95. Lead Magnets Are Not Dead: The Truth About What Still Works in 2025
You’ve heard the whispers… “Lead magnets are dead.” But as an email marketing specialist who’s helped countless business owners grow their audience and sales—I’m here to say otherwise. In this episode of the Go Get Great podcast, we’re breaking down the real reason your lead magnet might not be working—and how to fix it fast. Whether you're a seasoned lead magnet creator or just Googling “what are lead magnets” for the first time, this episode is packed with practical advice to help you generate leads that actually convert. I’m sharing lead magnet examples that flopped and others that delivered major list growth—and what made the difference between the two. You’ll hear creative lead magnet ideas that go beyond the basic PDF download, get clarity on the true lead magnets meaning (hint: it’s not just about free content), and learn how to market your lead magnet like a pro so people actually see it… and want it. We’ll also chat about how to scale a business using lead magnets, whether masterclasses or quick wins are better, and the mindset shift that made all the difference in my own list-building journey. If you’ve been spinning your wheels trying to get traction with email marketing, this episode is your nudge to simplify your strategy, choose the right mail marketing tools, and create something that builds trust, not just downloads. Hit play and let’s turn your next lead magnet into a list-building machine. Go Get Great Episode 95 References Lead Magnet Examples from Brittany Miller Socials: Setup Your Instagram Bio for Sales Success Checklist https://www.brittanymillersocials.ca/instagram-bio-template Ready, Set, Podcast! Launch Your Podcast with Confidence Checklist https://www.brittanymillersocials.ca/how-to-start-a-podcast-for-free 100+ ChatGPT Prompts for Sales Success https://www.brittanymillersocials.ca/chatgpt-prompts-for-social-media-marketing Your Complete Email Setup Checklist https://www.brittanymillersocials.ca/email-marketing-checklist Maximize Your Mobile: 9 Apps to Manage Social Media From Your Phone https://www.brittanymillersocials.ca/post/maximize-your-mobile-9-apps-you-need-to-manage-social-media-from-your-phone Cracking the Code: ChatGPT for Social Media Success https://brittanymiller.thrivecart.com/chatgpt-for-social-media/ Grow Your Following Faster Masterclass https://www.brittanymillersocials.ca/great-instagram-profiles-for-businesses Profile to Profit https://www.brittanymillersocials.ca/instagram-profile-bio-ideas Come Say Hi! https://www.instagram.com/brittanymillersocials/ https://www.brittanymillersocials.ca/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany 0:00 Intro 2:00 Lead magnet are not dead! 4:00 Lead magnet ideas for format that converts 5:10 Lead magnet examples of great messaging 7:40 Marketing your lead magnet to grow your email list 10:00 How to scale a business with lead magnets questions 13:00 Personal motivators from lead magnets 18:35 Are masterclasses more effective than lead magnets? 23:30 Lead magnet examples that failed 30:50 Wrap up
--------
33:09
94. Overwhelmed or Just Procrastinating? How to Tell the Difference and Stop Procrastinating To Get Unstuck
If you’ve ever caught yourself scrolling social media instead of tackling that important task, this episode is for you. We’re diving into how to stop procrastinating—without guilt or shame—and what’s actually going on when you keep putting things off. Here’s the truth: procrastination isn’t laziness. And if you’ve been beating yourself up thinking you just need to "try harder," it’s time for a mindset shift. In this episode of the Go Get Great podcast, I’m unpacking the real reasons for procrastination, how to spot them early, and what you can do to get unstuck. We’ll go beyond the textbook procrastination definition and talk about how it shows up in everyday life and business—especially when you’re managing a lot at once. We’ll also walk through: The most common procrastination reasons and how they differ from task to task Why overwhelm is one of the biggest drivers of avoidance What to do when you know you’re procrastinating, but don’t know how to move forward Practical, simple strategies for how to solve procrastination (without needing a 10-step plan) Whether you’ve been stuck on a project for weeks or you’re just in the middle of one of those days where nothing gets done, this episode will help you reconnect with your goals and move forward with clarity. You’ll also hear about my own journey with procrastination (especially around big business projects), and how I’ve learned to shift out of avoidance into aligned action. ✨ Ready to feel less stuck and more in control? Press play and let’s take one small step forward—together. Go Get Great Epsiode 94 References Ep. 59 - Unmasking Imposter Syndrome: 5 Types You Didn't Know Existed https://www.brittanymillersocials.ca/post/ggg59 Come Say Hi! https://www.instagram.com/brittanymillersocials/ https://www.brittanymillersocials.ca/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany 0:00 Intro 2:10 Procrastination definition & signs you're doing it 6:00 Why we procrastinate, outlining procrastination laziness 11:00 Overcoming overwhelm 15:00 Breaking projects down for how to stop procrastinating 20:35 Wrap up
--------
22:26
93. Creating a Course When You're at Capacity: A Simple System for Getting It Done Fast
Have you ever thought about creating a course… but felt completely overwhelmed by where to start, what to include, or which platform to use? Or wonderd why so many businesses added courses? In this episode of the Go Get Great podcast, I’m peeling back the curtain on my course business development journey—sharing exactly how I went from fully booked with 1:1 clients (and totally maxed out on time) to building a sustainable one-to-many model with online courses that generate income without needing me in the DMs 24/7. We’re diving into the why behind creating a course, the mindset shifts you need to step into educator mode, and the actual tech and tools I use to make course creation online feel doable—not daunting. I’ll walk you through how to make a course in a way that serves your audience and your business goals. We’ll also talk about the difference between dreaming of a course and actually getting it launched. Spoiler: you don’t need a fancy studio setup or a million slide decks. Simple is scalable. If you’ve been stuck wondering which course creation platforms are worth investing in (Thinkific, Kajabi, ThriveCart—yep, I’ve tested them), how to organize your content, or how to start building your audience before your course is even done… this episode is your go-to roadmap. Because building a course doesn’t need to be overwhelming—it just needs to be strategic. 