The Build Your Private Practice Podcast

If you've ever questioned whether you're building your private practice the "right" way—you're not alone.
Many therapists carry an unspoken belief that there's a correct formula for success. A way your practice should look. A path you're supposed to follow.
In this episode of The Build Your Private Practice Podcast, Liane challenges that idea and offers a more grounded, sustainable perspective.
Because the truth is—there isn't one right way to build a private practice. There's only what's aligned for you.
Drawing from her own journey from solo practitioner to group practice owner, educator, and mentor, Liane explores how practices evolve over time—and why alignment matters more than any blueprint.
This conversation invites you to step out of comparison, question the narratives you've internalized, and start building a practice that reflects your values, your life, and your capacity.
Because sustainable practices aren't built by following someone else's model—they're built through alignment.
 
 
In This Episode, You Will Learn
Why the idea of a "right way" to build a private practice can lead to burnout

How internalized expectations and industry norms shape your decisions

The difference between alignment and following a blueprint

Why different practice models (solo, group, online, scaled) are all valid

How your season of life impacts what your practice needs to look like

The hidden cost of building a practice based on "shoulds" instead of values

Why sustainability—not scale—is the real measure of success

How misalignment creates friction, resentment, and burnout

The importance of building a practice that supports your nervous system

How embracing diversity in practice models strengthens the profession

 
 
Ready to Build a Practice That Actually Fits Your Life?
If this episode resonated with you and you're ready to build a private practice that feels aligned, sustainable, and clear—Accelerate Your Practice is designed to support you.
This program helps Canadian therapists fill their caseload with ideal clients while building marketing systems that feel ethical, simple, and effective.
Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice

If you have ever felt a tightening feeling when you see another therapist's practice growing, you are not alone.
In a profession built on care and compassion, feelings like comparison, jealousy, or scarcity can feel uncomfortable to admit.
But they are far more common than we talk about.
In this solo episode of The Build Your Private Practice Podcast, Liane explores the subtle ways scarcity and comparison can show up in private practice. Not as obvious competition, but as quiet internal questions like "How are they doing that?" or "Why does it seem easier for them?"
Drawing from her own early experiences in private practice, she shares how moments of jealousy became a turning point in her professional growth. What initially felt like comparison eventually became curiosity, and curiosity led to learning the business skills that helped her practice grow.
This conversation is not about pretending comparison never happens. It is about understanding what those feelings can reveal.
When interpreted through a lens of scarcity, they can keep us stuck. When approached with curiosity, they can become powerful information about the skills, systems, and clarity we may still be developing.
Liane also explores how scarcity can quietly shape professional culture. Sometimes showing up as criticism of other therapists' growth, visibility, or business models.
But the reality is that different models serve different needs, and the demand for therapy far exceeds what any one therapist or practice can provide.
Growth in this profession does not shrink opportunity. It expands access.
In This Episode, You Will Learn
Why feelings of jealousy or comparison can show up in private practice
The difference between scarcity thinking and skill development
How jealousy can reveal gaps in clarity, systems, or confidence
Why studying what works is more helpful than criticizing success
How curiosity can replace comparison and accelerate growth
Why different private practice models serve different client populations
How scarcity thinking can quietly influence professional culture
Why clarity, visibility, and systems are learnable business skills
Ready to Grow Your Practice with More Clarity?
If this conversation resonated and you are ready to build a private practice that feels sustainable and aligned, Accelerate Your Practice was designed to help you do exactly that.
This program supports Canadian therapists who want to fill their schedule with ideal clients while building marketing systems that feel ethical and manageable.
Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice

If you have ever felt uneasy about tracking numbers in your private practice such as inquiries, retention, or session frequency, you are not alone.
For many therapists, the idea of looking at metrics can feel uncomfortable or even a little unethical. Therapy is about people and relationships, not spreadsheets.
In this solo episode of The Build Your Private Practice Podcast, Liane explores a tension many therapists quietly experience. The belief that business tools and ethical care might be at odds.
Drawing from her own transition from the insurance industry into psychotherapy, she shares how metrics once felt transactional and why that perspective eventually changed.
This conversation is not about turning therapy into a numbers game. It is about understanding how data can reveal patterns that help improve care, strengthen client outcomes, and support sustainable practices.
Liane also reflects on something that shows up often in professional spaces. How quickly unfamiliar ideas can be labeled as unethical.
Sometimes what feels wrong is simply something new.
In This Episode, You Will Learn
Why metrics can feel uncomfortable for many therapists
The difference between unethical behaviour and professional discomfort
How tracking patterns like retention, inquiries, and cancellations can improve care
Why avoiding business data can limit growth and learning
How unfamiliar ideas often get labeled as unethical in professional spaces
Why curiosity and critical thinking strengthen professional integrity
How sustainable therapists are often able to provide better care
Ready to Grow Your Practice with More Clarity?
If this conversation resonated and you are ready to build a private practice that feels sustainable and aligned, Accelerate Your Practice was designed to help you do exactly that.
This program supports Canadian therapists who want to fill their schedule with ideal clients while building marketing systems that feel ethical and manageable.
Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice

