Behind The Fold

Building one successful brand is an incredible achievement. Having the courage to close that chapter and start again takes a whole new level of resilience.
This week on Behind The Fold, founder Bridgette Gale opens up about walking away from her first business, trusting her instincts, and launching Elacia while balancing entrepreneurship, motherhood, and marriage.
Here’s what we cover:
03:12 - Why starting young gave Bridgette the confidence to build a global swimwear brand without having all the answers
09:10 - The reality of launching a new business, from trademark setbacks to discovering a major manufacturing mistake just days before launch
14:20 - How shifting from “this is happening to me” to “this is happening for me” has shaped her resilience through every challenge
19:15 - Motherhood, confidence, and leading by example
31:45 - Why founder-led content and customer trust matter now
Every successful business comes with unexpected challenges, but resilience, adaptability, and trusting yourself will carry you forward. Share this episode with a founder, entrepreneur, or mom who needs the reminder that starting over doesn’t mean starting from scratch.

Connect with Bridgette:
Bridgette IG: instagram.com/bridgettegale_
Elacia IG: instagram.com/elacia.ritual
Website: elacia.com
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In today's episode of Behind the Fold, I'm talking about burnout. Not the dramatic kind, but the quiet kind that slowly builds until everything feels heavier. We're so used to carrying it all that we often miss the signs until we're already running on empty.

Here's what I cover:
02:30 – Why burnout goes unnoticed and how to spot the early signs
05:18 – Why small commitments add up and the power of subtracting
09:22 – Practical habits to reduce mental load, from email management to AI meal planning
16:30 – Why rest is maintenance, not recovery
Taking care of yourself isn't something you have to earn. The more we look after ourselves before we reach breaking point, the more present, creative, and resilient we become.

What does burnout feel like to you? If this resonated, share it with someone who could use the reminder today.
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

Zoe Goodhardt stepped back from her career to have children. Then she got bored. In this episode of Behind the Fold, I sit down with Zoe, Partner at TAG, to talk about rediscovering identity after kids, building a career while raising three children, and why working mothers consistently underestimate their value.
What we dive into:
04:02 – The moment Zoe looked around a mums group and realized she wanted more
11:28 – How a chance encounter while pushing a stroller led to the career opportunity that changed everything
18:10 – Why outsourcing, grandparents, and buying back your time are non-negotiable, not luxuries
33:43 – Why more women need to ask for flexibility instead of assuming the answer is no
43:30 – On dual-income households, the superannuation gap, and why pausing your career indefinitely is a financial risk
I hope this episode encourages you to advocate for yourself, ask for what you need, and remember that your goals still matter after becoming a parent. Share this with a mother who is thinking about returning to work or navigating what comes next.
Connect with Zoe:
Linkedin: linkedin.com/in/zoe-goodhardt
TAG: instagram.com/wearetag.co
Website: wearetag.co
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In today's episode of Behind the Fold, I'm reflecting on who we are outside of our titles. So many of us pour ourselves into motherhood, careers, and relationships, only to realize we've lost touch with the person underneath.
As I navigate my own growth journey, I've been questioning how much of my identity has become tied to what I do instead of who I am. This conversation is an invitation to slow down, get curious, and reconnect.
Here's what I cover:
04:47 - How motherhood, business, and career can blur the line between what you do and who you are
07:09 - Why constantly showing up for everyone else can disconnect you from your own needs, and why high-achieving women often lose access to themselves in the process
09:25 - What self-rediscovery actually looks like
13:05 - Simple ways to reconnect with the parts of you that exist beyond your titles, including protecting one thing that's just for you
The roles we hold will evolve. Kids grow up. Businesses pivot. Share this episode with a friend who might need reminding too.
Past Episode Mentioned: Ep 62 - Katie Tingle: Choosing Yourself in Small Moments and How It Compounds Into Real Change
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

Launching a brand is hard. Doing it with a six-month-old at home is a different beast entirely. In this episode of Behind The Fold, I sit down with Georgia Gazal, founder of First Thing Underwear, to hear how she grew her underwear line into one of Australia’s most talked-about names.
Georgia shares the reality of building a product-based business from her garage, navigating stock shortages, creating a brand that genuinely connects with women, and balancing entrepreneurship with motherhood.
Here’s what we cover:
03:08 – Where Georgia’’s entrepreneurial drive came from and how the idea for First Thing was born
07:14 – Launching a business with a six-month-old and the realities of those early days
10:30 – The Meta ad that unexpectedly changed the trajectory of her strapless bra
22:49 – Building self-belief as a founder and overcoming self-doubt
34:54 – The brand-building framework Georgia still uses to guide every decision
You don’t need to have everything figured out before you begin. Confidence is built through action. Share this episode with a woman who is building a business, navigating motherhood, or looking for the courage to back herself.
Connect with Georgia:
Linkedin: linkedin.com/in/georgia-gazal-a75736113/
First Thing Underwear: instagram.com/first.thing
Website: https://firstthing.com.au/
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!