Your Summer Marketing Plan in Under 2 Hours a Week
What if you could stay visible all summer—without burning out or going silent? In this episode of The Build Your Private Practice Podcast, Liane shares a realistic, low-effort summer marketing plan designed specifically for Canadian therapists. You’ll learn how to simplify your strategy, maintain visibility, and attract new clients over the summer—all in under 2 hours a week. This is your no-fluff, no-overwhelm guide to staying consistent and top-of-mind, even when your energy or schedule is limited. Links & Resources: Accelerate Your Practice: buildyourprivatepractice.ca/accelerate-your-practice Free Content Planner & Tools: buildyourprivatepractice.ca Join the BYPP Facebook Group: facebook.com/groups/buildyourprivatepractice What You’ll Learn in This Episode: The mindset shift that simplifies summer marketing A 2x/week posting rhythm that builds trust How to choose one platform and make it work for you A simple batching strategy to prep a month of content fast Tools for scheduling in advance so you can rest Tips for reusing your best evergreen content How to write your September re-launch message now Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5 EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6 PESI Canada: FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/
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Your Summer CEO Checklist: 5 Things to Do Now for a Stronger Fall
Summer doesn’t need to be your busiest season—but it can be your most strategic. In this episode of The Build Your Private Practice Podcast, Liane shares her Summer CEO Checklist—5 smart, behind-the-scenes moves that set you up for a strong and sustainable fall. From refreshing your messaging to reconnecting with referral partners, this episode will help you focus your time and energy where it counts—without the pressure to do more for the sake of being busy. If you’ve been wondering how to use summer wisely, start here. Links & Resources: Accelerate Your Practice: buildyourprivatepractice.ca/accelerate-your-practice Free Resources & Tools: buildyourprivatepractice.ca Join the BYPP Facebook Group: facebook.com/groups/buildyourprivatepractice What You’ll Learn in This Episode: 5 foundational tasks that prepare your business for fall How to align your messaging with your current niche and goals Why now is the time to streamline your systems How to pre-batch fall marketing content in summer Key questions to evaluate your pricing and capacity Simple ways to re-engage referral networks Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5 EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6 PESI Canada: FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/
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Building a Platform That Helps the Helpers
What if your practice management software actually made your life easier? In this episode, Liane Wood chats with Ali Taylor, CEO of Jane App, about how they’re building tools that truly support Canadian therapists—from smart automation to AI-powered charting. They dive into how therapist feedback shapes the Jane roadmap, the role of secure messaging, and what’s coming next for group practices looking to scale with simplicity. If admin is eating up your time, this conversation is your roadmap back to what matters most: client care. Links & Resources: Jane App – Get 1 Month Free: Link (use code BYPP1MO) Private Practice Fast Track Kit: Link Join our FB Group: Build Your Private Practice Canada What You’ll Learn in This Episode: Why Jane App was built with therapists, not doctors, in mind How therapist feedback directly influences product updates Exciting AI features on the horizon for charting and workflow The biggest admin time-wasters (and how to reclaim your time) Tools that support scaling group practices with ease
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Summer Slowdown Here’s How to Keep Clients Coming In
Worried about the summer slump in private practice? You’re not alone—but it doesn’t have to derail your momentum. In this episode of The Build Your Private Practice Podcast, Liane shares 7 strategic ways to keep client inquiries steady through the slower summer months. From refreshing your online presence to sending check-in emails and aligning your schedule with client routines, you’ll walk away with actionable steps to stay booked—and avoid the financial rollercoaster. This isn’t just about surviving summer—it’s about using it to build a stronger, more sustainable practice. Links & Resources: Accelerate Your Practice: buildyourprivatepractice.ca/accelerate-your-practice BYPP Free Resources: buildyourprivatepractice.ca Join the BYPP Facebook Group: facebook.com/groups/buildyourprivatepractice What You’ll Learn in This Episode: Why the summer slowdown happens—and what to do about it How to reframe summer as a business opportunity Tips for refreshing your online presence and messaging Ways to reconnect with past clients without pressure How to align your hours with seasonal client needs A visibility strategy that keeps you top-of-mind Why summer strategy plants seeds for fall success Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5 EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6 PESI Canada: FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/
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Reclaiming Your Time and Energy in Private Practice
Feeling overwhelmed, overbooked, or just plain burned out? In this episode of The Build Your Private Practice Podcast, Liane is joined by BYPP’s original founder, Christine Hakkola, to explore what it really means to reclaim your time and energy as a private practice owner. From navigating admin overload to rethinking growth when time feels scarce, Christine shares powerful mindset shifts and practical strategies to help you build a business that supports your life—not drains it. Whether you're just starting out or stuck in survival mode, this conversation is packed with clarity and encouragement. What You’ll Learn in This Episode: Why most “time problems” in private practice are actually energy problems How to use the Time & Energy Audit to realign your schedule What EGA Days are—and why every therapist needs them Mindset shifts that make hiring possible (even on a budget) Why redefining success might be the key to sustainability Links & Resources: BYPP Offer Suite: buildyourprivatepractice.ca Private Practice Fast Track Kit: Get it here Join our FB Group: Build Your Private Practice Canada Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won’t fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5 EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6 PESI Canada: FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/
This Podcast is for Canadian mental health practitioners ready to build a private practice that supports their life—not drains it. Whether you're looking to start, grow, or scale with more ease, income, and impact—this podcast is for you.
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