The Voice of Retail

• Beyond the Tariff Headlines: STORE2025 Opening Keynote Ira Kalish, Chief Global Economist for Deloitte Prepares Canadian Retailers for Economic Change

  In this timely episode of The Voice of Retail, host Michael LeBlanc welcomes back frequent guest and audience favorite Ira Kalish, Chief Global and US Economist for Deloitte, who is set to deliver the opening keynote address at Retail Council of Canada's STORE2025 conference on June 3rd. This conversation offers listeners a valuable preview of the critical economic insights Canadian retailers can expect from his highly anticipated keynote.As LeBlanc notes in the introduction, "I'm very excited that you're going to be here in person," highlighting the significance of Kalish's upcoming role in kicking off RCC's flagship event during this period of economic uncertainty. The episode serves as an essential primer for conference attendees and provides crucial analysis for all retail professionals navigating today's complex trade environment.Drawing on his deep economic expertise, Kalish reveals that average US tariff rates have skyrocketed to approximately 27% - levels not seen since 1903. This represents a dramatic increase from the previous 3-3.5% rates and has triggered significant financial market volatility, supply chain disruptions, and growing concerns about economic downturns - all topics he'll address more extensively in his STORE2025 presentation.The conversation tackles three major justifications for the new tariff approach: shifting from taxes to tariffs for revenue generation, rebalancing global trade priorities, and re-shoring manufacturing. Kalish systematically challenges these rationales, providing a preview of the economic framework he'll expand upon during his conference keynote.Particularly concerning for retailers planning to attend STORE2025, Kalish highlights data showing container shipments from China to the US are down 45% year-over-year, as importers either find tariffs too prohibitive or wait for potential policy reversals. This disruption threatens empty store shelves and significantly higher consumer prices in the immediate future - urgent challenges that will undoubtedly be central to his opening address.Continuing themes he'll develop further at the conference, the discussion also explores non-tariff barriers, currency manipulation accusations, and the possibility of regional "fortress" trading blocs. While Kalish doesn't foresee complete regionalization of trade, he notes that many countries are now working to reduce US trade dependence by liberalizing trade with each other.On a more optimistic note, the conversation concludes by examining how this trade crisis might catalyze positive economic reforms in Canada - a topic that will resonate strongly with the Canadian retail executives gathering at STORE2025.Listeners are encouraged to follow Kalish's weekly economic updates on Deloitte's thought leadership website at deloitte.com/insights, while also making plans to attend his must-see opening keynote at Retail Council of Canada's STORE2025 conference on June 1st, where he'll provide expanded insights on these rapidly evolving economic developments.  Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

  --------  

  23:31
• ENCORE: Technology in the Service of The Customer with Michon Williams, Chief Technology Officer, Walmart Canada

  🎧 Encore Episode Alert! Revisit one of our most popular conversations from Fall 2024 as I sit down with Michon Williams, Chief Technology Officer at Walmart Canada, for a wide-ranging discussion on leading technology innovation in Canada’s largest retail landscape. Recorded live at Walmart Canada headquarters, Michelle shares her career journey—from a high school intern at RBC to helming technology strategy at Walmart—highlighting the passion for problem-solving and creativity that fueled her ascent.In this exclusive interview, Michon unpacks the complexities of managing three horizons of retail technology: maintaining system stability, driving incremental improvements, and pioneering disruptive innovations. She explains how Walmart balances global solutions with unique local requirements in Canada, from pharmacy operations to supply chain logistics across a vast geography. Michelle emphasizes that 30% of Walmart Canada's tech stack is tailored for the local market, showcasing the importance of adaptability in global retail operations.A key theme is the accelerated pace of innovation post-pandemic, particularly in online grocery and omni-channel experiences. Michelle reflects on how the pandemic forced Walmart to “pivot quickly” and experiment boldly, fostering a culture of agility and learning. She provides an insider’s view on how Walmart Canada approaches innovation through a portfolio mindset, selectively adopting global technologies while developing homegrown solutions to meet specific Canadian challenges.Michon offers candid insights into Walmart’s approach to AI, describing current use cases like automated product tagging and content generation, while stressing the need for “human in the loop” oversight. She positions AI as a transformational but still maturing tool—“we’re in spring training”—with long-term potential to level the playing field for businesses of all sizes.We also explore the intersection of technology and marketing at Walmart, from empowering associates with actionable data to enhancing in-store experiences that bring the brand to life. Michon closes with powerful advice for women in tech, encouraging curiosity, continuous learning, and breaking out of limiting assumptions: “If you’re nervous about something, go learn it.”Whether you're a retailer, technologist, or leader navigating innovation, this encore episode offers invaluable insights from one of Canada’s top retail technology executives.💥 Don’t miss this repeat of a listener favourite! Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

