Brand Strategy Unwankified

• 103. 10 Steps to Create Strategic Case Studies that Sell

  Are your case studies costing you strategic credibility? If they read like a design diary: client needed a logo, you made it, they loved it, it’s time to raise the bar. In this episode, learn how to craft and use case studies that demonstrate your value as a brand strategist. You'll learn how to: Lead with the business problem Show your thinking (not just the doing) Highlight transformation—emotional, strategic and visual Use quotes, stats, and niche-specific insight Repurpose for maximum leverage When you use case studies to show your thinking, you’re no longer selling visuals, you’re selling value.   Want to connect with me? Check out The Brand Method Find me on Instagram

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• 102. The Missing Piece in Your Solo Studio

  If brands aren’t built in a vacuum, why are so many brand designers trying to create them in one? In this episode, I explore the hidden challenge most solo brand designers face: growing creatively without any support. I’ll unpack why: ~ Guides, hacks and courses will only get you so far ~ Creativity is a team sport (even when you work solo) ~ Insightful, objective and strategic feedback at the right time will unlock your next level of growth Opening up to feedback feels hard, but pushing through the discomfort is a game-changer.   Want to connect with me? Explore The Studio Check out The Brand Method Find me on Instagram

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• 101. Filtering: The Essential Strategy Skill No One Talks About

  If you think brand strategy is about adding more... think again. In this episode, I’m sharing the one skill that instantly makes you more strategic: filtering. I’ll walk you through the three tools I use every time I create brand strategy: Themes, Priorities, and Focus. These methods will help you simplify without dumbing things down—so your clients get clarity, not confusion. If you want to be seen as a strategist (as well as a designer), this is where it starts. Press play.   Want to connect with me? Check out The Brand Method Explore The Studio Find me on Instagram Episode 97 - Rethinking Customer Avatars: Apple or Spotify

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• 100. Lessons From 25 Years (and 100 Episodes) in Brand Strategy

  For this 100th episode, I’m sharing 12 lessons from 25 years of working in branding. This isn't just the process of strategy, but what it really means to be a brand strategist. From why no one wants to buy 'strategy', how good strategy often feels like therapy, to why the best strategists know they don’t know everything, this episode is a behind-the-scenes look at the mindset, method, and messiness of the work we do. If you want to benefit from my insights and learnings as an experienced brand strategist, this is the episode for you.   Want to connect with me? Check out The Brand Method Explore The Studio Find me on Instagram

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• 99. How to Dovetail Strategy into Your Brand Design Process

  Not sure how to fit brand strategy into your design process?  This is the episode for you: Why strategy doesn't have to be as complex as you think The 5 steps in my SIMPLE framework How to seamlessly dovetail strategy into your current design workflow What it really means in terms of time and workload Find out how adding strategy to your process could be the smartest shift you make. Want to connect with me? Check out The Brand Method Find me on Instagram Listen to Episode 83: My 5 Pillars Brand Strategy Research Framework

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