SEOLeverage - The SEO Podcast for Online Business Owners

• 139 - The Well-Oiled Machine: Operational Excellence Unpacked with Lloyd Thompson

  In Episode 139 of the SEOLeverage Podcast, host Gert Mellak sits down with Lloyd Thompson, founder of VirtualDOO, to unpack the chaos of business operations and how founders can stop being the bottleneck in their own companies. Lloyd shares his insights on how to transform operational disorder into smooth, scalable systems through fractional operations management, helping business owners free up time and energy while driving growth. From defining clear accountability and crafting a vivid vision, to streamlining SOP ownership, team rhythms, and introducing feedback loops, Lloyd reveals the keys to building a well-oiled business machine. They also explore the rise of Revenue Operations (RevOps), leveraging CRM data to maximize ROI, and dive into the exciting world of AI agents and how they’re reshaping operations today. Whether you’re drowning in tasks or looking to level up your team’s performance, this episode is packed with actionable insights and real-world examples that can help you reclaim your time and scale your business effectively. In this episode, you'll learn about: How to get out of daily operations with a fractional COO The 4-step method to assess and fix operational bottlenecks How to reclaim your time with a simple Task Audit Tips for creating smooth team workflows and feedback loops An intro to Revenue Operations (RevOps) for better CRM use How to leverage AI tools and agents to boost efficiency   Podcast Highlights: 01:24 – What is VirtualDOO? Lloyd explains how his company helps founders delegate operations through flexible, fractional COOs. 05:29 – Diagnosing Operational Chaos The importance of an operational health assessment and how it uncovers key business inefficiencies. 12:17 – Reclaiming Founder Time Lloyd shares a simple Task Audit method to free founders from day-to-day tasks. 19:54 – Creating Operational Smoothness How rhythms, dashboards, and feedback loops lead to smoother team operations and growth. 27:02 – Introduction to Revenue Operations (RevOps) Connecting sales and marketing in the CRM to maximize lead and customer value. 38:09 – Leveraging AI in Operations How businesses are starting to use AI agents and automation to increase efficiency and reduce workload.   Links: VirtualDOO Website: https://virtualdoo.com Free Resources & RevOps Self-Assessment: https://virtualdoo.com/resources Guest Website Info: Lloyd Thompson Founder of VirtualDOO Helping founders escape operational chaos with fractional COOs and streamlined systems. 🌐 Website: https://virtualdoo.com 📄 Free Resources & RevOps Self-Assessment: https://virtualdoo.com/resources 📧 Email: [email protected]   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: [email protected]

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• 138 - Amazon Partnerships with Nick Penev

  In episode 138 of SEOLeverage Podcast, host Gert Mellak sits down with Nick Penev, founder of Extreme Power Brands and expert in partnerships and e-commerce growth strategy. They explore the art of leveraging partnerships to scale your business, create meaningful connections, and dominate the Amazon and e-commerce landscape. Nick shares his fascinating journey from a young entrepreneur in Bulgaria to running multimillion-dollar businesses and his shift to building a thriving partnership model. Learn about his innovative "Partnerships as a Service" approach and how connecting with the right partners can outperform paid marketing. This episode covers: The power of partnerships in growing e-commerce brands How to build and monetize a community of engaged followers Practical steps for creating impactful collaborations like webinars, content swaps, and proactive referrals Why newsletters and communities are vital assets in today’s competitive digital space Insights into modern tools and processes for partnership management Whether you're just starting your e-commerce business or looking for advanced strategies to scale, this episode is packed with actionable advice and inspiration. Guest Website Info: Nick Penev Founder of Extreme Power Brands and the partnership agency Hello Tax, Nick Penev is an expert in partnerships, e-commerce strategy, and community building. With over 15 years of experience in the e-commerce space, Nick has developed innovative approaches to partnership management and scaling businesses through strategic collaborations. Learn more about Nick and his initiatives: Website: Extreme Power Brands LinkedIn Profile: Nick Penev Partnership Platform: Hello Tax Connect with Gert Mellak: Website: https://seoleverage.com/ Email: [email protected]

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• 137 - Your AI Clone is Ready with Joe Fier

