What began as an April Fools’ idea has become something much more meaningful.
Half George returns as a space for men to move into honest, open conversations about midlife alongside the stories we’ve been hearing from our guests on Half Betty.
Co-hosts Chris Rathborne and Kyle Gruen are joined by their first guest, Steve Pratt - writer, entrepreneur, and self-described “weird, kind, creative, enthusiast, experimenter.”
At 50, Steve found himself in a strange and profound shift - leaving the company he built, becoming an empty nester, and questioning long-held definitions of success and identity. Instead of rushing to redefine and make sense of it all, he chose to experiment. Literally.
Through his Midlife Field Guide, Steve approaches this mid-chapter as a series of real-life experiments - letting go of old metrics and beliefs and exploring what it means to live with more presence, curiosity, and intention.
This conversation is thoughtful, funny, and very honest - touching on identity, purpose, connection, and the evolving nature of work and life in the midlife chapter.
A reminder that this time isn’t about having it all figured out, it’s about staying open, staying curious, and, sometimes, embracing the weird.
Bio, Steve Pratt
Steve Pratt is our first Half George guest after our initial Half George episode in 2024 with co-hosts Chris Rathborne and Kyle Gruen. Steve is a midlife explorer navigating what this chapter of life has to offer with curiosity, courage, and a wicked sense of humour. Quirky, candid, and endlessly inventive, he has spent his career helping others find their voice and telling stories that matter.
He is the author of Earn It: Unconventional Strategies for Brave Marketers and the founder of The Creativity Business, a hub for helping companies craft content, marketing, and messaging that actually earns attention. He’s also writing the Midlife Field Guide, a Substack project in which he and his friend Geoff experiment with their own lives in public, trying to decode midlife, one adventure at a time.
Steve co-founded Pacific Content, the world’s first branded podcast agency, which he grew from the ground up in 2014 to work with global brands like Ford, Audible, BMW, Shopify, Adobe, and more - eventually being acquired by Rogers Communications in 2019. Before that, he ran a digital audio innovation lab at the CBC, launched one of the first legal music podcasts in the world, and built a highly engaged community for CBC Radio 3.
He lives in Vancouver with his wife, Debbie, and their three kids, Cedar, Dawson, and Charlotte. Always experimenting, always learning, Steve describes himself with his five words, simply as: Weird. Creative. Kind. Enthusiast. Experimenter.
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The Midlife Field Guide with Geoff Siskind
Bio, Chris Rathborne
Chris Rathborne has spent 25+ years in promotional marketing and branded merchandise, building and nurturing relationships, shaping programs, and delivering results for brands including 7-Eleven, A&W Restaurants, Pacific Salmon Foundation, Pepsico, Indigenous Health and more. At BAMKO, he helps clients turn ideas into meaningful branding experiences. Chris is also the co-host of Half George, where he explores midlife with honesty, curiosity, and humour. A sports lover, Vancouver history nerd, music and pop culture enthusiast and lifelong family man, he lives in New Westminster with his wife Andrea and their daughters Sophie and Bridget.
Bio, Kyle Gruen
Kyle Gruen is a product management executive with 15+ years of experience scaling products across startups and growth-stage companies. He blends strategy, data, and operational insight to create solutions that work and more importantly, last. Kyle co-hosts Half George, sharing thoughtful, systems-oriented reflections on midlife, ambition, and life’s unexpected turns. He lives in Vancouver with his wife Krista and their twin sons, Weston and Foster.
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Half George
Guest: Steve Pratt
Hosts: Chris Rathborne & Kyle Gruen
Founder/Host/Producer: Andrea Rathborne
Producer/Co-Host: Krista Gruen
Editors: Andrea Rathborne & Krista Gruen
Audio Engineer: Ryan Clarke
Episode sponsors: Zaleska size-inclusive jewelry