Interviews with the best product and design leaders about product discovery. Actionable advice to make more products successful. jingjingtan.com www.jingjingtan...
Ep2: How a $20M ARR product was built (then failed) with Stacey Feero, Director of Product @AgencyAnalytics
Listen now on Apple, Spotify, and YouTube.Sometimes you can play all your cards right, and the product will still fail. We kick off 2025 with a New Years episode of the Product Discovery Show. In this episode, Stacey Feero, Director of Product at AgencyAnalytics, talks about a 0-to-1 product she built for Canada’s largest retailer.Stacey walks through how she identified the cause behind the product not taking off (spoiler alert: user insights), how she iterated on it, how it got to $20M ARR, and how it still got shut down. She shares valuable lessons throughout that journey on managing stakeholder expectations and matching the product to user mental models. Chapters:00:00 Introduction to Product Leadership06:05 Transitioning into Product Management13:03 Challenges in User Experience and Market Fit19:59 Adapting to User Needs and Market Changes25:48 Strategic Marketing and Product Positioning31:39 Navigating Product Development Timelines36:53 The Importance of Timing in Product Success44:25 Transforming User Mindsets for Product Success50:00 Lessons from Product Launch Failures56:46 The Role of Curiosity in Product ManagementWhere to find Stacey:* LinkedIn* No Fear Product Leadership - Coaching* Stacey’s Substack newsletter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jingjingtan.com
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Ep1: Counter-Intuitive User Growth Insights with Maria Cuasay (Director of Product @Ancestry)
SummaryWhat do you mean, that adding screens sometimes drives more user growth? In this episode of the Product Discovery Show, Maria Cuasay, Director of Product at Ancestry, shares how she did product discovery to discover why her growth experiments weren't working. Maria shares several case studies: one where she optimized the checkout flow at Ancestry and adding more screens actually solved more user pain points. She also shares an immersive way of de-risking physical mail marketing at Opencare. Throughout the episode, she shares practical tips for those looking to launch successful products. Chapters:00:00Introduction to Product Discovery01:10Maria's Evolution as a Product Leader03:17Defining Moments in Maria's Career07:44Building vs. Scaling: Maria's Preference09:47The Role of Product Discovery at Ancestry10:37Understanding Ancestry's Business Model11:29Optimizing the Checkout Flow12:55The Importance of Qualitative Insights19:14Transforming Insights into Action27:23Lessons Learned from Experimentation28:57Reducing Mental Friction for Better Conversion30:36Building Reputation and Expanding Remit31:50Innovative User Insights at OpenCare34:58De-risking Direct Mail Marketing39:15Rapid Iteration in User Research42:33The Importance of Clear Copywriting46:05Combining Quantitative and Qualitative Data50:59Structuring Insights with Opportunity Solution Tree54:45The Balance of Discovery and Execution This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jingjingtan.com
Interviews with the best product and design leaders about product discovery. Actionable advice to make more products successful. jingjingtan.com www.jingjingtan.com
Canada - english