Behind The Fold

Launching a brand is hard. Doing it with a six-month-old at home is a different beast entirely. In this episode of Behind The Fold, I sit down with Georgia Gazal, founder of First Thing Underwear, to hear how she grew her underwear line into one of Australia’s most talked-about names.
Georgia shares the reality of building a product-based business from her garage, navigating stock shortages, creating a brand that genuinely connects with women, and balancing entrepreneurship with motherhood.
Here’s what we cover:
03:08 – Where Georgia’’s entrepreneurial drive came from and how the idea for First Thing was born
07:14 – Launching a business with a six-month-old and the realities of those early days
10:30 – The Meta ad that unexpectedly changed the trajectory of her strapless bra
22:49 – Building self-belief as a founder and overcoming self-doubt
34:54 – The brand-building framework Georgia still uses to guide every decision
You don’t need to have everything figured out before you begin. Confidence is built through action. Share this episode with a woman who is building a business, navigating motherhood, or looking for the courage to back herself.
Connect with Georgia:
Linkedin: linkedin.com/in/georgia-gazal-a75736113/
First Thing Underwear: instagram.com/first.thing
Website: https://firstthing.com.au/
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In today's episode of Behind the Fold, I'm talking about rest. Somewhere along the way, we started believing we have to earn it before we're allowed to pause.
Rest isn't a luxury. It's non-negotiable. Taking care of yourself isn't selfish, it's one of the most important things you can do for your family, your business, and yourself.
Here's what I cover:
02:20 - Why so many of us believe rest has to be earned and how productivity culture reinforces that mindset
06:55 - What happens in your nervous system when you're constantly operating in fight or flight mode
10:10 - The difference between burnout, collapse, and intentional restoration, and why waiting until you're exhausted isn't the answer
13:50 - What real rest actually looks like and simple ways to build restorative practices into your everyday life
The more we prioritize recovery before burnout, the more present, creative, and resilient we become. Share this episode with a fellow mom who might need the reminding!
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

Turning the hardest parts of early motherhood into two thriving businesses wasn't on Lauren Perrett's radar before kids. But after becoming a mom, the lack of real solutions pushed her to build them herself. On this episode of Behind the Fold, the founder of BubbaDesk and Wombee shares how she stopped waiting for change and started creating it.
Here's what we dive into:
04:46 – Why BubbaDesk was born from the desire to integrate work and motherhood
07:10 – Practical tips and lessons learned in building a co-working space with childcare
09:24 – Moments of witnessing BubbaDesk’s real impact on mothers and their children
14:32 – How Wombee fosters meaningful, interest-driven connections for mothers globally
23:27 – Balancing ambition, motherhood, and running two businesses while staying present
36:50 – The importance of starting before you feel ready and trusting your instincts
I hope this inspires you to embrace your ambition while nurturing your family. Share this with a fellow parent or entrepreneur who needs some inspiration today.

Connect with Lauren:
Instagram: instagram.com/laurentopazperrett
BubbaDesk: instagram.com/bubbadesk
Wombie: instagram.com/wombee.app
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

Building a business while raising two young children comes with constant tension, shifting priorities, and a whole lot of trust in yourself. On this episode of Behind The Fold, I sit down with Jessy Marshall, founder of Hive HQ, to talk about growing a leading PR agency while navigating early motherhood, sleep deprivation and the pressure of balancing ambition with family life.

Here's what we cover:
04:46 - The moment she realized Hive was becoming a major player in the PR space
09:25 - Building a team and support system
15:14 - How she made big business decisions while running on little sleep
22:37 - What brands are getting wrong about PR, visibility, and marketing strategy
30:04 - Practical ways product-based and service-based businesses can build visibility in 2026

I hope this conversation reminds you there's no perfect formula for balancing motherhood and ambition. Sometimes it looks messy, sometimes it looks unconventional, but you are allowed to build a life and business that feels aligned for you. Share this episode with a founder, business owner, or mum who needs this reminder.

Connect with Jessy:
Instagram: instagram.com/jessymarshall/
Hive HQ: www.instagram.com/hq.hive
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In today's episode of Behind the Fold, I'm reflecting on ambition, motherhood, career, and the expectations women carry. Somewhere along the way, we were sold the idea that success meant balancing everything perfectly, but I've been questioning if the real goal is creating a life that feels meaningful for the season you're in.
Here's what I dive into:
02:09 – How a scene from The Devil Wears Prada sparked a reflection on ambition, sacrifice, and fulfillment
05:14 – Why "having it all" can become a trap instead of something empowering
10:53 – How motherhood can sharpen your ambition, clarify your priorities, and change what success looks like
13:16 – Protecting your energy in busy seasons and learning that saying no can be the most aligned choice
I hope this episode reminds you that building a life you're proud of doesn't require perfection, especially in the messy middle of motherhood, business, and changing priorities.
I'd love to hear your thoughts. What does "enough" look like for you in this season? Share this episode with a woman who's been carrying the pressure of trying to do it all.
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!