Behind The Fold

Building a brand from the ground up while navigating motherhood, identity shifts, and personal growth is no small thing. Katie Tingle, founder of Sabbia, shares how she went from struggling with her own skin to growing a global business by trusting her intuition and choosing herself in every season.
We also talk about stepping back as your business grows, letting go of control, and redefining your role when everything starts working without you. Growth is not always about doing more, sometimes it is about creating space and trusting what unfolds.
Here's what we cover:
01:45 – Building Sabbia from scratch with no funding
04:05 – How skin struggles led to holistic beauty and low tox living
11:16 – How motherhood reshaped priorities, confidence, and identity as a founder
20:14 – The unexpected feeling of not being needed in your own business
35:47 – Working with your partner and redefining the idea of a provider
50:10 – Small moments of self choice that compound into real change
I hope this episode reminds you that you can build something meaningful while raising a family, and that small shifts can change everything. Share it with a friend or another mom who might need to hear it.
Connect with Katie:
Use Discount Code BTF off your Sabbia purchase!
Instagram: www.instagram.com/katieetingle/
Sabbia: www.instagram.com/sabbiaco/
Website: https://sabbiaco.com/
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In this episode of Behind the Fold, I speak with Kirsty Coates, founder of Beetl, a skincare brand born from one mother's search for a real solution to her child's skin. What began in the overwhelm of early motherhood has grown into a brand built on trust, intention, and personal experience. 

Kirsty shares the reality of building a product-based business while raising a family, staying in corporate for years, and learning to back herself along the way. 

What we dive into:
02:36 – The breaking point that led Kirsty to create her own solution for her daughter's skin
04:08 – The practical decision that proved she was backing herself
06:03 – Leaving corporate after years of growing the brand, and the life events that shifted her priorities
09:37 – Why product effectiveness and trust became non-negotiable from day one
17:21 – What the early, scrappy stages of building the brand actually looked like
23:36 – Overcoming self doubt, building confidence, and learning to trust her own decisions
Share this with someone who has been sitting on an idea or navigating a transition into something new.

Connect with Kirsty:
Instagram: instagram.com/kirst_coates/
Beetl Skin Care:: instagram.com/beetlskincare/
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In today's episode of Behind the Fold, I'm talking about the mental load of juggling motherhood, business, and everything in between. That feeling of having 37 tabs open in your mind? It's not just stress. It's an invisible layer of emotional and logistical work many women silently carry.
Here's what I dive into:
02:16 – Why the invisible mental load drains your energy at home and in business
04:35 – The emotional labor of managing expectations and being the emotional regulator for others
06:56 – How this load impacts creativity, presence, and your relationship with yourself
10:00 – Where to start when things just feel like a lot
It's okay to let go of some tabs and ask for support. Share this episode with a fellow mom who needs that reminder today.
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In this episode of Behind the Fold, I sit down with Jodine Wolman, co-founder of Sortd, a startup transforming how we shop online. Jodine opens up about balancing motherhood and entrepreneurship while scaling the business and earning Forbes 30 Under 30 recognition.
Jodine also shares her IVF journey, the growth strategies she used with her co-founder, Alexis Aaron, and the support systems that made it all possible.
Here's what we cover:
01:26 – Balancing a startup and motherhood
03:38 – How having a baby changed Jodine's approach to running Sortd
05:10 – From solving a personal problem to launching a universal solution
09:18 – The moment Jodine realized Sortd was becoming a real success
10:57 – IVF and family planning while growing a startup
17:20 – Juggling working from home and new mom life
24:42 – What's next for Sortd
Whether you're an entrepreneur or navigating motherhood, her story is a reminder that you don't have to choose between building a career and building a family. Share this episode with a fellow mom who might need to hear it!
Connect with Jodine:
Instagram: instagram.com/jo_holli
Get Sortd: www.instagram.com/get_sortd
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In today's episode of Behind the Fold, I'm diving into something that's been on my mind lately: trusting myself again. As a mom, a business owner, and someone navigating life's many responsibilities, I've found myself questioning my decisions and my ability to handle what's next.
This episode is about moving forward with confidence. No waiting for the perfect moment, just trusting that you can handle whatever comes.
Here's what we dive into:
2:18 - Why feeling stuck often isn't about not knowing what to do, but not trusting yourself enough to do it
4:30 - How motherhood and the postpartum fog can impact self-trust, and how I'm navigating that
6:50 - Identity shifts during the in-between phase, from "who I was" to "who I'm becoming" to claiming "I am her"
9:00 - Actionable steps to rebuild self-trust: keeping promises to yourself, making faster decisions, and acting before you feel ready
You're more capable than you think. If this hit home, pass it along to a friend who could use the same message.
Past Episode Mentioned: Ep 57 - Emma Morris: You Are Not Broken. A Conversation on Nervous System Regulation
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!