Otto Magdanz of Coda Managed Homes took a distinctly different path into residential construction—and it shows in everything he does. A Harvard Business School grad with roots in the trades, Otto didn’t set out to build flashy custom homes. He set out to fix what was broken. After years of listening to clients’ frustrations and pain points early in his career, his mission became clear: build a process that puts the homeowner first. That mindset naturally led to stunning homes, happy clients, and a niche approach that sets Coda apart. In this episode, we dive into the why behind Otto’s model—and what the industry can learn from it. Enjoy the conversation.
Project Size: 2-3 Custom Projects Yr + Concierge Projects
Yearly Revenue: $6-10mil
Company size: 8-10 employees
Ep. 12 Guest:
https://codahome.com
@codahome
The Wall Street Journal Link:
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Sponsors:
www.durationmillwork.com
@durationmouldingandmillwork
www.heavydutypocketdoorframes.com
@hdpocketdoors
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2:22:14
Episode 11 Jacob Reinbold
Jacob’s entry into the industry is wild—pure chance, but it lit a fire. With the backing of a mentor and a relentless drive to learn the craft, he fast-tracked his way through the trades, building up both skill and a trusted sub-pool. His first major project? Building his own home—something most only dream of. That experience catapulted him into the spec world, then onto the Parade of Homes, and eventually into high-end custom builds and renovations. Along the way, he brought millwork in-house to dial in execution and control—raising the bar on every project. Killer convo with a true craftsman.
Project Size: 6-8 Custom Projects Yr
Yearly Revenue: $5mil
Company size: 10+ employees
Ep. 11 Guest:
https://reinboldinc.com
@reinboldinc
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Review Shoutout:
Freddy @periodcraftsmen thank you!!
Sponsors:
www.durationmillwork.com
@durationmouldingandmillwork
www.heavydutypocketdoorframes.com
@hdpocketdoors
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3:20:07
Episode 10 Brian Greenberg
Brian Greenberg of Grit & Grace Custom Homes is a true “bags-on” builder, leading a tight crew of five. They self-perform everything — from framing to finish carpentry — bringing an old-school work ethic and ethos to every job. Brian runs only two projects at a time, making it feel like you hired him — not just an employee. A true craftsman with a deep love for the trade, Brian and I dive into everything: project management, how he approaches a build, paper plans vs. digital, quality control, Lump Sum vs. Cost Plus contracts, change orders, and more.
Brian’s journey started in the white-collar world before he shifted to blue-collar life — and never looked back. He dipped his toe into real estate flips while commuting into Boston for his full-time gig, eventually evolving into spec homes and now custom builds and renovations.
Super proud of this episode, enjoy!!!
Book Brian mentioned:
Shop Class as Soulcraft: “An Inquiry into the Value of Work”
Author: Matthew B. Crawford
Project Size: 2-3 Custom Projects Yr
Yearly Revenue: $5mil
Company size: 5-6 employees
Guest:
https://www.ggbuilds.com
@gritandgracebuilds
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Sponsors:
www.durationmillwork.com
@durationmouldingandmillwork
www.heavydutypocketdoorframes.com
@hdpocketdoors
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3:20:12
Episode 9 Austin King
Austin King started as a flipper and over 13yrs + has grown into a custom Design Build firm. Project sizing from $1.5 up to $10mil and even opened a finish trim company putting the finishing touches on RafterHouse Builds but also other projects in the area.
Project Size: 8-10 Custom Homes Yr
Yearly Revenue: $12-15mil
Company size: 10-15 employees
Guest:
https://www.rafterhouse.com
@_rafterhouse_
https://www.arcadiatrimco.com
@arcadiatrimco
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Sponsors:
www.durationmillwork.com
@durationmouldingandmillwork
www.heavydutypocketdoorframes.com
@hdpocketdoors
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2:37:05
Episode 8 Micheal Conneely
Micheal Conneely of Greenside Design Build a true vet of the industry of 29yrs + joins the podcast on episode 8 to catch up, dig into “what is a MASTER BUILDER”, staying lean while running 8-10 builds…. Always amazing to catch up w/ this great dude! Enjoy!!
Project Size: 8-10 Custom Homes Yr
Yearly Revenue: $16mil
Company size: 4-5 employees
Guest:
https://www.greensidedesignbuild.com
@greensidedesignbuild
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Sponsors:
www.durationmillwork.com
@durationmouldingandmillwork
www.heavydutypocketdoorframes.com
@hdpocketdoors
Hosted by Johnny Hourihan a New England based builder w/ 29yrs experience. He wants nothing more than authentic conversations w/ experienced builders, contractors, architects, designers and makers. These conversations spark energy, inspiration, creativity along with some do's and don'ts to help create a more successful project, career & life.
Hope you enjoy these conversations as much as he does.
Find us on instagram: @theglorifiedcarpenter
Want more info and knowledge: glorifiedcarpenter.com