  In episode 137 of the SEOLeverage Podcast, Gert Mellak and guest Joe Fier talk about Delphi, an innovative technology that lets you create an AI clone of yourself. Additionally, they explore how AI tools can transform workflows, boost productivity, and enhance daily life. From writing content to making phone calls, these advancements are reshaping what's possible. Tune in to uncover the future of AI and how it transforms the way you live and work. Can you imagine having an AI clone of yourself that can answer questions, write content, and even talk to people on the phone? In this episode, I talk to Joe Fier about the latest advancements in AI, including a new technology called Delphi that allows you to create an AI clone of yourself. We discuss the possibilities of this technology, as well as other AI tools that can help you automate your workflows and live a better life. In this episode, you'll learn about: The Delphi AI technology that allows you to create an AI clone of yourself How AI can be used to automate your workflows and live a better life The latest advancements in AI, including tools that can help you write content, answer questions, and even talk to people on the phone Tune in to learn more about the future of AI and how it can help you achieve your goals. Podcast Highlights: 00:00 Prologue 1:14 Gert introduces Joe Fier 3:04 Joe discusses the current state of AI 8:15 How AI is changing the way we learn 16:20 How AI can give you superpowers 20:37 Joe introduces the Delphi AI technology 29:53 The importance of consistent synchronization with AI 37:51 How to create enhanced versions of AI bots 42:36 How to clone your voice with AI 56:28 The future of AI 1:02:27 How to be a first mover in AI   Links: Delphi Future Tools Hustle and Flowchart Joe Fier on YouTube Buy Back Your Time by Dan Martell   Guest Website Info: Joe Fier is an AI advisor and fractional worker who helps businesses automate their workflows and create better engagement with their brands. You can find Joe on social media or email him at [email protected]. Connect with Gert Mellak: Website: https://seoleverage.com/ Email: [email protected]  

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• 136 - Custom GPTs

  In Episode 136 of the SEOLeverage Podcast, Gert Mellak delves into the concept of custom GPTs and their utility for business owners. He introduces custom GPTs as specialized AI tools tailored to specific roles, such as SEO tasks or social media content creation. By creating GPTs with detailed instructions and examples, users can save time and achieve consistency, avoiding the need to repeatedly explain tasks. Mellak emphasizes the ease of setting up these custom tools using the premium version of ChatGPT, making them invaluable for tasks like LinkedIn post creation or content optimization. Mellak discusses the strategic advantage of custom GPTs in business processes, particularly in marketing and SEO. He describes breaking down workflows into smaller tasks that can be trained into GPTs, ensuring high efficiency and precision. For instance, an SEO-focused GPT can analyze top-ranking articles to identify missing terminology or semantically relevant topics. This helps businesses create optimized, competitive content while avoiding irrelevant or cluttered information. The approach streamlines operations and leverages AI to focus on what truly matters in content creation. The episode concludes with Mellak encouraging listeners to experiment with custom GPTs and seek expert help if needed. He highlights the benefits of professional guidance for businesses looking to integrate AI seamlessly into their workflows. Additionally, Mellak directs listeners to a detailed written summary on his website and invites them to share their own GPT creations, reinforcing the collaborative potential of these tools in advancing business success. Connect with Gert Mellak: Website: https://seoleverage.com/ Email: [email protected] AI Tools mentioned: ChatGPT

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• 135 - Find Your Buyers Where They Are

  In episode 135 of the SEOLeverage Podcast, Gert Mellak discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavior and purchases. Additionally, Gert talks about the value of a multi-platform strategy, researching audience habits, and engaging effectively. In today’s episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are increasingly influencing user behavior and purchases.  Gert also highlights the need for a multi-platform strategy, including audience platform research to identify key platforms where the audience spends time, and a platform strategy to engage effectively on these platforms. He also mentions the use of tools like ClickUp to manage tasks and maintain consistent visibility.   Podcast Highlights: 00:00 Prologue 00:49 SEOLeverage Podcast Intro 01:11 Discussion on the challenges of finding buyers in a crowded online space 02:05 Explanation of how search engines are surfacing content from various sources 04:08 Real-world examples of how users find and choose products/services online 05:49 The importance of brand presence on platforms beyond Google 06:56 Introduction to the Platform Leverage program 08:15 Overview of creating a multi-platform strategy for consistent online engagement 09:40 Closing thoughts and invitation to learn more about leveraging multiple platforms   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: [email protected]   Resources: Platform Leverage - A new project focusing on essential marketing strategies in the AI era   AI Tools mentioned: ChatGPT Perplexity CoPilot  

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