Event Experience

• Tech It to the Next Level: AI, Sustainability & Surviving the Event Grind

  In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Adam Parry, co-founder of Event Tech Live, to discuss the evolution of event technology, the integration of AI, and the growing importance of sustainability in the events industry. Adam shares insights on the challenges faced by event planners, the significance of upskilling in technology, and the need for supporting small but mighty event teams to ensure long-term success and avoid burnout. The conversation also explores the impact of generational shifts on sustainability priorities, the necessity for events to measure and reduce their environmental impact, and the value of attending Event Tech Live for exposure to the latest innovations and expert thought leadership. Adam highlights the importance of creativity and adaptability in leveraging new technologies like AI, and recommends practical tools such as Wispr Flow to boost productivity for event professionals. Here’s what you’ll hear about in this conversation: Why embracing technology and AI is essential for event planners to stay ahead and reduce overwhelm in a rapidly evolving industry. How sustainability is becoming increasingly important in event planning, with future generations likely to prioritize eco-friendly events when making attendance decisions. Why investing in team support and upskilling, including learning about new tech tools, is crucial to prevent burnout and ensure long-term event success. For the full transcript, mentions, and more, visit: www.bizzabo.com/podcast/event-tech-live-ai-sustainability  

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• Turning Event Data into Business Wins with AWS, Encore, and 6Sense

  In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by industry experts Venita McLemore, EJ Oelling, and Amanda Armstrong to discuss the challenges and strategies for proving ROI in event planning. The panel shares insights on aligning event objectives with business goals, leveraging technology for data-driven decisions, and fostering collaboration with go-to-market teams to enhance event success. The discussion highlights the importance of understanding both ROI and ROE (Return on Emotion) to create impactful events that resonate with attendees and stakeholders. The experts emphasize the need for clear communication, stakeholder engagement, and the use of innovative tools to measure and optimize event outcomes. The episode provides valuable takeaways for event professionals looking to demonstrate the value of their events effectively. Here’s what you’ll hear about in this conversation: How to engage attendees by offering incentives like 'swag for your thoughts' to gather real-time feedback. Why you should align event goals with business objectives and ensure all stakeholders are involved in the planning process. How to use technology and data to measure event success and communicate results effectively to stakeholders. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-roi-aws-encore-6sense  

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• Navigating Event Industry Trends, Branding, and Connection with Bizzabo

  In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Lauren Sorensen, the Director of Brand Experience at Bizzabo. They discuss the current state of the events industry, the importance of brand in event planning, and how Bizzabo is fostering connections through their events. Lauren shares insights on avoiding common pitfalls in event planning, emphasizing the need for collaboration and leveraging technology to streamline processes. She also highlights Bizzabo's efforts to create meaningful connections through their Bizzy Building Connections series, aiming to support and connect event professionals in authentic ways. Here’s what you’ll hear about in this conversation: Why event planners should focus on creating personal and authentic connections at their events. How utilizing tools and technology can significantly streamline the event planning process and improve efficiency. Why incorporating strong branding and storytelling into events can enhance the overall experience and make it more memorable for attendees. Mentioned in this episode Lauren Sorenson Bizzabo For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-industry-trends-bizzabo   

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• Cracking the Code on Event Registration and Attendance Trends with Opus

  In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Katie McIntyre, Director of Strategy and Event Technology at Opus, to discuss the evolving landscape of event planning. They explore the increasing trend of last-minute registrations and how event planners can incentivize early sign-ups through strategies like first-comers, passes, and early access to session catalogs. Katie McIntyre shares insights on the importance of experiential elements in events, especially for technology clients, to make abstract concepts more tangible and memorable. She emphasizes the need for events to be less transactional and more engaging, allowing attendees to have an organic interaction with the brand. The conversation also touches on the significance of understanding attendee needs and aligning them with brand goals to ensure successful and meaningful event experiences. Here’s what you’ll hear about in this conversation: Why you should incentivize early registration by offering exclusive access to content or limited discounts to combat last-minute sign-ups. How experiential elements in events can make abstract concepts tangible and memorable, enhancing attendee engagement. Why understanding and aligning brand goals with attendee needs is crucial for creating meaningful event experiences. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-registration-trends-opus

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• 2025 Event Industry Benchmarks: Insights into the Future of In-Person, Immersive, and Sustainable Events

  In this episode of Event Experience by Bizzabo, host Rachel Moore introduces a special webinar featuring industry veterans Colleen Bisconti from IBM, Katie McIntyre from Opus, and Suzette Wilson Samuels from Drury Design. The discussion focuses on the 2025 State of Events and Industry Benchmarks report, covering topics such as the rise of in-person events, the importance of immersive experiences, sustainability in event planning, and leveraging micro events and webinars to enhance attendee engagement and knowledge retention. The panelists share insights on the challenges and opportunities in the event industry, emphasizing the importance of creating authentic, immersive experiences and the role of technology in enhancing event strategies. They also discuss the significance of micro events and field marketing in supporting larger B2B events, and the evolving role of webinars as a digital tactic. The conversation highlights the need for intentionality, data-driven decision-making, and strategic partnerships to drive successful event outcomes. Here’s what you’ll hear about in this conversation: How in-person events are considered the most impactful marketing channel, with 78% of organizers agreeing on their effectiveness. How sustainability remains a top priority for attendees, with 18% indicating it as their main concern when attending events. How micro events and field marketing are crucial for success, with 64% of organizers planning to use them to support larger events. For the full transcript, mentions, and more, visit  www.bizzabo.com/podcast/2025-event-industry-benchmarks

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