Expert In You

In this high-impact episode of Expert In You, host Ann Carden is joined by Adam Torres, co-founder of Mission Matters Media and best-selling author of One Billion Podcast, to break down why right now is the most powerful time in history to launch a podcast - and how to do it the smart way. Adam shares his journey from recording raw, unedited conversations on a cell phone to launching 250+ podcasts and building a thriving media ecosystem. Together, Ann and Adam unpack what most people get wrong about podcasting and what actually drives growth, monetization, and long-term success. 🎙️ In This Episode, You’ll Learn: Why podcasting is still wide open (and why most people hesitate too long) The “Goldilocks Zone” of podcasting - how to avoid quitting too soon or burning out Real podcast monetization strategies: guests, partnerships, branding, and media leverage How podcasting compares to platforms like YouTube for authority and influence How to use your podcast to build community, credibility, and generational wealth If you’re an expert, entrepreneur, coach, or consultant looking to turn your knowledge into influence and income, this episode gives you a clear, realistic roadmap to podcasting success - without hype or fluff. 🎧 Tune in now to learn how to launch, grow, and monetize a podcast that actually works for your business - and unlock the expert in you. Key Moments:  01:11 Organic Marketing's Future in 2026 05:18 "Dynamic Ads Revolutionize Podcast Revenue" 08:59 "Starting Without Perfection" 11:52 "Knowing Your Purpose and Legacy" 12:58 "Goals, Sacrifice, and Longevity" 16:53 Mission Matters Podcast Network Insight 21:12 "No Time, No Podcast" 24:26 "Podcasting Value and Monetization" 28:05 "Ask More, Ask Right" 30:18 Comedian's Life on the Road 34:57 "You Are Your Unique Value" About the guest :  Adam Torres is Host of the Mission Matters series of shows, ranked in the top 2.5% out of 3,475,915 podcasts globally." As Co-Founder of Mission Matters, a media, branding and book publishing agency, Adam is dedicated to amplifying the voices of  entrepreneurs, entertainers, executives and experts. An international speaker and author of multiple books on business and investing, his advice is featured regularly in major media outlets such as Forbes, Yahoo! Finance, Fox Business, and CBS.    Follow Adam on IG at AskAdamTorres https://www.instagram.com/askadamtorres Website: https://missionmatters.com/ LinkedIn Profile: https://www.linkedin.com/in/adamtorres8/ Facebook: https://www.facebook.com/askadamtorres About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this powerhouse episode of Expert In You, host Ann Carden sits down with Bradley Jacobs, founder and CEO of MyLance, to reveal how to grow your business and authority on LinkedIn using authentic content, smart AI tools, and trust-driven strategies. From building new business lines at Uber to leading an AI-powered platform for consultants, Bradley shares his insider perspective on how LinkedIn success is built on real connections - not vanity metrics. Together, Ann and Bradley unpack how to create consistent, personality-rich content that attracts buyers, not just followers. You’ll learn how to use AI to amplify - not replace - your authentic voice, and how to balance outbound strategy with inbound visibility to drive real client results. 🚀 You’ll Discover: How to use AI tools to write authentic content faster and smarter The difference between likes and leads—and how to attract true buyers How storytelling and positioning build lasting authority on LinkedIn The key to balancing inbound marketing and outbound outreach Why personal brand consistency is your biggest growth advantage If you’re a consultant, coach, or founder ready to turn your LinkedIn presence into a predictable client engine, this episode will give you the blueprint to do it with authenticity and trust. Tune in now to learn how to combine AI innovation with real human connection - and unlock your next level of visibility and growth. Key Moments:  ​​00:00 From Uber to Fractional Work 04:41 Streamlined Content Creation System 09:54 "Specific SEO Strategies Win" 10:55 "Personal Impact Over Information" 15:11 "Personal Branding Is Essential" 17:57 "Content Does the Heavy Lifting" 20:48 "Targeting High-End Clients Online" 25:32 Inbound and Outbound Strategies Explained 28:55 "Social Media Agencies vs. VAs" 32:32 "Show Up on LinkedIn Weekly" 33:39 "LinkedIn: Essential for Business Success" About the guest :  Bradley Jacobs is the Founder and CEO of Mylance and a leader in helping fractionals and founders attract clients on LinkedIn in under 30 minutes a week.   Bradley is focused on one thing: helping founders and consultants publish genuine, authoritative content in their own voice that builds trust and drives inbound opportunities. He’s here to break down how to stand out, earn credibility, and make LinkedIn a reliable engine for your business — even if you’re short on time.   After 4 years at Uber where he launched and grew several major business lines, Bradley built a $25k-per-month independent consulting practice working just 25 hours a week, advising early-stage companies on launching and scaling their marketplaces.   Affiliate link: https://app.mylance.co/signup?utm_source=ann_carden_mylance&utm_medium=affiliate& utm_campaign=partner   Website:  https://www.mylance.co/ LinkedIn Profile: https://www.linkedin.com/in/bradley-r-jacobs   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this high-impact episode of Expert In You, host Ann Carden reveals how to scale your business by elevating - not complicating your model. If you’re a coach, consultant, or expert entrepreneur,  tired of hustling for growth, this episode shows you how to simplify your structure, reposition yourself as a trusted advisor, and attract high-level clients willing to pay premium rates for your expertise. Ann breaks down her four foundational steps to business elevation - a proven roadmap to help you earn more, work less, and create lasting freedom. 💡 You’ll Discover: How to shift from “doer” to strategic advisor and increase your value instantly The four steps to elevation that simplify your business while multiplying profit How to escape the volume trap and stop trading time for money Why positioning and packaging are the keys to higher-tier clients How to design a business model that gives you freedom, fulfillment, and focus Whether you’re ready to raise your prices, simplify operations, or scale sustainably, this episode will help you re-engineer your business for smarter growth and bigger impact. 