What Your Dream Couples Are ACTUALLY Googling (And How to Show Up for It)
In this episode of the Unexpected Entrepreneur podcast, KP discusses the importance of understanding what photography clients are searching for online. We dive into the need for strategic blogging that goes beyond simply showcasing portfolio pieces. KP covers everything from the significance of keyword research, client-first blogging strategies, and the common pitfalls photographers face in their blogging efforts. Our links: + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.
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11:04
How Rebranding Helped Bri Become Excited About Her Photography Business Again
In this episode of the Unexpected Entrepreneur podcast, Jessie and Bri Ellington discuss Bri's journey through rebranding her wedding photography business. Bri shares her experiences of feeling stagnant and disconnected from her previous brand, leading to a transformative rebranding process with Inkpot. About Bri: Wedding photog!! Wife&Mama, sourdough bread connoisseur, herbal tea queen and lover of all things nature. Bri's Links: + Website + Instagram + Facebook + Threads Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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38:54
What Can You Do on Showit? 5 Fun Features You’re Probably Not Using
Want a website that feels anything but basic? I’m spilling the secrets to creating a unique Showit design that keeps your dream clients engaged. Curious about what you can do on Showit to stand out? In this episode, Jessie from Inkpot Creative breaks down how to use Showit to create a unique Showit website—no code required. Learn five fun and functional features that keep people engaged on your website, from hover effects to animated galleries. If you’re designing on Showit and looking for web design inspiration, this walkthrough is packed with ideas. Whether you're aiming for a unique Showit design or just want to elevate your site, this video shows you how to create a unique website that actually works for you. Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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15:36
The Art of Pricing with Alora Rachelle
In this episode of the Unexpected Entrepreneur podcast, Jessie and Alora discuss the intricacies of pricing in the wedding photography business. Alora shares her journey from being a wedding photographer to a business strategist, and dives into the importance of recognizing when to raise prices and the mindset shifts necessary for confidence in pricing. We talk about everything from the common pitfalls of undercharging to the significance of market research, and the need to separate personal worth from business pricing. About Alora: Alora Rachelle is a wedding photographer turned business strategist who believes marketing, and sales are essential to scaling a profitable business. In two years of going full-time, she took her business from $10,000 to $100,000 using the strategies she teaches. Alora’s work has been published in several publications such as ELLE, The Knot, Channel 7 ABC News, Popsugar, etc. She is also the creator of the Wedding CEO, where she's helped dozens of wedding photographers collectively make $2M+ by raising their prices, make $100k, and master the art of sales so they can build a life-first business and free up their weekends. Alora's Links: + Website + Instagram + Podcast + How to Book $10k Weddings This Year Masterclass Our Links: Our Links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
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50:57
Creating Personal Connections Through a Rebrand with Kelly Loss
In this episode of the Unexpected Entrepreneur podcast, Kelly Loss shares her journey as a wedding photographer and therapist and her decision to rebrand her business. We dive into the importance of creating a connection with clients through her website and branding that goes beyond just having photos on her website. About Kelly: Kelly Loss is documentary wedding, family and event photographer located in Alexandria, VA. She has been photographing since she could hold a camera tofavorite stuffed animals, but started a business over 12 years ago to help people to remember what the moments felt like, not just how they looked When she's not running a photography business, she spends her free providing mental health services (yes, she's a therapist too!), traveling with her unwilling teenagers, snuggling with her pets or convincing her husband to go for walks, visiting breweries or taking in a sound bath. Kelly's Links: + Website + Instagram Our links: + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.
Hosted by KP and Jessie (the business partners and IRL partners behind Inkpot Creative®), The Unexpected Entrepreneur podcast deep-dives into the unpredictable world of entrepreneurship.
Covering everything from strategic brand development to the advantage of having a bold website as a wedding photographer, nothing is off limits as KP and Jessie help wedding photographers and creative entrepreneurs figure out how to stand out in a crowded market not just strategically, but authentically.
Podcast cover art image taken by WorkPlay Branding
Canada - english