Finding your accounting niche | Morgaine Trine — Gearing Up EP13
To niche or not to niche—that is a hotly debated topic in the accounting world. While many firms serve all industries, sometimes it makes sense to niche down in order to stand out from the crowd. Why? Because the old expression holds true: a jack of all trades is a master of none. Positioning yourself as a specialist who serves a dedicated accounting niche can make your firm stand out among competitors.
This week, we speak to Morgaine Trine, Owner of Honestly Bookkeeping, an accounting firm specialized in helping small businesses stabilize, strengthen, and sustain their finances.
"It was a very slow process for me to find my current niche, and that niche is both process and quality based," says Morgaine. "The first thing I did is I said, 'Okay, I'm done with QBO, not doing it, I'm going all in on Xero', and that was a really, really good first step for me."
Watch the full episode to learn more about:
⚙️ Morgaine’s accounting tech stack🤔 How to determine your accounting niche🤝 The process Morgaine uses to qualify if a client is a good fit for her firm 💡 The benefits of niching by process and technology
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Relay is business banking that completes your accounting tech stack.
Learn more about Relay 👉 https://hubs.li/Q014LGJw0
Subscribe to Gearing Up 👉 https://hubs.li/Q014LG_20
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13:21
Building a people-first accounting firm with TOA Global | Kurt Grantham — Gearing Up EP12
Kurt Grantham has fond memories of his childhood days stapling W-2s to 1040s as an honorary member of his father’s CPA firm. As he grew up, his passion for building relationships with small business owners led him to take over his father’s business and build an accounting firm of his own.
"We really wanted to find great talent. And we felt like great accounting talent, anywhere in the world, could help us serve our clients really well,” Kurt says in this episode of Gearing Up — our series that asks a real, practicing accountant or bookkeeper to share one challenge in their firm and how they solved it.
Kurt is the owner of Grosser & Company, LLC, a firm providing business consulting, tax planning, bookkeeping and accounting solutions to small professional services businesses. In this episode, Kurt tells us the story of how he built a people-first accounting firm by leveraging overseas talent.
Watch the full episode to learn more about:
🚀 How Kurt scaled his team by 30% within a year
⚙️ Kurt’s accounting tech stack
🖥️ Hiring and retaining top talent with TOA Global
🫶 The impact of providing fulfilling work for overseas talent
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Relay is business banking that completes your accounting tech stack.
Learn more about Relay 👉 https://hubs.li/Q014LGJw0
Subscribe to Gearing Up 👉 https://hubs.li/Q014LG_20
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10:03
HIPAA 101 for Accountants: How to Stay Compliant | Cindy Moore — Gearing Up EP#11
If you’re an accountant or bookkeeper who works with healthcare clients, then HIPAA is likely already on your radar.
On this episode of Gearing Up, we welcome Cindy Moore of CMoore LLC. Based in Indianapolis, Indiana, Cindy runs a one-women accounting firm that offers bookkeeping, accounting and consulting services to small and medium-sized businesses in a variety of industries.
Listen to learn more about:
⚙️ Cindy’s accounting tech stack
🔑 HIPAA compliance
🔢 How to do accounting if you can't have client names in your system
🖥️ A step-by-step walkthrough of Saasant
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Relay is business banking that completes your accounting tech stack. Learn more about Relay 👉 https://hubs.li/Q014LGJw0
Gearing Up is published monthly! Subscribe to get the next episode. ➡️ https://hubs.li/Q014LG_20
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15:44
How to charge for accounting: Value-based pricing vs. hourly rates | Jeremy Wells — Gearing Up EP #10
When creating proposals and pricing strategies for your accounting firm, should you take a value-based approach or charge an hourly rate?
Episode #10 of 🎙️ Gearing Up — an interview series by Relay. Hosted by Blake Oliver, CPA.
This week, we speak to Jeremy Wells, PhD, CPA, EA and Owner of JWellsCFO, an accounting firm specialized in helping small business owners maximize their tax savings and build better businesses.
With over a decade of experience working in higher education, Jeremy is a former college educator turned accountant. His experience working in two vastly different industries has taught him how to educate clients on the value of his services.
Listen to learn about:
🗺 Jeremy’s unique journey from academia to accounting
🤝 How to create proposals in Ignition that attract new clients
🥊 The age-old accounting debate: Value-pricing vs. hourly rates
To learn more about Jeremy and his firm, visit ➡️ www.jwellscfo.com/
Gearing Up is published every two weeks! Subscribe to get the next episode.
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20:17
How this CPA saved $12K for their client by switching tech stack | Garrett Alexander, CPA — Gearing Up EP#9
Garrett Alexander, CPA, is the owner and Co-Founder of Orsini & Associates, a traditional accounting firm, and he also runs Game On Financial, a tax, finance, and business firm for gamers and content creators.
Garrett’s experience serving two vastly different types of business owners has taught him how to get clients to buy into his preferred tools no matter their background.
As a result, he’s not only improved his own workflow and efficiency, but he’s also saved his clients a lot of money. In fact, thanks to Garrett’s in-depth client conversations, he saved one logistics and shipping client over $12,000 just by changing banking over to Relay.
In this episode of Gearing Up, Garret presents a clear vision to his clients through in-depth conversations, and demonstrates how much time and money they can save with a modern, integrated technology stack.
Watch the full episode now to learn:
💰 How Relay helped save one client over $12K
🤝 Garrett’s approach to working with clients from various backgrounds
🤔 His “hub and spoke” model for accounting tech
🛠 How to convince your clients to switch their tech
Learn more about Garrett at orsiniandassociates.com or connect with him on Twitter or LinkedIn.
Gearing Up asks practicing accountants and bookkeepers to share one challenge they faced in their firm and how they solved it. Hosted by Blake Oliver, CPA and brought to you by Relay.
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