Green Business With Impact

• S3:E8 – Increase sales with Amanda Downs

  Is sustainability just something that salespeople shy away from? Or is it more something that can be an asset in sales? Yes to the final question, according to my guest today. Sustainability presented and packaged correctly is a major potential sales superpower – if they can communicate it correctly to the customer. My guest today is Amanda Downs, who has more than 35 years of experience in sales. She works with commercial leaders and their teams on strategy and one of her key points is: Sell to the customers “why”. For a sales department, this does not necessarily come easy and without training. All teams in fact, from product development, procurement, marketing, management to sales, need training to understand and communicate about their company’s sustainable products. Get great tips from Amanda Downs in this season’s final episode. You can hear: That unless you can sell to the why, people are not going to buy About the cycle of “understand, plan, sell, negotiate and execute” That today, people buy before they have even met you and therefore it's key to make sure you sell value That a business needs to educate their salespeople That all departments need to have a joint vision of success That selling is not about negotiating. It's about selling the value story About the process called “the seven C's” Mentioned in this episode: Amanda Downs on LinkedIn: https://www.linkedin.com/in/amandadowns2/ Email Amanda: [email protected] Uspire Group LinkedIn: https://www.linkedin.com/company/uspire-ltd/ Uspire Group website: https://theuspiregroup.com/ Looking for a competitive edge? Invest 3 min answering some quick simple questions about your business. Discover how well you are suited to get business success with sustainability:  greenprofit.scoreapp.com   International Bestselling Book: If you want a recipe for how to work with sustainability in a way that is good for business and for the world then check out my Amazon international bestselling book “Making sustainability profitable – a leaders guide to growing a thriving business that makes the world a better place”. You can get it from Amazon and other major bookstores.   Contact Green Business With Impact: If you have questions, comments, or suggestions for future podcast episodes please contact me at [email protected] or reach me via LinkedIn: https://www.linkedin.com/in/jsteinhausen/ Like what you hear? Please rate Green Business With Impact: Please help me spread the word about Green Business With Impact by sharing and rating the show on your podcast app.

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• S3:E7 – Get great partnerships, with Dave Plunkett

  What is a good partnership and are they easy or hard to obtain? Do partners with a sustainability approach have advantages over “traditional” partners? And what is the D-A-N-C-E framework? Lots of questions and just as many amazing answers when I partner up (pun intended) with the knowledgeable Dave Plunkett on the topic. He is the founder of the company Collaboration Junkie and has developed hundreds of partnerships since the company started in 2020. Dave walks us through his five step D-A-N-C-E framework that will help the listeners be strategic towards partnerships. Because you need a strategy behind your partnerships to be successful, whether your business is focused on sustainability or not. If you do have a brand with sustainability at its core, you have an advantage over your competition. So, join me and Dave and learn about D for Dance, A for Assembly, N for Nurturing, C for Connection and E for Engagement and much more. You can hear: Dave thinks it’s not our natural way to be in competition. It's our natural way is to collaborate and work together When you're speaking to potential partners, you should talk about how you can help them deliver the result that they want to deliver It’s important to schedule strategic reviews of your partners Some great examples of partnerships - for example Spotify’s deal with Uber and Danish textile company Gabriel’s deal with Boeing That partnerships are not about being in competition with other people. It's about being just where there's a right match  Mentioned in this episode: Dave Plunkett on LinkedIn https://www.linkedin.com/in/daveplunkett/ Collaboration Junkie: https://www.collaborationjunkie.com/ Danish fabric company Gabriel: https://www.gabriel.dk/ Looking for a competitive edge? Invest 3 min answering some quick simple questions about your business. Discover how well you are suited to get business success with sustainability:  greenprofit.scoreapp.com   International Bestselling Book: If you want a recipe for how to work with sustainability in a way that is good for business and for the world then check out my Amazon international bestselling book “Making sustainability profitable – a leaders guide to growing a thriving business that makes the world a better place”. You can get it from Amazon and other major bookstores.   Contact Green Business With Impact: If you have questions, comments, or suggestions for future podcast episodes please contact me at [email protected] or reach me via LinkedIn: https://www.linkedin.com/in/jsteinhausen/ Like what you hear? Please rate Green Business With Impact: Please help me spread the word about Green Business With Impact by sharing and rating the show on your podcast app.

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• S3:E6 – Increase innovation with Aileen Boyle

  In this episode, we take a deep dive into the connection between innovation and sustainability. My guest on the show today is Aileen Boyle who is the CEO of Fortro. For more than 20 years, she has helped companies innovate and create impactful businesses. A key take away is that sustainability and circular economy are effectful platforms for innovation! Aileen also breaks down the concept of innovation and gives a lot of great tips about driving a sustainable business. For instance, we discuss the basic rules you must look at when you bring a new product or a new service to market and you can hear Aileen’s take on the steps that well-established companies wanting to innovate their existing products or services can take. You can hear: Aileen demystifying the word “innovation” The questions any business should ask themselves, whether new or existing and wanting to bring a new product/service to market: -How do you know that this is exactly what people are looking for? -How will they use it? -What will they do when they're finished with it? That it’s important to design “the sustainable element” in from the start The importance of bringing in an external perspective - somebody that has grown businesses before, who has been involved in developing products and services Mentioned in this episode: Aileen Boyle, LinkedIn: https://www.linkedin.com/in/aileenboyle-ceo-fortro/ Fortro: https://www.linkedin.com/company/fortro-ltd/ Looking for a competitive edge? Invest 3 min answering some quick simple questions about your business. Discover how well you are suited to get business success with sustainability: greenprofit.scoreapp.com International Bestselling Book: If you want a recipe for how to work with sustainability in a way that is good for business and for the world then check out my Amazon international bestselling book “Making sustainability profitable – a leaders guide to growing a thriving business that makes the world a better place”. You can get it from Amazon and other major bookstores. Contact Green Business With Impact: If you have questions, comments, or suggestions for future podcast episodes please contact me at [email protected] or reach me via LinkedIn: https://www.linkedin.com/in/jsteinhausen/ Like what you hear? Please rate Green Business With Impact: Please help me spread the word about Green Business With Impact by sharing and rating the show on your podcast app.

