Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcas...
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead
This special edition features one of the stand-out episode of Right About Now features host Ryan Alford in a compelling conversation with Christopher Lochhead, a leading expert in category design and marketing.They discuss innovative strategies, the power of language in shaping consumer perceptions, and the need to address customer problems rather than just promoting solutions. Christopher also highlights the generational shift with "native digitals," the risks of lazy marketing language, and the importance of differentiation to drive meaningful results.A must-listen for marketers seeking fresh, impactful insights.TAKEAWAYSImportance of innovative marketing strategies and category design in business.Current state of dialogue in America and the challenges of meaningful conversations.The distinction between reflexive and reflective thinking in discussions.The impact of language on dialogue and marketing effectiveness.Critique of common marketing language and jargon that alienates customers.The need to focus on problems rather than just promoting solutions in marketing.Differentiation in a crowded marketplace and the importance of unique communication.Generational shifts in consumer behavior, particularly between native digitals and native analogs.The advertising industry's focus on creativity over effectiveness and its implications.Encouragement for businesses to engage in thoughtful dialogue and critical thinking in their marketing efforts.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
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Cutting Through the BS on Economy Shifts, Crypto Trends, Luxury Disruption, and the Future of Business
SUMMARYIn today’s episode of Weekly Business news, hosts Ryan Alford and Chris Hansen explore a range of topics from personal anecdotes to significant business news. Ryan shares stories from his recent vacation, setting a relaxed tone. They discuss the ongoing California wildfires, Meta's shift in content moderation, and the appointment of UFC CEO Dana White to Meta's board. The episode also covers Toyota's investment in space exploration, Elon Musk's influence, a $13 million tuna auction, and Chick-fil-A's automation of lemonade preparation. The hosts blend humor with insightful commentary, making for an engaging and informative episode.TAKEAWAYSImpact of wildfires in California and personal connections to those affected.Changes in Meta's content moderation policies, including the removal of politically biased fact-checkers.Introduction of community-generated notes for fact-checking on Meta's platform.Appointment of UFC CEO Dana White to Meta's board and its implications.Discussion on the challenges Meta faces in rebranding and public perception.Toyota's $7 billion investment in space exploration and skepticism about its practicality.Influence of Elon Musk and SpaceX on public perception and brand recognition.The sale of a bluefin tuna for $13 million and its implications in the culinary world.Chick-fil-A's automation of lemonade preparation and debates on freshness.Evolution of food preparation and the role of automation in the food industry.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
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The Universe Is Hiring: Discover the Role You Were Born to Fill
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Anniston Reikstins, a leadership coach and author of The Universe is Hiring, to explore the transformative journey of self-discovery. Anniston shares her personal experiences, emphasizing the power of action, authenticity, and overcoming self-doubt. The conversation delves into the role of fear as a catalyst for growth and the importance of aligning with one’s passions. Anniston introduces her book, which offers practical exercises for self-reflection and personal development. Together, they highlight the joy found in daily progress, the value of embracing life’s journey, and the deep fulfillment that comes from serving others.TAKEAWAYSSelf-discovery and personal growthThe importance of taking actionable steps toward goalsOvercoming self-doubt and fear of the unknownThe significance of connecting with one's authentic selfThe role of narratives in limiting potentialThe balance between the journey and the destination in personal developmentPursuing passions and finding joy in activities outside of workThe impact of service to others on personal fulfillmentThe concept of the "authentic self resume" for self-reflectionContinuous growth and evolution as keys to sustained happiness
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
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Why Authenticity and 'Being Known' Are the Keys to Success in Today's Media Landscape Amid 2025’s Turbulent Business Climate
In the New Year's special episode of "Right About Now," recorded on January 3, 2025, host Ryan Alford and co-host Chris Hansen discuss business trends, personal branding, and the evolving landscape of podcasting. They highlight the surge in gym attendance due to New Year resolutions and the importance of personal branding on social media. The duo also explores the rise of podcasting as a mainstream medium and makes predictions for Bitcoin's future. Emphasizing health and wellness as foundational for success, they encourage listeners to embrace change and leverage digital tools for personal and professional growth in 2025.TAKEAWAYSNew Year reflections and resolutions, particularly regarding gym attendance.Discussion of a significant hacking incident and its implications for national security.Importance of personal branding and leveraging social media for growth.The rise of podcasting as a mainstream medium and its evolution.Predictions for Bitcoin's price and its market trends in 2025.The changing landscape of the workforce and employee retention challenges.Emphasis on adopting a lean business model for smaller teams.The critical role of health and wellness in achieving business success.Encouragement for listeners to embrace positivity and determination in the New Year.The significance of authenticity and engagement in building a personal brand.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
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The Power of Social Brand Experience & Collectibles: Superplastic Launches Dopeameme Institute
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Jennifer Van Dijk and Zach Sugarman of Superplastic, the groundbreaking media company celebrated for its character-driven content and iconic collectibles. Together, they explore the art of storytelling, the evolution of animation, and the future of retail. Jennifer sheds light on Superplastic's distinctive approach to creating compelling characters and fostering meaningful audience connections, while Zach shares insights into strategic areas like product development and forging impactful partnerships. This episode offers an in-depth look at how Superplastic masterfully balances business growth with nurturing an engaged fan community, unveiling the innovative strategies they use to captivate and connect with their audience.TAKEAWAYSStorytelling in character-driven contentEvolution of animation techniques and technologyFuture trends in retail and consumer engagementStrategies for audience engagement and community buildingImportance of character development and relatabilityBalancing business growth with brand identityThe role of scarcity in the collectibles marketDiversification of revenue streams beyond traditional productsImpact of digital platforms on content creation and distributionIntegration of AI in character development and storytelling
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcast show. Designed to both educate and entertain, Right About Now with Ryan Alford does what few business shows can - make you think and make you smile!
Right About Now is hosted by Ryan Alford, the marketing maven that has helped brands like Verizon, Apple, Lexus, and The NFL develop some of the most recognizable and successful ad campaigns of the last 20 years. Ryan interjects equal parts Southern charm, thoughtful insights, and witty commentary into a style and voice that resonates with listeners.
Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education.
As the name suggests, Right About Now with Ryan Alford isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and Chris Hansen, his business partner and friend.
Visit www.RyanIsRight.com to learn more, or follow @rightaboutnowshow and @ryanalford on Instagram.
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