  --------  

  28:11
• SophieGrace Founder Emma May on Tariffs, Tailoring, and Building a Community-First Brand

  In this compelling episode of The Voice of Retail, I sit down again and catch up with Emma May, Founder of SophieGrace, a Calgary-based fashion brand transforming professional womenswear with modular, machine-washable designs. With a diverse background spanning law, politics, and real estate, Emma shares the origin story of SophieGrace, born from her frustration with the lack of cohesive, high-quality wardrobe options for professional women.Emma discusses how her brand serves an underserved segment—professional women who want elegant, coordinated, and comfortable clothing without the hassle of traditional shopping. She highlights how SophieGrace's clean design ethos and product quality have created an extremely loyal customer base across North America, including legal professionals, political leaders, and C-suite executives.We dive into the business model, including the online-first strategy supported by two physical showrooms in Calgary and Vancouver and Emma's growing interest in experiential retail through pop-ups and client-hosted events. She details how organic, word-of-mouth growth—amplified by strategic community events like wine-and-shop nights hosted by senior partners and wealth managers—has been central to building the brand's reputation.Emma also opens up about the operational and strategic challenges of manufacturing. Originally sourcing from China for scalability, SophieGrace explored Canadian production, only to be forced to return offshore after losing a key domestic supplier. Despite these hurdles, product quality and innovation remain front and center—stretch silk blouses and capsule drops ensure her customers return again and again.The conversation turns to current trade policy headwinds. With 30% of sales once coming from the U.S., Emma unpacks how the elimination of de minimis exemptions and looming tariffs—potentially exceeding 100%—have derailed her expansion plans. The result: a pivot back to Canadian growth and exploring new frontiers, including potential wholesale opportunities and a European launch.Emma's journey is a masterclass in entrepreneurial grit, customer-driven design, and navigating global trade complexity with agility. Whether you're a fashion entrepreneur, policy wonk, or retail strategist, this episode delivers a wealth of insights into building a brand with purpose and scalability in 2025's challenging retail environment. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

  --------  

  29:50
• (ENCORE) Radical Innovation, Leadership and Winning Every Race with Craig Baxter, Group President of Techtronic Industries Canada Inc. (Milwaukee, Ryobi, and Hoover)

  In this compelling encore episode of The Voice of Retail, I reconnect with Craig Baxter, Group President of Techtronic Industries Canada Inc., a division of the $13.7 billion global manufacturing giant known for its market-leading brands including Milwaukee, RYOBI, Hoover, and Dirt Devil. Our conversation spans decades of experience, lessons learned, and the cutting-edge strategies Craig and his team are deploying to dominate the power tools and home improvement space.Craig shares his fascinating career journey—from launching his marketing career at Kraft General Foods, to disrupting the power tools industry during his tenure at Black & Decker, and now leading explosive growth at TTI. We explore the epic rise of the Milwaukee brand, which went from an underdog in a five-horse race to the global leader in cordless power tools. Craig details how a bold bet on lithium-ion battery technology gave Milwaukee an edge, along with deep end-user insights and relentless product innovation.We also dive into TTI’s unique go-to-market strategy. Craig explains why the company eschews direct-to-consumer sales in favor of exclusive partnerships—like the long-standing relationship with Home Depot that anchors RYOBI’s retail presence. TTI’s model emphasizes focused distribution, a people-intensive field marketing approach, and high-touch engagement with tradespeople, from contractors to electricians.In the leadership segment, Craig opens up about what it takes to build and lead high-performing teams. He advocates for setting audacious goals, inspiring rather than managing, and creating an environment where great people can thrive. He also warns against weak leadership practices like cheerleading poor performance or tolerating mediocrity. Craig’s philosophy: talk last, listen deeply, and never underestimate the power of human capital.Whether you’re a retail strategist, brand marketer, aspiring leader, or power tool enthusiast, this episode offers valuable lessons on market disruption, innovation, and purpose-driven leadership. About CraigSixteen years ago, I was given the opportunity to become the president of TTi Canada; a world class leader in design, manufacturing, and marketing of power tools and accessories, outdoor product equipment and floor care for consumers, professional and industrial users in the home improvement, repair, and construction industries.Since then, I have had the privilege of working alongside a team of outstanding performers who share the same belief in setting audacious goals and holding ourselves accountable to deliver those goals while continuing to cultivate a best in class working environment.Along with our unrelenting strategic focus on powerful brands, innovative products, operational excellence, and exceptional people, we strive to continuously build upon a corporate culture where our employees can realize more and more of their abundant potential. What inspires me, is seeing people striving to do great work and growing into the best version of themselves. By continuously improving our culture through all of our success we have further leveraged our biggest differentiator as a company, and that is something I am very proud of.“Show class, have pride, and display character. And if you do, winning takes care of itself” – Bear Bryant Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

  --------  

  37:13
• The world’s smartest AI-merchandising engine with Anabel Maldonado, Canadian Founder & CEO of PSYKHE AI

  In this enlightening episode of The Voice of Retail, host Michael LeBlanc interviews Anabel Maldonado, Founder and CEO of PSYKHE AI, a company at the forefront of using psychographic intelligence and generative AI to transform the future of e-commerce merchandising. With a rich background that spans neuropsychology and luxury fashion—having worked with the founding team of Net-a-Porter—Anabel brings a unique perspective to the conversation about personalization, retail AI, and customer behavior.Anabel describes how PSYKHE AI solves a persistent problem in digital retail: ineffective, one-size-fits-all recommendation engines. Traditional AI personalization relies heavily on transactional history and assumes repetitive buying behavior. PSYKHE AI instead integrates the Big Five personality traits—openness, conscientiousness, extraversion, agreeableness, and neuroticism—to determine what products emotionally resonate with users. The result is a real-time, per-user merchandising engine that reorders product pages based on deep learning and aesthetic psychology.Anabel explains that these psychographic insights allow PSYKHE AI to move beyond surface-level recommendations. Rather than bombarding consumers with lookalike products or static best-sellers, the platform dynamically surfaces items that feel uniquely “them”—even across unrelated categories like fashion, fragrance, and home décor. The system learns from user behavior and product interaction without relying on surveys or manual input, enabling meaningful personalization that adapts over time.The platform is particularly suited for large-scale, multi-brand retailers where product discovery is a challenge. PSYKHE AI delivers significant improvements in metrics such as conversion rate, time to transaction, and revenue per visitor, reporting uplifts between 17% and 35% through continuous A/B testing.Retailers with at least 50,000 monthly unique visitors and a product catalog with depth (four or more pages in key categories) are the ideal partners. As AI adoption accelerates, Anabel urges retailers to close the cultural gap between tech teams and merchants by embracing tools that reflect the emotional complexity of consumer decision-making.For those looking to stay ahead of the curve in retail innovation, this episode offers a compelling look at how emotional intelligence and AI can come together to redefine product discovery in e-commerce.   Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

  --------  

  28:32

More Business podcasts

Trending Business podcasts

About The Voice of Retail

The Voice of Retail: Podcasts in Family