Aik Leong Lim - The Art & Science of Merchandising
Getting merchandising right is a balance of art and science. In this podcast, Aik Leong Lim, Head of Product and Merchandising at Burton Snowboard (Greater China), discusses how forward-looking trends, individual taste, gut feeling, and industry knowledge (the art) must blend with data-driven analytics (the science) to create effective merchandising strategies. Using sporting events like the Olympics and the World Cup as examples, Aik explains how brands can even align their merchandising efforts with current trends while still grounding their decisions in historical data.For more podcasts like this, uploaded daily, download Tigerhall from App Store or Google Play, or visit https://tigerhall.com/Hosted by Raphael da Silva Hosted on Acast. See acast.com/privacy for more information.
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13:55
Jason Smith - AI Governance: Ethics, Frameworks and Best Practices
Building trust in AI amidst widespread doubt and skepticism is a challenge for all organizations. In this podcast, Jason Smith, Chief Digital Officer, Data & Commerce Practices of Publicis Groupe, highlights the importance of transparency and clear communication with stakeholders as key for fostering confidence in AI adoption. He also emphasises the value of involving external audits and ethical practices, and dives deeper into the future potential of external third-party verification in building greater trust and accountability in AI systems.For more podcasts like this, uploaded daily, download Tigerhall from App Store or Google Play, or visit https://tigerhall.com/Hosted by Raphael da Silva Hosted on Acast. See acast.com/privacy for more information.
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15:53
Sarah Fernandez - Hospitality: Leveraging the Crucial Role of PR
The role of PR is a lot more than just wining and dining. In this podcast, Former Vice President PR & Communications Middle East, Africa & Asia-Pacific at Accor, Sarah Fernandez, a PR expert with over 15 years of experience, clarifies the often-misunderstood role of PR in hospitality. She speaks on the importance of keeping your PR teams in the loop, the role it plays in different functions, and how you should deal with influencers as a useful PR tool.For more podcasts like this, uploaded daily, download Tigerhall from App Store or Google Play, or visit https://tigerhall.com/Hosted by Pippa Woodhead Hosted on Acast. See acast.com/privacy for more information.
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28:30
Priyanka Nath - How Marketers Can Leverage AI
"It's a co-pilot, not the pilot." Generative AI is going to revolutionise the way we market. In the meantime, how can we best leverage the tools currently available to us? In this podcast, Priyanka Nath, former Head of Performance Marketing, APAC at Google, and Founder and Fractional CMO at Crux Advisory, shares some tips, tricks, and examples around using generative AI tools effectively as a marketing professional, and how you can get started.For more podcasts like this, uploaded daily, download Tigerhall from App Store or Google Play, or visit https://tigerhall.com/Hosted by Pippa Woodhead Hosted on Acast. See acast.com/privacy for more information.
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16:15
Allan Toner - How To Be an Influencer To Add Value to My Company’s Sales
How do you become an 'influencer' in your company? In this episode, Allan Toner, a seasoned sales professional with a career spanning over four decades, shares practical ways employees can contribute to their company's sales momentum regardless of their position. Allan is also the former Head of Channels and Alliances, ASEAN at both Google Cloud and Amazon Web Services. He emphasizes leveraging personal networks and professional memberships to aid sales teams. He also provides actionable tips to develop one's influence and career.For more podcasts like this, uploaded daily, download Tigerhall from App Store or Google Play, or visit https://tigerhall.com/Hosted by Raphael Da Silva Hosted on Acast. See acast.com/privacy for more information.
Join us every other week as we drop one of our most highly rated podcasts.Tigerhall is the world’s leading change activation platform. Our mission is to ensure that people and businesses are equipped to handle unprecedented change. And also, that everyone, regardless of their background and circumstances, has the opportunity to learn from the very best and thrive in their careers.For more like this, be sure to download Tigerhall from App Store or Google Play. We release new content every work day - choose from podcasts, videos, power reads and livestreams. Hosted on Acast. See acast.com/privacy for more information.
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