🎧 Tune in now to learn how to elevate your expertise, attract better clients, and create a business you love - without working harder. Key Moments:  06:00 Elevate Business Through Strategic Advising 09:45 "Optimizing for Fewer, Higher-Paying Clients" 12:55 "Expanding Business for Bigger Opportunities" 14:59 Elevate Your Business, Enjoy Life About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this empowering episode of Expert In You, host Ann Carden sits down with Ellie Hobert, independent consultant and leadership coach, to share the real roadmap for leaving corporate life and building a thriving consulting business - especially for moms ready to redefine success on their own terms. With over a decade of experience in management consulting, Ellie reveals how she made the leap from corporate to entrepreneurship and how she built a profitable business without a website - just through authentic conversations, premium offers, and consistent value delivery. Ann and Ellie dive deep into mindset shifts, pricing confidence, and practical business development strategies that help consultants and coaches grow even in uncertain markets. 🌟 You’ll Discover: How to transition from corporate professional to successful independent consultant The power of premium pricing and how to stop undervaluing your expertise How to win clients through relationships, not cold pitching Mindset tools for overcoming fear, self-doubt, and imposter syndrome Real business strategies that help you scale sustainably and confidently Whether you’re a corporate leader ready for freedom or a consultant looking to grow faster, this episode will help you turn your experience into a profitable, purpose-driven business. 🎧 Tune in now and learn how to leverage your expertise, build resilience, and confidently charge what you’re worth! Key Moments:  05:49 "Confidence and Expertise Drive Success" 06:37 Value Comes From Outcomes 11:17 Valuing Expertise and Pricing Growth 13:32 "Premium Pricing Enhances Client Value" 18:34 "Ellie's Business Journey" 22:59 "Lead or Referral Connection?" 24:04 LinkedIn Outreach and Lead Strategy 27:38 "One Page CRM Benefits" 33:08 "Don't Wait, Take the Leap" 36:20 Entrepreneurship: Challenges and Perseverance 38:28 Managing Emotions as a Business Owner 41:50 "Embracing Fear as Motivation" 43:34 "Business Coaching for Moms" 46:39 Private Transition to Entrepreneurship   Ellie Hobert is the Founder of Empact Advisory Services and a strategic advisor who helps remote-first companies transform team dysfunction into high performance. After years in management consulting, Ellie realized that most organizations focus on tools and tech—but overlook the human systems behind execution. Today, she partners with executive and people leaders to build the invisible infrastructure that makes performance scalable—clarity, accountability, fast decisions, candid feedback, and leadership habits that drive real results. Her clients have achieved outcomes like $4.5 million in added value, 11× revenue growth, and 0 % regrettable turnover for over 18 months. Ellie also runs a growing coaching practice that empowers moms and caregivers to leave corporate life and build profitable consulting or coaching businesses, creating both financial freedom and family balance. Beyond her advisory work, Ellie is a mom to a lively toddler, an avid reader, and a lifelong learner committed to bold, imperfect action—and a little magic along the way. How to connect Ellie : LinkedIn: https://www.linkedin.com/in/ellie-holbert-1b661147/ About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this powerful episode of Expert In You, host Ann Carden sits down with Fractional CFO Stas Sukhinin to demystify the financial side of business growth - especially for healthcare entrepreneurs and clinic owners. With years of experience helping multi-million-dollar healthcare businesses scale profitably, Stas reveals how to build strong financial foundations, cut unnecessary expenses, and finally understand the story your numbers are telling. From his early career in corporate banking in Moscow to becoming a trusted advisor to U.S. business owners, Stas shares the biggest financial mistakes entrepreneurs make and the strategies to avoid them. You’ll Discover: The most common financial blind spots that keep clinics from growing profitably The difference between accountants, bookkeepers, and CFOs (and when to hire each) Smart ways to manage cash flow and leverage debt for sustainable scaling How to shift from chasing revenue to mastering profit and predictability The top CFO strategies every entrepreneur can use - no matter your industry Whether you’re a clinic owner, service-based entrepreneur, or expert consultant, this episode will help you make smarter financial decisions and unlock long-term profitability. 🎧 Tune in now to learn how to go from chaos to clarity and turn your business into a well-oiled, profitable machine. Key Moments:  00:00 Early Passion for Business Finance 04:27 Small Business Financial Challenges 09:24 "Accountants Holding Businesses Back" 12:15 "Honest Business Advice Needed" 14:42 Debt Requires Financial Clarity 18:45 Strategic Debt Usage Advice 20:24 "Equity Costs and Long-Term Strategy" 23:44 "Importance of Gross Profit Margins" 29:11 Fractional CFO Services Challenges 31:31 "Prioritize Financial Insights Early" 34:10 Understanding Revenue vs. Profit   About the guest :  Stas has over 19 years of experience in the financial sector, having held investment banking and corporate lending positions at internationally recognized institutions, including UniCredit and Société Générale. He played a key role in creating and establishing mezzanine loan products and helped shape the market in Eastern Europe.   At the age of 29, Stas became a senior partner at one of the largest mezzanine loan providers in Eastern Europe, where he was responsible for managing a team of 20 finance professionals and overseeing a $450 million loan portfolio.   Stas has served on the board of directors for several large private companies and has extensive experience in alternative asset management. Stas has been a CFA Charterholder since 2013.   Social Media Accounts: LinkedIn: https://www.linkedin.com/in/stan-sukhinin/ X:https://x.com/Stan_3s Website: http://www.thesorso.com   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach