the UNCOMMODiFiED Podcast

• You’re a HUMAN BEING, not a HUMAN DOING: UNCORKED with GORDON D. MELVILLE

  What if your worth had nothing to do with what you produce, achieve, or check off a list? In this raw and revealing UNCORKED conversation, Tim Windsor sits down with Gordon D. Melville—known as The Vault—to challenge one of the most dangerous lies of modern culture: “I am what I do.” Together they peel back the layers of identity, worth, and validation to uncover a truth that most of us have forgotten—your value doesn’t come from what you achieve, but from who you already are. This episode isn’t about adding more to your to-do list; it’s about rediscovering your I am list.As you listen, you’ll find yourself confronting the exhausting chase for validation—the endless pursuit of more; more money, more recognition, more success—and realize that the fulfilment you’ve been chasing is already sitting quietly within you. Gordon’s concept of “worth wells” will make you rethink where you draw your validation from and why so many of us look outside ourselves for what only we can give. Through stories of athletes, leaders, and his own life lessons, Gordon invites you to stop striving to become something and instead start remembering who you already are.This conversation is more than inspiration—it’s an invitation to live differently. You’ll walk away with a renewed sense of alignment, a deeper awareness of your intrinsic worth, and a few unsettling but liberating questions that can change how you see yourself, your work, and your legacy.Listen in—and dare to be, not just do.Tim Windsorthe UNCOMMODiFiED Podcast – Host & [email protected]://uncommodified.com/  PRODUCERS: Alyne Gagne & Kris MacQueen MUSIC BY: https://themacqueens.ca/ 

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• You Used to Breathe in Water

  What if the things you call impossible are simply waiting for you to remember who you once were before the world told you what you couldn’t do? In this bold and mind-twisting episode of the UNCOMMODiFiED Podcast, Tim Windsor cracks open a wild truth — before you were born, you breathed in water. That’s right. You lived, thrived, and grew in an environment that would kill you now. You didn’t just survive the impossible; it was your normal. And somewhere along the way, you forgot that impossibility used to be your reality.Through storytelling, neuroscience, and raw challenge, Tim takes you deep into the tension between safety and growth. He exposes how your brain’s addiction to comfort and predictability disguises itself as logic, whispering that your dreams are unrealistic when they’re just untested. Drawing on the strange brilliance of a diving bell spider that learned to breathe underwater, he reminds you that thriving in unnatural places isn’t madness — it’s evolution. What if the “impossible” things in your life — the book you won’t write, the conversation you won’t start, the change you keep delaying — are just waiting for you to step into a new environment and take your first terrifying, necessary breath?This isn’t a soft motivational message — it’s a challenge. A challenge to identify the goals you’ve drowned beneath fear, to stretch your comfort zone until it gasps, and to visualize your success until your brain believes it’s possible. It’s a call to embrace discomfort as a sign of growth, to reframe fear as progress, and to build your own “diving bell” — a safe bubble where you explore the impossible until it becomes inevitable. Remember, you were literally born out of an impossible act — breathing in water — and maybe, just maybe, it’s time to start doing the impossible again.Tim Windsorthe UNCOMMODiFiED Podcast – Host & [email protected]://uncommodified.com/  PRODUCERS: Alyne Gagne & Kris MacQueen MUSIC BY: https://themacqueens.ca/

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• the Fiery Truth about Branding: UNCORKED with SUE KIRCHNER

  What if your brand isn’t what you think it is? What if every interaction — every word, tone, and experience — is a hot iron pressing into the hearts and minds of the people who encounter you, your company, or your work? In this provocative and insightful episode of The UNCOMMODiFiED Podcast, Tim Windsor uncorks a deep conversation with branding expert Sue Kirchner, founder of Brand Strong Marketing and host of The Turbo Branding Show. Together, they explore the fiery truth about branding — that it’s not about colours, logos, or clever taglines, but about the emotional heat we leave behind.Join us as Sue takes us all on a journey from her days in Motorola’s Latin American markets to her evolution as a brand strategist helping companies and leaders define, communicate, and live their brands. Through engaging stories and sharp insight, she reveals the shocking reality: you don’t own your brand — you only manage it. Your audience, employees, and customers define what your brand truly is based on their experiences with you. And if you’re not intentionally managing those experiences, someone else is writing your story for you.Key Takeaways: Branding isn’t optional — you’re always branding. Every conversation and decision leaves a mark. Great brands are built on the marriage of message and experience — and when they don’t align, trust erodes fast. Leaders are brand stewards, not just marketers. How they act, decide, and communicate shapes the organization’s promise more than any campaign ever will. Clarity is power: know who you are, who you serve, and what you’ll say no to if you want your brand — and business — to scale with strength.This episode will challenge how you see branding, leadership, and legacy. It’s not just about being remembered — it’s about deciding what you’ll be remembered for.Tim Windsorthe UNCOMMODiFiED Podcast – Host & [email protected]://uncommodified.com/  PRODUCERS: Alyne Gagne & Kris MacQueen MUSIC BY: https://themacqueens.ca/

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• Our Tree Died ... AND

  What if the thing you planted with hope — the thing that once gave you shade, shelter, and pride — is now standing in your way?What if it’s not growing … It’s groaning? What if it’s not dying … It’s already dead, and you just haven’t admitted it yet?In this raw and thought-provoking episode of the UNCOMMODiFiED Podcast, Tim Windsor amplifies the quiet death of a Norwegian maple on his front lawn into a brutally honest meditation on growth, loss, and renewal. Through the violence of a chainsaw and the silence that follows, Tim invites you to confront the dying “trees” in your own life — the projects, relationships, habits, and beliefs that once gave life but now steal it.This isn’t a story about gardening — it’s a story about courage. The courage to admit when something’s no longer alive. The courage to cut it down. And the courage to replant — deliberately, patiently, and with purpose. With unfiltered honesty and piercing insight, Tim explores the roots of why we cling to the dead, how “shoulds” silently suffocate our growth, and what it takes to cultivate a new season of possibility.Listeners will walk away with questions that cut deep — and answers that can heal: How to audit your “root system” and identify what’s nourishing or draining you. How to know when something’s dormant versus dead. Why destruction often precedes rebirth. And how to plant new beginnings that will one day stand tall again.Our Tree Died … And: is a reflection on endings, beginnings, and the fierce, liberating beauty of growth that appears only after you let go and stop watering what’s dead.Tim Windsorthe UNCOMMODiFiED Podcast – Host & [email protected]://uncommodified.com/  PRODUCERS: Alyne Gagne & Kris MacQueen MUSIC BY: https://themacqueens.ca/

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• SEEING DIFFERENTLY: UNCORKED with ANDY WRIGHT and CLAIRE DONNISON

  What if the problem isn’t what you’re looking at—but the lens you’re looking through? What if the frustration, limitation, or even the breakthrough in your life has less to do with your circumstances and everything to do with your perspective? That’s the raw and real truth that Tim Windsor and his wife, Pam, UNCORKED around their dining table with two remarkable creatives - Andy Wright and Claire Donnison.This wasn’t a polished studio session. Just one iPhone, one angle, one table, and four people daring to see differently. They explored art, photography, creativity, culture, neurodivergence, and the surprising ways perspective shifts can flip your life on its head. You’ll hear Andy’s journey from IT burnout to becoming a global photographer, Claire’s story of transforming shyness into a superpower of communication, and Pam’s reflections on how changing your lens changes how you see people on the margins of society.Here’s what you’ll take away if you lean in: how to reframe the ordinary so it becomes extraordinary, why gratitude for the small things resets the soul, how humour and curiosity disarm cynicism, and why risk—stepping into a new lens, a new space, or even a stranger’s story—is the only way to grow. If you’ve ever felt stuck in one frame, this conversation will dare you to tilt your head, shift the light, and see the world—and yourself—through a different lens.Tim Windsorthe UNCOMMODiFiED Podcast – Host & [email protected]://uncommodified.com/  PRODUCERS: Alyne Gagne & Kris MacQueen MUSIC BY: https://themacqueens.ca/  

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