Right About Now - Legendary Business Advice

Before founding Global Processing Systems, Moses Heredia worked crop fields with his immigrant mother, entered merchant services at $4.25 an hour, and survived a period when he could not afford basic utilities. One Spanish-language sales appointment showed him what commission could unlock; after becoming a top performer and rising through management, he walked away from an executive track to build his own company.
On Right About Now, Ryan Alford asks Moses what actually sustained that climb, from fierce competition and disciplined selling to honest relationships and customer-first leadership. They discuss starting from a pickup truck, taking the first financial hit as CEO, protecting employees during economic crises, and building a culture that keeps people for decades.
Moses also shares why faith, service, and helping others advance matter more to him than the number in his bank account.
TOPICS COVERED
Moses Heredia’s immigrant family and agricultural upbringing
Discipline, faith, competition, and the desire to win
Entering the merchant-services industry
Learning to sell on commission
Identifying an underserved Spanish-speaking market
Founding and scaling Global Processing Systems
Human customer service in the payment-processing industry
Servant leadership and the inverted-pyramid model
Creating long-term employee loyalty
Leading through recessions and the pandemic
Honesty and accountability in business
Redefining wealth, leadership, and success
CONNECT WITH MOSES HEREDIA
Official website: https://www.mosesheredia.com/
Fields to Fortune: https://www.mosesheredia.com/book
Buy the book on Amazon: https://www.amazon.com/dp/B0F84H46R8
Global Processing Systems: https://globalprocessingsystems.com/
Instagram: https://www.instagram.com/mosesheredia_/
LinkedIn: https://www.linkedin.com/in/moses-heredia-17390098/
CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW
Right About Now: https://www.ryanisright.com/
Ryan Alford: https://www.ryanalford.com/
Instagram: https://www.instagram.com/ryanalford/
LinkedIn: https://www.linkedin.com/in/ryan-alford/
YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

Tony Vieira spent 36 years in beverage science and operations, helping Blue Moon recover from near cancellation and supporting White Claw through one of the fastest growth periods in the alcohol business.
Now the former brewmaster and quality executive has left the corporate safety net to build mōcean drinkwerx with his son, Christian. Tony joins Ryan Alford to explain how product quality, consumer psychology, viral culture and production capacity turned two beverage brands into category leaders.
They examine the risks hidden inside explosive growth, including pre-sold inventory, three enormous breweries built during COVID and excess capacity after demand peaked. Ryan and Tony also discuss building a company with family, creating an energy drink for adults and why founders must challenge the ideas they are most tempted to protect.
TOPICS COVERED
Tony Vieira’s 36-year beverage career
Taking Blue Moon to number one in craft beer
The product strategy behind Blue Moon’s drinkability
White Claw’s rise and the creation of hard seltzer
Consumer psychology and viral brand growth
Scaling production during extreme demand
The danger of overbuilding manufacturing capacity
Separating pipeline fill from recurring sales
Working with a family member and co-founder
Developing an energy drink for adult consumers
Challenging assumptions during product development
Solving customer problems instead of protecting ideas
CONNECT WITH TONY VIEIRA
Mōcean: https://drinkmocean.energy/
Mōcean on Amazon: https://www.amazon.com/MOCEAN-Mandarin-Caffeine-Adaptogens-Sucralose/dp/B0FSDHYS4N
Mōcean on Instagram: https://www.instagram.com/moceandrinkwerx/
Tony Vieira on LinkedIn: https://www.linkedin.com/in/tonyvieira1/
CONNECT WITH RYAN ALFORD
Right About Now: https://www.ryanisright.com/
Ryan on Instagram: https://www.instagram.com/ryanalford/
Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/

