Deconstructor of Fun

• Why Everyone Wants to be the Next Mistplay with Aaron Thandi, CCO of Mistplay

  Mishka Katkoff interviews Aaron Thandi, Chief Commercial Officer at Mistplay, discussing the innovative approaches to loyalty-driven user acquisition and retention in the mobile gaming industry. They explore how Mistplay has established itself as a leader in rewarded engagement, the importance of personalized user experiences, and the strategic methods behind their global expansion. The conversation also delves into the role of AI in enhancing user engagement and the future opportunities for growth in emerging markets.Get the AppsFlyer Creative Report: https://shorturl.at/Mjaiz00:00 Introduction to Misplay and Its Market Position04:11 Understanding Loyalty and Reward Systems08:02 User Acquisition and Retention Strategies10:52 Game Catalog and User Engagement14:26 Geographic Expansion and Market Localization17:32 Future Roadmap and Innovations20:15 Building Strong Developer Relationships23:18 Rapid Fire Questions and Conclusion33:14 Work with DoF!

  --------  

  33:53
• 283. How I Went From a 3D Artist to GM of a Billion-Dollar Game - Justin McFarlane

  Can someone really grow from 3D artist to GM of a billion-dollar title — without switching companies, logos, or careers? SciPlay’s Justin McFarlane did just that, and his story is a masterclass in product-first leadership and long-term growth.03:48 Navigating Remote Work Challenges and Team Engagement07:10 Making Tough Decisions: Prioritizing Team Cohesion15:56 Transitioning Teams: Managing Relocation and Operations19:05 The Importance of Listening in Leadership27:57 From Artist to General Manager: Career Growth Insights39:09 The Importance of Purpose in Work45:22 Understanding LiveOps: The Key to Success56:06 Balancing LiveOps and New Game Development

  --------  

  34:34
• TWIG #330 The App Store Endgame, Roblox’s Growth Playbook and GTA 6 Trailer Dissected

  Get the AppsFlyer Creative Report: https://shorturl.at/MjaizThe crew jumps into a galaxy of transmedia takes with May the Fourth and how IPs stretch across games, shows, and beyond—sometimes elegantly, sometimes painfully. We dissect the long-awaited GTA 6 trailer and release window, then shift gears into Dream Games’ latest raise and what it says about Turkey’s still-thriving gaming ecosystem. The team breaks down Super League’s acquisition of Super Social and digs into Roblox’s beast-mode growth metrics and smart (if aggressive) pricing strategies. There’s love for Expedition 33, curiosity around Overwatch’s new stadium mode, and a sharp look at the Epic vs. Apple legal saga—culminating in a bold discussion on the future of app store economics and a tip of the hat to the ever-controversial Tim Sweeney.02:13 May the Fourth and Transmedia18:18 GTA 6 Trailer and Release Date23:03 Dream Games Investment and Turkey's Gaming Ecosystem32:35 Super League Acquires Super Social34:13 Roblox's Impressive Growth Metrics39:08 Roblox's Pricing Strategies43:43 Expedition 33's Success Story47:07 Overwatch's New Stadium Mode50:43 Epic Games vs. Apple: The Legal Battle55:57 The Future of App Store Economics01:09:31 Thank You, Tim Sweeney

  --------  

  1:11:14
• 282. UNCUT: Co-CEO Javier Ferreira and The Scopely Playbook Behind $5B Monopoly GO!

  🚨 Deconstructor of Fun Exclusive — We’re releasing the UNCUT version of our legendary interview with Javier Ferreira, co-CEO of Scopely. This is the twice-as-long version only a handful of insiders have ever heard before. In this rare, candid, and *fully unfiltered* conversation, Javier breaks down Scopely’s transformation from a $12M startup to a $3B+ revenue machine. Why *Monopoly GO!* succeeded where so many IP-based games fail. How Scopely builds “learning machines,” not just game teams, and the secrets to long-term conviction, even in the face of failureIf you want the real story behind the game industry’s biggest hit — and how Scopely is building the definitive free-to-play company — this is the one to watch.01:11 The Role of a CEO in Company Success07:06 Company Culture and Learning19:54 Challenges and Successes with IP Partnerships29:30 The Process of Game Development38:37 The Role of Intervention in Product Strategy40:45 The Responsibilities of a GM49:47 The Impact of the Savvy Acquisition01:04:31 Advice for Laid-Off Game Developers01:10:08 Exciting Future Prospects in the Gaming Industry

  --------  

  1:15:11
• EMERGENCY EPISODE: Capitalize on The Epic vs. Apple Ruling

  In this emergency podcast episode, Mishka Katkoff and Maor Sason, CEO and co-founder of AppCharge, discuss the implications of the recent Epic vs. Apple ruling, which allows developers to link to external payment methods. They explore the potential benefits for small to medium-sized studios, the strategies larger publishers can adopt, and the importance of building customer relationships through loyalty programs. The conversation emphasizes the need for developers to act quickly and adapt to the changing landscape of mobile gaming and payment methods.00:00 Introduction to the Emergency Podcast05:41 The Impact of the Epic vs. Apple Ruling12:35 Strategies for Developers Post-Ruling19:39 Long-Term Considerations for Developers27:41 Building Customer Relationships and Loyalty Programs

  --------  

  23:33

More Leisure podcasts

Trending Leisure podcasts

About Deconstructor of Fun