The Build Your Private Practice Podcast

If you've ever found yourself wondering "People are clearly looking for therapy… so why isn't my practice showing up?" this episode is for you.
In this solo episode of The Build Your Private Practice Podcast, Liane breaks down one of the most frustrating realities many Canadian therapists are facing right now. Clients are searching, but the way they search and how they find providers has fundamentally changed.
This conversation is not about shouting louder, posting more, or becoming an SEO expert overnight. It is about understanding how Google, AI-driven search results, and client behaviour intersect, and what small, practical shifts can make it easier for the right clients to actually find you.
You will learn why a beautiful website is not enough on its own, how zero-click searches are quietly impacting visibility, and how aligning your language with what clients are really searching for can change everything.
This episode is about clarity over complexity, alignment over hustle, and building visibility in a way that feels ethical, grounded, and sustainable.
In This Episode, You'll Learn:
Why more people searching for therapy does not automatically mean more inquiries

How Google and AI summaries are changing how clients discover therapists

The most common reasons therapists' websites do not convert, even when traffic exists

Why client language matters more than clinical or professional terminology

The three types of content that most support therapist visibility

Simple, foundational SEO shifts that actually make a difference

Three concrete actions you can take this week to improve how you show up online

Ready to Stop Waiting to Be Found?
If this episode has you thinking "I know I need to show up more clearly online, but I do not know where to start," Accelerate Your Practice was designed for exactly that moment.
This signature program supports Canadian therapists who want to fill their caseload with aligned, paying clients without feeling salesy, overwhelmed, or burned out.
Inside, you will learn how to clarify your messaging, build ethical visibility, and create simple marketing systems that support consistent growth.
👉 Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice
Explore More Support
Visit https://www.buildyourprivatepractice.ca for free resources, tools, and programs to support your next stage of private practice growth.

Is private practice really oversaturated, or are we misunderstanding what is actually happening in the market?
In this episode of The Build Your Private Practice Podcast, Liane takes a grounded, data-informed look at the growing fear many therapists are feeling about the future of private practice. If you have found yourself worrying that there are too many therapists and not enough clients, this conversation will help you reframe that belief with evidence, context, and perspective.
You will hear what the numbers really say about mental health access in Canada, why low utilization is not a sign of failure, and how changes in search behavior, technology, and visibility are reshaping how clients find therapists as we move into 2026.
This episode is not about hustling harder or competing with large corporate platforms. It is about understanding what is changing, what is staying the same, and how to position your private practice in a way that feels ethical, aligned, and sustainable.
In This Episode, You'll Learn:
What the data actually says about mental health access and private practice in Canada

Why oversaturation is not the real problem and what is

How client discovery has changed with Google, AI, and modern search behavior

Why relying only on referrals is becoming less reliable and more stressful

How independent therapists can stand out through clarity and positioning, not hustle

Ready to Stop Relying on Referrals?
If you are ready to build a steady stream of aligned, paying clients without feeling salesy, overwhelmed, or out of integrity, Accelerate Your Practice is designed to support you.
This signature program helps Canadian therapists get found by the right people, build trust through clear and grounded messaging, and create marketing systems that support consistent practice growth.
👉 Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice
Explore More Support
Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.

Waiting for referrals can feel familiar and exhausting. If you've ever caught yourself thinking, "It's been quiet. I hope things pick up soon," this episode is for you.
In this solo episode of The Build Your Private Practice Podcast, Liane speaks directly to therapists who are relying on referrals as their primary or only way of attracting clients and feeling stuck in the uncertainty that comes with it. While referrals can absolutely be part of a healthy practice, they should not be your entire strategy.
This conversation is about shifting from hope to strategy, so you can take back control of your caseload in a way that feels ethical, aligned, and not salesy.
Liane walks you through BYPP's four-phase visibility strategy, designed to help therapists move from being quietly "findable" to clearly and consistently seen by the right clients and referral partners.
This episode is an invitation to stop waiting and start building something stable, sustainable, and values-aligned.
In This Episode, You'll Learn:
Why relying solely on referrals keeps your practice unpredictable

The difference between passive waiting and proactive visibility

Why hope isn't a business strategy, even though it works beautifully in therapy

BYPP's four-phase visibility framework:

Root & Reflect: Clarifying your niche, strengths, and message

Be Seen With Clarity: Aligning your website, directories, and online presence

Tell the Story: Letting people know who you are and how you help

Build Real Relationships: Creating sustainable, values-based referral connections

How to market your practice in a way that feels human, ethical, and aligned

Why consistency matters more than being everywhere

How perfectionism keeps therapists invisible and what to do instead

Ready to Move Beyond Referrals?
If you're ready to create a steady stream of aligned, full-fee clients without burnout or pressure, Accelerate Your Practice is designed to help.
This is BYPP's signature program for therapists who want predictable, sustainable growth without relying on referrals or running themselves into the ground.
👉 Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice
Explore More Support
Visit https://www.buildyourprivatepractice.ca for free resources, tools, and programs to support your next stage of private practice growth.
You don't have to figure this out alone.

Private practice can feel isolating—especially when you're trying to make big decisions, grow sustainably, or figure out the business side without burning out.
In this episode of The Build Your Private Practice Podcast, Liane is joined by Lena Lang, BYPP's new Community Growth Partner, for an honest conversation about why community is not just a "nice to have," but a foundational part of building a sustainable private practice.
Together, they unpack what community really offers therapists—from practical strategy and shared learning, to motivation, perspective, and a sense of not doing this alone. If you've ever felt like you're second-guessing every move, stuck in isolation, or hesitant to engage in group spaces because of past experiences, this episode will help you rethink what supportive community can look like.
This conversation is about moving out of silos, learning faster (and with less friction), and building a practice that's supported by connection—not pressure.
In This Episode, You'll Learn:
Why private practice can feel isolating—and how community changes that

What a healthy, values-aligned professional community actually looks like

How learning from others' experiences can save you time, money, and energy

Why community support matters strategically, not just emotionally

Common mistakes therapists make when trying to grow their practice alone

How shared knowledge helps you avoid unnecessary trial and error

What to do if you've had negative experiences in other communities

Why "you don't have to figure this out alone" isn't just a phrase—it's a strategy

How community can reduce burnout while supporting sustainable growth

Why there is space for you in private practice, even in a crowded field

You Don't Have to Build Your Practice Alone
If you've been trying to grow your practice in isolation, this is your reminder that support matters—and it's allowed.
Come join us inside our free Facebook group for mental health therapists. It's a grounded, values-driven space where you can ask real questions, get support, and connect with other therapists who understand the realities of private practice.
👉 Join the free community here
https://www.facebook.com/groups/buildyourprivatepractice
Explore More Support
Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.

Your Financial Forecast: How to Plan for Sustainable Income in 2026
Being fully booked doesn't always mean your private practice is financially stable.
In this episode of The Build Your Private Practice Podcast, Liane walks you through how to take a grounded, realistic look at your private practice finances—and why income planning matters as you head into 2026. If you've ever wondered why you're working hard but still feeling financially stretched, this conversation will help you identify where money leaks happen and what to do about them.
You'll learn how to forecast your income in a way that feels simple, ethical, and sustainable—without spreadsheets taking over your life. This episode is about shifting from "staying busy" to intentionally planning for income that actually supports you.
In This Episode, You'll Learn:
Why a full caseload doesn't automatically equal financial stability

How to calculate your real monthly income needs (and what that number tells you)

Common money leaks in private practice—like unpaid admin, cancellations, and sliding scale overload

How to set compassionate, professional boundaries around fees and policies

Why client retention plays a bigger role in your income than you might think

How a weekly "CEO hour" can help you make clearer, calmer financial decisions

What 2026 income planning really looks like for therapists who want sustainability—not burnout

Ready to Create More Stability in Your Practice?
If you're ready to build a steady stream of aligned, full-fee clients without relying on referrals or running yourself ragged—check out Accelerate Your Practice.
This signature program is designed to help you create income stability, confidence, and ease in your private practice.
👉 Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice
Explore More Support:
Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.