The podcast industry no longer looks like the creative, audio-first business it was a decade ago.
Jeff Umbro, founder and CEO of The Podglomerate and host of Podcast Perspectives, joins Ryan Alford to examine the rise of video podcasting, media consolidation, programmatic advertising and the decline of high-cost narrative shows. Jeff explains how creators can separate audience acquisition from retention, establish clearer goals and determine how much production quality actually serves the business.
Drawing on his experience producing more than 700 episodes, Ryan opens up about overproduction, niche audiences and creating a show that generates relationships instead of chasing vanity metrics. Together, Ryan and Jeff offer a practical strategy for sustainable podcast growth: understand what the listener receives, diversify distribution and revenue, and avoid depending on one platform.
TOPICS COVERED
The evolution of the podcast industry
Podcasting’s growing identity crisis
Audio podcasts versus video podcasts
Audience acquisition and listener retention
Podcast production costs and scope creep
Direct sponsorships and programmatic advertising
Media consolidation and platform dependence
The decline of narrative podcasting
Subscription, membership and live-event revenue
Building a podcast that supports business objectives
CONNECT WITH JEFF UMBRO
The Podglomerate: https://podglomerate.com/
Work With The Podglomerate: https://podglomerate.com/connect/
Jeff Umbro on LinkedIn: https://www.linkedin.com/in/jeffumbro/
Podcast Perspectives: https://listen.podglomerate.com/show/podcast-perspectives
Podcast Perspectives on Apple Podcasts: https://podcasts.apple.com/us/podcast/podcast-perspectives/id1699652108
CONNECT WITH RYAN ALFORD
Right About Now: https://www.ryanisright.com/
Ryan on Instagram: https://www.instagram.com/ryanalford/
Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/

Mode Mobile co-founder and CEO Dan Novaes joins Ryan Alford for a conversation about entrepreneurship, business pivots and turning smartphone activity into income. Dan shares how his instinct for finding overlooked opportunities took him from selling Pokémon cards as a kid to building a multimillion-dollar international electronics business before he finished college.
Ryan and Dan unpack the creation of Mode Mobile, its growth from less than $100,000 in revenue to more than $25 million by 2022, and the development of an operating system that rewards people for everyday mobile activity. Dan explains why consumer attention becomes significantly more valuable when paired with action and how that relationship creates measurable value for users, advertisers and technology partners.
The conversation also explores launching the EarnPhone, the challenges of entering the hardware business, the danger of pursuing growth at all costs and why Dan views the ability to pivot as his greatest entrepreneurial skill.
TOPICS COVERED
• Dan Novaes’ early entrepreneurial ventures
• Building a $2 million business during college
• The creation and growth of Mode Mobile
• How EarnPhone and EarnOS work
• Smartphone habits and the attention economy
• How brands value consumer attention and action
• Knowing when to pivot a business model
• Hardware, software and licensing partnerships
• Profitable growth versus growth at all costs
• Mode Mobile’s future and potential IPO plans
CONNECT WITH DAN NOVAES
Mode Mobile:
https://www.modemobile.com/
EarnPhone:
https://www.modephone.com/
Mode Mobile Investment Information:
https://invest.modemobile.com/
Dan Novaes on LinkedIn:
https://www.linkedin.com/in/danielnovaes
Mode Mobile on LinkedIn:
https://www.linkedin.com/company/modemobile/
CONNECT WITH RYAN ALFORD
Right About Now:
https://www.ryanisright.com/
Instagram and LinkedIn:
@ryanalford
YouTube:
https://www.youtube.com/@RightAboutNowwithRyanAlford

Chandler Bolt, founder and CEO of SelfPublishing.com, joins Ryan Alford for a tactical conversation about writing, publishing, and using a book to grow a business. Chandler shares the eight milestones his team uses to move authors from an idea to a finished launch and explains the four Ps behind a book that connects with the right reader.
Ryan pushes on the questions entrepreneurs actually care about: how much publishing costs, how long the process takes, whether self-publishing beats traditional publishing, and what kind of ROI a book can realistically create. Chandler explains how the right book can generate leads, strengthen sales conversations, increase referrals, train customers and teams, and continue producing value years after publication.
The conversation also challenges the obsession with bestseller lists and makes the case that for a business owner, revenue, authority and impact are far more important metrics of success.
TOPICS COVERED
• Self-publishing vs. traditional publishing
• Chandler Bolt’s eight publishing milestones
• The MORE writing method
• The four Ps of positioning a book
• Publishing costs, time and ROI
• Using books to generate leads and close sales
• Books as authority and credibility assets
• Print books vs. ebooks
• Why business outcomes matter more than bestseller lists
CONNECT WITH CHANDLER BOLT
SelfPublishing.com:
https://selfpublishing.com/
Episode Offer / Consultation:
https://selfpublishing.com/writeaboutnow
Instagram:
https://www.instagram.com/realchandlerbolt/
LinkedIn:
https://www.linkedin.com/in/chandlerbolt/
YouTube:
https://www.youtube.com/@ChandlerBoltOfficial
CONNECT WITH RYAN ALFORD
Right About Now:
https://www.ryanisright.com/
Instagram:
https://www.instagram.com/ryanalford/
LinkedIn:
https://www.linkedin.com/in/ryan-alford/