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• S3:E5 – Boost team performance with Charlotte Stebbing-Mills

  How can we change the world for the better if we’re burned out and stressed? How do organizations make sure that they take the wellbeing of their employees serious? And what does being a “force for good” company do to create an organization where people thrive and perform?   All these questions and a lot more will be answered on today’s episode where I have Charlotte Stebbing-Mills as my guest. She is the co-founder of the company The Wellness Theory, a multi award-winning team specializing in stress relief and collaborative wellbeing solutions. She is also a podcast host herself of “Thrive in the Workplace and Become a Force for Good” and tries generously to answer all my million-dollar questions about wellbeing in today’s (sustainable) organizations.  **You can hear about: ** Values mismatch as one of the reasons why people leave organizations or don't join them in the first place  Understanding the state of the business and the employee's wellness being a good indicator of what's going on at a deeper level within the organization  That people will go a bit further for purpose driven businesses than for just a regular organization or a regular business  The difference between healthy and unhealthy stress  What organizations can do about stress – also stress coming from the top  The huge importance of an organization’s recruiting and onboarding process to secure value alignment  A recent study that shows how “force for good” companies is having a positive impact on wellbeing on the individual  **Mentioned in this episode: ** Charlotte Stebbing-Mills, LinkedIn: https://www.linkedin.com/in/charlotte-stebbing-mills/  The Wellness Theory: https://www.thewellnesstheory.com/  The podcast “Thrive in the Workplace and Become a Force for Good”: https://podcasts.apple.com/gb/podcast/thrive-in-the-workplace-and-become-a-force-for-good/id1710561815?kuid=be8825a3-4b4a-4634-b372-fc56484823df&kref=2hlk1Q0PewdT The Deloitte Study, Charlotte mentions: https://www2.deloitte.com/content/dam/Deloitte/ca/Documents/about-deloitte/ca-en-about-blueprint-for-workplace-mental-health-final-aoda.pdf Looking for a competitive edge? ** Invest 3 min answering some quick simple questions about your business. Discover how well you are suited to get business success with sustainability:  greenprofit.scoreapp.com    International Bestselling Book:  ** If you want a recipe for how to work with sustainability in a way that is good for business and for the world then check out my Amazon international bestselling book “Making sustainability profitable – a leaders guide to growing a thriving business that makes the world a better place”. You can get it from Amazon and other major bookstores.    **Contact Green Business With Impact: ** If you have questions, comments, or suggestions for future podcast episodes please contact me at [email protected] or reach me via LinkedIn: https://www.linkedin.com/in/jsteinhausen/  **Like what you hear? Please rate Green Business With Impact: ** Please help me spread the word about Green Business With Impact by sharing and rating the show on your podcast app.

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• S3:E4 – Increase operational excellence with Marianne Page

  Why is operational excellence so important and what does it take to achieve it, especially in a sustainable company? All this and more will be answered when I have a great conversation with an expert on the matter, namely Marianne Page, author of several books on the topic. To Marianne, operational excellence can be as simple as “doing what you say you will, when you say you will, and to the standard expected”.  And however easy that sounds, it's not always easy to deliver.  With fast-food restaurant McDonald’s as a recurring example of what it means in a practical sense, Marianne takes us through several aspects of how to practice operational excellence. You’ll hear about “sticky systems” and why a leader's values and the sort of business they want to build is key to getting and maintaining the right people to your (sustainable) business. Because however you may have a fantastic vision to impact millions of people, the first people you need to impact positively are the ones who work with you.   **You can hear about: ** The importance of hiring people who share the values you have about being a force for good company and how the right people can help your company achieve being just that  That trust is the glue that holds a business together – both the business to its customers as well as the leader to the team within the business  How you make a connection between having stability and systems and at the same time wanting to develop and change  The “3-1-90” system and how your business also can use this system to prepare for what’s coming  That you should start thinking about, implementing, and building your operational excellence from day one, whether you are a sustainable business or not  Why communication – both internally and externally is important  **Mentioned in this episode: ** Marianne Page website: https://mariannepage.com/  Marianne Page on LinkedIn: https://www.linkedin.com/in/mariannepage/  Marianne’s books: Simple Logical Repeatable, Process to Profit and Mission: To Manage: https://mariannepage.com/books/  The onboarding system Trainual: https://trainual.com/  Looking for a competitive edge? ** Invest 3 min answering some quick simple questions about your business. Discover how well you are suited to get business success with sustainability:  greenprofit.scoreapp.com    International Bestselling Book:  ** If you want a recipe for how to work with sustainability in a way that is good for business and for the world then check out my Amazon international bestselling book “Making sustainability profitable – a leaders guide to growing a thriving business that makes the world a better place”. You can get it from Amazon and other major bookstores.    **Contact Green Business With Impact: ** If you have questions, comments, or suggestions for future podcast episodes please contact me at [email protected] or reach me via LinkedIn: https://www.linkedin.com/in/jsteinhausen/  **Like what you hear? Please rate Green Business With Impact: ** Please help me spread the word about Green Business With Impact by sharing and rating the show on your podcast app.

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