228. She Quit Her Full-Time Job with Her Second Copywriting Invoice - Jenny's Story
Raise your hand if your background has nothing to do with copywriting. 🙋♀️🙋🙋♂️
That’s where 99.9% of us start, too! Jenny is no different: She spent 10 years as a tennis coach in the United Kingdom, where she’s from, and New Zealand, where she has lived for more than 15 years.
After another decade working for Tennis New Zealand, Jenny wondered if it was even possible to transition to another career.
Spoiler: Jenny effectively changed careers. On today’s episode of the Build Your Copywriting Business podcast, she’s sharing her tips for what to consider if you want to change careers.
But beyond that, Jenny is sharing how she used her previous career experience to launch her copywriting career—and quit her full-time job after sending her second invoice.
If you’ve ever had the thought, “Am I stuck here forever?” you need to listen to Jenny’s story.
Whether you’re looking to transition to copywriting or still exploring your options, Jenny offers inspiration to realize you are never stuck.
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Mentioned in the Episode
5 Keys for Getting Valuable Connections on LinkedInUse Copywriting Networking to Help Land More ClientsJenny’s Portfolio – lovegrovecopy.comThe Book: What Color Is Your Parachute?The Book: The 12 Week Year
Related Links
Ep 140: Traveling Europe While Running a Copywriting Agency—Chris’s StoryEp. 73: Bridging the Gap from Quitting a Job to Full-Time Freelance
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41:41
227. How Do I Write an About Page? [Copywriting Tips]
About pages are SO important: They’re often the most visited page after the homepage.
But so many copywriters get the purpose of these pages so, so backwards.
As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.)
Effective about pages convey to the user what the company can do for them.
Why should they go with this business over a competitor?
Why should they trust this business to solve their challenge or fulfill their need?
On today’s episode of the Build Your Copywriting Business podcast, Kate and I are giving examples of the types of things you might include on an about page and key elements you need consider any time you’re writing an about page.
So, if you want to make sure you’re nailing all the key elements of these pages (and what you NEED to consider any time you’re writing an about page), then listen now so you’re prepared to knock your next about page out of the park.
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Mentioned in the Episode
Creative Brief: The First Step to Any Successful Copywriting ProjectWebsites Copywriters Need to BookmarkHow to Win Trust to Get Copywriting Clients
Related Links
Laser Copy Coaching: Value-Based Pitches, English-Language Nuances, and About Pages4 Steps to Write a Wildly Effective About Us PageWhy Landing Pages Are the Perfect First Copywriting ProjectsHow to Write a Sales Page That’ll Make Your Client Ecstatic
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21:29
AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work
AI is coming for your job next 😟
AI is wiping these people out of work 😰
Within 5 years, AI will destroy these careers 😱
People loooooove to click on sensationalist, put-a-stake-in-the-ground headlines.
And the algorithm just feeds the drama.
No one is clicking on headlines like “AI is changing the way these 5 job roles go about their work.”
But here’s the boring truth: AI is a support, not a solution.
This special bonus podcast episode is actually a training: “AI & Your Copywriting Career: What You NEED to Know to Use AI to Your Advantage, Wow Your Clients, & Keep Landing High-Paying Work.”
In it, Kate and I are are sharing ways you can use AI to work smarter, including prompts that will help your productivity while still wowing your clients.
No career field looks like it did 10 years ago—or even 5 years ago. Instagram, TikTok, heck—the internet itself!!—are so new in the scheme of advertising and copywriting.
People have had to evolve from expensive photoshoots to more quick-and-dirty content to meet the cadence of the social media cycle.
Copywriting has been around for decades (Google it, and some people would argue *centuries*). Copywriting is not going away, just evolving like everything else.
Adaptability will always be crucial in any field. But lucky for us, the core principles of copywriting (features vs benefits, a clear CTA, etc.) remain the same.
Ready to start using AI to your advantage?
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Mentioned in the Episode
Ep. 117: Best Free Software for Copywriters
Related Links
Can Copywriting Software Replace Skilled Copywriters in 2025?
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58:49
226. Using Copywriting to Catapult Her Content Career - Maile's Story
If you love writing, you’re going to relate to Maile’s story.
Maile went to school with the goal to write for television, but as life happens, she found herself in content writing roles.
Unlike most Comprehensive Copywriting Academy students, Maile discovered the CCA when she was already writing for some clients. But these clients were looking to her to write things like email, webpages, and more.
On today’s episode of the Build Your Copywriting Business podcast, Maile is sharing secrets to successful pitching, plus offering her take on AI and what she’s seeing with her clients.
Whether you’re already a writer or looking to (finally!) get paid for your writing, I know Maile’s story is going to leave you feeling inspired.
(Bonus: she shared some *spot-on* tips for setting boundaries to ensure she has time for what matters most: her family.)
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Mentioned in the Episode
mailetimoncopy.comFeatures vs. Benefits Quiz: Test Your Copywriting Knowledge
Related Links
What is Content Strategy? And How Is It Different from Copywriting?SEO Copywriting Guide for Search Result Ranking SuccessSEO Copywriting & Strategy 101: How to Write SEOEp 166: How Copywriters Can Add Content Strategy as a Service – with Amanda Hand
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32:14
225. What Jobs Can I Do As a Copywriter?
This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self.
Let’s get the “duh” out of the way: with copywriting training you can become a copywriter.
But, when you have copywriting skills, there are so many other career and job possibilities.
On today’s episode of the Build Your Copywriting Business podcast, Kate and I are first sharing some of the new-fangled job titles to look out for besides “copywriter.”
But then, the part that I would encourage you to stick around for, we’re talking about all the doors that you open when you learn how to write copy.
Comprehensive Copywriting Academy students prove time and time again that there are unlimited possibilities for copywriters.
Carli is a social media manager.Adele is a communications director.Sunny is a marketing strategist.And Kate herself is our marketing manager in addition to writing copy for her other clients!
(If you haven’t, check out their stories and so many others on the CCA student stories playlist >)
If you’re ready to explore your career options, listen now!
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Mentioned in the Episode
Ep. 20: Changing Careers to Become a Copywriter – Adele’s StoryEp. 103: Becoming a Social Media Copywriter & Manager—Carli’s StoryEp. 44: Transitioning out of the Military and Building a Copy Career – Tyler’s StoryEpisode 218: Copywriting Opens Doors to Career Opportunities – Sunny’s StoryEp. 4: Meet Our Head Copy Coach, Kate
Related Links
Which Work-From-Home Writing Jobs Are Real?How to Draw Copywriting Work Opportunities to YouEp 142: On-Staff vs. Freelance Copywriting: Which is Better?
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Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between.
To us, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it. So let’s get started!
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