Expert In You

In this episode, host Ann Carden is joined by Gina Trimarco, organizational health strategist and founder of Carmen Communications, to explore an unexpected but powerful advantage in business success: improv comedy skills. Gina shares how she blends improv principles with consulting and leadership strategy to help organizations strengthen culture, improve decision-making, and create workplaces where people actually want to show up, yes, even on Mondays. Together, Ann and Gina unpack what it really takes to stand out as an expert in a crowded consulting and coaching market, why selling outcomes not skills changes everything, and how becoming a trusted advisor leads to long-term, high-value client relationships. In This Episode, You’ll Learn: How improv skills improve leadership, collaboration, and workplace culture Why unique expertise is your biggest advantage in consulting and coaching How to overcome analysis paralysis and make faster, smarter decisions The difference between DIY thinking and true strategic partnership Insights from Gina’s book The New Choice Effect on growth through decisive action If you’re a consultant, coach, or expert entrepreneur looking to differentiate your brand, elevate your client relationships, and build a business rooted in trust and results, this episode delivers practical insights with a refreshing twist. 🎧 Tune in now to learn how creativity, collaboration, and confident decision-making can unlock your next level of growth and the expert in you. Key Moments:  05:54 "Improv's Role in Corporate Success" 07:04 "Improv and Selling Outcomes" 11:51 "Breaking Decision-Making Paralysis" 15:42 "Embracing Constraints, Choosing Progress" 19:16 "Leaders Help Overcome Blind Spots" 21:37 Consulting Growth Spurs Fierce Competition 24:51 "Align Actions with Strategy" 28:33 Crafting Six-Figure Client Offers 30:46 From Workshop to Comprehensive Consulting 34:47 Understanding Work Styles Effectively 36:14 "Establishing Business Value Standards" 39:50 Unlocking Hidden Professional Value 43:44 Upselling Benefits and Gratitude   About the guest :  Gina Trimarco is an Organizational Development Strategist, Senior Master Sales Trainer with Sales Gravy, and the founder of Carmine Communications and Carolina Improv Company. Known for leading with humor, heart, and direct truth, Gina helps organizations get unstuck - culturally, operationally, and interpersonally. With over 20 years of experience, she blends emotional intelligence, improv comedy, and sales strategy to transform disengaged teams, struggling leaders, and outdated sales approaches into aligned, high-performing cultures. Her work focuses on leadership development, communication, team cohesion, conflict resolution, change management, organizational health, and full-cycle sales execution. Gina is also the author of The New Choice Effect and is passionate about helping leaders make better decisions, build trust faster, and create workplaces where people actually want to show up - even on Mondays. How to connect Gina :  Website: https://ginatrimarco.com/carmine-communications/ https://carolinaimprov.com/ LinkedIn Profile: https://www.linkedin.com/in/ginatrimarco/ Facebook: https://www.facebook.com/gtrimarco Instagram: https://www.instagram.com/carolinaimprovco/ Youtube: https://www.youtube.com/carolinaimprov Tripadvisor: https://www.tripadvisor.com/Attraction_Review-g54359-d1830055-Reviews-Carolina_Improv_Company-Myrtle_Beach_South_Carolina.html   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this visionary episode of Expert In You, host Ann Carden is joined by Aurora Winter - award-winning screenwriter, TV producer, and CEO of Same Page Publishing - for a powerful conversation on how experts can stand out, scale, and thrive in the age of AI. Aurora shares how storytelling remains the ultimate differentiator as technology evolves and how experts can combine human creativity with AI tools to amplify their message, authority, and income. From her innovative spoken-author method for book creation to AI-enhanced video strategies, Aurora reveals how to turn words into wealth without burnout or complexity. ✨ In This Episode, You’ll Discover: Why storytelling + AI is the future of expert branding How to create a million-dollar message that cuts through the noise The power of focus - and why saying no can 10× your impact How books, video, and AI work together to build authority faster How premium human expertise thrives even as AI disruption accelerates If you’re a coach, consultant, speaker, or thought leader looking to future-proof your brand, simplify your business, and become the go-to expert in your space, this episode delivers insight, inspiration, and practical strategy for 2026 and beyond. 🎧 Tune in now to unlock your expert stardust - and learn how to lead with clarity, creativity, and confidence in an AI-driven world. Key Moments:  06:27 "Streamline for Business Growth" 07:10 "Strategic Basics and Expertise" 11:44 "Future of Consulting: Premium Focus" 15:05 "Build Wealth and Brand Strategy" 20:07 "Discover Your Unique Blueprint" 23:42 "Boost Your Business Workshop" 24:24 "Reserve Spot for Success" About the guest :  Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer, and the founder of www.SamePagePublishing.com. Her award-winning books include "Turn Words Into Wealth" and “Magic, Mystery, and the Multiverse.” Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.    How to connect Aurora:  Website https://www.aurorawinter.com Linkedin: https://www.linkedin.com/in/aurorawinter/ Linktree: https://linktr.ee/AuroraWinter   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this forward-looking episode of Expert In You, Ann Carden breaks down what’s really coming next for consultants, coaches, and professional service providers as we move into 2026 and beyond. Drawing from major industry research by McKinsey and Deloitte, Ann unpacks how AI is reshaping professional services, increasing competition, and accelerating the divide between commodity experts and premium authorities. This episode is a must-listen if you want to future-proof your business, elevate your positioning, and compete at the top of a trillion-dollar consulting economy without racing to the bottom on price. 