Behind The Fold

Zoe Goodhardt stepped back from her career to have children. Then she got bored. In this episode of Behind the Fold, I sit down with Zoe, Partner at TAG, to talk about rediscovering identity after kids, building a career while raising three children, and why working mothers consistently underestimate their value.
What we dive into:
04:02 – The moment Zoe looked around a mums group and realized she wanted more
11:28 – How a chance encounter while pushing a stroller led to the career opportunity that changed everything
18:10 – Why outsourcing, grandparents, and buying back your time are non-negotiable, not luxuries
33:43 – Why more women need to ask for flexibility instead of assuming the answer is no
43:30 – On dual-income households, the superannuation gap, and why pausing your career indefinitely is a financial risk
I hope this episode encourages you to advocate for yourself, ask for what you need, and remember that your goals still matter after becoming a parent. Share this with a mother who is thinking about returning to work or navigating what comes next.
Connect with Zoe:
Linkedin: linkedin.com/in/zoe-goodhardt
TAG: instagram.com/wearetag.co
Website: wearetag.co
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In today's episode of Behind the Fold, I'm reflecting on who we are outside of our titles. So many of us pour ourselves into motherhood, careers, and relationships, only to realize we've lost touch with the person underneath.
As I navigate my own growth journey, I've been questioning how much of my identity has become tied to what I do instead of who I am. This conversation is an invitation to slow down, get curious, and reconnect.
Here's what I cover:
04:47 - How motherhood, business, and career can blur the line between what you do and who you are
07:09 - Why constantly showing up for everyone else can disconnect you from your own needs, and why high-achieving women often lose access to themselves in the process
09:25 - What self-rediscovery actually looks like
13:05 - Simple ways to reconnect with the parts of you that exist beyond your titles, including protecting one thing that's just for you
The roles we hold will evolve. Kids grow up. Businesses pivot. Share this episode with a friend who might need reminding too.
Past Episode Mentioned: Ep 62 - Katie Tingle: Choosing Yourself in Small Moments and How It Compounds Into Real Change
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

Launching a brand is hard. Doing it with a six-month-old at home is a different beast entirely. In this episode of Behind The Fold, I sit down with Georgia Gazal, founder of First Thing Underwear, to hear how she grew her underwear line into one of Australia’s most talked-about names.
Georgia shares the reality of building a product-based business from her garage, navigating stock shortages, creating a brand that genuinely connects with women, and balancing entrepreneurship with motherhood.
Here’s what we cover:
03:08 – Where Georgia’’s entrepreneurial drive came from and how the idea for First Thing was born
07:14 – Launching a business with a six-month-old and the realities of those early days
10:30 – The Meta ad that unexpectedly changed the trajectory of her strapless bra
22:49 – Building self-belief as a founder and overcoming self-doubt
34:54 – The brand-building framework Georgia still uses to guide every decision
You don’t need to have everything figured out before you begin. Confidence is built through action. Share this episode with a woman who is building a business, navigating motherhood, or looking for the courage to back herself.
Connect with Georgia:
Linkedin: linkedin.com/in/georgia-gazal-a75736113/
First Thing Underwear: instagram.com/first.thing
Website: https://firstthing.com.au/
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In today's episode of Behind the Fold, I'm talking about rest. Somewhere along the way, we started believing we have to earn it before we're allowed to pause.
Rest isn't a luxury. It's non-negotiable. Taking care of yourself isn't selfish, it's one of the most important things you can do for your family, your business, and yourself.
Here's what I cover:
02:20 - Why so many of us believe rest has to be earned and how productivity culture reinforces that mindset
06:55 - What happens in your nervous system when you're constantly operating in fight or flight mode
10:10 - The difference between burnout, collapse, and intentional restoration, and why waiting until you're exhausted isn't the answer
13:50 - What real rest actually looks like and simple ways to build restorative practices into your everyday life
The more we prioritize recovery before burnout, the more present, creative, and resilient we become. Share this episode with a fellow mom who might need the reminding!
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

Turning the hardest parts of early motherhood into two thriving businesses wasn't on Lauren Perrett's radar before kids. But after becoming a mom, the lack of real solutions pushed her to build them herself. On this episode of Behind the Fold, the founder of BubbaDesk and Wombee shares how she stopped waiting for change and started creating it.
Here's what we dive into:
04:46 – Why BubbaDesk was born from the desire to integrate work and motherhood
07:10 – Practical tips and lessons learned in building a co-working space with childcare
09:24 – Moments of witnessing BubbaDesk’s real impact on mothers and their children
14:32 – How Wombee fosters meaningful, interest-driven connections for mothers globally
23:27 – Balancing ambition, motherhood, and running two businesses while staying present
36:50 – The importance of starting before you feel ready and trusting your instincts
I hope this inspires you to embrace your ambition while nurturing your family. Share this with a fellow parent or entrepreneur who needs some inspiration today.

Connect with Lauren:
Instagram: instagram.com/laurentopazperrett
BubbaDesk: instagram.com/bubbadesk
Wombie: instagram.com/wombee.app
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!