Behind The Fold

What does it really take to build a successful product brand without losing sight of the life you wanted to create in the first place?
This week on Behind The Fold, I'm joined by Rosie Collins, Founder and CEO of Deja Marc Jewellery, to talk about scaling a company with tens of thousands of customers while navigating motherhood and the constant evolution of what success looks like.
Here’s what we dive into:
06:23 - Why breaking your routine leads to your biggest creative breakthroughs
09:28 - Staying true to your brand values when the algorithm rewards trends
15:33 - Why knowing your numbers is essential for scaling a product business
32:37 - The identity shift that comes with two young children and a business in growth
38:18 - Trading a slower life in Perth for connection in Sydney, and learning to lock in on one thing at a time
I hope this conversation reminds you that success doesn't have to look the same in every season. If you're spinning plates right now, Rosie's advice is simple: find the one bottleneck, lock in, and block everything else out.
Know a founder juggling a growing business and young kids? Send them this one.

Connect with Rosie:
Instagram: @rosie.c._
Deja Marc Instagram: @dejamarc
Website: dejamarc.com
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In today's episode of Behind the Fold, I'm talking about the difference between capability and capacity. Lately, I've found myself overpromising while navigating two businesses, two kids, and a very different season of life.
I know what I'm capable of, but the time and energy I have available don't always match what I used to be able to take on.
Here's what I cover:
02:14 - Why being capable of doing something doesn't mean you have the capacity to take it on
05:30 - How holding yourself to your pre-kid productivity standards creates unrealistic expectations
09:17 - The hidden cost of overcommitting, and why saying yes to one thing means saying no to something else
11:42 - How to recalibrate your commitments, delegate more, and prioritize quality over quantity
Your capacity may change with the season you're in, but that doesn't take away from what you're capable of. I hope this conversation reminds you to plan for the life you have now, not the one you had before.
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

What if the reason you're feeling stuck has less to do with discipline and more to do with what your nervous system believes is safe?
This week on Behind The Fold, I'm joined by international bestselling author, EFT master practitioner and hypnotherapist Theresa Lear Levine to talk about the patterns that keep us in fight or flight, why self-sabotage isn't always what it seems, and how tools like EFT tapping and hypnotherapy can help us create real change.
Here's what we cover:
06:40 - Why the body treats an unfamiliar good thing as a threat, not just an unfamiliar bad one
12:56 - How to tell the difference between self-sabotage, avoidance and genuine burnout
16:14 - Why we sometimes create problems when life is going well and what our nervous system may be trying to protect us from
19:29 - How awareness and a simple pause can help interrupt the cycle before we automatically repeat it
30:13 - How EFT tapping can help calm the body, plus a simple way to test it for yourself in just a few minutes
I hope this conversation reminds you that feeling stuck doesn't mean you aren't trying hard enough. Sometimes understanding the pattern is only the beginning. The next step is doing what you already know you want to do.
Connect with Theresa:
Instagram: @theresalearlevine
Website: theresalearlevine.com
Purchase Theresa book here: Becoming More Me: Tapping into Success. Subconscious Secrets of an ADHD Entrepreneurial Mom
Mentioned in Episode:
Free EFT tapping resource: theprivatesessions.com
Breaking the Habit of Being Yourself by Dr. Joe Dispenza
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In this bonus episode on Behind The Fold, international bestselling author, EFT master practitioner and hypnotherapist Theresa Lear Levine guides me through a live EFT tapping session on surrender, following our previous episode, Your Body Is Addicted to the Version of You That Isn't Working.
If you have not listened to that conversation yet, start there. It sets up why tools like tapping work on the nervous system, and this bonus puts the technique into practice in real time.
Here is what this session dives into:
I brought a real, unfiltered moment to the table: sick kids, an unexpected doctor's appointment, a team member cutting back hours, and that familiar pull to fix everything at once. 
Theresa walks me through the exact process, from naming the stress and rating its intensity to tapping through the pressure, the fear of disappointing people, and the urge to close every loop immediately.
I invite you to tap along. If my details are not yours, change the words to fit what is actually on your plate. As Theresa explains, whatever is happening in one of us tends to be happening in all of us on some level.
I hope this gives you a tangible tool to reach for the next time everything feels like it is happening at once. Share it with someone who could use a reset today.
Episode mentioned: Your Body Is Addicted to the Version of You That Isn't Working
Connect with Theresa:
Instagram: @theresalearlevine
Website: theresalearlevine.com
Purchase Theresa book here: Becoming More Me: Tapping into Success. Subconscious Secrets of an ADHD Entrepreneurial Mom
Her Program: Finish What You Start
Mentioned in Episode:
Free EFT tapping resource: theprivatesessions.com
Breaking the Habit of Being Yourself by Dr. Joe Dispenza
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In today's episode of Behind the Fold, I'm talking about something we don't hear enough about: what happens after you achieve the thing you've been working so hard for. After announcing one of the biggest milestones of my career, acquiring Smack Bang, I found myself in a surprisingly quiet season of reflection and gratitude.
Rather than rushing toward the next milestone, I'm sitting in the in-between and sharing what I'm learning about ambition, identity, and what this season is teaching me.
Here's what I dive into:
04:31 - What happens when the container you've been building toward suddenly disappears.
06:55 - The identity shift that comes with achievement, and why recalibrating is part of every new chapter.
09:08 - Why ambitious women are great at building, but rarely practice celebrating what they've created.
13:51 - How to embrace the landing season
You've built something real. Now let yourself arrive. If this conversation resonated with you, I'd love it if you shared it with a friend who's navigating their own next chapter. 
Episode Mentioned: The Acquisition Story
Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!