The Brand Compass

• EP067 | People Connect With Your Story & Buy into YOU, With Darryn Eggleton

  In this episode:Part of my mini-series: ‘Real life Personal Brand Examples’. I introduce you to Darryn Eggleton, my favourite Wildlife Artist, based in Suffolk in the UK. I invited Darryn to come and share his journey to becoming the amazing artist he is today, and how he has navigated bringing himself out from behind the canvas to tell his story with his audiences and clients.You’ll get to hear how he’s spent some jaw-dropping artist residencies at places like Leopard Creek, a luxury golf resort on the banks of the Crocodile River; at the ‘Nature at Work’ museum in Gloucester and even on the Queen Mary, sailing along the coast of South Africa.He also shares what it was like making the move from South Africa at 21, and hitting the reality of the struggling artist circuit in London.You’ll enjoy listening to this one - Darryn is friendly, down to earth and is passionate about his artwork - which has been his mainstay over the last 25 years. He truly is an artist down to the core, in his thoughtful curiosity of the natural world, and his drive to build emotion and mindful reflection into his art.- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Darryn Eggleton is a highly sought-after South African wildlife artist, based in Suffolk in the UK. His love and passion for the natural world started at a young age with family trips into the African bush, and with his family home being within the borders of the Kruger National Park.He is deeply connected to his subject matter and obsessed with bringing his animals to life on the canvas. While he has won and been shortlisted for a wide variety of wildlife art awards, he has also enjoyed being a resident artist at a luxury golf resort on the banks of the Crocodile River in Kruger National Park, at the Nature in Art Museum in Gloucester, and even on the Queen Mary while sailing along the coast of South Africa.𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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• EP066 | Self-Expression, Self-Promotion & Navigating Change in Personal Brand, with Mark Franklin & Imogen Jones

  In this episode:I welcome back my work family – Mark Franklin and Imogen Jones – to a campfire chat. Come join us and be a fly on the wall, while we chew through two big questions relating to your personal brand: 1. How do you balance being yourself vs promoting yourself?2. Can your personal brand change or adapt over time? (When and why might this happen?)Let’s be honest - there is so much noise in the world right now and it’s becoming increasing important for us all, as professionals, to really pull our collective socks up and bring clarity and simplicity back into our lives and in how we communicate ourselves and what we do.In the context of this show and our usual conversations – I mean: how you show up in the world, and how you express who you are, what you are about, and most importantly where you are clear about what you want for yourself, and the problems you are here to solve.Come join us as we chew the fat on these big points and some nuances in between.Chat to Shelley on Instagram (@shelleyrostlund), or LinkedIn (/shelleyrostlund). Let her know you have listened to the show.- - -The two guests today work with Shelley inside their agency Harbour 32.(𝗚𝗨𝗘𝗦𝗧) 𝗠𝗔𝗥𝗞 𝗙𝗥𝗔𝗡𝗞𝗟𝗜𝗡 𝗕𝗜𝗢: Mark is a Personal Brand Strategist, and his passion lies in working with brave and brilliant people, manifesting a brand persona that is deeply rooted in their distinctive story and specialities. He loves moving clients to a place where they can confidently and effectively express themselves and their unique business story.He uses our Compass Method™, to shape that very personal vision, guiding clients towards a consistent, sustainable personal brand that both resonates with, and delights, their audiences.With over two decades of experience working with small business owners (focusing on what they want to achieve and why that is deeply important to them), he support clients to identify and embrace their extraordinary talents, and become confident in bravely being their brilliant, best selves. (𝗚𝗨𝗘𝗦𝗧) 𝗜𝗠𝗢𝗚𝗘𝗡 𝗝𝗢𝗡𝗘𝗦 𝗕𝗜𝗢:Imogen is a Podcast Specialist who works with subject matter experts to develop and launch a podcast show which is truly theirs, is powerful for their listeners, fun to deliver, and excites them to reach more of their ideal people. She uses our Compass Method™, to carefully draw out the viable, long-lasting idea of their show, as well as giving them the confidence of set up, format, structure and the space for creative freedom.With two decades of human-centered work, she is highly tuned to supporting clients to embrace their unique gifts and, on the flip side, she’s naturally empathetic to understanding the position of the listener, which clients definitely benefit from. 𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a Personal Brand Strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping clients to uncover their uniquely flavoured gifts and shaping these into marketable value that can be explained, demonstrated and expressed in ways that light clients up - from the inside out.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, Mark and Imogen, where they focus on personal brand strategy and podcast shows for subject matter experts.==================All episodes are video recorded and can be watched in the website show notes...

