Jessi Cruickshank: The Wavy Career Lane to Comedian & Entrepreneur.
Send us a textPersonal reunion show! After sliding into Jessi's DM's to congratulate her on her first comedy special, “Minivan Money”, it occurred to me that we hadn't spoken in way too long. Jessi and I go back to the naughty noughties, when MTV’s Aftershow was just taking shape and they still served hosts and guests (like me) hard liquor during the live broadcast. In this episode, we go allll the way back to those days on the Aftershow couch and chat about her entire career evolution to present day. Jessi is now a mom, writer, host of a hit podcast (Phone A Friend) and incredibly successful touring comedian. In this episode, we dive into: - Context and behind the scenes scoop on those early days with MTV Canada- "Incidents" that took place and questionable things I said on air (O.m.gee.) - Her jump from the network over to LA- What gave her to the push to start creating content for the internet- New Mom Who Dis, and the possibility that Justin Trudeau has her on a blacklist - How hosting "thankless" Canadian awards shows evolved into standup - The celebrity she offended too badly to recover from on the Emmy's red carpet and SO much more. Her career has taken her down a wavy road, and she's incredibly entrepreneurial in her approach to everything. Listen in and let me know what you think. xo E Presented by Fresh. If you have thoughts or feedback to share, we are here for it! Find us on Instagram @Esther_Has_A_Postcast and we want the judgement, so please do "rate & review" wherever you stream your podcasts.
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Sam Diamond, Founder of Bird & Be: "Career Transition Mountain" & Changing the Face of Fertility Care
Send us a textI sat down with one of my toughest former business rivals in the PR game to talk about her total career overhaul and the brand she's built: Bird & Be. After more than a decade of growing a successful PR business with high profile clients, Sam's experience with PCOS and pregnancy loss took her down a new path, on a mission to make big changes to consumer fertility care. In less than four years, Bird & Be has made a huge impact in the fertility space with science-backed customized supplements, at-home testing kits, and expert led educational content. In this episode, we dive into: - Tackling "career transition mountain" - The advantage of having built a business before - Bringing expertise in where she needed it (i.e. medical, manufacturing, fundraising) - REJECTION, redirection, and learning to speak VC language - The BIG YES that opened every next door #womensupportingwomen - The process of product development for supplements and at-home kits - Soft launching, testing and "turning the taps on" at the right time - The brand's approach to combatting misinformation on the internet -Learnings that come with maturation and a second phase career plus so much more. If you have thoughts or feedback to share, we are here for it! Find us on Instagram @Esther_Has_A_Postcast and we want the judgement, so please do "rate & review" wherever you stream your podcasts.
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THE TEN SPOT Founder, Kristen Gale: Fired Intern to Beauty Bar Franchise CEO
Send us a text Kristen Gale's life went from zero to TEN real quick. After she got fired a second time from her second internship (who even knew unpaid interns could get fired?) she took a fortuitous wrong turn on Queen Street West in Toronto, and the neighborhood's "pearls of promise" set her into action. Almost overnight, her concept of a beauty bar that had the efficiency of low-end nail salons with the standards of high-end spas became THE TEN SPOT. Kristen tells it all as it happened; how her business has evolved into an international franchise model over the past 17 + years, big learnings, shower-cry moments and what she still loves most about The TEN SPOT. In this conversation, we discuss: How The TEN SPOT went from idea to construct A detailed account of how she secured financing (because it shouldn't be a secret that most businesses require MONEY) The jump from one location to many Stumbling onto the notion that she had created the foundation for a franchise business Growth moments that came from "dumb-dumb" mistakes all the way through The absolute power of asking questions Self awareness and self belief ...And so much more. Am I convinced that I need to open a TEN SPOT franchise location now? Probably. If you have thoughts or feedback to share, we are here for it! Find us on Instagram @Esther_Has_A_Postcast and we want the judgement, so please do "rate & review" wherever you stream your podcasts.
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Fresh Beauty Founders' Ride to Global Growth & Longevity
Send us a textThis conversation could be a masterclass on not following any playbook and trusting intuition. Often credited as pioneers of what is now known as the "clean beauty" business, Fresh Beauty Founders, Lev Glazman & Alina Roytberg, unpack their ride to global success. We chat about: Humble "broke" beginningsFinding enormous early success and navigating the challenges of supply and demand Creative freedom with " no benchmarks"The craft of carefully and strategically selecting retail partners Pivotal brand moments - including partnership with LVMHThe importance of gratitude and NEVA taking anything for granted. ...and so much more.Naturally, I needed to share my favourite products and ask about theirs too. I could have spent 5 more hours with them, but they're busy with their empire. If you have thoughts or feedback to share, we are here for it! Find us on Instagram @Esther_Has_A_Postcast and we want the judgement, so please do "rate & review" wherever you stream your podcasts.
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1:06:55
What Is PR...Now?
Send us a textFor this episode, a passionate and successful crew of PR experts were invited (forced) in to dissect, debate and clarify the role that PR plays in the current age. Meet The Panel: Catriona Smart, Founder of Creative Agency, That GoodLisa Kruger, Co-Founder of Boutique PR Firm, We Are MiloMilka Mili, Founder of PR Agency, Conversation Agency Karine Idrissi & Kristina Argento, Partners / Co-Founders of PR Agency, Sundae Creative We discuss:Common misconceptions and client expectations in the current media landscapeThe role of the traditional media and opportunities in newer media spaces Rules of engagement in Influencer Marketing The value of building connection through story telling to raise brand awarenessOrganic vs paid placements + best practicesAnd so much more. Plus, we answer some excellent listener submitted questions. We may have to do a part two!? Listen in and weigh in with your thoughts! If you have thoughts or feedback to share, we are here for it! Find us on Instagram @Esther_Has_A_Postcast and we want the judgement, so please do "rate & review" wherever you stream your podcasts.
Esther Garnick is a former PR agency owner turned Brand Consultant, and now… Esther Has A Podcast. EHAP is your route behind the PR curtain with inspiring brand founders, entrepreneurs, experts, and business leaders. On this show, guests are encouraged to burn their carefully crafted talking points and dish on their REAL experiences instead. Think: Reality VS Instagram. We’re here to unpack the (real) journey, share practical advice, and have a good time. “Tell me the truth... no one is listening."
Canada - english