What happens when a therapist asks a vulnerable business question and is met with criticism instead of curiosity?
In this episode of The Build Your Private Practice Podcast, Liane begins a new series exploring the culture of private practice and the subtle dynamics shaping our profession. If you have ever hesitated to ask a question about pricing, scaling, or growth because you feared judgment from peers, this conversation will feel familiar.
You will hear a personal story from Liane's early days in private practice, along with an honest look at how moralizing, comparison, and scarcity thinking can quietly create isolation in therapist communities. This episode invites you to reflect on how we respond to each other in professional spaces and what kind of culture we want to help shape moving forward.
This is not about ignoring ethics or avoiding accountability. It is about understanding the difference between principle and preference, choosing curiosity over reactivity, and building a profession that allows therapists to grow sustainable, aligned businesses without shame.
In This Episode, You'll Learn:
• Why business questions in therapist communities often carry more vulnerability than we realize
• How judgment in professional spaces can increase isolation in private practice
• The difference between ethical concerns and personal discomfort
• Why scarcity training and comparison fuel criticism between therapists
• Simple reflection questions to help you respond with curiosity instead of reactivity
Ready to Build in a Space That Feels Supportive?
If you are ready to grow your private practice in a community where you can ask real business questions without fear of shame or moral framing, Accelerate Your Practice is here to support you.
This signature program helps Canadian therapists build steady client demand, clarify their positioning, and create practical systems that support consistent, sustainable income.
👉 Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice
Join the Conversation
If this episode resonated with you, we would love to hear your reflections.
You can also join us inside the free Build Your Private Practice Facebook community for Canadian therapists, where grounded dialogue and thoughtful business conversations are always welcome:
https://www.facebook.com/groups/buildyourprivatepractice
Explore More Support
Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools designed to help you build a private practice that supports your life, not just your clients.

Beyond 1 to 1 Therapy: New Ways to Serve in a Changing Market
If you've been feeling burned out by a full caseload, frustrated by income that still feels unpredictable, or quietly wondering how you're supposed to grow without working more hours, this episode is for you.
In this solo episode of The Build Your Private Practice Podcast, Liane explores what it really looks like to expand beyond the traditional one-to-one therapy model in a way that is ethical, sustainable, and aligned with your values.
Right now, only 11% of Canadians accessed mental health services in the past year, and another 4% said they wanted to but did not. That means 85% of people are not getting support in its current form. The need is there, but the model is not working for everyone.
In this episode, Liane walks through why diversifying your services is not about abandoning therapy. It is about increasing access, reducing burnout, and building financial stability in a changing market. She shares practical examples of how Canadian therapists are already expanding their impact without compromising ethics or clinical integrity.
This conversation is about reimagining what your practice can look like and giving yourself permission to build something that supports your life, not just your clients.
In This Episode, You'll Learn:
Why the traditional one-to-one model creates a ceiling on time, energy, and income
What the data says about access to mental health care in Canada
Five service models therapists are using to expand ethically and sustainably
How to think about scope, positioning, and regulatory considerations
Three mindset shifts that make scaling feel doable and not overwhelming
Real-world examples of Canadian therapists diversifying their income and impact
Ready to Scale Sustainably?
If this episode sparked something in you, if you have been thinking, "Maybe I could do more than just one-to-one therapy," I want to invite you to explore Scale Your Practice.
This is our advanced program for Canadian therapists who are ready to expand their impact and income without burning out. Inside, you will learn how to design aligned, scalable offers, clarify your niche and messaging, and build systems that allow you to serve more people without adding more hours to your week.
You do not have to choose between ethics and income. You can build a practice that includes therapy, education, community, and leadership if that is what you want.
👉 Learn more here:
https://www.buildyourprivatepractice.ca/scale-your-practice