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Expert In You

Ann Carden
Expert In You
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  • How Travis Chappell Built a Profitable Podcast and Landed Six-Figure Sponsorships
    In this episode, host Ann Carden dives deep into the world of podcasting with special guest Travis Chappell—one of the top names in the business podcasting space and the creator of the popular "Travis Makes Money" show. Travis shares his incredible journey from uncertain beginnings and door-to-door sales to building a successful media company, gaining thousands of listeners, and landing lucrative sponsorship deals.   In this conversation, you’ll get the inside scoop on what it takes to build, grow, and monetize a podcast—from launching your show and finding your niche, to surviving those crucial early days when downloads are low and burnout is high.    Travis opens up about the importance of consistency, the realities behind podcast “top charts,” and how he’s pivoted, rebranded, and doubled down on creating content that excites him and delivers real value to listeners. If you’re ready to learn proven strategies for transforming your podcast into a powerful business tool, you won’t want to miss this episode!   Key Moments:   06:05 Door-to-Door Sales Dilemma 07:18 "From Books to Podcasts: My Journey" 11:46 Avoiding Podcast Fatigue 16:09 "Travis Creates Podcast Empire" 20:06 "Leveraging Network for Podcast Sponsorships" 22:04 Maximizing Podcast Ad Revenue 25:02 Impression Arbitrage in Media Production 28:47 Podcast Scheduling and Consistency Advice 33:09 "Transforming Into a Media Company" 34:45 "Growing Audience via Cross-Promotion"   About the guest :    Travis Chappell is a door-to-door salesman turned founder, investor, speaker, and podcaster. He is the founder and CEO of Guestio.com, where he and his team are responsible for facilitating over 10,000 podcast interviews for users and clients.    He's also the host of the top-rated podcast Travis Makes Friends, where he's interviewed people like Shaquille O'Neal, Rob Dyrdek, Grant Cardone, Josh Peck, Molly Bloom, Jasmine Star, John Maxwell, and hundreds of others. In addition to being a guest on top podcasts like Bigger Pockets, EOFire, and Born to Impact, Travis has been featured in Forbes, Entrepreneur, TechCrunch, Bloomberg, and dozens of other media outlets.  When he's not working on his dreams, Travis can be found at the golf course, playing pick up basketball, or at his home in Las Vegas with his high school sweetheart and two kids.   How to connect Travis :  Website : https://app.guestio.com/ Linkedin: https://www.linkedin.com/in/travischappell/   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries. Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.  Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources:  ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256  📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
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  • Positioning Yourself as an Industry Expert to Unlock Million-Dollar Deals
    In this episode, host Ann Carden dives deep into a critical issue plaguing many talented consultants, coaches, and expert entrepreneurs—undervaluing themselves and undercharging for their brilliance. Ann shares real-life stories from her experience working with top-tier consultants who are truly the best at what they do, yet their income doesn’t reflect their expertise. You’ll discover how powerful positioning, strategic sales conversations, and packaging your services the right way can dramatically shift not only your income but also your influence. Ann outlines where many experts go wrong and offers actionable insights on leveling up your positioning, boosting your confidence, and finally charging what you’re truly worth. If you’re ready to break free from being underpaid and start landing those million-dollar deals, this episode is packed with the motivation and practical advice you need. So grab your coffee, tune in, and get ready to unlock your full potential and true value as an expert in your field! About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries. Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.  Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources:  ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256  📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
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  • Simplifying Legal Essentials for Small Businesses and Startups with Mitchell C. Beinhaker
    In this episode, Ann Carden is joined by Mitchell C. Beinhaker, an experienced business attorney with over three decades of practice in New Jersey and New York. Mitch specializes in helping business owners start, grow, and protect their ventures through proper legal procedures, business agreements, and strategic estate planning.   Together, Ann and Mitch get into the often-overlooked legal pitfalls that small and family-owned businesses face, especially when it comes to partnerships, formalizing agreements, and staying out of court. Mitch shares why putting things in writing from the very beginning can save entrepreneurs not only time and money, but also personal stress and business relationships down the road.   Whether you’re in the early stages of your business, thinking of expanding through acquisition, or simply want to bulletproof your operations, this episode is packed with actionable advice and insightful stories. Mitch also discusses the challenges of selling preventive legal services, how the legal landscape is evolving for small businesses post-pandemic, and the importance of establishing ongoing relationships with professional advisors.   You won't miss this conversation if you want to avoid costly mistakes and set your business up for long-term success!   Key Moments:    04:03 Imperfect Memory and Recall Challenges 07:41 "Resolving Disputes by Documenting Agreements" 10:50 "Work-Life Balance Erosion" 16:27 AI Limitations in Legal Practice 19:27 Nondisparagement Clauses in Contracts 22:42 Retainer Program for Startups 26:03 AI Benefits Small Firms Over Large   About the guest :    Mitchell C. Beinhaker has been practicing law for over thirty-two years, primarily in New Jersey, with additional experience in New York and federal tax planning across the country. Throughout his career, Mitchell has focused on helping business owners launch and grow their companies, ensuring their legal paperwork is in order, and that they’re following proper procedures. He’s frequently involved in small business purchases and sales, guiding clients through the process of buying or selling businesses. In addition, Mitchell handles commercial leasing and property purchases, making him a trusted advisor for entrepreneurs navigating the complex world of business law.   How to connect Mitchell :    Website: https://www.beinhakerlaw.com/ Podcast: https://accidentalentrepreneur.podbean.com/ LinkedIn: https://www.linkedin.com/in/beinhakerlaw/ Instagram: https://www.instagram.com/beinhakerlaw/ About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries. Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.  Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources:  ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256  📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
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  • Leveraging Strategy and Innovation: Approach to Business Growth and AI Integration with David Bland
    In this powerful episode, I sit down with David Bland to explore his entrepreneurial journey and the Effective Market Testing (EMT) process transforming how businesses grow. 🚀 We dive into strategies for navigating uncertainty, acquiring clients, and using LinkedIn to expand your reach 📲—plus, David shares a real-world client success story you won’t want to miss. 💼 Ready to scale smarter? Don’t miss my exclusive invitation to a high-impact workshop at the end of the episode! 👉 Tune in now for expert insights, proven growth frameworks, and strategies to fast-track your success. 📘 David J. Bland: Testing Business Ideas with Real-World Innovation Founder of Precoil and Lead Author of Testing Business Ideas, David J. Bland is a recognized thought leader helping companies innovate with confidence. Based in Northern California, David brings a powerful blend of lean startup, design thinking, and business model innovation to the world’s most recognized brands. 🚀 From Startups to Global Giants Since founding Precoil in 2015, David has helped validate new products and business models for companies like GE, Toyota, Adobe, HP, and Behr—ensuring they’re building the right things before scaling. 📚 Author & Educator David co-authored the best-selling book, Testing Business Ideas (Wiley), alongside strategy legend Alexander Osterwalder, arming innovators with tools to de-risk and test ideas systematically. 💡 Giving Back to the Startup Ecosystem With over a decade spent scaling tech startups, David now mentors future founders through multiple Silicon Valley accelerators, sharing his expertise and commitment to sustainable innovation. 🔗 Connect with David J. Bland 🌐 Website: www.precoil.com/about 💼 LinkedIn: www.linkedin.com/in/davidjbland/overlay/contact-info/ (0:00) Introduction and guest welcome (1:18) David's career journey and EMT process (4:39) Client acquisition and LinkedIn's impact (8:16) Favorite client story and business challenges (15:28) Sponsor: Expert in You magazine (16:16) Client engagement and adapting during COVID (20:55) David's problem-solving and turning challenges into opportunities (26:22) Team design, big goals, and AI integration (30:38) Pricing, packaging services, and final thoughts (33:44) Closing remarks and workshop promotion
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  • Million Dollar Coaching, Consulting and Professional Service Offers
    In this powerful episode of the Expert In You podcast, Ann Carden recaps a recent virtual event, revealing the keys to crafting a million-dollar offer 💰. She highlights common pitfalls to avoid and shares strategies for building and scaling a brand around a high-value offer. Drawing from her personal experience and proven insights, Ann unpacks what makes an offer truly compelling and how to position it for maximum impact. She extends a special invitation to listeners to strategize for their own businesses and unlock the transformative potential of a well-structured offer. 💡 The episode wraps up with an exclusive invitation to a workshop designed to help you refine and leverage your million-dollar offer. 🎧 Don't miss this opportunity to elevate your business success—tune in now! Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries. Why Choose Ann Carden? With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era. Work with Ann Carden If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz ➡️ Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine Ready to grow your business? 📞 Book a strategy call today: acarden.com 🔗 Relevant Links: 🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256 📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall? 💟Facebook: https://www.facebook.com/ann.carden.509 💟Instagram: https://www.instagram.com/anncardenconsulting/ 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach You might also like: ✅ https://youtu.be/zzlNIf1wtwg ✅ https://youtu.be/JOHQwTfqNSI ✅ https://youtu.be/k9I-uWBd-IA 🔰my playlist : https://www.youtube.com/watch?v=aOtVWBlfwdA&list=PLvRgkKYZyiyx5oM1LnLTyCpZuUqPqzcbt&index=2 🔔Don't forget to like, share, and subscribe for more captivating Ann Carden! Thank you for watching this video, click the "SUBSCRIBE" button to stay connected with this channel. DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise. (0:00) Introduction and Recap of Recent Events (1:20) Creating a Million Dollar Offer and Avoiding Common Mistakes (3:49) Sponsor: Expert In You Magazine (4:35) Crafting and Branding Your Core Offer (5:35) Personal Success Story and Offer Redesign Encouragement (7:02) Call to Action and Workshop Promotion
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About Expert In You

”EXPERT IN YOU” is a podcast designed for consultants, coaches, and entrepreneurs. It offers innovative strategies for gaining a competitive edge and establishing oneself as an industry expert, aiming to help listeners scale their businesses effectively.
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