🔮 In This Episode, You’ll Discover: Why generalists will struggle and specialists will dominate in the AI era How premium consultants are positioning themselves above AI disruption The role of elevation, specialization, and authority in winning high-paying clients How to use organic marketing to stand out in a crowded, noisy market What it takes to become a category-of-one expert in 2026 Whether you’re an established consultant feeling the pressure of change or an expert ready to step into a higher tier this episode gives you a clear strategic lens for thriving in the future of consulting. 🎧 Tune in now to learn how to elevate your expertise, attract premium clients, and stay relevant in an AI-driven world.  Key Moments:  00:00 Thriving Amid Rising AI Competition 03:03 "Rise of Expert Organic Marketing" 06:22 "Specialize to Succeed and Lead" 11:05 "Business Elevation Strategy 2026" 13:30 "Elevate Positioning for Premium Clients" 18:04 "Be Seen, Paid, and Valued" 21:01 "Work Higher, Not Harder"   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this high-impact episode of Expert In You, host Ann Carden is joined by Adam Torres, co-founder of Mission Matters Media and best-selling author of One Billion Podcast, to break down why right now is the most powerful time in history to launch a podcast - and how to do it the smart way. Adam shares his journey from recording raw, unedited conversations on a cell phone to launching 250+ podcasts and building a thriving media ecosystem. Together, Ann and Adam unpack what most people get wrong about podcasting and what actually drives growth, monetization, and long-term success. 🎙️ In This Episode, You’ll Learn: Why podcasting is still wide open (and why most people hesitate too long) The “Goldilocks Zone” of podcasting - how to avoid quitting too soon or burning out Real podcast monetization strategies: guests, partnerships, branding, and media leverage How podcasting compares to platforms like YouTube for authority and influence How to use your podcast to build community, credibility, and generational wealth If you’re an expert, entrepreneur, coach, or consultant looking to turn your knowledge into influence and income, this episode gives you a clear, realistic roadmap to podcasting success - without hype or fluff. 🎧 Tune in now to learn how to launch, grow, and monetize a podcast that actually works for your business - and unlock the expert in you. Key Moments:  01:11 Organic Marketing's Future in 2026 05:18 "Dynamic Ads Revolutionize Podcast Revenue" 08:59 "Starting Without Perfection" 11:52 "Knowing Your Purpose and Legacy" 12:58 "Goals, Sacrifice, and Longevity" 16:53 Mission Matters Podcast Network Insight 21:12 "No Time, No Podcast" 24:26 "Podcasting Value and Monetization" 28:05 "Ask More, Ask Right" 30:18 Comedian's Life on the Road 34:57 "You Are Your Unique Value" About the guest :  Adam Torres is Host of the Mission Matters series of shows, ranked in the top 2.5% out of 3,475,915 podcasts globally." As Co-Founder of Mission Matters, a media, branding and book publishing agency, Adam is dedicated to amplifying the voices of  entrepreneurs, entertainers, executives and experts. An international speaker and author of multiple books on business and investing, his advice is featured regularly in major media outlets such as Forbes, Yahoo! Finance, Fox Business, and CBS.    Follow Adam on IG at AskAdamTorres https://www.instagram.com/askadamtorres Website: https://missionmatters.com/ LinkedIn Profile: https://www.linkedin.com/in/adamtorres8/ Facebook: https://www.facebook.com/askadamtorres About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this powerhouse episode of Expert In You, host Ann Carden sits down with Bradley Jacobs, founder and CEO of MyLance, to reveal how to grow your business and authority on LinkedIn using authentic content, smart AI tools, and trust-driven strategies. From building new business lines at Uber to leading an AI-powered platform for consultants, Bradley shares his insider perspective on how LinkedIn success is built on real connections - not vanity metrics. Together, Ann and Bradley unpack how to create consistent, personality-rich content that attracts buyers, not just followers. You’ll learn how to use AI to amplify - not replace - your authentic voice, and how to balance outbound strategy with inbound visibility to drive real client results. 🚀 You’ll Discover: How to use AI tools to write authentic content faster and smarter The difference between likes and leads—and how to attract true buyers How storytelling and positioning build lasting authority on LinkedIn The key to balancing inbound marketing and outbound outreach Why personal brand consistency is your biggest growth advantage If you’re a consultant, coach, or founder ready to turn your LinkedIn presence into a predictable client engine, this episode will give you the blueprint to do it with authenticity and trust. Tune in now to learn how to combine AI innovation with real human connection - and unlock your next level of visibility and growth. Key Moments:  ​​00:00 From Uber to Fractional Work 04:41 Streamlined Content Creation System 09:54 "Specific SEO Strategies Win" 10:55 "Personal Impact Over Information" 15:11 "Personal Branding Is Essential" 17:57 "Content Does the Heavy Lifting" 20:48 "Targeting High-End Clients Online" 25:32 Inbound and Outbound Strategies Explained 28:55 "Social Media Agencies vs. VAs" 32:32 "Show Up on LinkedIn Weekly" 33:39 "LinkedIn: Essential for Business Success" About the guest :  Bradley Jacobs is the Founder and CEO of Mylance and a leader in helping fractionals and founders attract clients on LinkedIn in under 30 minutes a week.   Bradley is focused on one thing: helping founders and consultants publish genuine, authoritative content in their own voice that builds trust and drives inbound opportunities. He’s here to break down how to stand out, earn credibility, and make LinkedIn a reliable engine for your business — even if you’re short on time.   After 4 years at Uber where he launched and grew several major business lines, Bradley built a $25k-per-month independent consulting practice working just 25 hours a week, advising early-stage companies on launching and scaling their marketplaces.   Affiliate link: https://app.mylance.co/signup?utm_source=ann_carden_mylance&utm_medium=affiliate& utm_campaign=partner   Website:  https://www.mylance.co/ LinkedIn Profile: https://www.linkedin.com/in/bradley-r-jacobs   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach