Expert In You

What does it take to leave the traditional legal world and build a successful boutique law practice on your own terms?

In this episode of Expert In You, host Ann Carden sits down with Lynn M. Barrett, an attorney with more than 35 years of experience in healthcare law and compliance. Lynn shares her journey from working in big law firms and in-house counsel roles to launching Barrett Law, her own boutique practice. She explains why simplifying complex legal issues, providing practical guidance, and building trust through ethical advice are essential to standing out in a specialized field.

The conversation also explores how solo attorneys and small firm owners can grow through targeted networking, authentic visibility, and a clear understanding of their strengths rather than chasing every opportunity or relying on big stages.

In this episode, you'll learn:

How to transition from traditional legal roles to building your own boutique practice

What it takes to stand out in a specialized legal market

Why simplifying complex legal concepts creates value for clients

The importance of practical, ethical, and client-focused legal guidance

How targeted networking can generate meaningful business opportunities

Why authentic visibility matters more than chasing exposure

How to build a professional reputation around your strengths

Lessons in entrepreneurship from more than 35 years in healthcare law

Key Moments:
00:00 Professional background and experience

06:12 Highlighting Lynn's teaching skills

07:41 Communicating in everyday language

11:13 Importance of Networking

14:17 Finding clients through conferences

17:28 Common business strategy mistakes

20:40 Experience with hospital legal counsel

26:53 Discussing growth and potential

27:23 Balancing high-level tasks and business development

31:47 Balancing multiple income opportunities

35:35 Challenges of Legal Questioning

Whether you're an attorney, consultant, solo practitioner, or professional service business owner, this conversation offers valuable perspectives on building credibility, attracting the right clients, and creating a business that reflects your expertise and values.

Listen now to discover how specialization, integrity, and strategic visibility can help you build a stronger professional practice.

About the guest :
Lynn M. Barrett is a Board-Certified Health Law Attorney with more than 35 years of experience in healthcare law, regulatory compliance, and legal leadership. Before establishing her boutique practice, Barrett Law, she served as General Counsel for one of the largest public health systems in the United States and as Senior Vice President and Chief Compliance and Ethics Officer for a major academic medical system. Her expertise spans healthcare regulations, including the Stark Law, Anti-Kickback Statute, HIPAA, and corporate compliance. Lynn is certified in healthcare compliance, holds leadership positions in several prominent legal associations, and is a Fellow of the American Bar Association. She earned her J.D. from New York University School of Law.

How to connect Lynn:
Company Website : http://www.blhealthlaw.com

LinkedIn Profile : https://www.linkedin.com/in/lynn-barrett-617a81b/

 

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

 

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

 

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

 

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

 

🌐Website: https://annlcarden.com

 📞Contact Us: www.acarden.com

 💟Facebook: https://www.facebook.com/ann.carden.509

 💟Instagram: https://www.instagram.com/anncardenconsulting/

 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What if your next big business growth opportunity is already inside your company?

In this episode of Expert In You, Ann Carden reveals how businesses can uncover overlooked revenue and profit opportunities without simply doing more of the same. Drawing on 45 years of experience managing multimillion-dollar departments, building and selling businesses, and advising owners across more than 80 industries, Ann shares how a fresh perspective can uncover value that businesses often miss.

From transforming unused space in luxury retail to helping small businesses and service firms identify hundreds of thousands or even millions of dollars in potential value, Ann explains why innovation from within can be a powerful path to sustainable growth.

In this episode, you'll learn:

How to identify hidden revenue opportunities within your existing business

Why overlooked assets and resources may hold untapped value

How innovative thinking can uncover new sources of profit

Why doing more of the same may limit business growth

How to rethink existing operations to discover new opportunities

What business owners can learn from companies that unlock value others overlook

Why looking beyond obvious growth strategies can lead to better profitability

Key Moments: 

00:00 Managing a luxury cosmetics department

04:56 Identifying missed business opportunities

07:55 Thinking Outside Your Industry

10:10 Spotting profit opportunities

If you're a business owner, consultant, or expert looking to increase revenue and profitability, this episode will challenge you to look at your business differently.

Listen now to discover how the opportunities you need for your next stage of growth may already be within reach.

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

 

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

 

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

 

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

 

🌐Website: https://annlcarden.com

 📞Contact Us: www.acarden.com

 💟Facebook: https://www.facebook.com/ann.carden.509

 💟Instagram: https://www.instagram.com/anncardenconsulting/

 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

Why do so many companies invest in marketing but struggle to turn it into measurable business growth?

In this episode of Expert In You, host Ann Carden sits down with Dave Mastovich, CEO of Mass Solutions, for a candid conversation about what effective marketing really takes. Drawing on decades of experience in growth-focused turnarounds, Dave challenges common B2B and healthcare marketing misconceptions and explains why businesses need a strong revenue foundation before investing in campaigns and promotional tactics.

From aligning sales and marketing to using customer insights and data to guide strategy, Dave shares a practical approach to building marketing that delivers results. He also explores how businesses can differentiate themselves in an increasingly crowded, AI-driven marketplace without losing the human insight and expertise that make their message matter.

In this episode, you’ll learn:

Why marketing activity doesn't always translate into revenue growth

The difference between communication tactics and a real marketing strategy

Why sales and marketing must work together

How customer insights can reveal better growth opportunities

Why a strong revenue foundation matters before launching campaigns

How B2B businesses can sharpen their positioning and differentiation

How to stand out in a noisy marketplace filled with generic AI-generated content

Why data, strategy, and human understanding are essential to sustainable growth

Key Moments: 

00:00 No BS marketing approach

06:05 Gathering and Interpreting Insights

08:18 Teenage hustles and radio gigs

11:43 Referral source marketing strategies

13:49 Understanding Customer and Employee Behavior

17:05 Balancing client work and self-improvement

20:36 Mid-market B2B leadership challenges

25:14 Focus on outcomes, not hours

27:10 Misconceptions about true marketing

32:46 Building a Business Through Referrals

34:56 Entry-level growth accelerator program

38:58 Embracing Human Creativity Over AI

41:33 Market disruption and true expertise

44:24 Using AI effectively

47:40 AI's limited impact on revenue

If you're a B2B founder, consultant, or professional service business owner looking to attract better clients and grow more strategically, this conversation will challenge how you think about marketing.

Listen now to discover how to connect marketing strategy with sales, customer insights, and measurable business results.

About the guest :
Dave Mastovich is the CEO and Founder of MASSolutions, a growth marketing consultancy reinventing the way marketing is done. He helps organizations drive growth in revenue, talent, and engagement by improving how they sell, communicate, market, and align their people.

Dave is the author of No Bullsh!t Marketing, a #1 Best Seller, and host of the long-running No Bullsh!t Marketing Show. His approach turns data, behavior, and patterns into practical actions leaders can use to drive real performance.

Earlier in his career at UPMC, Dave’s marketing leadership helped drive growth from under $1 billion to $10 billion. Today he brings that same mix of cognitive science, 80/20 analysis, and real-world execution to help organizations grow sales, strengthen culture, and increase enterprise value.

 

How to connect Dave: 

Website: https://davemastovich.com/

LinkedIn Profile https://www.linkedin.com/in/davidmmastovich/

 

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

 

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

 

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

 

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

 

🌐Website: https://annlcarden.com

 📞Contact Us: www.acarden.com

 💟Facebook: https://www.facebook.com/ann.carden.509

 💟Instagram: https://www.instagram.com/anncardenconsulting/

 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

How do you stop being the expert who does everything and become the CEO who builds a scalable business?

In this episode of Expert In You, host Ann Carden sits down with Gabrielle Luoma, CPA and CEO of ModVentures, to discuss how professional service firms can adapt to AI, build modern fractional finance teams, and create systems that support sustainable growth. Gabrielle shares insights on moving beyond the day-to-day work, making smarter use of technology, and creating more freedom as a business owner.

In this episode, you’ll learn:

How to transition from hands-on expert to business CEO

Where AI and automation fit into modern financial services

Why human expertise remains essential in a technology-driven industry

How fractional finance teams can support business growth

Why systems and processes are critical to scaling a firm

How founders can let go of day-to-day responsibilities

Ways to build a more scalable business that creates greater freedom

Key Moments: 

00:00 Impact of AI on accounting

04:55 Role of a Modern CPA

07:46 Building cross-trained finance teams

11:46 Challenges with automating QuickBooks

15:00 Leveraging client referrals

18:25 Shifting from founder to CEO

21:13 Dealing with founder burnout

24:34 Client communication and company culture

28:58 Observing AI-generated content

30:18 Understanding cash flow vs. profit

35:17 Working with experienced experts

If you’re a consultant, professional service provider, or business owner looking to scale beyond your own expertise, this conversation offers practical perspectives on leadership, technology, and sustainable business growth.

Listen now to discover how to build a business that works for you, not one that depends on you for everything.

About the guest : 

Gabrielle Luoma is a CPA, CEO, and founder of MOD Ventures, a financial advisory firm helping small business owners gain clarity and control over their finances. With a background in accounting and a passion for leadership, she specializes in transforming financial confusion into strategic insight. Gabrielle is known for her practical approach, helping CEOs understand their numbers, improve profitability, and build scalable businesses. She is also a speaker and content creator focused on empowering entrepreneurs to lead with confidence and make informed financial decisions.

 

How to connect Gabrielle: 

Website:  https://modventuresllc.com/

LinkedIn: https://www.linkedin.com/in/gabrielleluomacpa/

 

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

 

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

 

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

 

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

 

🌐Website: https://annlcarden.com

 📞Contact Us: www.acarden.com

 💟Facebook: https://www.facebook.com/ann.carden.509

 💟Instagram: https://www.instagram.com/anncardenconsulting/

 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What if waiting for someone to be "as good as you" is the very thing preventing your business from scaling?

In this episode of Expert In You, host Ann Carden sits down with Dr. Jim Schleckser, CEO of The CEO Project, to explore what it really takes to lead and scale a complex organization.

Jim works with CEOs of companies typically generating $50 million and above, helping leaders navigate the challenges that come with increasing scale, complexity, and organizational responsibility. Drawing from decades of experience running companies and working directly with CEOs, he shares practical insights on leadership, delegation, peer advisory groups, recurring revenue, AI, and the importance of having experienced advisors around you.

One of the most powerful ideas Jim shares is his 70% Rule of Delegation: if someone can perform a task at roughly 70% of your level, delegate it rather than waiting for them to reach 100%. Jim explains why aggressive delegation isn't simply about getting work off your desk. It's a leadership and organizational development strategy that helps your people build capability faster while allowing CEOs to focus on higher-value responsibilities.

In This Episode, You'll Learn:

The 70% Rule of Delegation and why CEOs often wait too long to delegate

How delegation can become a powerful tool for developing your people

Why businesses become dramatically more complex as they scale

How CEO peer groups can provide perspective and pressure-test major decisions

Why breakthrough thinking often comes from outside your industry

How content, books, podcasts, and speaking can build credibility with high-level buyers

Why Jim's organization moved away from cold outreach toward a content-driven, relationship-based model

What CEOs are currently thinking about when it comes to AI, efficiency, and business transformation

Why experienced human judgment still matters when AI can't distinguish between the best answer and a merely acceptable one

Why CEOs need trusted advisors and why asking for help isn't a sign of weakness

How a CEO's personal brand should ultimately serve the growth of the organization rather than simply the leader's ego

Key Moments:
00:00 The 70% Rule of Delegation

00:24 Welcome to Expert In You

01:02 How Jim Schleckser Helps CEOs Scale

01:44 Building a Business Operating System for CEOs

02:16 From CEO to Executive Advisor

03:13 Why Real CEO Experience Matters

06:14 How to Attract $50M+ CEOs Without Cold Outreach

09:00 Why Content and Books Build Authority

11:00 How CEO Peer Groups Help Leaders Scale

17:00 What CEOs Are Worried About Right Now

20:00 AI vs. Human Judgment in Business

30:08 The 70% Rule: Delegate Sooner, Develop Faster

31:39 Turning Personal Branding Into Business Growth

33:28 Final Thoughts

Whether you're a CEO, founder, business owner, consultant, or executive leader, this conversation offers practical lessons for moving from doing the work yourself to building an organization capable of operating and growing at a much higher level.

🎧 Tune in now to discover how better delegation, experienced advisors, and stronger leadership systems can help you scale your business without trying to do everything yourself.

About the guest : 

Dr. Jim Schleckser is the Founder and CEO of The CEO Project, where he works with leaders of high-growth companies to help them scale more effectively. Over 30 years, he has led global organizations across public and private environments, with his most recent company reaching a $1.6 billion valuation. Today, he and his partners work with more than 125 CEOs whose companies collectively represent nearly $50 billion in revenue and 400,000+ employees. Jim is the author of two best-selling books, including Great CEOs Are Lazy, and his work has been featured in The Wall Street Journal, The New York Times, Time, CNBC, and NPR. He holds degrees in Chemical Engineering, an MBA in Marketing and Finance, and a Doctorate in Business Administration.

 

How to connect Dr. Jim Schleckser : 

Website : https://theceoproject.com/

LinkedIn: https://www.linkedin.com/in/jimschleckser/

 

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

 

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

 

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

 

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

 

🌐Website: https://annlcarden.com

 📞Contact Us: www.acarden.com

 💟Facebook: https://www.facebook.com/ann.carden.509

 💟Instagram: https://www.instagram.com/anncardenconsulting/

 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach