EP # 200 - From Zero to Consistent Gigs: Growing a Music Business While Working Full-Time and Raising a Family with Jay RK
🎉 Celebrating 200 Episodes of Diamond Effect Podcast!In this special milestone episode, host Maggie Perotin interviews her husband, JF Perotin (stage name - Jay RK), a musician and performer who successfully built his entertainment business while maintaining a full-time career and also prioritizing family life.Key Discussion Points:🎸 Building a Creative Business (0:00-5:00)Starting from zero network as an immigrant entrepreneurEvolution from YouTube channel to live performancesGrowing from one monthly gig to regular weekly bookingsInnovative approach to audience engagement through QR code song requests💼 Business Growth Strategies (5:00-13:00)Effective venue outreach and follow-up techniquesBuilding relationships with venues and private event clientsBalancing multiple revenue streams (bars/restaurants vs. private events)Using creativity as a business advantage⚖️ Work-Life Integration (13:00-19:00)Managing a side business while working full-timeStarting small with realistic commitmentsPrioritizing without sacrificing qualityThe importance of having a supportive partner❤️ Relationship Dynamics (19:00-24:00)Supporting each other's entrepreneurial journeysMaintaining open communicationCreating habits for staying connected (daily walks)Building trust through consistency👨👩👧👦 Parenting & Business (24:00-31:00)Nurturing relationships in a blended familyShowing authenticity as a parent-entrepreneurConnecting with children through shared interestsMaintaining consistency while being available🎵 Where to Find JF's Music:Streaming platforms: Search for "Rockin Krolik" (K-R-O-L-I-K)Spotify - https://open.spotify.com/artist/2geMzqZhDmDnfcUIANhOyxApple Music - https://music.apple.com/us/artist/the-rockin-krolik/1449242861YouTube: @therockinkrolikLive performances: Greater Toronto Area💡 Key Takeaways:Start small and build graduallyMaintain consistent follow-up with potential clientsCreate systems for balancing multiple prioritiesStay authentic in both business and family lifeKeep communication channels open with your support system🎯 Action Steps for Creative Entrepreneurs:Begin with manageable commitmentsDocument your progressCreate follow-up systemsBuild support networksEstablish communication routinesConnect with JF:https://www.therockinkrolik.com/IG - https://www.instagram.com/therockinkrolik/Connect with Maggie:https://www.stairwaytoleadership.com/IG - https://www.instagram.com/maggie.perotin.s2l/LinedIn - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/#DiamondEffectPodcast #CreativeBusiness #Entrepreneurship #WorkLifeBalance #FamilyBusiness #MusicBusiness #SideHustle #BusinessGrowth
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MM 200 - The Lie About Passive Income Everyone Believes
In today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype.Passive income isn’t real. Here’s why:Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about).Truth #2: Focus on leverage, not laziness (scalable vs. "set-and-forget").Truth #3: Your time is your best asset (skills > systems).💡 Key Takeaways:✅ There’s no such thing as 100% passive income—only pre-loaded effort.✅ Scalable income (e.g., group programs, productized services) beats "passive" dreams.✅ Invest in skills that compound (marketing, sales) over buying shortcuts.📣 Engage With Maggie:Comment: "Do you agree? Drop a 🔥 for ‘truth’ or 🤔 for ‘still skeptical’!"Tag a friend who needs this reality check.Want more? Follow @Ymaggie.perotin.s2l on Instagram or TikTok for weekly business truths and realistic tips
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EP # 199 - Beyond the AI Hype: Real Business Applications for Small Businesses and Service Providers
In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling.Key Insights:• Why AI is like training your delegation skills (and how this prepares you for future team growth)• The "10X output" framework for solopreneurs and small business owners with limited budgets• How to maintain your authentic voice while leveraging AI tools• 4 practical areas where AI can amplify your business today💡 Actionable Frameworks:Marketing & Sales ApplicationsProposal writingContent repurposingSocial media strategyResearch & DevelopmentMarket research automationContent ideationTrend analysis🛠️ Recommended Tools:• Sintra - for social media, marketing and sales materials - https://playosinc.pxf.io/7ayEnr• Descript - for video and podcast content - https://get.descript.com/2sd4jd07z70j• Chat GPT, Perplexity, Deep Seek - for research and content creation🎯 Getting Started Tips:• Start with free tools to build confidence• Focus on specific, context-rich prompts• Always fact-check AI-generated research• Use AI as an amplifier, not a replacement💥 Special Announcement:Join Maggie's hands-on AI workshop on May 28th, 2025 (2-4 PM EST) to create:30-day content plan OR2 weeks of ready-to-use posts ORSales email sequence Limited spots available at $47 CAD!🔑 Key Takeaway: AI isn't about replacing human expertise—it's about amplifying your business capabilities while maintaining your authentic voice and expertise.Ready to transform your approach to AI? Book your workshop spot at https://www.eventbrite.ca/e/solopreneurs-ai-toolkit-create-weeks-of-content-sales-materials-fast-tickets-1321747364949?aff=oddtdtcreator#BusinessGrowth #AIforBusiness #ServiceProvider #SmallBusinessTips #BusinessAutomation #DiamondEffect
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MM 199 - The Power of Perspective - 3 Mindset Shifts That Made Me Most Money
Tooday, I share 3 key mindset shifts that directly impacted my business revenue and can transform yours too.Key Insights:• Why successful businesses still face challenges and how this knowledge makes you a better leader• The "Rock Behind You" principle: How to stop letting past results limit your future potential• Why consistency trumps trendy strategies (especially for introverts!)💡 Quote highlight: "Don't trip over the rock behind you" - Seneca🔑 Key Takeaway: Your future success isn't determined by past results - every day brings new opportunities to exceed your previous best.Ready to transform your business mindset? Book your discovery call at https://stairwaytoleadership.com#BusinessGrowth #LeadershipDevelopment #MindsetShift #BusinessSuccess #EntrepreneurMindset
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EP # 198 - 5 Ways Non-Sales Employees Can Boost Sales in Your Service Business
In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue.Key Points:Indirect Contributions to SalesTime and cost efficiency through proper delegationValue of outsourcing administrative tasksROI calculation on CEO timeDirect Customer Contact OpportunitiesReception and front desk staff's role in salesImportance of asking questions and active listeningIdentifying additional service opportunitiesCustomer Journey EnhancementBooking follow-up appointmentsOffering membership optionsCreating intentional client experiencesService ExcellenceInvesting in staff training and skill developmentCombining technical skills with customer service Natural upselling through understanding client needsBusiness Culture ImpactEmployee advocacyWord-of-mouth marketing through satisfied staffTeam members as brand ambassadorsKey Takeaway:"Every employee you hire in your small business is an investment and needs to contribute directly or indirectly to the growth of your business."Action Step:Before delegating tasks, conduct a cleanup exercise to ensure you're outsourcing valuable activities that contribute to business growth.Resources:Book a free consultation with Maggie to:Map your customer journeyDevelop employee training programsEnhance customer serviceImprove sales processesConnect with Maggie:• Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call• Email: [email protected]• Website: https://stairwaytoleadership.com#BusinessGrowth #TeamDevelopment #Sales #CustomerService #BusinessStrategy
About Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed. With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures.""(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being." Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute. Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
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