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• EP065 | Integrity means alignment & consistency is a necessity, with Shelley Rostlund

  In this episode:I share what I’ve learnt from my conversations with Janice Wagner EP63 (Executive Search Specialist, based in Jo’burg) and Jack Fleckney EP64 (Expedition Leader, based in the UK).I’m hoping by having very different professionals come on the show and share their ‘personal brand’ story with you, it will energise you into creating something for yourself that feels more like you, and will excite you in going out and marketing and communicating yourself, for your business.From preparing, recording and re-listening to my conversations with Janice and Jack, there are 3 things that came up for me which I dig into, in this episode with you:#1 The vital issue of trust in personal branding#2 How integrity is multi-faceted #3 The importance of thinking through brand experience You know what? It’s exhausting wearing different masks every day. Let’s not do that. Let’s get you closer to shining a light on your beautiful uniqueness as a talented human, and move away from trying to please everyone and becoming grey.Come join me. Do me a favour and let me know what’s swirling around in your head when you listen to this one and the conversations in this series. I’d love to know if they are hitting home or are useful for you. I respond to everyone.Instagram : @shelleyrostlund.Or LinkedIn: /shelleyrostlund- - -𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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• EP064 | Your reputation, personality & how you treat people matters, with Jack Fleckney

  In this episode:Part of my mini-series: ‘Real life Personal Brand Examples’. I introduce you to Jack Fleckney, a local friend based in Northamptonshire, who runs a business that specialises in designing, organising and leading adventure expeditions.Jack comes on to share his journey as the ‘go-to person’ behind the business who had to lead from the front and be visible.You’ll get to hear his path to specialising in the outdoors and extreme environments, which started in the Royal Marines at a young age, and includes being asked to organise and lead a 40-day challenge across 3,000 miles of ocean from the Canary Islands to the West Indies.Jack has had to learn, and he’ll say he is still learning, like most business owners, how to work out that balance between being the face of the business, hiring and delegating, and ultimately how to ‘scale’ being personable.Come listen to this episode - Jack is genuinely a down-to-earth person who works hard and has managed to create a business (finally) that really does align with his special talents as well as his passion for being outside and challenging himself. - - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Jack Fleckney is a former Royal Marines Commando who is best known for taking on some of the hardest challenges on Earth, like rowing across the Atlantic Ocean, completing the toughest footrace in the world across the Sahara, kayaking the length of the most dangerous swim in the world, and setting 24-hour World Records.He is a highly detail-orientated and experienced outdoor professional who thrives in extreme environments. His business, Legend Expeditions, specialises in designing, organising and leading life-changing adventures for people who are keen to create their own Legend Story.𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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• EP063 | Being Yourself Instils Trust and Builds Credibility, with Janice Wagner

  In this episode:Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them. I introduce you to my friend, Janice Wagner. She heads up her own executive search and recruitment business in Johannesburg, serving clients across the African continent.She shares how she realised (fast) that she had to work out who she was and why someone should be interested in talking to her, in order to choose her work with, instead of her competitors. This was the beginning of her journey to shaping a version of herself that she could be 24/7, 365 days a year (a.k.a. what her personal brand looked and felt like).For me she is a great testament to why it’s important to do this work on yourself. She kept things simple: be the human that treats people compassionately and empathetically, regardless of their role or the size of their organization. She also shares the moment it hit her very early on that really: everyone wants to just be listened to, and rememberedCome listen, Jan is a firecracker and you’ll get to hear about her boxing as well. - - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Janice is a trained and qualified as Chartered Accountant with a Higher Diploma in Taxation. After 10 years with Price Waterhouse Coopers and before becoming a partner - she upped sticks and changed careers.Today, she is an award-winning Chief Exec, who runs her own executive search and recruitment business, EDGE, based in Johannesburg and working with clients across Africa. EDGE position themselves as career consultants and the go-to holistic talent solution. They have won numerous awards in the professional services category, as well as from the point of view of the job seekers themselves. When Jan isn’t working, she enjoys boxing and getting some road trips in for quiet and restful get-aways. 𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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