Send a a Text- leave your name & email so we can respond!Every stylist goes through seasons—times of rapid growth, total burnout, quiet rebuilding, or big, bold change. In this episode, we’re breaking down the four phases of a stylist’s career (spring, summer, fall, and winter) and what each one can teach you. Whether you're just starting out or feeling the urge to pivot, you’ll walk away with clarity, encouragement, and ideas for how to grow through whatever season you're in.Follow Abby on Instagram and TikTok at @theabbywartherFollow Kelsey on Instagram at @kelseymorrishair
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35:15
Dear Messy, Help! I'm Opening a Salon and No One's Applying.
Send a a Text- leave your name & email so we can respond!In this “Dear Messy” episode, Abby and Kelsey team up to answer a message from a nail tech who’s opening a full salon — but struggling to find the right team.Together, they unpack practical, creative, and realistic ways to approach hiring in 2025, including:How to brand your salon to attract stylists who fitWhy building relationships is more effective than cold job postsThe power of reaching out in your local community (yes, old-school works!)Creative ideas beyond Indeed: school visits, open house, and meet & greetsStrategies for the short game and long-term growthIf you’re building a team or dreaming of opening your own salon one day, this episode will give you the clarity and confidence to start strong.Got a “Dear Messy” question you want answered on the pod? Text us with the link above — we might feature you next!Follow Abby on Instagram and TikTok at @theabbywartherFollow Kelsey on Instagram at @kelseymorrishair
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24:24
How One Simple Strategy Helped Me (and My Protégé) Book 11 New Clients
Send a a Text- leave your name & email so we can respond!I booked 6 new clients in 2 weeks. My Protégé Stylist booked 5. And the best part? We didn’t spend a dime on ads.In this solo episode, I’m breaking down the super simple email + social media strategy I’ve been using since December that’s finally paying off—and how using the same exact strategy helped Cede, a brand-new stylist, fill her books too.I’ll walk you through:Why email should be your #1 marketing toolHow to repurpose your emails into consistent social contentWhy repeating yourself is not annoying—it’s smartThe importance of making booking ridiculously easyIf you’re stuck in a marketing rut or trying to help a new stylist grow, this is the episode to tune into.Want the insider scoop on my emails? You can subscribe to my salon email list HERE and gain inspiration every week. Follow Abby on Instagram and TikTok at @theabbywartherFollow Kelsey on Instagram at @kelseymorrishair
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27:33
How to Actually Find a Mentor (Even If You Don’t Have One Yet)
Send a a Text- leave your name & email so we can respond!It’s just Abby on the mic today while Kelsey is enjoying spring break with her kids—and we’re diving into a super real question from a listener: “How do I find a mentor?”Abby’s sharing how she went over 10 years in her career before finding her first true mentor and how mentorship doesn’t always look the way you expect.In this episode, you’ll learn: • What a mentor really is (and isn’t) • Different ways to find one—even without a formal relationship • Why mentors can come from podcasts, classes, and programs • How to get the most out of the guidance you already have access toWhether you’re just starting out or looking to grow in new ways, this episode will help you see mentorship from a whole new perspective.Follow Abby on Instagram and TikTok at @theabbywartherFollow Kelsey on Instagram at @kelseymorrishair
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23:28
The 30-Day Waitlist: How to Go from Overlooked to Overbooked with Instagram Ads
Send a a Text- leave your name & email so we can respond!Are you tired of relying on word-of-mouth and hoping new clients magically find you? In this episode, We are sitting down with Stephanie Mitchell, marketing expert and Instagram & Facebook ads strategist for beauty pros. She’s sharing exactly how hairstylists can go from overlooked to overbooked in just 30 days using strategic Instagram ads.We’re breaking down: ✔️ The biggest mistakes stylists make when trying to book more clients ✔️ Why organic social media isn’t enough to grow your business in 2025 ✔️ How to create ads that actually get clients to book – without wasting money ✔️ The right (and wrong) way to set up your offer for success🚨 Join our FREE Masterclass! 🚨 Stephanie and Abby are hosting a live masterclass on Monday, March 24th, where we’ll teach you: ✔️ The 5 secrets to running ads that actually build your books ✔️ How to create an irresistible offer that gets dream clients excited to book ✔️ The exact caption, video, and strategy that works for ads in 2025🔗 Sign up for FREE here: https://training.sunnystorm.marketing/freeclass-abbyDon’t miss out—this could be the strategy that completely changes your business!Follow Abby on Instagram and TikTok at @theabbywartherFollow Kelsey on Instagram at @kelseymorrishair
Whether you are a mess literally OR figuratively we are here to help you take imperfect action to find your success as a hairstylist. Each week we deep dive in to tough topics to address the struggles we face in our industry. We push the boundaries, break the stereotypes and go hard against the "norms" that make us feel inferior.
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