Copy Crash Course: https://buildyourprivatepractice.mn.co/plans/356372 Visit our homepage for more support: https://buildyourprivatepractice.ca Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice What We Cover in This Episode: Why “I help people with anxiety” isn’t enough anymore The 3 levels of niching—and which one gets you noticed How to refine your niche without burning everything down The #1 mindset shift that makes your niche work harder for you Why your niche is more about language than credentials
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Avoid These Therapist Website Mistakes (And Build a Site That Books Clients)
If your private practice website looks professional but isn’t converting visitors into clients, this episode will show you why. Liane is joined by Matt Morrison, founder of Clinic Sites, to explore the most common therapist website mistakes—and what actually works to attract and book your ideal clients. Learn how your website can build trust from the first click, guide visitors effectively, and become a true asset to your business. Matt also walks through how Clinic Sites integrates with Jane App to make launching a polished, strategic site easier than ever. Mentioned in This Episode: Jane App – One Month Grace Period with Code BYPP1MO: https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice Clinic Sites: https://clinicsites.co
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From Systems to Staffing: Real Questions Canadian Therapists Are Asking (Answered!)
In this special Q&A episode, Liane answers real questions submitted by Canadian therapists inside the BYPP community. From choosing the best website platform to navigating therapist exits, hiring support staff, and setting up your private practice properly—this episode is packed with practical, Canadian-specific advice. If you’ve ever wondered “what’s next?” or “am I doing this right?”—you’re not alone. Tune in for grounded, real-world answers that will help you build your private practice with more clarity, confidence, and support. Tools + Resources Mentioned: ClinicSites – Use code BYPP1MO for one free month of website hosting EFV Legal – Contracts and legal help for private practice BYPP Private Practice Start-Up Cost Guide – Free resource to help you plan and launch Kickstart Your Social Media Templates – Done-for-you Canva templates 📌 Links: Home Accelerate Your Practice Facebook Community 🧠 What We Cover: Best website platform for Canadian therapists Where to find contracts and legal templates Handling therapist exits and client records Insurance billing for RPs in Ontario Pros and cons of separate business accounts Tools for creating marketing content Using a business name while subcontracting Abbreviations in clinical notes Training admin staff on privacy and ethics How to introduce new admin staff + what to pay
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Private Practice Legal Essentials: What Every Therapist Needs to Know
In this guest episode of The Build Your Private Practice Podcast, Liane is joined by legal expert Elena Favaro Viana of EFV Legal to discuss the essential legal foundations therapists need to protect and grow their private practices. From contracts to business structure, hiring associates to selling your practice down the road — Elena breaks down what therapists need to know at every stage of business growth, and how to feel legally confident while building the practice you want. Listen now and discover: ✔ The most common legal mistakes therapists make when starting or growing ✔ How to legally structure your practice for long-term stability ✔ What to include in associate agreements (and what to avoid) ✔ Legal considerations for multi-disciplinary clinics ✔ What makes a practice legally "sellable" down the road 🔗 Helpful Links: Connect with Elena Favaro Viana: EFV Legal Professional Corporation Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here: https://meet.jane.app/liane-wood/ Don’t miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/ BYPP Programs: Launch Your Practice Accelerate Your Practice Scale Your Practice Visit buildyourprivatepractice.ca for free resources
This Podcast is for Canadian mental health practitioners ready to build a private practice that supports their life—not drains it. Whether you're looking to start, grow, or scale with more ease, income, and impact—this podcast is for you.
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