🎧 Ready to finally get your course out of your head and into the hands of paying students? Press play and let’s get started. Go Get Great Episode 93 References Monarch Business Academy https://www.themonarchandco.com/a/2147496635/zqJhaBfY Kajabi https://kajabi.com Thinkific https://www.thinkific.com Thrivecart https://brittanymillersocials--checkout.thrivecart.com/thrivecart-standard-account/ Zapier https://zapier.com Come Say Hi! https://www.instagram.com/brittanymillersocials/ https://www.brittanymillersocials.ca/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany 0:00 Intro 1:45 How creating a course brings sustainable income 5:00 Experience in business for course creation online 9:30 Focusing on one to many model 12:25 How to establish a one to many model 18:15 How to make a course 24:00 Course creation platforms explained 25:50 Marketing your new course 28:00 Tips for online course creation 33:30 How to create a course to sell in only 3 days 37:00 Wrap up
--------
38:55
92. The 4 Management Systems I Wish I Learned in School
There are four management systems I really wish I had learned about sooner—because let’s be honest, they would have saved me so much stress. Imagine how much easier life (and business) would be if we were actually taught emotional regulation skills, financial management, time management tools, and energy management back in school. Instead, we were left to figure it all out on our own, often learning the hard way. But here’s the good news: once you understand these four areas and how they work together, you can start managing your time, money, energy, and emotions in a way that actually supports your goals rather than drains you. In this episode, I’m breaking down: ✅ Emotional management – How to regulate your emotions, especially when dealing with business stress, tough decisions, and financial pressure. ✅ Financial management – The numbers do matter! I’m sharing what I’ve learned about balancing the emotional and logical sides of money. ✅ Time management skills – How to structure your day, avoid overwhelm, and actually get things done (without burnout). ✅ Energy management & the hormone cycle in women – Your menstrual cycle impacts your productivity more than you think. Learn how to work with your energy, not against it. Whether you’re running a business, managing a household, or just trying to juggle all the things, these four management systems will change how you operate. Tune in now and start making them work for you! Go Get Great Episode 92 References Ep. 4 Hormone & Health for Personal & Professional Developement https://www.brittanymillersocials.ca/post/ggg02 Come Say Hi! https://www.instagram.com/brittanymillersocials/ https://www.brittanymillersocials.ca/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany 00:00 Intro 2:00 Emotional regulation skills 6:50 Financial management 12:40 Tips for emotional management 13:15 Tips for financial management 15:30 Time management skill 20:45 Time management tools 22:20 Energy management & hormone cycle in women 32:00 Wrap up
--------
34:04
91. Steal My Formula for Creating Custom ChatGPT Prompts That Boost Productivity
Ever feel like ChatGPT isn’t quite giving you the responses you need? The secret might not be in the AI itself—but in the way you’re asking. In this episode, I’m breaking down how to create awesome ChatGPT prompts that make your life easier! In this episode is for you. I’ll walk you through how to train ChatGPT to understand your style, crack the code on better AI responses, and refine its output so it works for YOU, and give yourself the confidence to create your own ChatGPT prompts that work right away. We’ll cover everything from: ✔️ The power of starting with an adjective (game-changer!) ✔️ Using ChatGPT for brainstorming, planning, and critique ✔️ How to get a YouTube summary with ChatGPT in seconds ✔️ The best ways to organize information and conduct research I’ll also share my personal process—because let’s be real, part of how I do so much is thanks to AI. When used correctly, ChatGPT becomes a powerful assistant that saves time, boosts creativity, and helps you work smarter, not harder. Ready to start using ChatGPT in Canada (or anywhere in the world) like a pro? Tune in now and discover how to make AI your secret weapon for success! Go Get Great Episode 91 References Free ChatGPT Prompt Guide https://www.brittanymillersocials.ca/chatgpt-prompts-for-social-media-marketing Cracking the Code: ChatGPT for Social Media Success Course https://brittanymiller.thrivecart.com/chatgpt-for-social-media/ Marketing & Small Business Coaching Services https://www.brittanymillersocials.ca/coaching-social-media-services Come Say Hi! https://www.instagram.com/brittanymillersocials/ https://www.brittanymillersocials.ca/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany 00:00 Intro 1:40 Training your ChatGPT account 3:30 Start ChatGPT Prompts with an adjective 5:00 ChatGPT Prompt for organization 7:00 Using ChatGPT to brainstorm ideas 8:00 ChatGPT vs. Marketing Coaches 9:10 Edit and review prompts 10:10 Planning in ChatGPT 11:00 Critique adjectives for prompts 11:50 ChatGPT prompts for research 12:20 Providing additional details 16:40 Act as a "role" 18:30 Custom ChatGPT prompt recap 22:00 Wrap up
Welcome to Go Get Great, the go-to Canadian podcast for female entrepreneurs ready to scale their business with sustainable strategies that get us out of hustle mode! I’m Brittany Miller, a digital marketing business coach, and mom of passionate about helping you build a business that supports your life, not takes you away from it.
Each episode dives into different business and motherhood topics such as how to make money with a podcast, how to grow social media, best practices for email marketing, insights on balancing my business and personal life while raising little ones, and so much more! Whether you're fine-tuning your business strategy and plan to scale to 7 figures or looking for examples of social media marketing for your new side hustle, you'll find interviews with industry experts, heartfelt solo episodes where I share my own journey, and practical advice you can apply today.
Whether you’re tuning in during your morning coffee, squeezing in some 'me-time,' or multitasking in true mompreneur style, get comfy, and get ready to be inspired to go get GREAT!
Canada - english