Chris Sacca on Attracting an Investor, and How to Write a Pitch Email That Actually Converts
In part two of two, Chris Sacca, the billionaire venture capitalist and former "Shark Tank" star, discusses his views on the leadership efforts of some of the biggest names in Silicon Valley, what really happens behind the scenes on “Shark Tank,” and what he thinks about the deals for him—Airbnb, Dropbox, GoPro—that got away."It’s funny because, in our business, I’m wrong a lot," Sacca says. "As funds go, we’ve been one of the least wrong, but we’re still wrong like a third of the time. It’s just, when we’re right, we’re really f*cking right."Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.
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56:54
Chris Sacca on Profitability vs. Sustainability, and the Types of Entrepreneur He Invests In
In part one of two, Chris Sacca, the billionaire venture capitalist and former "Shark Tank" star, shares his thoughts on the right mix between profitability and sustainability for a business, what he likes to see from investors in a pitch meeting with him, and how climate tech—his new investing target—belies the greater challenges facing our planet."God bless anyone turning their lights off, and moving to LEDs," Sacca says. "That stuff does matter. But the reality is: If we're going to change stuff at scale, we have to completely redo how energy is generated on this planet."Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.
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42:46
Heather Hasson and Trina Spear on Running a Pop-Up Store, and How to Price Your Goods
Heather Hasson and Trina Spear, the co-founders and co-CEOs of FIGS, discuss how to run a great pop-up store experience from start to finish, what to consider when pricing your goods and how that can dictate how the consumer perceives your brand, and why cornering niche markets can mean powerful, and repeating, revenue returns."In other industries, you're acquiring a new customer and then that's it, right? Or maybe they come back every few years," says Spear. "Our customers are coming back every month, sometimes even sooner than that. In 2020, over 60% of our net revenue was from repeat transactions."Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.
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44:45
Ariel Kaye on the Future of Office Work, and to Discount or Not to Discount
Ariel Kaye, the founder and CEO of Parachute, tells the precise offline marketing tricks her famed home lifestyle brand uses to great success, what the future of work—between office work and work from home—looks like in the direct-to-consumer space to her mind, and when it comes to the appeal discounting, Kaye offers a word of warning for any company that gets too comfortable going on sale."Discounting is a really slippery slope," she says. "It's just a hard relationship with the customer to back out of, and one that can dilute the brand and tell the customer essentially that they don't ever need to buy full price."Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.
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36:07
Philip Krim on the Best PR Strategies, and the Right Hires, to Build a DTC Brand
Philip Krim, the co-founder and CEO of Casper, discusses navigating very tricky inventory management challenges, the exact PR and marketing strategies his company used to great success in its earliest days, and the blueprint for how Casper plans to become the number one brand consumers turn to when they think of sleep. "If I said you want to go exercise and run faster, you would think about brands like Nike," Krim says. "But if I say go get a better night of sleep, there's really no brand that comes to mind for most consumers. We want that to be Casper."Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.
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